{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-622b-71dc-a6dc-c345cf30d551",
  "slug": "3cd136a54f75",
  "title": "Norfolk Southern Corporation (NSC)",
  "subtitle": "Frederick D. DiSanto · 2024-03",
  "author": "Frederick D. DiSanto",
  "date": "2024-03-26 00:00:00",
  "pageCount": 14,
  "kind": "shareholder-letter",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "targetCompany": "Norfolk Southern Corporation",
  "targetTicker": "NSC",
  "document": {
    "id": "019dd923-622b-71dc-a6dc-c345cf30d551",
    "slug": "3cd136a54f75",
    "title": "Norfolk Southern Corporation (NSC)",
    "rawTitle": "NSC Shareholder Letter 1",
    "authorId": "21_Ancora",
    "authorName": "Frederick D. DiSanto",
    "authorDisplay": "Frederick D. DiSanto",
    "kind": {
      "slug": "shareholder-letter",
      "label": "Shareholder letter"
    },
    "sourceType": {
      "slug": "activist_investor",
      "label": "Activist investor"
    },
    "fileName": "Ancora-NSC-Shareholder-Letter-_1.pdf",
    "sourceUrl": "http://www.MoveNSCForward.com",
    "sourceDate": "2024-03-26 00:00:00",
    "presentationDate": "2024-03-26 00:00:00",
    "ingestedAt": "2026-04-22 18:00:52+00",
    "status": "ready",
    "pageCount": 14,
    "orientation": "portrait",
    "aspectRatio": 0.77272725,
    "targetCompany": "Norfolk Southern Corporation",
    "targetTicker": "NSC",
    "metadata": {
      "local_root": "/tmp/legacy-images/3cd136a54f75",
      "activist_firm": "Ancora",
      "origin_corpus": "contrarian",
      "extraction_seconds": 141.68026995658875
    }
  },
  "coverage": {
    "pageCount": 14,
    "pagesIndexed": 14,
    "pagesWithImages": 14,
    "pagesWithMetadata": 14,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 104,
    "chartCount": 3,
    "metricSlides": 0,
    "toolMatches": 8,
    "documentToolMatches": 4,
    "frameworkMatches": 13,
    "arcMatches": 1,
    "beatMatches": 2,
    "loopMatches": 3,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": true,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
        "evidence": "The document follows a sequence of attention (Vote the BLUE Proxy Card TODAY), need (exposing contradictions and preempting rebuttals), satisfaction (by providing key messages and a roadmap), and action (by asking to vote for the BLUE Proxy Card).",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:56:28.529012+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 5,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Attention",
        "beatId": "69b9a616-5197-4410-a3a7-6e64d8240e56",
        "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
        "beatType": {
          "name": "Attention",
          "slug": "monroes-sequence-attention",
          "status": "active",
          "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
          "version": 1,
          "description": null
        },
        "evidence": "The first 5 pages are all about grabbing attention and asking to vote for the BLUE Proxy Card TODAY.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 14,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Need",
        "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
        "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
        "beatType": {
          "name": "Need",
          "slug": "monroes-sequence-need",
          "status": "active",
          "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
          "version": 1,
          "description": null
        },
        "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 10,
        "from": 8,
        "loop": {
          "name": "08_analogy",
          "slug": "08-analogy",
          "status": "active",
          "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
          "canonId": "019dd956-6901-7032-ba44-96eaed94c949",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
          "description": "Explain the unfamiliar through a well-understood parallel domain",
          "familyLabel": null,
          "categoryName": "Explanation",
          "categorySlug": "explanation"
        },
        "matchId": "d44405d7-4a3b-4d84-a4f6-7882e7dd0e40",
        "evidence": "The document uses analogies and comparisons to expose contradictions in Norfolk Southern's campaign.",
        "position": 0,
        "objective": "to expose contradictions in Norfolk Southern's campaign",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:56:28.621747+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 13,
        "from": 11,
        "loop": {
          "name": "07_elimination",
          "slug": "07-elimination",
          "status": "active",
          "bestFor": "Decision justification, recommendation defense, skeptical stakeholders",
          "canonId": "019dd956-68a4-710f-a824-0d221e5da792",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Options -> Why Not A -> Why Not B -> Why C is the Answer",
          "description": "Systematically rule out alternatives to arrive at the only viable conclusion",
          "familyLabel": null,
          "categoryName": "Decision Making",
          "categorySlug": "decision-making"
        },
        "matchId": "95dd5722-b367-422e-84bb-a7a991557d91",
        "evidence": "The document tries to eliminate potential rebuttals by addressing them upfront.",
        "position": 1,
        "objective": "to preempt rebuttals",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:56:28.652885+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 7,
        "from": 6,
        "loop": {
          "name": "06_zoom_in",
          "slug": "06-zoom-in",
          "status": "active",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
          "canonId": "019dd956-6846-74db-82be-dff5b058b072",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
          "description": "Start broad, then progressively focus on specific details that prove your point",
          "familyLabel": null,
          "categoryName": "Analysis",
          "categorySlug": "analysis"
        },
        "matchId": "6ebd384a-936a-42c1-8941-13e0a3d62277",
        "evidence": "The document zooms in on the key issue of proxy card voting and its importance.",
        "position": 2,
        "objective": "to focus on the key issue of proxy card voting",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:56:28.68461+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "ebec9979-fa40-46c3-98f9-be7296df8b15",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Peer gap chart",
          "slug": "peer-gap",
          "status": "active",
          "bestFor": "When relative underperformance is the core argument",
          "canonId": "019dd9e1-54f1-775a-94a1-d5cf3bb75abf",
          "version": 1,
          "bodyDocId": "019dd9a1-8653-7748-9050-807f067196c3",
          "description": "A single visual that benchmarks the target against its best-in-class peers on\na single quantitative KPI — and shows the target losing. The gap is the\npunchline.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "4a83f17d-c9c2-4468-baec-1e7a785b8369",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When relative underperformance is the core argument",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- It's the **most credible claim in the deck** because it's arithmetic, not\n  opinion.\n- It's immediately **actionable** — close this gap and value accrues.\n- It **pre-empts the \"context is different\" defence** by pitting the target\n  against direct peers in the same category.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Villain naming",
          "slug": "villain-naming",
          "status": "active",
          "bestFor": "When governance or specific decisions are the core thesis",
          "canonId": "019dd9e1-55a4-74db-9314-0ced4cd46cd2",
          "version": 1,
          "bodyDocId": "019dd9a1-88f1-72ad-8f4e-56ec29d7b369",
          "description": "You identify a **specific person** responsible for the target's underperformance\nor the behaviour you want changed — and name them. Not \"management\" or \"the\nboard\". A named executive or director with a specific failure attributable to\nthem.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "e2e4a457-d170-45de-bb07-21877384446f",
        "evidence": "Alan Shaw (CEO) and Amy Miles (Board Chair)",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When governance or specific decisions are the core thesis",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- **Accountability needs a face.** Voters (shareholders, regulators,\n  journalists) act faster against people than institutions.\n- **Credibility rises with specificity.** \"The CFO has repeatedly missed\n  guidance\" > \"Management has missed guidance\".\n- It **pre-empts evasion**. An individual can be removed; an abstraction\n  cannot.\n- It **forces the target to respond personally** — and their defensive\n  response usually generates more attention for your thesis.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Villain slide",
          "slug": "villain-slide",
          "status": "active",
          "bestFor": "In activist decks where the personality matters",
          "canonId": "019dd9e1-518c-7404-976a-5be5a517b659",
          "version": 1,
          "bodyDocId": null,
          "description": "A dedicated slide presenting the named villain visually",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "cff57711-8565-4a8f-96b7-fdd4e6b28b0c",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "In activist decks where the personality matters",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.936794+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "Makes the antagonist concrete",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Call to action",
          "slug": "call-to-action",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
          "version": 1,
          "bodyDocId": null,
          "description": "Explicit prescription of what the audience should do next.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "01ad8124-a5c3-45e8-ae38-bb774fbee9ee",
        "evidence": "The slide urges the reader to 'Vote the BLUE Proxy Card TODAY'.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:55:22.154202+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Executive summary",
          "slug": "executive-summary",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
          "version": 1,
          "bodyDocId": null,
          "description": "A condensed view of the entire argument on a single slide / block.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "f89ddd62-c4ea-4497-ac10-5001b4379d2b",
        "evidence": "The slide provides a brief summary of Ancora's proposal and value proposition.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:55:22.11924+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling: the closing ask",
          "slug": "closing-ask",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-24e0-70ab-8dd9-983832c1c665",
          "version": 1,
          "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d",
          "description": "The single most important slide in the deck — after the cover. The final",
          "familyLabel": "narrative-block",
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "agent": "storyteller",
        "layer": "slide",
        "agents": [
          "storyteller"
        ],
        "matchId": "d87a6a7c-2008-4050-a94a-3a2ea35c9302",
        "evidence": "The slide presents a clear call to action, urging the reader to vote for Ancora's proposed directors and suggested management team.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:55:22.224202+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Thesis archetype",
          "slug": "thesis-archetype",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
          "version": 1,
          "bodyDocId": null,
          "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "03489873-8a4c-4b97-93d8-c1835e014f66",
        "evidence": "The slide appears to follow a thesis archetype, presenting a clear argument and evidence to support it.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:55:22.561226+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "optional",
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "7b4e0de8-ab2d-4d91-85ae-0db1f94cf29d",
        "evidence": "Vote the BLUE Proxy Card TODAY",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:30.98+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "frameworkName": "call-to-action"
      },
      {
        "matchId": "7446fa4f-e01f-4025-a323-a2a2b6a12dac",
        "evidence": "12-month implementation plan for operational changes",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:30.033+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "frameworkName": "roadmap"
      },
      {
        "matchId": "faefa591-9a5d-407d-bb93-02756adf0f37",
        "evidence": "The slide uses a timeline-based structure to map initiatives to time periods.",
        "framework": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-05-02 20:57:31.123+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "gantt-chart"
      },
      {
        "matchId": "403db923-919c-413c-a01b-2e92966a3953",
        "evidence": "Explicit request to vote the blue proxy card.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:30.908+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "call-to-action"
      },
      {
        "matchId": "152d09f3-3723-44b8-814b-61548d60acd4",
        "evidence": "Direct comparison of performance metrics against peers",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:31.744+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "comparison_frame"
      },
      {
        "matchId": "62bebddc-5e68-44a9-b108-39a05df39b83",
        "evidence": "The slide explicitly attacks the Board's recent hiring decision and uses historical data to counter the narrative of the incumbent's success.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:31.531+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "preempt_rebuttal"
      },
      {
        "matchId": "2ce23bb3-f23c-4b8d-bc4b-eb9e72926008",
        "evidence": "Side-by-side comparison of opposing viewpoints to expose contradictions.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:33.859+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "f2b024fa-28f0-4203-8d1c-496392d655aa",
        "evidence": "Side-by-side comparison of board claims vs reality",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:32.008+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "8c4ae7aa-bba9-44a1-8ce7-ac8d76bb74e9",
        "evidence": "Side-by-side comparison of opposing viewpoints.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 20:57:32.414+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "frameworkName": "contrast-pairs"
      },
      {
        "matchId": "d70e13d3-99a4-428f-805a-71843ebd7f39",
        "evidence": "Directly addresses and refutes opponent claims in a structured table format.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:34.269+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "frameworkName": "preempt_rebuttal"
      },
      {
        "matchId": "d1e48acc-af79-4f27-9432-1356039cbfc2",
        "evidence": "The slide explicitly structures arguments as 'Claim' vs 'Counter Point' to address and neutralize opposition narratives.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:34.026+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "frameworkName": "preempt_rebuttal"
      },
      {
        "matchId": "8897d452-7488-43d2-bd15-593a2327ff07",
        "evidence": "Directly addresses and refutes specific claims made by the opposing party.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:31.389+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "frameworkName": "preempt-rebuttal"
      },
      {
        "matchId": "ec01ae5c-e148-4aa5-a222-fdae7c0f6649",
        "evidence": "Directly addresses and refutes a specific claim made by the opposing party.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 20:57:32.102+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "frameworkName": "preempt-rebuttal"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": {
    "tone": "adversarial",
    "notes": "Proxy-fight shareholder letter from Ancora (signed by Frederick D. DiSanto, Ancora Holdings Group CEO, and James Chadwick, Ancora Alternatives President) ahead of NSC's May 9, 2024 Annual Meeting. Custom 'Move NSC Forward' campaign branding with BLUE Proxy Card call-to-action on every page. References a prior February 20, 2024 public presentation (the 'full deck') where the ~60% upside math lives — this letter is a bridge/reinforcement document. Strong use of Board-defense-vs-Reality two-column rebuttal tables (pp. 8-10) and Claim-vs-Counterpoint tables (pp. 11-14) — a memorable pattern worth cataloguing. Extensively quotes Shaw's own statements ('cost structure is too high', 'PSR operating plan') to frame contradictions. Stake percentage is not disclosed in this document. Campaign ultimately resulted in a partial win (Ancora won 3 of 7 board seats) but that outcome is post-letter.",
    "kpisCited": [
      {
        "detail": "NSC 67.4% vs CSX 59.6% vs Class I Average 61.1% — worst in class",
        "metric": "Operating ratio (2023)"
      },
      {
        "detail": "NSC 64.4% vs CSX 58.4% vs Class I Average 60.2%",
        "metric": "Operating ratio (2019)"
      },
      {
        "detail": "Low 60s within 12 months, 60% by month 24, 57% by month 36, 55% thereafter",
        "metric": "Operating ratio target"
      },
      {
        "detail": "NSC 1.9% vs CSX 5.3% vs Class I Average 3.7%",
        "metric": "Revenue CAGR 2019-2023"
      },
      {
        "detail": "NSC -0.3% vs CSX 2.9% vs Class I Average 2.8%",
        "metric": "EBIT CAGR 2019-2023"
      },
      {
        "detail": "NSC 3.2% vs CSX 7.6% vs Class I Average 6.4%",
        "metric": "EPS CAGR 2019-2023"
      },
      {
        "detail": "NSC 5.6% vs CSX 29.7% vs Class I Median 29.6% — NSC trails by 24.1 points",
        "metric": "Shareholder returns (3-year)"
      },
      {
        "detail": "NSC -8.6% vs CSX 6.4% vs Class I Median 8.3%",
        "metric": "Shareholder returns since CEO announced"
      },
      {
        "detail": "At least $1.1 billion in costs plus reputational and regulatory damage",
        "metric": "East Palestine derailment cost"
      },
      {
        "detail": "Shaw received ~$13.4 million in 2023 despite missed targets",
        "metric": "CEO compensation"
      },
      {
        "detail": "$25 million cash payment to CPKC plus $300 million Meridian concessions",
        "metric": "John Orr hire cost"
      },
      {
        "detail": "NSC touches per carload approximately 2x CSX's",
        "metric": "Safety touches"
      },
      {
        "detail": "72% under current strategy",
        "metric": "Merchandise on-time arrival"
      },
      {
        "detail": "57.5% — 390 bps better than NSC",
        "metric": "CSX 2023 rail-only operating ratio under Boychuk"
      }
    ],
    "closingAsk": "Elect Ancora's full seven-director slate on the BLUE Proxy Card at the May 9, 2024 Annual Meeting to install Jim Barber as CEO and Jamie Boychuk as COO and pivot Norfolk Southern to a true PSR-powered Scheduled Network.",
    "extraction": {
      "at": "2026-04-22 18:00:52+00",
      "model": "unknown-legacy",
      "runId": null,
      "seconds": 141.68027,
      "promptVersion": null
    },
    "scqaReward": "Approximately 60% upside to the current share price, with operating ratio falling to the low 60s within 12 months, 60% by year two, 57% by year three, and 55% thereafter, alongside best-in-class service and safety.",
    "thesisTypes": [
      "management_change",
      "operational_turnaround",
      "governance_board"
    ],
    "top3Reasons": [
      "NSC posts worst-in-class Class I operating ratio (67.4% in 2023 vs CSX 59.6%) under Shaw's failed 'resilience railroading'",
      "Replacing Shaw with ex-UPS COO Jim Barber and installing ex-CSX operator Jamie Boychuk unlocks ~60% share-price upside",
      "Board rewarded Shaw with a pay raise post-East Palestine and blocked interviews with Ancora nominees — governance failure"
    ],
    "scqaSituation": "Norfolk Southern is a Class I freight railroad whose operational and financial performance has chronically lagged peers under CEO Alan Shaw, who pursues a 'resilience railroading' strategy incompatible with true Precision Scheduled Railroading.",
    "thesisSummary": "Ancora, a meaningful Norfolk Southern shareholder, is seeking to elect seven of thirteen directors at the May 9, 2024 Annual Meeting and replace CEO Alan Shaw with former UPS COO Jim Barber and former CSX EVP of Operations Jamie Boychuk as COO. The letter argues NSC has the worst operating ratio among Class I railroads (67.4% in 2023 versus CSX's 59.6% and the Class I average of 61.1%) because Shaw's 'resilience railroading' strategy is the antithesis of true Precision Scheduled Railroading. Ancora's proposed Scheduled Network transition targets a 62-63% operating ratio within 12 months, 60% by month 24, 57% by month 36, and 55% thereafter. The letter excoriates the Board's defensive $25 million-plus hire of John Orr as COO from CPKC, cites ~60% upside to the current share price, and urges shareholders to vote the BLUE Proxy Card.",
    "primaryDemands": [
      "Elect Ancora's seven director nominees to Norfolk Southern's 13-member Board at the May 9, 2024 Annual Meeting",
      "Replace CEO Alan Shaw with former UPS COO Jim Barber",
      "Install former CSX EVP of Operations Jamie Boychuk as COO",
      "Elect a new independent Chair with deep Class I railroad knowledge",
      "Pivot from Alan Shaw's 'resilience railroading' to a true PSR-powered Scheduled Network",
      "Vote the BLUE Proxy Card"
    ],
    "scqaResolution": "Elect Ancora's seven-director slate on the BLUE Proxy Card, replace Shaw with former UPS COO Jim Barber as CEO, install former CSX EVP Jamie Boychuk as COO, and transition Norfolk Southern to a disciplined PSR-powered Scheduled Network.",
    "thesisOneLiner": "Norfolk Southern is the worst-performing Class I railroad under CEO Alan Shaw's failed 'resilience railroading'; elect Ancora's slate to install Jim Barber as CEO, adopt true PSR, and unlock ~60% upside.",
    "precedentsCited": [
      "CN transformation under Hunter Harrison",
      "CSX PSR transformation under Hunter Harrison",
      "Canadian Pacific hiring Ed Harris as COO under Fred Green (cautionary)",
      "Union Pacific hiring Jim Vena as COO under Lance Fritz (cautionary)",
      "Boeing CEO succession following safety crises",
      "Darden Restaurants change-in-control turnaround (Betsy Atkins)"
    ],
    "scqaComplication": "Shaw delivered the industry's worst 2023 operating ratio (67.4%), weakest three-year shareholder returns, the East Palestine derailment ($1.1bn+ in costs), and a Board that rewarded him with a pay raise while rebuffing Ancora's nominees.",
    "narrativeInterest": 4,
    "notableSlidePages": [
      1,
      2,
      6,
      8,
      14
    ],
    "peerCompaniesCited": [
      "CSX",
      "Union Pacific",
      "Canadian Pacific Kansas City (CPKC)",
      "Canadian National Railway (CN)",
      "Kansas City Southern"
    ],
    "valuationFrameworks": [
      "multiple_comparison"
    ],
    "visualCraftInterest": 3
  },
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "This is a classic activist investor letter, framing the current management as failing and proposing a specific alternative leadership team.",
      "function": "summarize",
      "imagePath": "https://imgproxy.kitesheet.com/RkQU2hYOzIpY-nemYSGKcVCUqNOHekxEJXYCosB4LxU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zY2QxMzZhNTRmNzUvcDAwMS5wbmc",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 60,
        "componentCount": 8,
        "textChars": 786,
        "nDataPoints": 0,
        "notes": "This is a classic activist investor letter, framing the current management as failing and proposing a specific alternative leadership team.",
        "elementsJson": [
          "paragraph",
          "numbered_list",
          "callout_box",
          "footnote",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:30.98+00",
          "seconds": 3.583,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/1",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-1",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.86,
            "x": 0.07,
            "y": 0.68
          },
          "kind": "callout",
          "text": "OUR PROPOSED DIRECTORS AND SUGGESTED MANAGEMENT TEAM OFFER A SUPERIOR VALUE PROPOSITION, INCLUDING A PATH TO A MUCH HIGHER SHARE PRICE.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cffdc12b-e761-4a5c-a542-566a21b781e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.86,
            "x": 0.07,
            "y": 0.47
          },
          "kind": "list",
          "text": "1. Detailing the superior value proposition... 2. Laying out data and facts... 3. Setting the record straight...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7ea9e582-4b15-4cb6-8fd1-6f6003b61412",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.86,
            "x": 0.07,
            "y": 0.74
          },
          "kind": "paragraph",
          "text": "If elected, our seven director candidates intend to work with six of Norfolk Southern's continuing directors...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0028e1bd-d858-4608-a68d-d6a0112acd8e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.86,
            "x": 0.07,
            "y": 0.15
          },
          "kind": "paragraph",
          "text": "Ancora is a meaningful investor in Norfolk Southern... This is our collective opportunity to reestablish Norfolk Southern as a great American railroad.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83c19c65-f979-4d14-8252-f673c1f7c117",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.86,
            "x": 0.07,
            "y": 0.31
          },
          "kind": "paragraph",
          "text": "Our proposed directors and suggested management team's mission is to build a safe, service-oriented and high-performing Norfolk Southern...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b8cf5fd6-5e20-4fdb-ade8-13dbfb2696f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.07,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "1 Norfolk Southern's 2022 Investor Day transcript. 2 Company filings, FactSet, Bloomberg.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "42256b86-1578-4f58-81ac-ec3deb2a5bb3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ddc904e9-a1e8-4946-9833-6ef3ddd4da28",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.07,
            "y": 0.12
          },
          "kind": "title",
          "text": "Fellow Shareholder,",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "249b7d6a-2ec4-4fc3-a183-9e3e3d6569eb",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Call to action",
            "slug": "call-to-action",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
            "version": 1,
            "bodyDocId": null,
            "description": "Explicit prescription of what the audience should do next.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "01ad8124-a5c3-45e8-ae38-bb774fbee9ee",
          "evidence": "The slide urges the reader to 'Vote the BLUE Proxy Card TODAY'.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:55:22.154202+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Executive summary",
            "slug": "executive-summary",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61",
            "version": 1,
            "bodyDocId": null,
            "description": "A condensed view of the entire argument on a single slide / block.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "f89ddd62-c4ea-4497-ac10-5001b4379d2b",
          "evidence": "The slide provides a brief summary of Ancora's proposal and value proposition.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:55:22.11924+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "7b4e0de8-ab2d-4d91-85ae-0db1f94cf29d",
          "evidence": "Vote the BLUE Proxy Card TODAY",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:30.98+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "frameworkName": "call-to-action"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "69b9a616-5197-4410-a3a7-6e64d8240e56",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The first 5 pages are all about grabbing attention and asking to vote for the BLUE Proxy Card TODAY.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/bBydgGVnr_n3bMR_X2eomXlB0F7ntx1F4CYkAa1SUJw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zY2QxMzZhNTRmNzUvcDAwMS5wbmc",
      "imagePathAlt": "https://imgproxy.kitesheet.com/YVwe_I6vDmunoEY4meYrUHe9-07zPB8G86i_0T_LMMI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zY2QxMzZhNTRmNzUvcDAwMS5qcGc",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/6bdeCsD98URxRm-oqvc67xgpgVx4GbCZU_d9TjNlCU8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zY2QxMzZhNTRmNzUvcDAwMS5qcGc"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "Includes a specific target for operating ratio (62-63%) and a timeline for implementation.",
      "function": "state_next_steps",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 7,
        "textChars": 925,
        "nDataPoints": 2,
        "notes": "Includes a specific target for operating ratio (62-63%) and a timeline for implementation.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "paragraph",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:30.033+00",
          "seconds": 2.577,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/2",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-2",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "If this multi-faceted process is carried out by Messrs. Barber and Boychuk, Norfolk Southern can reduce its operating ratio to the low 60s within 12 months.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b3-9c49c34f7898",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.8,
            "x": 0.1,
            "y": 0.1
          },
          "kind": "list",
          "text": "Elect a new independent Chair; Reconstitute committees; Transition CEO to Mr. Barber; Transition COO to Mr. Boychuk",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.033+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4aa2aacc-62f7-4afd-aee3-aafedc2422c1",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "operating ratio: 62% to 63%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b3-a089c6abc2d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.31
          },
          "kind": "paragraph",
          "text": "Backed by an industry-leading Board, Messrs. Barber and Boychuk would drive a transition that includes direct engagement with all key stakeholder groups, a bottom-up and metrics-focused 360° review of the organization and the development of a tactical roadmap for realigning assets, functions and human capital to support a disciplined Scheduled Network.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.033+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78ad14a4-11e8-40b8-b1a3-eb532f8dbaed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.9,
            "x": 0.05,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "The model and plans developed by Ancora's proposed directors and suggested management team are based on conservative assumptions and take into account information known as of the present date.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.033+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6a54b890-f4a5-4c8c-b423-f52e6c57212d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.9,
            "x": 0.05,
            "y": 0.55
          },
          "kind": "table",
          "text": "Key Initiatives vs Intended Outputs for Months 1-12",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.033+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9d0b6fcb-d1da-40ad-8c11-807f45118cbb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.033+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d2e9d02-c0bf-4d56-afbb-28009646e59b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Storytelling: the closing ask",
            "slug": "closing-ask",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-24e0-70ab-8dd9-983832c1c665",
            "version": 1,
            "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d",
            "description": "The single most important slide in the deck — after the cover. The final",
            "familyLabel": "narrative-block",
            "categoryName": "Narrative & Transformation",
            "categorySlug": "narrative-transformation"
          },
          "agent": "storyteller",
          "layer": "slide",
          "agents": [
            "storyteller"
          ],
          "matchId": "d87a6a7c-2008-4050-a94a-3a2ea35c9302",
          "evidence": "The slide presents a clear call to action, urging the reader to vote for Ancora's proposed directors and suggested management team.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:55:22.224202+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "7446fa4f-e01f-4025-a323-a2a2b6a12dac",
          "evidence": "12-month implementation plan for operational changes",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:30.033+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "frameworkName": "roadmap"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "69b9a616-5197-4410-a3a7-6e64d8240e56",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The first 5 pages are all about grabbing attention and asking to vote for the BLUE Proxy Card TODAY.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "resolution",
      "title": "The slide uses a structured table format to map specific actions to desired outcomes for the 13-24 month, 25-36 month, and 'thereafter' periods.",
      "function": "plan_implementation",
      "rawType": "roadmap",
      "block": null,
      "metadata": {
        "slideType": "roadmap",
        "slideTypeCanon": {
          "name": "Roadmap",
          "slug": "roadmap",
          "status": "active",
          "canonId": "019de52d-0a55-72bc-9b7b-a47ef109839c",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 9,
        "textChars": 289,
        "nDataPoints": 4,
        "notes": "The slide uses a structured table format to map specific actions to desired outcomes for the 13-24 month, 25-36 month, and 'thereafter' periods.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "process_diagram"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:31.123+00",
          "seconds": 3.428,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/3",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-3",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "60% operating ratio, continue to move toward perpetual best-in-class performance",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b3-506a75af36e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.35,
            "y": 0.97
          },
          "kind": "disclaimer",
          "text": "www.MoveNSCForward.com",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d4b9a8c-be32-43be-8778-7415db9b6cbf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.92,
            "x": 0.04,
            "y": 0.205
          },
          "kind": "list",
          "text": "Months 13-24 initiatives and outputs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "11a8ac37-f85a-4915-bb29-4847fd100ca3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.92,
            "x": 0.04,
            "y": 0.44
          },
          "kind": "list",
          "text": "Months 25-36 initiatives and outputs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a6c9e03a-c433-42fd-977e-5729e5c0627e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.92,
            "x": 0.04,
            "y": 0.675
          },
          "kind": "list",
          "text": "Thereafter initiatives and outputs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b46eec2b-a786-4fb7-b732-c419bd17f4fe",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "operating ratio: 55%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b3-5462cd4c2f69",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.365,
            "x": 0.595,
            "y": 0.158
          },
          "kind": "title",
          "text": "INTENDED OUTPUTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6637b956-f1d3-483e-b3b3-3831c47ee2d1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.365,
            "x": 0.208,
            "y": 0.158
          },
          "kind": "title",
          "text": "KEY INITIATIVES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dc046c08-a2bc-42ab-a12e-fcc5e2ac0bac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.35,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e11d2c3e-b694-4188-b33a-41115951ca66",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "faefa591-9a5d-407d-bb93-02756adf0f37",
          "evidence": "The slide uses a timeline-based structure to map initiatives to time periods.",
          "framework": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-05-02 20:57:31.123+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "gantt-chart"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "69b9a616-5197-4410-a3a7-6e64d8240e56",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The first 5 pages are all about grabbing attention and asking to vote for the BLUE Proxy Card TODAY.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "The slide uses a 'Move NSC Forward' branding and includes a call to action to vote the blue proxy card.",
      "function": "propose_solution",
      "rawType": "key_messages",
      "block": null,
      "metadata": {
        "slideType": "key_messages",
        "slideTypeCanon": {
          "name": "Key messages",
          "slug": "key_messages",
          "status": "active",
          "canonId": "019de52d-0712-703f-89f5-bda6688faf3f",
          "version": 1,
          "description": null
        },
        "function": "propose_solution",
        "functionCanon": {
          "name": "Propose solution (contrarian)",
          "slug": "propose_solution",
          "status": "active",
          "canonId": "019de52d-185b-74e9-bdfd-ea8cf318563f",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 47,
        "componentCount": 6,
        "textChars": 779,
        "nDataPoints": 0,
        "notes": "The slide uses a 'Move NSC Forward' branding and includes a call to action to vote the blue proxy card.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:31.886+00",
          "seconds": 4.098,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/4",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-4",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.33,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "callout",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9e53504b-40d8-47d4-8a9e-aa509ec9b831",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Additionally, here are operating principles that would govern leadership’s differentiated Scheduled Network:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-4332b718b17b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.45,
            "x": 0.08,
            "y": 0.93
          },
          "kind": "disclaimer",
          "text": "4 Norfolk Southern’s fourth quarter 2023 earnings conference call transcript. 5 Norfolk Southern’s fourth quarter 2023 earnings conference call transcript. 6 Company filings. 7 Company filings: R1 Annual Report.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d1f64d8-4c30-422b-8fe3-7b08818caed1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.78,
            "w": 0.79,
            "x": 0.14,
            "y": 0.13
          },
          "kind": "list",
          "text": "Embrace Efficiencies, Improve Asset Utilization, Optimize the Product Mix, Maintain Dependable High-Quality Service, Prioritize Responsible Growth, Strengthen Safety",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b95d7a98-da62-4d25-af5f-33274244516c",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Mr. Shaw is right when he says Norfolk Southern’s \"cost structure is too high.\" — Norfolk Southern's fourth quarter 2023 earnings conference call transcript.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-45b2e3f1ad4f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.85,
            "x": 0.08,
            "y": 0.09
          },
          "kind": "title",
          "text": "Additionally, here are operating principles that would govern leadership’s differentiated Scheduled Network:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.886+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da00baea-bfe7-4292-a16f-1220195d3107",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "69b9a616-5197-4410-a3a7-6e64d8240e56",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The first 5 pages are all about grabbing attention and asking to vote for the BLUE Proxy Card TODAY.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "Includes multiple footnotes citing financial reports and news articles.",
      "function": "closing_ask",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "closing_ask",
        "functionCanon": {
          "name": "Closing ask (contrarian)",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-18d2-7137-8c99-0a14eb350f0f",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 63,
        "componentCount": 7,
        "textChars": 967,
        "nDataPoints": 3,
        "notes": "Includes multiple footnotes citing financial reports and news articles.",
        "elementsJson": [
          "paragraph",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:30.908+00",
          "seconds": 3.018,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/5",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-5",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.84,
            "x": 0.08,
            "y": 0.15
          },
          "kind": "callout",
          "text": "THE INCUMBENT BOARD AND CURRENT MANAGEMENT TEAM DO NOT DESERVE MORE TIME TO TURN AROUND THE RAILROAD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.908+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f100fa9-99cb-42d5-acd3-a3b210d15cbb",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "THE INCUMBENT BOARD AND CURRENT MANAGEMENT TEAM DO NOT DESERVE MORE TIME TO TRY TO TURN AROUND THE RAILROAD.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-5b370bf398b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.84,
            "x": 0.08,
            "y": 0.21
          },
          "kind": "paragraph",
          "text": "In our view, the Board and Mr. Shaw want to make this contest about everything other than their record and strategic decisions...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.908+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e234e51a-6f99-4612-81ae-204ac93be803",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.84,
            "x": 0.08,
            "y": 0.08
          },
          "kind": "paragraph",
          "text": "As detailed on page 18 of our February 2024 public presentation, we contend there is an opportunity to capture approximately 60% upside relative to Norfolk Southern's current share price.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.908+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e25a5538-3449-43c9-8414-ea2d9f8fc68a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "\"Norfolk has long been an underperforming self-help story that simply can't figure out how to help themselves.\" — Stifel; \"We see value in potential management change with Jim Barber as CEO and Jamie Boychuk as COO.\" — Barclays",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-5ec83bf9c6c0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.84,
            "x": 0.08,
            "y": 0.88
          },
          "kind": "source-note",
          "text": "8 Public presentation entitled, 'The Case for Leadership, Safety & Strategy Changes at Norfolk Southern,' dated February 20, 2024. 9 Norfolk Southern's Form 10-K for fiscal year 2023...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.908+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea7b2c43-2e56-442a-8710-a8543adccd77",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.6,
            "y": 0.05
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:30.908+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "35914fd7-3142-4f17-ac6e-6003197909ca",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "403db923-919c-413c-a01b-2e92966a3953",
          "evidence": "Explicit request to vote the blue proxy card.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:30.908+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "call-to-action"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "69b9a616-5197-4410-a3a7-6e64d8240e56",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The first 5 pages are all about grabbing attention and asking to vote for the BLUE Proxy Card TODAY.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "The slide uses red coloring for Norfolk Southern to emphasize negative performance relative to peers.",
      "function": "compare_peers",
      "rawType": "peer_benchmark",
      "block": null,
      "metadata": {
        "slideType": "peer_benchmark",
        "slideTypeCanon": {
          "name": "Peer benchmark",
          "slug": "peer_benchmark",
          "status": "active",
          "canonId": "019de52d-08f0-7158-a78d-d7b5331fefaf",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 75,
        "componentCount": 10,
        "textChars": 683,
        "nDataPoints": 45,
        "notes": "The slide uses red coloring for Norfolk Southern to emphasize negative performance relative to peers.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bar_chart_grouped",
          "comparison_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:31.744+00",
          "seconds": 3.774,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/6",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-6",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "With respect to irrefutable numbers, Norfolk Southern’s operating ratio has consistently lagged that of CSX and the Class I average before and after Mr. Shaw’s promotion to CEO.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-224d606de70d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.7,
            "x": 0.15,
            "y": 0.13
          },
          "kind": "chart",
          "text": "Operating Ratio (2019-2023)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cdf977d1-9ed3-4124-be68-46ad3eaf98a6",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "operating ratio: 76.5%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-27640e9f08ad",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "paragraph",
          "text": "With respect to irrefutable numbers, Norfolk Southern's operating ratio has consistently lagged that of CSX and the Class I average.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "18ef075a-4fcb-4294-974a-e01fe27453c8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.9,
            "x": 0.05,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "As a result of Norfolk Southern's operational and financial underperformance, the Company's shares have also underperformed.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "412004d6-f8ed-40ea-8913-123276352c2d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.9,
            "x": 0.05,
            "y": 0.38
          },
          "kind": "paragraph",
          "text": "During the same period, Norfolk Southern has failed to narrow the margin gap to its peers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a56e2a59-17d6-46ab-bd08-be0dfcffa415",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "Source: Company filings, FactSet.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "15dcefb6-8fc5-4294-a719-fa2002db2b4c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.18,
            "w": 0.9,
            "x": 0.05,
            "y": 0.7
          },
          "kind": "table",
          "text": "Shareholder Returns",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "70daa28f-5a5e-4aba-b11c-e1f55f981f91",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.56,
            "x": 0.22,
            "y": 0.48
          },
          "kind": "table",
          "text": "Historical CAGR (2019 - 2023)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8a46ddf7-ebb2-4e7d-abad-fdd134039325",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.35,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5173c89d-304b-4746-b108-73dca91ea297",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "152d09f3-3723-44b8-814b-61548d60acd4",
          "evidence": "Direct comparison of performance metrics against peers",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:31.744+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "comparison_frame"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "6ebd384a-936a-42c1-8941-13e0a3d62277",
          "evidence": "The document zooms in on the key issue of proxy card voting and its importance.",
          "position": 2,
          "objective": "to focus on the key issue of proxy card voting",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.68461+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "title": "Includes two area charts comparing operational metrics (Train Speed and Dwell Time) before and after a specific executive's tenure.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 64,
        "componentCount": 8,
        "textChars": 779,
        "nDataPoints": 2,
        "notes": "Includes two area charts comparing operational metrics (Train Speed and Dwell Time) before and after a specific executive's tenure.",
        "elementsJson": [
          "paragraph",
          "area_chart",
          "footnote"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:31.531+00",
          "seconds": 3.527,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/7",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-7",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "It appears the Board and Mr. Shaw have given Norfolk Southern’s competitors a bridge across the Company’s moat in exchange for boosting their prospects in an election contest.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-0a2c19dac704",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.52,
            "y": 0.58
          },
          "kind": "chart",
          "text": "KCSM Mexico Dwell Times (6-Week Average)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Area chart",
              "slug": "area",
              "status": "active",
              "canonId": "019de52c-ff89-71e0-911e-5cab78b90f53",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "area",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7465e977-68f5-4277-afaa-eb9398a4804c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.05,
            "y": 0.58
          },
          "kind": "chart",
          "text": "KCS Total Network Train Speed (6-Week Average)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Area chart",
              "slug": "area",
              "status": "active",
              "canonId": "019de52c-ff89-71e0-911e-5cab78b90f53",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "area",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7883cf8c-df53-4227-a7af-d3dc1d83ae9b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.9,
            "x": 0.05,
            "y": 0.78
          },
          "kind": "paragraph",
          "text": "It speaks volumes about the Board and Mr. Shaw's motives that they would not even have an introductory call with a seemingly superior operator...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "74351b1f-7981-4e3b-8e59-51d9ee63b5ec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "paragraph",
          "text": "Despite everything that has transpired in recent years, the Company did not make sincere attempts to privately engage with us about meaningful changes to the Board...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "74e30cfe-d716-4a25-bbfa-e9efcacbdbd7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.24
          },
          "kind": "paragraph",
          "text": "With all this said, we believe you should be most alarmed that the Board and Mr. Shaw put their own interests ahead of shareholders' interests...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f80b6217-4ef8-4f90-8c9a-e1624afe70ab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.05,
            "y": 0.74
          },
          "kind": "source-note",
          "text": "Source: AAR and company reports.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "91a48b80-dd72-4f45-aab8-7f8cb8bfda5a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.35,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e51f0df5-73b6-4007-914e-35ac65a8437e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "62bebddc-5e68-44a9-b108-39a05df39b83",
          "evidence": "The slide explicitly attacks the Board's recent hiring decision and uses historical data to counter the narrative of the incumbent's success.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:31.531+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "preempt_rebuttal"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "06_zoom_in",
            "slug": "06-zoom-in",
            "status": "active",
            "bestFor": "Technical deep-dives, case studies, detailed analysis",
            "canonId": "019dd956-6846-74db-82be-dff5b058b072",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
            "description": "Start broad, then progressively focus on specific details that prove your point",
            "familyLabel": null
          },
          "matchId": "6ebd384a-936a-42c1-8941-13e0a3d62277",
          "evidence": "The document zooms in on the key issue of proxy card voting and its importance.",
          "position": 2,
          "objective": "to focus on the key issue of proxy card voting",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.68461+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "tension",
      "title": "Uses a classic 'The Board's Defense' vs 'The Reality' table structure to frame the narrative.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 7,
        "textChars": 472,
        "nDataPoints": 0,
        "notes": "Uses a classic 'The Board's Defense' vs 'The Reality' table structure to frame the narrative.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "comparison_table",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:33.859+00",
          "seconds": 5.804,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/8",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-8",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Bottom line: Mr. Shaw and his strategy are only on track to fail.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-bd3756a48743",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "The Board's Defense vs The Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.859+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "468e898c-7871-4986-ba6a-2f1d5b011d10",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.9,
            "x": 0.05,
            "y": 0.09
          },
          "kind": "paragraph",
          "text": "WE ARE COMMITTED TO SETTING THE RECORD STRAIGHT AND HELPING YOU SEE THROUGH NORFOLK SOUTHERN'S DISINGENUOUS AND FEAR-DRIVEN CAMPAIGN.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.859+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2da48a45-98ab-489a-85f1-3213b8fe229a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Alan Shaw is a crisis-tested leader who is delivering change. — Norfolk Southern Board Letter",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-c034287d61e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.7,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "Footnotes 20, 21, 22 regarding Norfolk Southern filings and news articles.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.859+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f1661186-1b1e-4de9-bc81-954dd0d292cc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.9,
            "x": 0.05,
            "y": 0.22
          },
          "kind": "table",
          "text": "Comparison table of Board claims vs Reality",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.859+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "015a8737-086c-434a-8f75-793a7c8939e6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:33.859+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8722162c-bcaa-4e4b-8fb3-de7e9c59ec80",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Thesis archetype",
            "slug": "thesis-archetype",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4b0b-7428-9b26-f171d1e753fb",
            "version": 1,
            "bodyDocId": null,
            "description": "A canonical investment / activist thesis shape (breakup, fraud, governance).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "03489873-8a4c-4b97-93d8-c1835e014f66",
          "evidence": "The slide appears to follow a thesis archetype, presenting a clear argument and evidence to support it.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:55:22.561226+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "optional",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "2ce23bb3-f23c-4b8d-bc4b-eb9e72926008",
          "evidence": "Side-by-side comparison of opposing viewpoints to expose contradictions.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:33.859+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 8,
          "loop": {
            "name": "08_analogy",
            "slug": "08-analogy",
            "status": "active",
            "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
            "canonId": "019dd956-6901-7032-ba44-96eaed94c949",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
            "description": "Explain the unfamiliar through a well-understood parallel domain",
            "familyLabel": null
          },
          "matchId": "d44405d7-4a3b-4d84-a4f6-7882e7dd0e40",
          "evidence": "The document uses analogies and comparisons to expose contradictions in Norfolk Southern's campaign.",
          "position": 0,
          "objective": "to expose contradictions in Norfolk Southern's campaign",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.621747+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "tension",
      "title": "Uses a before-after-framing style to debunk specific board claims.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 87,
        "componentCount": 13,
        "textChars": 1498,
        "nDataPoints": 1,
        "notes": "Uses a before-after-framing style to debunk specific board claims.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "bullet_list",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:32.008+00",
          "seconds": 3.849,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/9",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-9",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Mr. Shaw's most \"decisive action\" has been pivoting to a value-destructive and operationally flawed strategy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b3-d6becda879d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.42,
            "x": 0.515,
            "y": 0.125
          },
          "kind": "framework",
          "text": "THE REALITY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "64642cc6-dbb3-4467-b73e-c971a6a62822",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.42,
            "x": 0.065,
            "y": 0.125
          },
          "kind": "framework",
          "text": "THE BOARD'S DEFENSE OF MR. SHAW",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c1706131-3ac3-4230-ac13-c3e57ddb175d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.4,
            "x": 0.525,
            "y": 0.565
          },
          "kind": "list",
          "text": "Appointing Mr. Orr as COO and purportedly planning to leverage his knowledge of PSR does not change the fact that Norfolk Southern's results show that \"resilience railroading\" and PSR are incompatible.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "09ca403d-aa56-48a8-8e23-c3ef16c0481e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.525,
            "y": 0.175
          },
          "kind": "list",
          "text": "Mr. Shaw's most \"decisive action\" has been pivoting to a value-destructive and operationally flawed strategy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "69c21b7f-df82-49b0-b892-76ec50edfa4e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.4,
            "x": 0.525,
            "y": 0.305
          },
          "kind": "list",
          "text": "With respect to delivering productivity and growth, Mr. Shaw has overseen a deterioration in productivity indicators and a lack of growth outside of low-margin intermodal volume.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6c6c16fc-f5ec-461e-a350-bd4f6a31b550",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.4,
            "x": 0.525,
            "y": 0.485
          },
          "kind": "list",
          "text": "In putting forth its recent targets regarding reducing compensation costs, the Company fails to explain how this will be achieved absent headcount reductions.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77ce1ca4-234e-4d54-9024-9cacc8b945ed",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.4,
            "x": 0.525,
            "y": 0.23
          },
          "kind": "list",
          "text": "With respect to delivering safe and reliable service, Mr. Shaw has overseen several severe safety lapses and poor service metrics that lag those of Class I peers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb811218-c2cb-4ce1-a06c-b159f3f3a4a7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.4,
            "x": 0.525,
            "y": 0.715
          },
          "kind": "list",
          "text": "It is too convenient that the Board, which has routinely signed off on revised targets that Mr. Shaw does not hit, raised the outlook for the back of 2024.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cd85474d-dada-4dd0-bcb1-512da0104b29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.525,
            "y": 0.405
          },
          "kind": "list",
          "text": "Nothing of substance has changed since January 2024 - when Norfolk Southern issued disappointing guidance.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ea3837bd-4659-4506-9ffa-97c69fb0a35c",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Following his appointment in 2022, Shaw took decisive action and began implementing a balanced strategy to deliver safe and reliable service, continuous productivity improvements, and growth. — Norfolk Southern Board",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:44+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b3-db6ce17c85bc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.08,
            "y": 0.935
          },
          "kind": "source-note",
          "text": "23, 24 Norfolk Southern filings.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "15a481c0-941b-4c38-980f-5a15687aad4b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.345,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1858053e-e504-476c-9778-0acecf56558f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "f2b024fa-28f0-4203-8d1c-496392d655aa",
          "evidence": "Side-by-side comparison of board claims vs reality",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:32.008+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 8,
          "loop": {
            "name": "08_analogy",
            "slug": "08-analogy",
            "status": "active",
            "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
            "canonId": "019dd956-6901-7032-ba44-96eaed94c949",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
            "description": "Explain the unfamiliar through a well-understood parallel domain",
            "familyLabel": null
          },
          "matchId": "d44405d7-4a3b-4d84-a4f6-7882e7dd0e40",
          "evidence": "The document uses analogies and comparisons to expose contradictions in Norfolk Southern's campaign.",
          "position": 0,
          "objective": "to expose contradictions in Norfolk Southern's campaign",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.621747+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "tension",
      "title": "Uses a classic 'The Board's Defense' vs 'The Reality' contrast frame.",
      "function": "expose_contradiction",
      "rawType": "expose_contradiction",
      "block": null,
      "metadata": {
        "slideType": "expose_contradiction",
        "slideTypeCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-124c-75aa-984a-0a3d0d8fc8df",
          "version": 1,
          "description": null
        },
        "function": "expose_contradiction",
        "functionCanon": {
          "name": "Expose contradiction",
          "slug": "expose_contradiction",
          "status": "active",
          "canonId": "019de52d-171f-776f-887c-73edaff4cf9c",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 8,
        "textChars": 1026,
        "nDataPoints": 2,
        "notes": "Uses a classic 'The Board's Defense' vs 'The Reality' contrast frame.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "callout_box",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:32.414+00",
          "seconds": 4.02,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/10",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-10",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "It seems the Board and Mr. Shaw are misleading shareholders about Mr. Orr's PSR expertise.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-a62225ee6a37",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.385,
            "x": 0.535,
            "y": 0.185
          },
          "kind": "list",
          "text": "Mr. Orr lacks the right experience to lead operations at an Eastern railroad... Based on Norfolk Southern's $25 million cash payment... It seems the Board and Mr. Shaw are misleading shareholders... By the time Mr. Orr joined... CPKC dissolved Mr. Orr's role",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.414+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "62699c70-8002-4b3a-9615-7a7bf6db430a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.135,
            "w": 0.382,
            "x": 0.085,
            "y": 0.325
          },
          "kind": "paragraph",
          "text": "5. \"Norfolk Southern has brought on John Orr as COO to accelerate the execution of its strategy. John Orr is a Precision Scheduled Railroading expert and comes to Norfolk Southern following a long and successful career at multiple railroads including Canadian National and CPKC.\"",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.414+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "96ece7fc-9e32-44c8-83e5-d3e0753e39dd",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Norfolk Southern has brought on John Orr as COO to accelerate the execution of its strategy. John Orr is a Precision Scheduled Railroading expert and comes to Norfolk Southern following a long and successful career at multiple railroads including Canadian National and CPKC. — Norfolk Southern Board",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-abc4194e1940",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.015,
            "w": 0.115,
            "x": 0.078,
            "y": 0.945
          },
          "kind": "source-note",
          "text": "25 Norfolk Southern filings.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.414+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f3707f7-1956-49ca-b856-9ed9e00f7b56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.022,
            "w": 0.345,
            "x": 0.605,
            "y": 0.038
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.414+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44f22d7f-60d1-4a68-a6da-53047303378e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.032,
            "w": 0.418,
            "x": 0.067,
            "y": 0.125
          },
          "kind": "title",
          "text": "THE BOARD'S DEFENSE OF MR. SHAW",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.414+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48a46fed-75fe-434e-8fc1-9fbe7d6c800d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.032,
            "w": 0.418,
            "x": 0.515,
            "y": 0.125
          },
          "kind": "title",
          "text": "THE REALITY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.414+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4f74bbf1-93e8-4431-a12a-f351c281f34c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "8c4ae7aa-bba9-44a1-8ce7-ac8d76bb74e9",
          "evidence": "Side-by-side comparison of opposing viewpoints.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 20:57:32.414+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "frameworkName": "contrast-pairs"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 8,
          "loop": {
            "name": "08_analogy",
            "slug": "08-analogy",
            "status": "active",
            "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
            "canonId": "019dd956-6901-7032-ba44-96eaed94c949",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
            "description": "Explain the unfamiliar through a well-understood parallel domain",
            "familyLabel": null
          },
          "matchId": "d44405d7-4a3b-4d84-a4f6-7882e7dd0e40",
          "evidence": "The document uses analogies and comparisons to expose contradictions in Norfolk Southern's campaign.",
          "position": 0,
          "objective": "to expose contradictions in Norfolk Southern's campaign",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.621747+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "title": "This is a classic activist investor 'myth-busting' slide.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 40,
        "componentCount": 5,
        "textChars": 630,
        "nDataPoints": 4,
        "notes": "This is a classic activist investor 'myth-busting' slide.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:34.269+00",
          "seconds": 5.549,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/11",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-11",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "If Norfolk Southern's claims of having a PSR operating model right now were true, the Company's operating and financial metrics would not materially lag those of CSX and Class I peers (before and after the East Palestine, Ohio disaster).",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-f49d2743f8ec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.05,
            "y": 0.92
          },
          "kind": "source-note",
          "text": "26 UPS 10-K for the fiscal year ended December 31, 2017. 27 UPS 10-K for the fiscal year ended December 31, 2017. 28 UPS 10-K for the fiscal year ended December 31, 2017. 29 UPS 10-K for 2013 through 2020.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:34.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a91c3e53-49f2-46f5-8b6c-9995dbfd3b0e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.9,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "table",
          "text": "Comparison table of claims vs counter points",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:34.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "01ebcf11-84b6-4d3c-a151-1eb2ddfaf212",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:34.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "31a0e142-e902-4c8f-bc35-33892d569f82",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.85,
            "x": 0.07,
            "y": 0.07
          },
          "kind": "title",
          "text": "To help you cut through the noise, we have addressed other claims coming from Norfolk Southern and its surrogates:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:34.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6f323a4-b9d5-4213-af11-74a1c1da5686",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "d70e13d3-99a4-428f-805a-71843ebd7f39",
          "evidence": "Directly addresses and refutes opponent claims in a structured table format.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:34.269+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "frameworkName": "preempt_rebuttal"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 11,
          "loop": {
            "name": "07_elimination",
            "slug": "07-elimination",
            "status": "active",
            "bestFor": "Decision justification, recommendation defense, skeptical stakeholders",
            "canonId": "019dd956-68a4-710f-a824-0d221e5da792",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Options -> Why Not A -> Why Not B -> Why C is the Answer",
            "description": "Systematically rule out alternatives to arrive at the only viable conclusion",
            "familyLabel": null
          },
          "matchId": "95dd5722-b367-422e-84bb-a7a991557d91",
          "evidence": "The document tries to eliminate potential rebuttals by addressing them upfront.",
          "position": 1,
          "objective": "to preempt rebuttals",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.652885+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "setup",
      "title": "Uses a 'Claim vs Counter Point' structure to systematically dismantle opposition arguments.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 35,
        "componentCount": 5,
        "textChars": 491,
        "nDataPoints": 1,
        "notes": "Uses a 'Claim vs Counter Point' structure to systematically dismantle opposition arguments.",
        "elementsJson": [
          "comparison_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:34.026+00",
          "seconds": 5.099,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/12",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-12",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Since Norfolk Southern's public relations firms failed to place smear pieces about Mr. Boychuk in the media, the Board is now doing Mr. Shaw's dirty work by using innuendo in its letter.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-71851f142687",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "At the time of his departure, CSX was recognized as the only Class I designated as \"Running Well/Fast,\" according to Loop Capital Markets.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-75e709d41f3e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.5,
            "x": 0.05,
            "y": 0.94
          },
          "kind": "source-note",
          "text": "Railway Age article entitled 'CSX, Boychuk End Six-Year Relationship,' dated August 4, 2023. Company filings.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:34.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "062befd8-5e19-400c-af82-62b383a4bbe0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.9,
            "x": 0.05,
            "y": 0.12
          },
          "kind": "table",
          "text": "Claim vs Counter Point table",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:34.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d791f5b-9df3-4277-b422-3c8dd4821b33",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:34.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f74bb872-7643-43b0-9449-e1ad6ecdc643",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "d1e48acc-af79-4f27-9432-1356039cbfc2",
          "evidence": "The slide explicitly structures arguments as 'Claim' vs 'Counter Point' to address and neutralize opposition narratives.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:34.026+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "frameworkName": "preempt_rebuttal"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 11,
          "loop": {
            "name": "07_elimination",
            "slug": "07-elimination",
            "status": "active",
            "bestFor": "Decision justification, recommendation defense, skeptical stakeholders",
            "canonId": "019dd956-68a4-710f-a824-0d221e5da792",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Options -> Why Not A -> Why Not B -> Why C is the Answer",
            "description": "Systematically rule out alternatives to arrive at the only viable conclusion",
            "familyLabel": null
          },
          "matchId": "95dd5722-b367-422e-84bb-a7a991557d91",
          "evidence": "The document tries to eliminate potential rebuttals by addressing them upfront.",
          "position": 1,
          "objective": "to preempt rebuttals",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.652885+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "title": "This is a classic 'Claim vs. Counter-Point' rebuttal slide used in proxy contests.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 5,
        "textChars": 508,
        "nDataPoints": 1,
        "notes": "This is a classic 'Claim vs. Counter-Point' rebuttal slide used in proxy contests.",
        "elementsJson": [
          "comparison_table",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:31.389+00",
          "seconds": 2.379,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/13",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-13",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Far from being the self-appointed gold standard in safety, the Federal Railroad Administration's August 2023 safety report found that Norfolk Southern frequently did the minimum to comply with required standards, its training programs/resources were struggling and its communication and culture were poor.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b5-0ab5acdbed44",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "framework",
          "text": "Claim vs Counter Point",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.389+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6c55ed87-fb36-49e6-87db-774632028d56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.05,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "32 Norfolk Southern Form 10-K for fiscal year 2023. 33 Federal Railroad Administration's 2023 NS Safety Culture Assessment.",
          "attrs": {
            "numbered": true
          },
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.389+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "50cc5733-efa9-43cf-845e-c792e6922db4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.9,
            "x": 0.05,
            "y": 0.13
          },
          "kind": "table",
          "text": "Claim vs Counter Point table",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.389+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "167c8e59-9146-4e46-9c87-cad79a180de9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.6,
            "y": 0.03
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:31.389+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8bcd5e68-718a-4bfc-bb3f-317964858d8b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "8897d452-7488-43d2-bd15-593a2327ff07",
          "evidence": "Directly addresses and refutes specific claims made by the opposing party.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:31.389+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "frameworkName": "preempt-rebuttal"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 11,
          "loop": {
            "name": "07_elimination",
            "slug": "07-elimination",
            "status": "active",
            "bestFor": "Decision justification, recommendation defense, skeptical stakeholders",
            "canonId": "019dd956-68a4-710f-a824-0d221e5da792",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Options -> Why Not A -> Why Not B -> Why C is the Answer",
            "description": "Systematically rule out alternatives to arrive at the only viable conclusion",
            "familyLabel": null
          },
          "matchId": "95dd5722-b367-422e-84bb-a7a991557d91",
          "evidence": "The document tries to eliminate potential rebuttals by addressing them upfront.",
          "position": 1,
          "objective": "to preempt rebuttals",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:56:28.652885+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "title": "Uses a side-by-side comparison format to frame the incumbent's claim as hyperbolic and contrast it with the proposed leadership's commitment.",
      "function": "preempt_rebuttal",
      "rawType": "preempt_rebuttal",
      "block": null,
      "metadata": {
        "slideType": "preempt_rebuttal",
        "slideTypeCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-1225-7368-af32-6381fddabdb3",
          "version": 1,
          "description": null
        },
        "function": "preempt_rebuttal",
        "functionCanon": {
          "name": "Preempt rebuttal",
          "slug": "preempt_rebuttal",
          "status": "active",
          "canonId": "019de52d-18ab-7479-9a7e-820a2f03586a",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 6,
        "textChars": 695,
        "nDataPoints": 0,
        "notes": "Uses a side-by-side comparison format to frame the incumbent's claim as hyperbolic and contrast it with the proposed leadership's commitment.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "bullet_list",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 20:57:32.102+00",
          "seconds": 3.033,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-622b-71dc-a6dc-c345cf30d551/14",
        "deck": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551",
        "deckAnchor": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551#slide-14",
        "deckJson": "/decks/019dd923-622b-71dc-a6dc-c345cf30d551.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "In closing, this year's shareholder vote represents a once-in-a-generation opportunity to put the right people and the right strategy in place to drive a turnaround of this iconic railroad.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-22 22:59:45+00",
            "model": "unknown-legacy",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-fb91-749f-a6b4-df8beb8d78fe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.87,
            "x": 0.065,
            "y": 0.46
          },
          "kind": "list",
          "text": "For more information about our proposed path to significantly greater value creation, please visit www.MoveNSCForward.com. We urge you to elect our full slate on the BLUE Proxy Card at this year's Annual Meeting.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f577a42f-3383-479d-b2f9-9ffc559bcbac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.7,
            "x": 0.065,
            "y": 0.54
          },
          "kind": "other",
          "text": "Signatures of Frederick D. DiSanto and James Chadwick",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e4032c8-84bc-46ed-93c8-e8fb04748bdb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.87,
            "x": 0.065,
            "y": 0.4
          },
          "kind": "paragraph",
          "text": "In closing, this year's shareholder vote represents a once-in-a-generation opportunity to put the right people and the right strategy in place to drive a turnaround of this iconic railroad.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e851aa42-c8cc-4f15-a56c-4441d32c9983",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.87,
            "x": 0.065,
            "y": 0.105
          },
          "kind": "table",
          "text": "Claim vs Counter Point",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4dacb605-fe2a-45e8-bef2-1951327ba1a5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.345,
            "x": 0.605,
            "y": 0.035
          },
          "kind": "title",
          "text": "Vote the BLUE Proxy Card TODAY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 20:57:32.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c1dc7022-be63-46b5-8458-51033544dcf8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "ec01ae5c-e148-4aa5-a222-fdae7c0f6649",
          "evidence": "Directly addresses and refutes a specific claim made by the opposing party.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 20:57:32.102+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "frameworkName": "preempt-rebuttal"
        }
      ],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Need",
          "beatId": "0cf64b9e-e88f-4927-9b15-3195e21ec92a",
          "matchId": "2328bd6a-d945-4d48-8474-0245a0d10c7a",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 5,
      "label": "Attention",
      "description": "The first 5 pages are all about grabbing attention and asking to vote for the BLUE Proxy Card TODAY."
    },
    {
      "from": 6,
      "to": 14,
      "label": "Need",
      "description": "The rest of the pages are about exposing contradictions, preempting rebuttals, and providing key messages and a roadmap."
    }
  ],
  "loops": [
    {
      "from": 8,
      "to": 10,
      "label": "Analogy",
      "description": "to expose contradictions in Norfolk Southern's campaign"
    },
    {
      "from": 11,
      "to": 13,
      "label": "Elimination",
      "description": "to preempt rebuttals"
    },
    {
      "from": 6,
      "to": 7,
      "label": "Zoom In",
      "description": "to focus on the key issue of proxy card voting"
    }
  ]
}