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    "thesisSummary": "Starboard, a ~$350 million shareholder, congratulates incoming CEO Keith Barr and lays out an operational playbook for CarMax (KMX). The firm argues CarMax's omnichannel model — anchored by physical stores and ~90% consumer-sourced inventory — should be a structural advantage, but execution has lagged: the digital trade-in flow loses conversion to nimbler competitors, in-store reconditioning is under-automated (with >$300/unit savings available), and rigid gross-profit-per-unit pricing rules drove share losses in 2025-26. Starboard urges modest $100-$300 per-vehicle price reductions paired with real-time dynamic pricing, and a zero-based SG&A reset targeting 70-75% of gross profit (vs. franchise-dealer peers near 71.9%). It also flags CarMax Auto Finance as conservatively managed, with room to thoughtfully expand into adjacent credit tiers while protecting the pristine balance sheet (~$42/share tangible book).",
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      "Run a zero-based SG&A review and target SG&A at 70-75% of gross profit (preference 70%)",
      "Thoughtfully expand CarMax Auto Finance into adjacent and slightly lower-credit tiers while protecting the balance sheet"
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    "thesisOneLiner": "CarMax's omnichannel flywheel is intact but stalled; new CEO Keith Barr can unlock value by fixing digital conversion, reconditioning costs, dynamic pricing, and SG&A discipline.",
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