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          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
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          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
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        "evidence": "The document outlines the potential impact and next steps for each company.",
        "position": 4,
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        "parentBeatType": {
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          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
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        "loop": {
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          "slug": "06-zoom-in",
          "status": "active",
          "bestFor": "Technical deep-dives, case studies, detailed analysis",
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          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
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          "description": "Start broad, then progressively focus on specific details that prove your point",
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        "confidence": 0.7,
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      },
      {
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        "from": 11,
        "loop": {
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          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
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          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "c2e1a96c-3770-4df6-b2e5-2ad57635d453",
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          "status": "active",
          "bestFor": "Product demos, process improvements, ROI justification",
          "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "5d53bba9-7e3a-400a-bfe2-9211b03335c3",
        "evidence": "The document provides supporting data and evidence for its claims.",
        "position": 2,
        "objective": "What is the potential impact of Starboard Value's ideas on the companies' growth and profitability?",
        "confidence": 0.7,
        "extraction": {
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          "name": "Before/after framing",
          "slug": "before-after-framing",
          "status": "active",
          "bestFor": "For turnaround / reform proposals",
          "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67",
          "version": 1,
          "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488",
          "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "78742a75-08a3-4423-bd9c-43f2f995d5f9",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "For turnaround / reform proposals",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.865912+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n  becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n  it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n  have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n  (emotional delta between two futures).",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "CEO quote contradiction",
          "slug": "ceo-quote-contradiction",
          "status": "active",
          "bestFor": "When management credibility is the lever",
          "canonId": "019dd9e1-52e9-717f-8454-93e627563ed6",
          "version": 1,
          "bodyDocId": "019dd9a1-8296-720d-8f51-da76937f9415",
          "description": "You reproduce management's own words — verbatim, with source and date — and\nthen place them next to the outcome that contradicts them. The CEO built\nthe rope; you put it around their own neck.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "45bdb627-2472-478c-8405-91ae20c52fd8",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When management credibility is the lever",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.865912+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Peer gap chart",
          "slug": "peer-gap",
          "status": "active",
          "bestFor": "When relative underperformance is the core argument",
          "canonId": "019dd9e1-54f1-775a-94a1-d5cf3bb75abf",
          "version": 1,
          "bodyDocId": "019dd9a1-8653-7748-9050-807f067196c3",
          "description": "A single visual that benchmarks the target against its best-in-class peers on\na single quantitative KPI — and shows the target losing. The gap is the\npunchline.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "27580e1b-1e9b-48df-8d70-9cd3269d8e86",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When relative underperformance is the core argument",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.865912+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- It's the **most credible claim in the deck** because it's arithmetic, not\n  opinion.\n- It's immediately **actionable** — close this gap and value accrues.\n- It **pre-empts the \"context is different\" defence** by pitting the target\n  against direct peers in the same category.",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Sum of parts",
          "slug": "sum-of-parts",
          "status": "active",
          "bestFor": "For breakup / spin-off theses",
          "canonId": "019dd9e1-51e5-73ad-9d1e-e77d4afe3125",
          "version": 1,
          "bodyDocId": "019df22a-9ecd-71db-8fa1-5f5eff36697f",
          "description": "You break the target into its constituent businesses or asset classes, value\neach separately against its own peer set, and show that the total is\nmaterially greater than the current market capitalisation. The \"gap\" is the\nconglomerate discount — or worse, accounting opacity hiding a crown-jewel\nasset.",
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        },
        "agent": null,
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        "agents": null,
        "matchId": "f7fb0175-2c93-42c2-9405-f22c83eec9d6",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "For breakup / spin-off theses",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.865912+00",
          "model": "unknown-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": null,
        "whyItWorks": "- It forces the market to confront **mismatched valuation multiples**:\n  \"this company trades like X but owns Y, which trades at",
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Villain slide",
          "slug": "villain-slide",
          "status": "active",
          "bestFor": "In activist decks where the personality matters",
          "canonId": "019dd9e1-518c-7404-976a-5be5a517b659",
          "version": 1,
          "bodyDocId": null,
          "description": "A dedicated slide presenting the named villain visually",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "document",
        "agents": null,
        "matchId": "8a7307b1-72df-42d0-bd71-db3f92c1e82d",
        "evidence": null,
        "pageRefs": null,
        "priority": null,
        "whenToUse": "In activist decks where the personality matters",
        "confidence": null,
        "extraction": {
          "at": "2026-04-29 12:07:49.865912+00",
          "model": "unknown-legacy",
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        "matchId": "885223bd-df34-4086-8c3a-f87aad1037b6",
        "evidence": "The slide provides a concise overview of News Corp, including its enterprise value and revenue breakdown, indicating an executive summary.",
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        "evidence": "News Corp owns a controlling stake in REA Group, a leading digital real estate business in Australia.",
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        "evidence": "REA Group Share Price Performance",
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        "evidence": "Fortrea Is a Large Scale CRO with a Global Presence Spanning Over 90 Countries",
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    "notes": "Conference deck presented at 13D Monitor's 2023 Active-Passive Investor Summit (October 2023). Despite the filename emphasizing 'News Corp,' the deck is a three-idea TMT/Healthcare pitch covering GoDaddy, News Corp, and Fortrea with roughly equal weight (~15 slides each). Opens with a track-record victory-lap on prior-year ideas (Salesforce +39%, Splunk +100%, Wix +12%). Unusual for activist decks: Tom Pike is explicitly praised (not attacked), and his CEO quote is deployed as supporting evidence — not a contradiction. No named villain, no explicit closing-ask slide; deck ends on a Starboard logo page. No current stake percentages disclosed (Starboard's GoDaddy 13D filed Dec 2021 is referenced in a footnote only). Campaign phase tagged 'initial_thesis' because all three ideas are presented as new theses at this summit, though Starboard had owned GoDaddy since 2021.",
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      "Starboard's 2022 Active-Passive ideas (Salesforce +39%, Splunk +100%, Wix +12%) as track record",
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    "scqaComplication": "All three underperform scaled peers — GoDaddy has missed its 2022 Investor Day targets, News Corp's non-REA assets are implicitly valued at only 4x EBITDA versus NYT's 15x+, and Fortrea's 13% margins lag the 18% peer median.",
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      "ZoomInfo (ZI)",
      "Progress (PRGS)",
      "Fiserv (FI)",
      "Instructure (INST)",
      "Akamai (AKAM)",
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      "F5 (FFIV)",
      "DocuSign (DOCU)",
      "Box",
      "Blackbaud (BLKB)",
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      "Teradata (TDC)",
      "Commvault (CVLT)",
      "NetApp (NTAP)",
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      "Parexel",
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