{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-622b-71dc-a6d9-2e69cd8fa581", "slug": "349b78fbda8a", "title": "Phillips 66 (PSX)", "subtitle": "Elliott Management · 2025-05", "author": "Elliott Management", "date": "2025-05-07 00:00:00", "pageCount": 4, "kind": "regulatory-filing", "orientation": "portrait", "aspectRatio": 0.77272725, "targetCompany": "Phillips 66", "targetTicker": "PSX", "document": { "id": "019dd923-622b-71dc-a6d9-2e69cd8fa581", "slug": "349b78fbda8a", "title": "Phillips 66 (PSX)", "rawTitle": "ex991dfan14a10168303 050725", "authorId": "02_Elliott_Management", "authorName": null, "authorDisplay": "Elliott Management", "kind": { "slug": "regulatory-filing", "label": "Regulatory filing" }, "sourceType": { "slug": "activist_investor", "label": "Activist investor" }, "fileName": "2025-05-ex991dfan14a10168303_050725.pdf", "sourceUrl": "https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001791786&type=DFAN14A", "sourceDate": null, "presentationDate": "2025-05-07 00:00:00", "ingestedAt": "2026-04-22 14:42:54+00", "status": "ready", "pageCount": 4, "orientation": "portrait", "aspectRatio": 0.77272725, "targetCompany": "Phillips 66", "targetTicker": "PSX", "metadata": { "local_root": "/tmp/legacy-images/349b78fbda8a", "activist_firm": "Elliott Investment Management", "origin_corpus": "contrarian", "extraction_seconds": 64.75739884376526 } }, "coverage": { "pageCount": 4, "pagesIndexed": 4, "pagesWithImages": 4, "pagesWithMetadata": 4, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 15, "chartCount": 1, "metricSlides": 0, "toolMatches": 3, "documentToolMatches": 3, "frameworkMatches": 3, "arcMatches": 1, "beatMatches": 4, "loopMatches": 1, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": true, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "evidence": "The document follows a clear attention-interest-desire-action (AIDA) structure.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:53:34.678524+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 1, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Attention", "beatId": "e8ee776c-859b-425d-a418-0f0a573201d4", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The document starts with a section divider, grabbing the reader's attention.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Interest", "beatId": "6c65b02e-8475-4169-8f33-b9b206acfe04", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The peer benchmark on slide 2 aims to generate interest by showing stock performance.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 3, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Desire", "beatId": "b0014e5c-8fc0-42b8-be32-2374cd216309", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The 'YOUR VOTE MATTERS' slide aims to create a desire for change.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 4, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Action", "beatId": "95ccd556-391e-446f-81be-79ca0951da06", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The final slide encourages readers to 'VOTE FOR CHANGE TODAY.'", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 4, "from": 3, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null, "categoryName": "Validation", "categorySlug": "validation" }, "matchId": "971f0a30-4be8-4ab5-ab2e-95e5e856309c", "evidence": "The document uses a direct call to action, emphasizing the impact of individual votes.", "position": 0, "objective": "Emphasize the importance of individual votes", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:53:34.87046+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Before/after framing", "slug": "before-after-framing", "status": "active", "bestFor": "For turnaround / reform proposals", "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67", "version": 1, "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488", "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "01b22007-08df-408e-80ee-90a4ea316510", "evidence": null, "pageRefs": null, "priority": null, "whenToUse": "For turnaround / reform proposals", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.865912+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n (emotional delta between two futures).", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Peer gap chart", "slug": "peer-gap", "status": "active", "bestFor": "When relative underperformance is the core argument", "canonId": "019dd9e1-54f1-775a-94a1-d5cf3bb75abf", "version": 1, "bodyDocId": "019dd9a1-8653-7748-9050-807f067196c3", "description": "A single visual that benchmarks the target against its best-in-class peers on\na single quantitative KPI — and shows the target losing. The gap is the\npunchline.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "ae98deb9-c193-4355-a301-89f79b76c7c7", "evidence": null, "pageRefs": null, "priority": null, "whenToUse": "When relative underperformance is the core argument", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.865912+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- It's the **most credible claim in the deck** because it's arithmetic, not\n opinion.\n- It's immediately **actionable** — close this gap and value accrues.\n- It **pre-empts the \"context is different\" defence** by pitting the target\n against direct peers in the same category.", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Villain naming", "slug": "villain-naming", "status": "active", "bestFor": "When governance or specific decisions are the core thesis", "canonId": "019dd9e1-55a4-74db-9314-0ced4cd46cd2", "version": 1, "bodyDocId": "019dd9a1-88f1-72ad-8f4e-56ec29d7b369", "description": "You identify a **specific person** responsible for the target's underperformance\nor the behaviour you want changed — and name them. Not \"management\" or \"the\nboard\". A named executive or director with a specific failure attributable to\nthem.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "document", "agents": null, "matchId": "929517a0-e701-46aa-8e69-91470dc32e4e", "evidence": "Phillips 66 Board of Directors", "pageRefs": null, "priority": null, "whenToUse": "When governance or specific decisions are the core thesis", "confidence": null, "extraction": { "at": "2026-04-29 12:07:49.865912+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": null, "whyItWorks": "- **Accountability needs a face.** Voters (shareholders, regulators,\n journalists) act faster against people than institutions.\n- **Credibility rises with specificity.** \"The CFO has repeatedly missed\n guidance\" > \"Management has missed guidance\".\n- It **pre-empts evasion**. An individual can be removed; an abstraction\n cannot.\n- It **forces the target to respond personally** — and their defensive\n response usually generates more attention for your thesis.", "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "8298346f-184e-4c3a-9e87-dab4e94721fa", "evidence": "Comparing PSX performance against Valero and Marathon Petroleum to illustrate investor sentiment.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 21:17:23.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "comparison_frame" }, { "matchId": "a157d2f9-58a0-479d-8ecc-e796fc50d98a", "evidence": "The slide explicitly asks shareholders to vote and provides a link.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 21:17:19.908+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "call-to-action" }, { "matchId": "771051cd-4d35-4472-874d-556dcfd27260", "evidence": "Explicit instruction to 'Vote for change today'", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 21:17:24.294+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "call-to-action" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": { "tone": "adversarial", "notes": "DFAN14A SEC filing reproducing three social media posts (X/Twitter) from the @streamline66 campaign account during Elliott's proxy fight against Phillips 66. Cover page is a section divider reading 'SOCIAL MEDIA POSTS'. Despite the regulatory filing wrapper, the embedded creative is high-craft proxy-campaign collateral: bold red/black 'STREAMLINE 66' wordmark, annotated peer-relative performance chart with green 'Streamline 66 Announced' arrow vs. red 'PSX Defends Status Quo' arrow, and a stark 'VOTE FOR CHANGE TODAY' closer. No quantified target price, no SOTP — argument is built around price action as referendum. Filed as part of the broader proxy contest culminating at the 2025 PSX annual meeting.", "kpisCited": [ { "detail": "Outperformed Valero and Marathon Petroleum by ~11% from Streamline 66 announcement (2/10/25) through 3/10/25, then declined to roughly -2% by 4/21/25 as management defended status quo", "metric": "PSX peer-relative stock performance" }, { "detail": "Only 3 definitive U.S. proxies filed across 200+ engagements since 2010 prior to Phillips 66", "metric": "Elliott proxy contest frequency" } ], "closingAsk": "Vote for change today by supporting Elliott's Streamline 66 nominees at the Phillips 66 annual meeting.", "extraction": { "at": "2026-04-22 14:42:54+00", "model": "unknown-legacy", "runId": null, "seconds": 64.7574, "promptVersion": null }, "scqaReward": "Tremendous upside the current board does not see — the indexed price chart implies roughly 11%+ of value already left on the table by defending the status quo.", "thesisTypes": [ "breakup_spinoff", "governance_board", "strategic_pivot" ], "top3Reasons": [ "PSX outperformed peers by 11% on Streamline 66 release, then sank when board defended status quo", "Conglomerate structure and midstream growth strategy are destroying shareholder value", "Elliott rarely files proxies — only 3 in U.S. since 2010 across 200+ engagements" ], "scqaSituation": "Phillips 66 is a U.S. integrated downstream energy conglomerate (refining, midstream, chemicals, marketing) trading on the NYSE under PSX, with peers including Valero and Marathon Petroleum.", "thesisSummary": "These social media posts, filed as DFAN14A proxy soliciting materials, anchor Elliott's Streamline 66 proxy fight against Phillips 66 (NYSE: PSX). Elliott argues that PSX shareholders are 'voting with their feet': the stock outperformed Valero and Marathon Petroleum by 11% after Streamline 66 was announced in February 2025, then gave back those gains as management publicly doubled down on the conglomerate structure and midstream growth strategy. Elliott emphasizes its discipline — only three definitive U.S. proxies filed across 200+ engagements since 2010 — to frame this contest as exceptional and warranted. The closing creative is binary: 'Elliott sees tremendous upside at Phillips 66. Its board does not. Vote for change today.' The materials direct retail holders to streamline66.com and bit.ly/s66-x-o73 and stress every vote matters regardless of position size.", "primaryDemands": [ "Vote for Elliott's Streamline 66 board nominees", "Break up the conglomerate structure", "Abandon midstream growth strategy" ], "scqaResolution": "Vote Elliott's Streamline 66 slate at the 2025 annual meeting to install new directors who will simplify the portfolio, break up the conglomerate, and rein in midstream growth.", "thesisOneLiner": "Phillips 66 shares jumped 11% on Elliott's Streamline 66 plan and sank when the board defended its conglomerate; vote for change to unlock value.", "precedentsCited": [ "Elliott's prior 200+ engagements since 2010 (only 3 prior U.S. definitive proxies)" ], "scqaComplication": "PSX outperformed peers by 11% when Elliott unveiled Streamline 66 in February 2025, then erased that gain after the board publicly doubled down on the conglomerate structure and midstream growth strategy.", "narrativeInterest": 3, "notableSlidePages": [ 2, 3, 4 ], "peerCompaniesCited": [ "Valero Energy", "Marathon Petroleum" ], "valuationFrameworks": [ "multiple_comparison" ], "visualCraftInterest": 4 }, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "function": "transition", "imagePath": "https://imgproxy.kitesheet.com/XImUHLv43W3E0F1f9jUQX1Ke97VLbgpx55XeNDA6aFo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zNDliNzhmYmRhOGEvcDAwMS5qcGc", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 1, "componentCount": 1, "textChars": 18, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 21:17:18.73+00", "seconds": 1.109, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6d9-2e69cd8fa581/1", "deck": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581", "deckAnchor": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581#slide-1", "deckJson": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581.json" }, "components": [ { "bbox": { "h": 0.02, "w": 0.27, "x": 0.365, "y": 0.095 }, "kind": "title", "text": "SOCIAL MEDIA POSTS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:18.73+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9698d758-b27c-4af5-a672-992c121d36ea", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 1, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "e8ee776c-859b-425d-a418-0f0a573201d4", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The document starts with a section divider, grabbing the reader's attention.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/fVPlrqVpe-ZQGxwmIsNic5xuFxH77-xlH7VxcpKgwjA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zNDliNzhmYmRhOGEvcDAwMS5qcGc", "imagePathAlt": "https://imgproxy.kitesheet.com/Y7JbNqGRYqkVlFhB5y0gn-sqI_zFcpi3soDj_2Rj2Rc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zNDliNzhmYmRhOGEvcDAwMS5wbmc", "thumbSrcAlt": "https://imgproxy.kitesheet.com/xeL6Bwr1oIcKTbe1RZPkil03zPtH8AtWbF3qhTXIB6k/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8zNDliNzhmYmRhOGEvcDAwMS5wbmc" }, { "page": 2, "type": "setup", "title": "The slide is presented as a social media post from 'Streamline 66' (Elliott Management campaign).", "function": "compare_peers", "rawType": "peer_benchmark", "block": null, "metadata": { "slideType": "peer_benchmark", "slideTypeCanon": { "name": "Peer benchmark", "slug": "peer_benchmark", "status": "active", "canonId": "019de52d-08f0-7158-a78d-d7b5331fefaf", "version": 1, "description": null }, "function": "compare_peers", "functionCanon": { "name": "Compare peers", "slug": "compare_peers", "status": "active", "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 76, "componentCount": 7, "textChars": 683, "nDataPoints": 1, "notes": "The slide is presented as a social media post from 'Streamline 66' (Elliott Management campaign).", "elementsJson": [ "screenshot", "line_chart", "paragraph" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 21:17:23.694+00", "seconds": 6.04, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6d9-2e69cd8fa581/2", "deck": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581", "deckAnchor": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581#slide-2", "deckJson": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Phillips 66 (NYSE: PSX) investors are voting with their feet. The company's stock outperformed peers by 11% with Elliott's release of its #Streamline66 plan, then sank when Phillips 66 management publicly doubled down on its conglomerate structure and midstream growth strategy.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 22:57:48+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-f5d3-71df-9934-acbff1749330", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.7, "x": 0.15, "y": 0.35 }, "kind": "chart", "text": "Indexed PSX Stock Price Performance vs. Valero and Marathon Petroleum", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:23.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "87b287af-85c4-4ab6-959f-333352cd6544", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.15, "x": 0.25, "y": 0.45 }, "kind": "legend", "text": "Streamline 66 Announced", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:23.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c904ca26-ef85-4d00-a799-d3a7716501c0", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.15, "x": 0.55, "y": 0.45 }, "kind": "legend", "text": "PSX Defends Status Quo", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:23.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d37ab8a6-704c-480a-ab5f-a61e101e6e51", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "stock price performance: 11%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 22:57:48+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-f5d3-71df-9934-b10cac530e0d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "paragraph", "text": "Phillips 66 (NYSE: PSX) investors are voting with their feet. The company's stock outperformed peers by 11% with Elliott's release of its #Streamline66 plan, then sank when Phillips 66 management publicly doubled down.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:23.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "aa7ea9a8-9dfa-4e94-9b36-d5cf4e4b2544", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.25 }, "kind": "title", "text": "PHILLIPS 66 SHAREHOLDERS VOTE WITH THEIR FEET", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:23.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c39fc39d-066c-4865-98b3-402396e802cf", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "8298346f-184e-4c3a-9e87-dab4e94721fa", "evidence": "Comparing PSX performance against Valero and Marathon Petroleum to illustrate investor sentiment.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 21:17:23.694+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "comparison_frame" } ], "arcBeats": [ { "to": 2, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 2, "name": "Interest", "beatId": "6c65b02e-8475-4169-8f33-b9b206acfe04", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Interest", "slug": "aida-interest", "status": "active", "canonId": "019dd9b8-115b-7640-827f-fd115885a984", "version": 1, "description": null }, "evidence": "The peer benchmark on slide 2 aims to generate interest by showing stock performance.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 3, "type": "setup", "title": "This is a screenshot of a tweet/post used as a campaign asset for a proxy contest.", "function": "state_demand", "rawType": "closing_ask", "block": null, "metadata": { "slideType": "closing_ask", "slideTypeCanon": { "name": "Closing ask", "slug": "closing_ask", "status": "active", "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c", "version": 1, "description": null }, "function": "state_demand", "functionCanon": { "name": "State demand", "slug": "state_demand", "status": "active", "canonId": "019de52d-180b-70a3-99c7-c832ea7db96b", "version": 1, "description": null }, "density": "balanced", "densityScore": 42, "componentCount": 4, "textChars": 442, "nDataPoints": 0, "notes": "This is a screenshot of a tweet/post used as a campaign asset for a proxy contest.", "elementsJson": [ "screenshot", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 21:17:19.908+00", "seconds": 2.215, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6d9-2e69cd8fa581/3", "deck": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581", "deckAnchor": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581#slide-3", "deckJson": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.7, "x": 0.15, "y": 0.65 }, "kind": "callout", "text": "YOUR VOTE MATTERS NO MATTER HOW MANY SHARES YOU OWN", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:19.908+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5642aff8-09d2-4e18-be9d-4409ca3993e1", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.1 }, "kind": "paragraph", "text": "Phillips 66 (NYSE: PSX) shareholders: want to vote for a brighter, more profitable future at the company? Watch this helpful video and vote for #Streamline66 today: bit.ly/s66-x-o73", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:19.908+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "85be1fdc-2e93-44a9-8ecb-d33455760cfc", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "Phillips 66 (NYSE: PSX) shareholders: want to vote for a brighter, more profitable future at the company? Watch this helpful video and vote for #Streamline66 today: bit.ly/s66-x-o73 — Streamline 66", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-22 22:57:48+00", "model": "unknown-legacy", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-f5d3-71df-9935-248f58854d8e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.2, "y": 0.45 }, "kind": "title", "text": "STREAMLINE 66", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:19.908+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ee1abae-b1ed-47a9-83c0-9d5addbc9969", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "a157d2f9-58a0-479d-8ecc-e796fc50d98a", "evidence": "The slide explicitly asks shareholders to vote and provides a link.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 21:17:19.908+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "call-to-action" } ], "arcBeats": [ { "to": 3, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 3, "name": "Desire", "beatId": "b0014e5c-8fc0-42b8-be32-2374cd216309", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Desire", "slug": "aida-desire", "status": "active", "canonId": "019dd9b8-11f0-704e-b2bb-fbb6a226467d", "version": 1, "description": null }, "evidence": "The 'YOUR VOTE MATTERS' slide aims to create a desire for change.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 4, "from": 3, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null }, "matchId": "971f0a30-4be8-4ab5-ab2e-95e5e856309c", "evidence": "The document uses a direct call to action, emphasizing the impact of individual votes.", "position": 0, "objective": "Emphasize the importance of individual votes", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:53:34.87046+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 4, "type": "setup", "title": "This is a screenshot of a social media post (likely X/Twitter) used as a regulatory communication.", "function": "state_demand", "rawType": "closing_ask", "block": null, "metadata": { "slideType": "closing_ask", "slideTypeCanon": { "name": "Closing ask", "slug": "closing_ask", "status": "active", "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c", "version": 1, "description": null }, "function": "state_demand", "functionCanon": { "name": "State demand", "slug": "state_demand", "status": "active", "canonId": "019de52d-180b-70a3-99c7-c832ea7db96b", "version": 1, "description": null }, "density": "balanced", "densityScore": 37, "componentCount": 3, "textChars": 437, "nDataPoints": 1, "notes": "This is a screenshot of a social media post (likely X/Twitter) used as a regulatory communication.", "elementsJson": [ "screenshot", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 21:17:24.294+00", "seconds": 6.527, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-622b-71dc-a6d9-2e69cd8fa581/4", "deck": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581", "deckAnchor": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581#slide-4", "deckJson": "/decks/019dd923-622b-71dc-a6d9-2e69cd8fa581.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.8, "x": 0.1, "y": 0.85 }, "kind": "callout", "text": "Elliott: Tremendous Value Can Be Unlocked for Phillips 66 Shareholders", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:24.294+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ccb1adae-0386-4dee-8d30-1d3c295f7acb", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "paragraph", "text": "Since 2010, Elliott has worked with 200+ companies to help create long-term value. Of those, we have only filed three definitive proxies in the U.S. before our extensive engagement with Phillips 66 (NYSE: PSX). We're committed to unlocking tremendous value for all shareholders.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:24.294+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fa54a0fb-7df6-449d-b587-3c834a347090", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.7, "x": 0.15, "y": 0.3 }, "kind": "title", "text": "ELLIOTT SEES TREMENDOUS UPSIDE AT PHILLIPS 66. ITS BOARD DOES NOT. VOTE FOR CHANGE TODAY.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:17:24.294+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "98436fa0-26ac-4905-9334-53a345608f5b", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "771051cd-4d35-4472-874d-556dcfd27260", "evidence": "Explicit instruction to 'Vote for change today'", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 21:17:24.294+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "call-to-action" } ], "arcBeats": [ { "to": 4, "arc": { "name": "AIDA", "slug": "aida", "status": "active", "bestFor": "Marketing presentations, product launches, sales enablement", "canonId": "019dd956-5fb4-77aa-866d-f9bdd47803af", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Interest -> Desire -> Action", "description": null, "familyLabel": null }, "from": 4, "name": "Action", "beatId": "95ccd556-391e-446f-81be-79ca0951da06", "matchId": "b480f632-5072-4cd4-83df-76609aa98dc7", "beatType": { "name": "Action", "slug": "aida-action", "status": "active", "canonId": "019dd9b8-1285-74f0-8552-c04c08014586", "version": 1, "description": null }, "evidence": "The final slide encourages readers to 'VOTE FOR CHANGE TODAY.'", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 4, "from": 3, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null }, "matchId": "971f0a30-4be8-4ab5-ab2e-95e5e856309c", "evidence": "The document uses a direct call to action, emphasizing the impact of individual votes.", "position": 0, "objective": "Emphasize the importance of individual votes", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:53:34.87046+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true } ], "arcBeats": [ { "from": 1, "to": 1, "label": "Attention", "description": "The document starts with a section divider, grabbing the reader's attention." }, { "from": 2, "to": 2, "label": "Interest", "description": "The peer benchmark on slide 2 aims to generate interest by showing stock performance." }, { "from": 3, "to": 3, "label": "Desire", "description": "The 'YOUR VOTE MATTERS' slide aims to create a desire for change." }, { "from": 4, "to": 4, "label": "Action", "description": "The final slide encourages readers to 'VOTE FOR CHANGE TODAY.'" } ], "loops": [ { "from": 3, "to": 4, "label": "Voice Of Customer", "description": "Emphasize the importance of individual votes" } ] }