{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-60d1-700e-95b4-60437790a058", "slug": "bi-4a7ee74411c424a9", "title": "Pitch deck: Lockr raises $2.5 million in pre-seed funding", "subtitle": "Lockr", "author": "Lockr", "pageCount": 14, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-60d1-700e-95b4-60437790a058", "slug": "bi-4a7ee74411c424a9", "title": "Pitch deck: Lockr raises $2.5 million in pre-seed funding", "rawTitle": "Pitch deck: Lockr raises $2.5 million in pre-seed funding", "authorId": "Pitchdecks", "authorName": "Lockr", "authorDisplay": "Lockr", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Real-bi-4a7ee.pdf", "sourceUrl": "https://www.businessinsider.com/real-pitch-deck-lockr-raises-25-million-in-pre-seed-funding-2023-4", "sourceDate": "2023-04-20 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 13:23:17.965+00", "status": "ready", "pageCount": 14, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/bi-4a7ee74411c424a9", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 14, "pagesIndexed": 14, "pagesWithImages": 14, "pagesWithMetadata": 14, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 73, "chartCount": 1, "metricSlides": 0, "toolMatches": 58, "documentToolMatches": 0, "frameworkMatches": 6, "arcMatches": 2, "beatMatches": 14, "loopMatches": 4, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "evidence": "Classic VC pitch components in near-Sequoia order: cover (1), problem (2-3), why now (4), solution (5), traction (6), business model (7), product/GTM (8), team (13), financials/ask (14).", "isPrimary": true, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "evidence": "Deck oscillates between consumer pain (2-3) -> consumer solution (5-6), then publisher pain (9) -> publisher solution (10-11), landing on new bliss (12-14).", "isPrimary": false, "confidence": 65, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 3, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "019ddf59-fd11-7465-a5c0-d2e305574eeb", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Action titles 'More websites requiring email' and 'inboxes overflowing with promotional content and spam'.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 5, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 5, "name": "Solution", "beatId": "019ddf59-fd47-7697-914f-828b190ef129", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Callout: 'persistent public-facing email with robust tools for complete control of your inbox'.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 4, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Why Now", "beatId": "019ddf59-fd77-7749-8111-e1bbf198746d", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Timeline of machine-generated email services (Apple Hide My Email, Cloaked, Firefox Relay) gaining traction.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 4, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Competition", "beatId": "019ddf59-fda7-7237-b154-e636ffbc48e6", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Callout names competitor services and positions Lockr as more comprehensive.", "position": 4, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 8, "name": "Product", "beatId": "019ddf59-fdd7-716e-b535-85a708d19ce6", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "GTM diagram splits offering into LockrMail (B2C) and Identity Lockr (B2B).", "position": 5, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 7, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Business Model", "beatId": "019ddf59-fe03-73be-8f81-3c2945b2bea4", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Lists Freemium, Transaction Fees, SaaS revenue models then defers to 'larger strategic opportunity'.", "position": 6, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 13, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 13, "name": "Team", "beatId": "019ddf59-fe31-77b8-b908-e9b68eb8bc10", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Founder bios, past exits, and angel-investor logo grid.", "position": 7, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 14, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 14, "name": "Financials", "beatId": "019ddf59-fe60-701d-b0bf-509eeb57479e", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "$2.5M raise with percentage allocation across development, commercial, overhead.", "position": 8, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 14, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 14, "name": "The Ask", "beatId": "019ddf59-fe8d-7080-b63b-dcb6c7fa663f", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Use-of-funds slide titled 'financing' with explicit $2.5M raise amount and milestones.", "position": 9, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 4, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 2, "name": "What Is", "beatId": "019ddf59-feea-7502-93e3-a0b65a149d5d", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Consumer current pain: gated content, spam-filled inboxes.", "position": 1, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 6, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 5, "name": "What Could Be", "beatId": "019ddf59-ff17-746d-aa8d-51c1dd68c1b7", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "LockrMail solution + Product Hunt and 5-star testimonials.", "position": 2, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 9, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 9, "name": "What Is", "beatId": "019ddf59-ff45-77fb-a35f-8c31d2948be5", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Publishers losing up to 64% of revenue from machine-generated emails.", "position": 3, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 11, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 10, "name": "What Could Be", "beatId": "019ddf59-ff73-737f-9a1e-45c3e159d177", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Free APIs to recoup/grow revenue + AdTech industry endorsement quotes.", "position": 4, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 14, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 12, "name": "New Bliss", "beatId": "019ddf59-ffa0-76ad-a0bf-3fa7d7ca9390", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Scale via publisher partnerships, team credibility, $2.5M ask.", "position": 5, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 6, "from": 2, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null, "categoryName": "Comparison", "categorySlug": "comparison" }, "matchId": "019ddf59-ffcd-75d4-a21d-dc61311121df", "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.", "position": 1, "objective": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 8, "from": 7, "loop": { "name": "17_pivot", "slug": "17-pivot", "status": "active", "bestFor": "Project updates, board meetings, agile retrospectives", "canonId": "019dd956-6cb8-75df-ace2-c84adc747974", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift", "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure", "familyLabel": null, "categoryName": "Change Management", "categorySlug": "change-management" }, "matchId": "019ddf59-fffd-7188-9509-7e4708acee7f", "evidence": "Slide 7 lists then dismisses standard monetization for a 'larger strategic opportunity'; slide 8's tree splits into B2C and B2B.", "position": 2, "objective": "Pivot focus from B2C revenue models to a strategic B2B opportunity", "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 11, "from": 9, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null, "categoryName": "Comparison", "categorySlug": "comparison" }, "matchId": "019ddf5a-002b-72e0-b85b-9d824ee13232", "evidence": "Slide 9 quantifies publisher pain (64% revenue loss); 10 introduces free APIs; 11 supplies AdTech industry endorsement.", "position": 3, "objective": "Move publishers from 64% revenue loss to recoup-and-grow via lockr APIs", "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 14, "from": 12, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019ddf5a-0058-7140-9422-4b36cfa432f7", "evidence": "Slide 12 explicitly delays revenue for partnership scale; 13 establishes team; 14 closes with $2.5M raise.", "position": 4, "objective": "Trade near-term revenue for scale, then anchor team and the ask", "confidence": 55, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0342-73d8-8967-90c911ccf62b", "evidence": "Callout pairs persistent email plus control tools differentiating from standard email.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-03f8-7556-9b1c-7282f945e9ef", "evidence": "Product Hunt ranking, 5-star Chrome rating, and Twitter testimonials.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019ddf5a-0596-76c6-b5a2-08913eb0ea4b", "evidence": "Tree splits offering into mutually-exclusive B2C (LockrMail) and B2B (Identity Lockr) branches.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Loss Aversion", "slug": "loss-aversion", "status": "active", "bestFor": null, "canonId": "019dd956-9761-738f-8fd4-558a63ea744a", "version": 1, "bodyDocId": null, "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-06a9-746c-bbb8-64a0cb5b39dd", "evidence": "Frames the issue as revenue being LOST, not opportunity foregone.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Three Pillars", "slug": "three-pillars", "status": "active", "bestFor": null, "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb", "version": 1, "bodyDocId": null, "description": "Three major supporting arguments that are MECE and address key concerns", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019ddf5a-06da-772b-a307-a3c9d291475a", "evidence": "Three supporting callout boxes structure the explanation.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019ddf5a-0791-702a-8d21-9bd0d0d2b2fe", "evidence": "Recoup (defensive) vs grow (offensive) split.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 72, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0761-7624-9a7c-3d5f4287858b", "evidence": "Two-column layout pairs publisher pain with API capability.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-081d-742e-84d1-b14e960e63a4", "evidence": "Two industry quotes plus a press headline screenshot.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0991-7313-8eea-9c613e8557b1", "evidence": "Angel-investor affiliations plus founders' past exits.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-02ba-7057-a10f-9b3d267ea1dd", "evidence": "Chronological timeline shows market momentum.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Cliffhanger", "slug": "cliffhanger", "status": "active", "bestFor": null, "canonId": "019dd956-a34c-72a7-8c35-2ae14a425acb", "version": 1, "bodyDocId": null, "description": "Ending a section at moment of suspense to maintain engagement", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-050d-768e-864c-e5184daaed39", "evidence": "Lists revenue models only to defer to an unrevealed strategic focus.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Foreshadowing", "slug": "foreshadowing", "status": "active", "bestFor": null, "canonId": "019dd956-a406-7159-bb8c-aeef05df2563", "version": 1, "bodyDocId": null, "description": "Planting hints of what's to come for later payoff", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0569-7169-9fbc-a7c559c12ca9", "evidence": "Sets up the B2B reveal on slides 8-10.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Information Gap Theory", "slug": "information-gap-theory", "status": "active", "bestFor": null, "canonId": "019dd956-a856-765e-88bc-f703bdfec762", "version": 1, "bodyDocId": null, "description": "Curiosity arises from gap between what we know and want to know", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-053c-76db-9c90-f82048f861bb", "evidence": "Promises a bigger answer on a later slide.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Horizontal Logic", "slug": "horizontal-logic", "status": "active", "bestFor": null, "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa", "version": 1, "bodyDocId": null, "description": "Logical grouping at the same level - items must relate coherently", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019ddf5a-05f2-76cc-b776-d870312d9788", "evidence": "Two parallel product lines presented side-by-side.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-07c0-7681-9c98-71904001574f", "evidence": "Defensive blocking vs offensive growth as paired contrasts.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0a4b-75a3-a1b8-777cb1985cb6", "evidence": "Horizontal bar infographic for budget distribution.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-00bb-754a-8bf5-8c4d701c3c41", "evidence": "Title 'Investor Pitch Deck' plus tagline.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0089-7014-895e-48b439806527", "evidence": "Dark minimalist cover with vertical 'Lockr' wordmark.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-00ed-7010-b69d-adfcbcb9726d", "evidence": "Title is a full sentence: 'More websites are requiring email addresses to access content.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-011b-771b-9e72-8d853c804412", "evidence": "Real screenshots of website sign-up walls.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Picture Superiority Effect", "slug": "picture-superiority-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd", "version": 1, "bodyDocId": null, "description": "Pictures remembered 6x better than words - prioritize visuals over text", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-014a-7501-bb14-1d168769a683", "evidence": "Visual evidence (screenshots) carries the argument.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "So What? Test", "slug": "so-what-test", "status": "active", "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a", "version": 1, "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64", "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-0179-76dc-8776-f4df8ebf9925", "evidence": "Action title states the takeaway directly.", "pageRefs": null, "priority": "Core", "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "confidence": 65, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.", "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.", "cardinality": null, "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-01a7-767b-91d9-890d8e5b63b5", "evidence": "Action title: 'inboxes are overflowing with promotional content and spam.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-01d6-73d0-9aca-73a1adede340", "evidence": "Single large centered declarative headline.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0232-70bb-afa6-093e44dfa348", "evidence": "Word 'overflowing' dramatizes consumer pain.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0260-727b-bd59-27974404df92", "evidence": "Icon graphic illustrates the spam-flood concept.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "One Idea Rule", "slug": "one-idea-rule", "status": "active", "bestFor": null, "canonId": "019dd956-b0f0-7630-a2f5-bb38f9bd9c57", "version": 1, "bodyDocId": null, "description": "Each slide should communicate exactly one concept", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0204-75b6-a118-27e1d28fe73f", "evidence": "Minimalist slide with one headline plus one icon.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-028c-74da-a970-0428e98045ba", "evidence": "Action title: 'Fed-up consumers are turning to machine-generated emails.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-02e8-7262-94aa-19daaa723dff", "evidence": "Callout names Apple Hide My Email, Cloaked, Firefox Relay on the timeline.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0315-775f-bc43-440d27a05487", "evidence": "Specific competitor service names cited.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-039c-70b2-afcf-af2e450896c4", "evidence": "Single callout summarizes the offer.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Picture Superiority Effect", "slug": "picture-superiority-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd", "version": 1, "bodyDocId": null, "description": "Pictures remembered 6x better than words - prioritize visuals over text", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-036f-7706-abc3-459d5961f73b", "evidence": "Central phone mockup of LockrMail UI.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-03ca-7532-9f06-697fc9db7c0c", "evidence": "Dark-mode aesthetic with central phone visual anchor.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019ddf5a-0457-71ea-b0f6-d015f4dd7b2d", "evidence": "Product Hunt and Chrome Store as authoritative platforms.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0484-7464-ba1b-d2f9718c0a6b", "evidence": "Specific star rating and rank numbers.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Social Validation", "slug": "social-validation", "status": "active", "bestFor": null, "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd", "version": 1, "bodyDocId": null, "description": "Showing others have done something, especially similar others", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0427-7538-a073-05da08b9a010", "evidence": "Multiple user testimonials with platform icons.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-04b3-7640-916d-4236ecec15f2", "evidence": "Action title: 'We plan to introduce revenue models at scale...'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Curiosity Gap", "slug": "curiosity-gap", "status": "active", "bestFor": null, "canonId": "019dd956-9703-74ef-8b85-96dfd8525025", "version": 1, "bodyDocId": null, "description": "People seek missing information - create open questions that demand resolution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-04e1-756d-b4cf-baa5834f8eee", "evidence": "Callout: '...but right now we see a larger, more strategic opportunity at play.'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-05c5-7660-bbb1-7ee748f70161", "evidence": "Hierarchical tree with parent brand and two child products.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-0620-7517-8ed1-ddd3f70bf198", "evidence": "Action title: 'Machine-generated emails are contributing to publishers losing up to 64% of their revenue.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-064d-7321-8576-fcd8d9187714", "evidence": "Specific 64% revenue-loss figure.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0706-719c-9200-9369570bcc7f", "evidence": "Negative framing emphasizes industry pain.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Singularity Effect", "slug": "singularity-effect", "status": "active", "bestFor": null, "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb", "version": 1, "bodyDocId": null, "description": "People care more about individuals than statistics - use specific examples", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-067a-73d6-8c96-cb085d310fc2", "evidence": "Single dramatic stat (64%) anchors the slide.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-0734-7563-9e0b-dbd24f401b7b", "evidence": "Action title: 'lockr provides free APIs for publishers to...'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-07ef-7599-9514-b50c66dd548c", "evidence": "Action title: 'With a strong network in AdTech, lockr has growing industry support'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019ddf5a-084c-731b-b626-404c3dc2fe00", "evidence": "AdTech industry voices used to validate Lockr's position.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-087a-7253-9430-e57465876ab8", "evidence": "Press mention transfers third-party credibility to Lockr.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-08a8-7018-ad08-9da32d86273c", "evidence": "Full sentence action title naming the GTM choice.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-08d5-718b-a8ad-676a93fb4178", "evidence": "Single declarative statement is the entire slide.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "One Idea Rule", "slug": "one-idea-rule", "status": "active", "bestFor": null, "canonId": "019dd956-b0f0-7630-a2f5-bb38f9bd9c57", "version": 1, "bodyDocId": null, "description": "Each slide should communicate exactly one concept", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0907-7338-a467-ef1ab4bf7004", "evidence": "Minimalist slide with one strategic claim.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Unexpected Pattern", "slug": "unexpected-pattern", "status": "active", "bestFor": null, "canonId": "019dd956-bc0f-71af-8d32-3c1a2da38c40", "version": 1, "bodyDocId": null, "description": "Breaking a pattern to create surprise and attention", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0935-742f-8839-d4c7a7f087ce", "evidence": "Deliberately delaying revenue is a contrarian framing.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019ddf5a-0964-7725-86d9-0a89f9130660", "evidence": "Logo grid of industry-leading firms employing the angel investors.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-09c1-71fc-818f-44c7a36294d0", "evidence": "Logos of well-known firms transfer credibility to the team.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Halo Effect", "slug": "halo-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c7a3-757c-82ed-429da0d9256f", "version": 1, "bodyDocId": null, "description": "Positive impression in one area influences opinions in others", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-09ef-751e-8937-8ead551899b8", "evidence": "Prestigious firm logos cast a halo over founder profiles.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Capital Allocation Framework", "slug": "capital-allocation-framework", "status": "active", "bestFor": null, "canonId": "d2901a21-50b9-4151-ab1b-55b432772ea1", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "1a1adf98-c295-412b-b6b1-b7effa270371", "evidence": "Capital Allocation: $2.5m", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:46:29.369473+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0a78-776b-ba37-7cca9a2cf3c3", "evidence": "Final slide presents the raise amount and milestones - the ask.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0a1d-779c-82cc-7258a1257133", "evidence": "Explicit $2.5M figure and percentage allocations.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0aa6-718e-94a7-aa953e491669", "evidence": "Two-box layout for raise plus milestones with bar chart below.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "aa69e95a-f409-4522-b109-d217d1bf315f", "evidence": "Chronological display of service launches", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 15:47:05.213+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "timeline" }, { "matchId": "ec9e4668-2ff9-4792-9dd1-ef7a87296fb4", "evidence": "Use of user testimonials and platform awards to validate product quality.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "social-proof" }, { "matchId": "60519000-dc5a-43c9-a7eb-5f8430adb8ce", "evidence": "The slide frames monetization as a future plan to contrast with a more important current strategic opportunity.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 15:47:08.947+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "framing-effect" }, { "matchId": "9aa563ef-ed49-4e05-8d8f-cf7482fdf9ee", "evidence": "The visual layout shows a central brand connecting to two distinct product branches.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:09.234+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "hub-spoke" }, { "matchId": "b2fc28a2-9d03-4546-b1d1-93b59cd4f420", "evidence": "The slide presents a three-step logical progression explaining the revenue loss.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "causal-chain" }, { "matchId": "85609b33-cd8d-4d1f-9b53-6165772ec710", "evidence": "Using industry testimonials and press to validate the company's value proposition.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:09.84+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "credibility-transfer" } ], "patterns": [] }, "storymakers": { "model": "claude-cli", "backend": "claude", "rawJson": { "arc": { "slug": "sequoia-pitch", "beats": [ { "name": "Problem", "end_page": 3, "evidence": "Action titles 'More websites requiring email' and 'inboxes overflowing with promotional content and spam'.", "position": 1, "start_page": 2 }, { "name": "Solution", "end_page": 5, "evidence": "Callout: 'persistent public-facing email with robust tools for complete control of your inbox'.", "position": 2, "start_page": 5 }, { "name": "Why Now", "end_page": 4, "evidence": "Timeline of machine-generated email services (Apple Hide My Email, Cloaked, Firefox Relay) gaining traction.", "position": 3, "start_page": 4 }, { "name": "Competition", "end_page": 4, "evidence": "Callout names competitor services and positions Lockr as more comprehensive.", "position": 4, "start_page": 4 }, { "name": "Product", "end_page": 8, "evidence": "GTM diagram splits offering into LockrMail (B2C) and Identity Lockr (B2B).", "position": 5, "start_page": 8 }, { "name": "Business Model", "end_page": 7, "evidence": "Lists Freemium, Transaction Fees, SaaS revenue models then defers to 'larger strategic opportunity'.", "position": 6, "start_page": 7 }, { "name": "Team", "end_page": 13, "evidence": "Founder bios, past exits, and angel-investor logo grid.", "position": 7, "start_page": 13 }, { "name": "Financials", "end_page": 14, "evidence": "$2.5M raise with percentage allocation across development, commercial, overhead.", "position": 8, "start_page": 14 }, { "name": "The Ask", "end_page": 14, "evidence": "Use-of-funds slide titled 'financing' with explicit $2.5M raise amount and milestones.", "position": 9, "start_page": 14 } ], "evidence": "Classic VC pitch components in near-Sequoia order: cover (1), problem (2-3), why now (4), solution (5), traction (6), business model (7), product/GTM (8), team (13), financials/ask (14).", "confidence": 80 }, "loops": [ { "slug": "21-before-after", "end_page": 6, "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.", "position": 1, "objective": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox", "confidence": 80, "start_page": 2 }, { "slug": "17-pivot", "end_page": 8, "evidence": "Slide 7 lists then dismisses standard monetization for a 'larger strategic opportunity'; slide 8's tree splits into B2C and B2B.", "position": 2, "objective": "Pivot focus from B2C revenue models to a strategic B2B opportunity", "confidence": 75, "start_page": 7 }, { "slug": "21-before-after", "end_page": 11, "evidence": "Slide 9 quantifies publisher pain (64% revenue loss); 10 introduces free APIs; 11 supplies AdTech industry endorsement.", "position": 3, "objective": "Move publishers from 64% revenue loss to recoup-and-grow via lockr APIs", "confidence": 78, "start_page": 9 }, { "slug": "47-quick-win-big-bet", "end_page": 14, "evidence": "Slide 12 explicitly delays revenue for partnership scale; 13 establishes team; 14 closes with $2.5M raise.", "position": 4, "objective": "Trade near-term revenue for scale, then anchor team and the ask", "confidence": 55, "start_page": 12 } ], "slide_tools": [ { "tools": [ { "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Dark minimalist cover with vertical 'Lockr' wordmark.", "confidence": 70 }, { "slug": "typography-hierarchy", "layer": "Slide", "evidence": "Title 'Investor Pitch Deck' plus tagline.", "confidence": 65 } ], "page_number": 1 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Title is a full sentence: 'More websites are requiring email addresses to access content.'", "confidence": 90 }, { "slug": "concrete-language", "layer": "Slide", "evidence": "Real screenshots of website sign-up walls.", "confidence": 80 }, { "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Visual evidence (screenshots) carries the argument.", "confidence": 78 }, { "slug": "so-what-test", "layer": "Slide", "evidence": "Action title states the takeaway directly.", "confidence": 65 } ], "page_number": 2 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'inboxes are overflowing with promotional content and spam.'", "confidence": 90 }, { "slug": "core-message-extraction", "layer": "Slide", "evidence": "Single large centered declarative headline.", "confidence": 80 }, { "slug": "one-idea-rule", "layer": "Slide", "evidence": "Minimalist slide with one headline plus one icon.", "confidence": 80 }, { "slug": "emotional-appeal", "layer": "Slide", "evidence": "Word 'overflowing' dramatizes consumer pain.", "confidence": 70 }, { "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Icon graphic illustrates the spam-flood concept.", "confidence": 60 } ], "page_number": 3 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Fed-up consumers are turning to machine-generated emails.'", "confidence": 90 }, { "slug": "data-story-arc", "layer": "Loop", "evidence": "Chronological timeline shows market momentum.", "confidence": 80 }, { "slug": "annotation", "layer": "Slide", "evidence": "Callout names Apple Hide My Email, Cloaked, Firefox Relay on the timeline.", "confidence": 70 }, { "slug": "concrete-language", "layer": "Slide", "evidence": "Specific competitor service names cited.", "confidence": 75 } ], "page_number": 4 }, { "tools": [ { "slug": "value-proposition-canvas", "layer": "Block", "evidence": "Callout pairs persistent email plus control tools differentiating from standard email.", "confidence": 75 }, { "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Central phone mockup of LockrMail UI.", "confidence": 80 }, { "slug": "core-message-extraction", "layer": "Slide", "evidence": "Single callout summarizes the offer.", "confidence": 70 }, { "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Dark-mode aesthetic with central phone visual anchor.", "confidence": 70 } ], "page_number": 5 }, { "tools": [ { "slug": "social-proof", "layer": "Block", "evidence": "Product Hunt ranking, 5-star Chrome rating, and Twitter testimonials.", "confidence": 90 }, { "slug": "social-validation", "layer": "Slide", "evidence": "Multiple user testimonials with platform icons.", "confidence": 85 }, { "slug": "authority-bias", "layer": "Slide", "evidence": "Product Hunt and Chrome Store as authoritative platforms.", "confidence": 70 }, { "slug": "concrete-language", "layer": "Slide", "evidence": "Specific star rating and rank numbers.", "confidence": 75 } ], "page_number": 6 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'We plan to introduce revenue models at scale...'", "confidence": 88 }, { "slug": "curiosity-gap", "layer": "Slide", "evidence": "Callout: '...but right now we see a larger, more strategic opportunity at play.'", "confidence": 85 }, { "slug": "cliffhanger", "layer": "Loop", "evidence": "Lists revenue models only to defer to an unrevealed strategic focus.", "confidence": 80 }, { "slug": "information-gap-theory", "layer": "Loop", "evidence": "Promises a bigger answer on a later slide.", "confidence": 78 }, { "slug": "foreshadowing", "layer": "Loop", "evidence": "Sets up the B2B reveal on slides 8-10.", "confidence": 70 } ], "page_number": 7 }, { "tools": [ { "slug": "mece-principle", "layer": "Block", "evidence": "Tree splits offering into mutually-exclusive B2C (LockrMail) and B2B (Identity Lockr) branches.", "confidence": 80 }, { "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Hierarchical tree with parent brand and two child products.", "confidence": 70 }, { "slug": "horizontal-logic", "layer": "Loop", "evidence": "Two parallel product lines presented side-by-side.", "confidence": 60 } ], "page_number": 8 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Machine-generated emails are contributing to publishers losing up to 64% of their revenue.'", "confidence": 92 }, { "slug": "concrete-language", "layer": "Slide", "evidence": "Specific 64% revenue-loss figure.", "confidence": 85 }, { "slug": "singularity-effect", "layer": "Slide", "evidence": "Single dramatic stat (64%) anchors the slide.", "confidence": 75 }, { "slug": "loss-aversion", "layer": "Block", "evidence": "Frames the issue as revenue being LOST, not opportunity foregone.", "confidence": 80 }, { "slug": "three-pillars", "layer": "Block", "evidence": "Three supporting callout boxes structure the explanation.", "confidence": 70 }, { "slug": "emotional-appeal", "layer": "Slide", "evidence": "Negative framing emphasizes industry pain.", "confidence": 60 } ], "page_number": 9 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'lockr provides free APIs for publishers to...'", "confidence": 88 }, { "slug": "value-proposition-canvas", "layer": "Block", "evidence": "Two-column layout pairs publisher pain with API capability.", "confidence": 80 }, { "slug": "mece-principle", "layer": "Block", "evidence": "Recoup (defensive) vs grow (offensive) split.", "confidence": 72 }, { "slug": "contrast-pairs", "layer": "Loop", "evidence": "Defensive blocking vs offensive growth as paired contrasts.", "confidence": 70 } ], "page_number": 10 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'With a strong network in AdTech, lockr has growing industry support'.", "confidence": 88 }, { "slug": "social-proof", "layer": "Block", "evidence": "Two industry quotes plus a press headline screenshot.", "confidence": 88 }, { "slug": "authority-bias", "layer": "Slide", "evidence": "AdTech industry voices used to validate Lockr's position.", "confidence": 80 }, { "slug": "credibility-transfer", "layer": "Slide", "evidence": "Press mention transfers third-party credibility to Lockr.", "confidence": 80 } ], "page_number": 11 }, { "tools": [ { "slug": "action-titles", "layer": "Slide", "evidence": "Full sentence action title naming the GTM choice.", "confidence": 90 }, { "slug": "core-message-extraction", "layer": "Slide", "evidence": "Single declarative statement is the entire slide.", "confidence": 85 }, { "slug": "one-idea-rule", "layer": "Slide", "evidence": "Minimalist slide with one strategic claim.", "confidence": 85 }, { "slug": "unexpected-pattern", "layer": "Slide", "evidence": "Deliberately delaying revenue is a contrarian framing.", "confidence": 70 } ], "page_number": 12 }, { "tools": [ { "slug": "authority-bias", "layer": "Slide", "evidence": "Logo grid of industry-leading firms employing the angel investors.", "confidence": 85 }, { "slug": "social-proof", "layer": "Block", "evidence": "Angel-investor affiliations plus founders' past exits.", "confidence": 80 }, { "slug": "credibility-transfer", "layer": "Slide", "evidence": "Logos of well-known firms transfer credibility to the team.", "confidence": 82 }, { "slug": "halo-effect", "layer": "Slide", "evidence": "Prestigious firm logos cast a halo over founder profiles.", "confidence": 60 } ], "page_number": 13 }, { "tools": [ { "slug": "concrete-language", "layer": "Slide", "evidence": "Explicit $2.5M figure and percentage allocations.", "confidence": 85 }, { "slug": "data-story-arc", "layer": "Loop", "evidence": "Horizontal bar infographic for budget distribution.", "confidence": 70 }, { "slug": "closing-techniques", "layer": "Slide", "evidence": "Final slide presents the raise amount and milestones - the ask.", "confidence": 78 }, { "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Two-box layout for raise plus milestones with bar chart below.", "confidence": 70 } ], "page_number": 14 } ], "slides_seen": 14, "deck_summary": "Solid Sequoia-style pitch with strong action-title discipline and clear social proof, but it doubles back on the problem-solution arc (consumer then publisher), giving it a Sparkline cadence rather than a strictly linear pitch.", "secondary_arcs": [ { "slug": "sparkline", "beats": [ { "name": "What Is", "end_page": 4, "evidence": "Consumer current pain: gated content, spam-filled inboxes.", "position": 1, "start_page": 2 }, { "name": "What Could Be", "end_page": 6, "evidence": "LockrMail solution + Product Hunt and 5-star testimonials.", "position": 2, "start_page": 5 }, { "name": "What Is", "end_page": 9, "evidence": "Publishers losing up to 64% of revenue from machine-generated emails.", "position": 3, "start_page": 9 }, { "name": "What Could Be", "end_page": 11, "evidence": "Free APIs to recoup/grow revenue + AdTech industry endorsement quotes.", "position": 4, "start_page": 10 }, { "name": "New Bliss", "end_page": 14, "evidence": "Scale via publisher partnerships, team credibility, $2.5M ask.", "position": 5, "start_page": 12 } ], "evidence": "Deck oscillates between consumer pain (2-3) -> consumer solution (5-6), then publisher pain (9) -> publisher solution (10-11), landing on new bliss (12-14).", "confidence": 65 } ], "images_inspected": 0, "slide_frameworks": [] }, "matchedAt": "2026-04-30 17:05:09.809+00", "slidesSeen": 14, "deckSummary": "Solid Sequoia-style pitch with strong action-title discipline and clear social proof, but it doubles back on the problem-solution arc (consumer then publisher), giving it a Sparkline cadence rather than a strictly linear pitch.", "imagesInspected": 0, "extractionSeconds": 306.253 }, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Lara O'Reilly", "fireId": "bi-4a7ee74411c424a9", "sector": null, "deckKind": "fundraise", "roundRaw": "pre-seed", "amountRaw": "$2.5 million", "amountUsd": "2500000", "scrapedAt": "2026-04-27 13:23:17.965+00", "sectorRaw": null, "sourceUrl": "https://www.businessinsider.com/real-pitch-deck-lockr-raises-25-million-in-pre-seed-funding-2023-4", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Investors included Mozilla Ventures, Junction Venture Partners, and Grit Capital Partners, as well as individual investors.", "slideCount": 15, "companyName": "Real", "description": "Investors included Mozilla Ventures, Junction Venture Partners, and Grit Capital Partners, as well as individual investors.", "displayName": "Lockr", "publishDate": "2023-04-20", "roundSeries": "pre_seed", "articleTitle": "Pitch deck: Lockr raises $2.5 million in pre-seed funding", "leadInvestors": null, "deckKindSignal": "raises", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.3375, "a16z": 0.5133, "docsend": 0.3401, "hoffman": 0.3864, "mcclure": 0.5757, "sequoia": 0.5128, "kawasaki": 0.4957, "nextview": 0.3, "slidebean": 0.3341, "founder_institute": 0.373 }, "nSlides": 14, "sequence": [ "cover", "pain_points", "problem_statement", "why_now", "solution", "traction", "business_model", "go_to_market", "pain_points", "unfair_advantage", "testimonial", "go_to_market", "team_bio", "use_of_funds" ], "breakdown": { "yc": { "order": 0.5, "signal": 0, "jaccard": 0.375 }, "a16z": { "order": 0.6, "signal": 0.1, "jaccard": 0.4667 }, "docsend": { "order": 0.5455, "signal": 0, "jaccard": 0.3529 }, "hoffman": { "order": 0.4545, "signal": 0.05, "jaccard": 0.4 }, "mcclure": { "order": 0.8, "signal": 0.05, "jaccard": 0.5714 }, "sequoia": { "order": 0.4545, "signal": 0.2, "jaccard": 0.3529 }, "kawasaki": { "order": 0.7, "signal": 0, "jaccard": 0.5714 }, "nextview": { "order": 0.4444, "signal": 0, "jaccard": 0.3333 }, "slidebean": { "order": 0.3846, "signal": 0, "jaccard": 0.4375 }, "founder_institute": { "order": 0.4286, "signal": 0.05, "jaccard": 0.3889 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.6243, "primaryScore": 0.5757, "noveltySignals": [ "rare slide types: use_of_funds, why_now", "non-canonical types: pain_points, testimonial" ], "primaryProfile": "mcclure", "secondaryScore": 0.5133, "secondaryProfile": "a16z" } }, "slides": [ { "page": 1, "type": "setup", "title": "The logo is oriented vertically on the right side.", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/ibn6c6UsE2TCK-87ZiUAIlB5EFWSiofa40-2ourzFJU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00YTdlZTc0NDExYzQyNGE5L3AwMDEuanBn", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 12, "componentCount": 3, "textChars": 68, "nDataPoints": 0, "notes": "The logo is oriented vertically on the right side.", "elementsJson": [ "headline_text" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:06.663+00", "seconds": 4.07, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/1", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-1", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.8, "w": 0.15, "x": 0.75, "y": 0.1 }, "kind": "image", "text": "Lookr", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.663+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0b36e002-be9b-4af6-94ff-c3bd4047422c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.06, "y": 0.46 }, "kind": "subtitle", "text": "consumer-first identity management platform.", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.663+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dd7e1bbc-ad64-49c4-aad7-cbfaa96c5c15", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.06, "y": 0.35 }, "kind": "title", "text": "Investor Pitch Deck", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.663+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d91611f-a553-4f0c-a459-4e66237fe28b", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-ba98-77ab-9513-ff2344da8bc7", "version": 1, "bodyDocId": null, "description": "Using font size, weight, and style to create reading order", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-00bb-754a-8bf5-8c4d701c3c41", "evidence": "Title 'Investor Pitch Deck' plus tagline.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 65, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0089-7014-895e-48b439806527", "evidence": "Dark minimalist cover with vertical 'Lockr' wordmark.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/ypxwqJ_UT8BtTyoGlIFQ69qRH36yupLGkTzaKzjrVKI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00YTdlZTc0NDExYzQyNGE5L3AwMDEuanBn", "imagePathAlt": "https://imgproxy.kitesheet.com/f-t_dbNOEL-kqBOpXidekGsAi0ety9RILmrFMQd3A9A/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00YTdlZTc0NDExYzQyNGE5L3AwMDEucG5n", "thumbSrcAlt": "https://imgproxy.kitesheet.com/puP-WyirmoGT0PJOxTd04sXfWoaeNy9WVKtk9ZMqxgM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS00YTdlZTc0NDExYzQyNGE5L3AwMDEucG5n" }, { "page": 2, "type": "tension", "title": "Uses visual evidence (screenshots) to demonstrate the prevalence of email collection forms.", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "sparse", "densityScore": 10, "componentCount": 2, "textChars": 137, "nDataPoints": 0, "notes": "Uses visual evidence (screenshots) to demonstrate the prevalence of email collection forms.", "elementsJson": [ "action_title", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:06.671+00", "seconds": 4.02, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/2", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-2", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.4, "w": 0.9, "x": 0.05, "y": 0.4 }, "kind": "image", "text": "Screenshots of The Drum, Rue La La, and The Guardian showing sign-up walls.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.671+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8828551-ee89-4875-9259-17e863090be2", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.7, "x": 0.15, "y": 0.15 }, "kind": "title", "text": "More websites are requiring email addresses to access content.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.671+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "64bcf1e2-67a0-46f0-87f3-4d2b212293b5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-00ed-7010-b69d-adfcbcb9726d", "evidence": "Title is a full sentence: 'More websites are requiring email addresses to access content.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-011b-771b-9e72-8d853c804412", "evidence": "Real screenshots of website sign-up walls.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Picture Superiority Effect", "slug": "picture-superiority-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd", "version": 1, "bodyDocId": null, "description": "Pictures remembered 6x better than words - prioritize visuals over text", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-014a-7501-bb14-1d168769a683", "evidence": "Visual evidence (screenshots) carries the argument.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "So What? Test", "slug": "so-what-test", "status": "active", "bestFor": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "canonId": "019dd956-acd2-76f8-b59a-9bf15a89f10a", "version": 1, "bodyDocId": "fec04b06-b2f1-432b-a97b-916dc7563f64", "description": "The recursive editorial discipline of asking so-what of every slide, chart, and statement until the answer is an implication for the audience — that final answer becomes the slide's title; the chain becomes its body.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-0179-76dc-8776-f4df8ebf9925", "evidence": "Action title states the takeaway directly.", "pageRefs": null, "priority": "Core", "whenToUse": "On every slide carrying a chart, number, list, or finding intended to inform a decision; whenever a draft title is descriptive rather than directive; whenever the deck will circulate without its author.", "confidence": 65, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves the two failure modes of analytical communication at once: stopping at description (analyst-confidence problem) and leaving insight stranded in the analyst's head (translation problem). The recursion is what guarantees the implication makes it into ink.", "antipattern": "Stopping at the first tighter description (still a fact, not an implication), regressing past the audience's decision space into philosophy, smuggling the so-what into speaker notes, or re-using an implication aimed at a previous audience.", "cardinality": null, "narrativePurpose": "Forces every analytical artefact to close the gap between fact and decision, so the reader holds the recommendation by reading titles alone rather than reconstructing the analyst's mental model from raw evidence." } ], "frameworks": [], "arcBeats": [ { "to": 3, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 2, "name": "Problem", "beatId": "019ddf59-fd11-7465-a5c0-d2e305574eeb", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Action titles 'More websites requiring email' and 'inboxes overflowing with promotional content and spam'.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 4, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 2, "name": "What Is", "beatId": "019ddf59-feea-7502-93e3-a0b65a149d5d", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Consumer current pain: gated content, spam-filled inboxes.", "position": 1, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 6, "from": 2, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf59-ffcd-75d4-a21d-dc61311121df", "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.", "position": 1, "objective": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 3, "type": "tension", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "sparse", "densityScore": 16, "componentCount": 3, "textChars": 137, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:04.941+00", "seconds": 2.195, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/3", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-3", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.28, "w": 0.36, "x": 0.32, "y": 0.58 }, "kind": "image", "text": "pile of envelopes", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:04.941+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dd209e52-4ce8-4152-b786-b6ab8c0d3364", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.66, "x": 0.17, "y": 0.25 }, "kind": "paragraph", "text": "As consumers share their email address across the web, inboxes are overflowing with promotional content and spam.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:04.941+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "91ebea5a-b56e-4475-b63e-402bcd318fc1", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.06, "x": 0.47, "y": 0.11 }, "kind": "title", "text": "problem", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:04.941+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "40755577-aa94-40b1-b76b-5c301a851e34", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-01a7-767b-91d9-890d8e5b63b5", "evidence": "Action title: 'inboxes are overflowing with promotional content and spam.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-01d6-73d0-9aca-73a1adede340", "evidence": "Single large centered declarative headline.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0232-70bb-afa6-093e44dfa348", "evidence": "Word 'overflowing' dramatizes consumer pain.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0260-727b-bd59-27974404df92", "evidence": "Icon graphic illustrates the spam-flood concept.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "One Idea Rule", "slug": "one-idea-rule", "status": "active", "bestFor": null, "canonId": "019dd956-b0f0-7630-a2f5-bb38f9bd9c57", "version": 1, "bodyDocId": null, "description": "Each slide should communicate exactly one concept", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0204-75b6-a118-27e1d28fe73f", "evidence": "Minimalist slide with one headline plus one icon.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 3, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 2, "name": "Problem", "beatId": "019ddf59-fd11-7465-a5c0-d2e305574eeb", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Action titles 'More websites requiring email' and 'inboxes overflowing with promotional content and spam'.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 4, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 2, "name": "What Is", "beatId": "019ddf59-feea-7502-93e3-a0b65a149d5d", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Consumer current pain: gated content, spam-filled inboxes.", "position": 1, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 6, "from": 2, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf59-ffcd-75d4-a21d-dc61311121df", "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.", "position": 1, "objective": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 4, "type": "setup", "title": "The slide uses a timeline to demonstrate market momentum and the increasing adoption of privacy-focused email tools.", "function": "argue_timing", "rawType": "why_now", "block": null, "metadata": { "slideType": "why_now", "slideTypeCanon": { "name": "Why now", "slug": "why_now", "status": "active", "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0", "version": 1, "description": null }, "function": "argue_timing", "functionCanon": { "name": "Argue timing (why now)", "slug": "argue_timing", "status": "active", "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd", "version": 1, "description": null }, "density": "dense", "densityScore": 50, "componentCount": 4, "textChars": 455, "nDataPoints": 11, "notes": "The slide uses a timeline to demonstrate market momentum and the increasing adoption of privacy-focused email tools.", "elementsJson": [ "action_title", "paragraph", "timeline_visual" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:05.213+00", "seconds": 2.223, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/4", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-4", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Services such as Apple Hide My Email, Cloaked and Firefox Relay are gaining traction in the market. They offer privacy but very limited tools for inbox management.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:15+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e57-e503306c8699", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.9, "x": 0.05, "y": 0.5 }, "kind": "diagram", "text": "Timeline of email privacy service launches from June 2018 to April 2022.", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Timeline", "slug": "timeline", "status": "active", "canonId": "019de52d-03c5-73fc-84aa-4180cbf0f5cf", "version": 1, "description": null }, "framework": null }, "subkind": "timeline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:05.213+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fbc1dab9-0d9b-425a-ad56-9f200cc3147d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.2, "y": 0.28 }, "kind": "paragraph", "text": "Services such as Apple Hide My Email, Cloaked and Firefox Relay are gaining traction in the market. They offer privacy but very limited tools for inbox management.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:05.213+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30987c05-b1c6-44d3-aa6b-0713071161cd", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.7, "x": 0.15, "y": 0.1 }, "kind": "title", "text": "Fed-up consumers are turning to machine-generated emails.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:05.213+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8697b80c-3935-4743-bb44-cc23c2894775", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-02ba-7057-a10f-9b3d267ea1dd", "evidence": "Chronological timeline shows market momentum.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-028c-74da-a970-0428e98045ba", "evidence": "Action title: 'Fed-up consumers are turning to machine-generated emails.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-02e8-7262-94aa-19daaa723dff", "evidence": "Callout names Apple Hide My Email, Cloaked, Firefox Relay on the timeline.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0315-775f-bc43-440d27a05487", "evidence": "Specific competitor service names cited.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "aa69e95a-f409-4522-b109-d217d1bf315f", "evidence": "Chronological display of service launches", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 15:47:05.213+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "timeline" } ], "arcBeats": [ { "to": 4, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Why Now", "beatId": "019ddf59-fd77-7749-8111-e1bbf198746d", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Timeline of machine-generated email services (Apple Hide My Email, Cloaked, Firefox Relay) gaining traction.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 4, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Competition", "beatId": "019ddf59-fda7-7237-b154-e636ffbc48e6", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Callout names competitor services and positions Lockr as more comprehensive.", "position": 4, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 4, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 2, "name": "What Is", "beatId": "019ddf59-feea-7502-93e3-a0b65a149d5d", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Consumer current pain: gated content, spam-filled inboxes.", "position": 1, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 6, "from": 2, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf59-ffcd-75d4-a21d-dc61311121df", "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.", "position": 1, "objective": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 5, "type": "resolution", "title": "The slide uses a central product screenshot to anchor the value proposition.", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 8, "textChars": 498, "nDataPoints": 0, "notes": "The slide uses a central product screenshot to anchor the value proposition.", "elementsJson": [ "headline_text", "screenshot", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:11.025+00", "seconds": 7.864, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/5", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-5", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.15, "x": 0.08, "y": 0.63 }, "kind": "callout", "text": "Watch Video Demo", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:11.025+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2c438ff8-29cf-417f-bb14-e2127a5c17e2", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "A better consumer solution: a persistent public-facing email with robust tools for complete control of your inbox.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:12+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e56-859797c158aa", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.3, "x": 0.35, "y": 0.25 }, "kind": "image", "text": "Mobile app interface showing email control options", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:11.025+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ba95a4ab-5701-4236-9ca9-b815147e394a", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.68, "y": 0.34 }, "kind": "list", "text": "Automated Filters (Patent filed)\nKeep your current email\nIntegrated email wrapper\nDelivery windows\nCustom digests\nEmail archive\nProactive domain blocking\nChrome extension", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:11.025+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5b94d1f2-cb0a-4f58-bc34-d178e6fa46ea", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.08, "y": 0.35 }, "kind": "paragraph", "text": "A better consumer solution: a persistent public-facing email with robust tools for complete control of your inbox.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:11.025+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3f61413-87ee-438a-b8da-9651b4aba52c", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.16, "x": 0.08, "y": 0.29 }, "kind": "title", "text": "lockrMail", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:11.025+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f4b3f5d-797b-499f-a252-96e9058c0f48", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.68, "y": 0.29 }, "kind": "title", "text": "Why we're better:", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:11.025+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "94e19861-8514-4711-8227-e4e4095b62af", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.06, "x": 0.47, "y": 0.08 }, "kind": "title", "text": "solution", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:11.025+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b98b6bfc-71b4-49b9-8e1f-df10016a8191", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0342-73d8-8967-90c911ccf62b", "evidence": "Callout pairs persistent email plus control tools differentiating from standard email.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-039c-70b2-afcf-af2e450896c4", "evidence": "Single callout summarizes the offer.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Picture Superiority Effect", "slug": "picture-superiority-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c201-7014-bb58-3e85e3e11dfd", "version": 1, "bodyDocId": null, "description": "Pictures remembered 6x better than words - prioritize visuals over text", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-036f-7706-abc3-459d5961f73b", "evidence": "Central phone mockup of LockrMail UI.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-03ca-7532-9f06-697fc9db7c0c", "evidence": "Dark-mode aesthetic with central phone visual anchor.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 5, "name": "Solution", "beatId": "019ddf59-fd47-7697-914f-828b190ef129", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Callout: 'persistent public-facing email with robust tools for complete control of your inbox'.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 6, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 5, "name": "What Could Be", "beatId": "019ddf59-ff17-746d-aa8d-51c1dd68c1b7", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "LockrMail solution + Product Hunt and 5-star testimonials.", "position": 2, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 6, "from": 2, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf59-ffcd-75d4-a21d-dc61311121df", "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.", "position": 1, "objective": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 6, "type": "evidence", "title": "The slide uses a dark theme with a mix of platform-specific icons (Twitter, Product Hunt) to build social proof.", "function": "show_traction", "rawType": "testimonial", "block": null, "metadata": { "slideType": "testimonial", "slideTypeCanon": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 85, "componentCount": 8, "textChars": 1032, "nDataPoints": 3, "notes": "The slide uses a dark theme with a mix of platform-specific icons (Twitter, Product Hunt) to build social proof.", "elementsJson": [ "headline_text", "quote_block", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:09.676+00", "seconds": 6.339, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/6", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-6", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.25, "x": 0.07, "y": 0.23 }, "kind": "list", "text": "Product Hunt Launch May 2021 (2nd), Product Hunt Launch - Digests August 2022 (3rd), 5 Star Google Chrome Extension", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "665ba4fd-2bb3-4354-b48e-259c7a22295a", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Product Hunt ranking: 2nd", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:16+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e58-e3af7f967ae3", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.18, "x": 0.73, "y": 0.52 }, "kind": "quote", "text": "Shout-out to @lockr_digital. Been using since couple of months now, helps keep my always buzzing inbox a little more clutter free. Also a huge relief on privacy front. Kudos to the team for the product! @Vyash_s", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1a23de91-da58-4382-814d-aef686fd4ec3", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.18, "x": 0.52, "y": 0.52 }, "kind": "quote", "text": "Been a user for a few months now and am immensely enjoying the easy filtering capabilities the tool grants the end users @Zemartial", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "39f83990-6964-4c8c-b06c-5bd156a32b43", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.18, "x": 0.52, "y": 0.12 }, "kind": "quote", "text": "I've been using @lockr_digital for a month now and I am blown over by the product.It's a privacy focused email product with lots of cool features...The product is very intuitive and super useful! @HatariaStanley", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3a31e659-652c-429b-9c85-b41cd6ba9201", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.18, "x": 0.73, "y": 0.12 }, "kind": "quote", "text": "The feature that allows me to set up when I receive emails, is something I wish I had 10 years ago @Helendomina", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c01c1c93-9bd0-4bbb-a438-e0ddabaf541d", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "I've been using @lockr_digital for a month now and I am blown over by the product. It's a privacy focused email product with lots of cool features...The product is very intuitive and super useful! - @HatariaStanley", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:16+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e58-dff321ae0366", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.07, "y": 0.11 }, "kind": "title", "text": "market success", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83ce373b-d185-4be9-a89b-3672883f4b5d", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-03f8-7556-9b1c-7282f945e9ef", "evidence": "Product Hunt ranking, 5-star Chrome rating, and Twitter testimonials.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019ddf5a-0457-71ea-b0f6-d015f4dd7b2d", "evidence": "Product Hunt and Chrome Store as authoritative platforms.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0484-7464-ba1b-d2f9718c0a6b", "evidence": "Specific star rating and rank numbers.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Social Validation", "slug": "social-validation", "status": "active", "bestFor": null, "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd", "version": 1, "bodyDocId": null, "description": "Showing others have done something, especially similar others", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0427-7538-a073-05da08b9a010", "evidence": "Multiple user testimonials with platform icons.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "ec9e4668-2ff9-4792-9dd1-ef7a87296fb4", "evidence": "Use of user testimonials and platform awards to validate product quality.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:09.676+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "social-proof" } ], "arcBeats": [ { "to": 6, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 5, "name": "What Could Be", "beatId": "019ddf59-ff17-746d-aa8d-51c1dd68c1b7", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "LockrMail solution + Product Hunt and 5-star testimonials.", "position": 2, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 6, "from": 2, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf59-ffcd-75d4-a21d-dc61311121df", "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.", "position": 1, "objective": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox", "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 7, "type": "setup", "title": "The slide uses a 'bait and switch' rhetorical structure to prioritize strategic growth over immediate monetization.", "function": "present_solution", "rawType": "business_model", "block": null, "metadata": { "slideType": "business_model", "slideTypeCanon": { "name": "Business model", "slug": "business_model", "status": "active", "canonId": "019de52d-0fa6-7104-86d0-e5781f8b8b45", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "balanced", "densityScore": 39, "componentCount": 5, "textChars": 259, "nDataPoints": 0, "notes": "The slide uses a 'bait and switch' rhetorical structure to prioritize strategic growth over immediate monetization.", "elementsJson": [ "headline_text", "action_title", "icon_grid" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:08.947+00", "seconds": 5.494, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/7", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-7", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "...but right now we see a larger, more strategic opportunity at play.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:13+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e56-dd214a173d3b", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.05, "y": 0.1 }, "kind": "legend", "text": "monetization", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:08.947+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "da36c0c9-6506-4ffe-aa92-7f470e85a8ca", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.85, "x": 0.08, "y": 0.4 }, "kind": "list", "text": "Freemium Subscription, Transaction Fees, Software as a Service", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:08.947+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "04c6e8d8-c49f-44aa-bf07-f97e2babdf89", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.75, "x": 0.2, "y": 0.75 }, "kind": "title", "text": "...but right now we see a larger, more strategic opportunity at play.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:08.947+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6210545f-b6f0-482a-94e8-9248bfe3f1c2", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.45, "x": 0.05, "y": 0.18 }, "kind": "title", "text": "We plan to introduce revenue models at scale...", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:08.947+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e8ecb7ff-38cd-440f-a67a-f5e602f336ef", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Cliffhanger", "slug": "cliffhanger", "status": "active", "bestFor": null, "canonId": "019dd956-a34c-72a7-8c35-2ae14a425acb", "version": 1, "bodyDocId": null, "description": "Ending a section at moment of suspense to maintain engagement", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-050d-768e-864c-e5184daaed39", "evidence": "Lists revenue models only to defer to an unrevealed strategic focus.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Foreshadowing", "slug": "foreshadowing", "status": "active", "bestFor": null, "canonId": "019dd956-a406-7159-bb8c-aeef05df2563", "version": 1, "bodyDocId": null, "description": "Planting hints of what's to come for later payoff", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0569-7169-9fbc-a7c559c12ca9", "evidence": "Sets up the B2B reveal on slides 8-10.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Information Gap Theory", "slug": "information-gap-theory", "status": "active", "bestFor": null, "canonId": "019dd956-a856-765e-88bc-f703bdfec762", "version": 1, "bodyDocId": null, "description": "Curiosity arises from gap between what we know and want to know", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-053c-76db-9c90-f82048f861bb", "evidence": "Promises a bigger answer on a later slide.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-04b3-7640-916d-4236ecec15f2", "evidence": "Action title: 'We plan to introduce revenue models at scale...'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Curiosity Gap", "slug": "curiosity-gap", "status": "active", "bestFor": null, "canonId": "019dd956-9703-74ef-8b85-96dfd8525025", "version": 1, "bodyDocId": null, "description": "People seek missing information - create open questions that demand resolution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-04e1-756d-b4cf-baa5834f8eee", "evidence": "Callout: '...but right now we see a larger, more strategic opportunity at play.'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "60519000-dc5a-43c9-a7eb-5f8430adb8ce", "evidence": "The slide frames monetization as a future plan to contrast with a more important current strategic opportunity.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 15:47:08.947+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "framing-effect" } ], "arcBeats": [ { "to": 7, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 7, "name": "Business Model", "beatId": "019ddf59-fe03-73be-8f81-3c2945b2bea4", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Lists Freemium, Transaction Fees, SaaS revenue models then defers to 'larger strategic opportunity'.", "position": 6, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 } ], "loops": [ { "to": 8, "from": 7, "loop": { "name": "17_pivot", "slug": "17-pivot", "status": "active", "bestFor": "Project updates, board meetings, agile retrospectives", "canonId": "019dd956-6cb8-75df-ace2-c84adc747974", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift", "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure", "familyLabel": null }, "matchId": "019ddf59-fffd-7188-9509-7e4708acee7f", "evidence": "Slide 7 lists then dismisses standard monetization for a 'larger strategic opportunity'; slide 8's tree splits into B2C and B2B.", "position": 2, "objective": "Pivot focus from B2C revenue models to a strategic B2B opportunity", "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 8, "type": "resolution", "title": "The diagram uses a simple hub-and-spoke structure to show the relationship between the parent brand and its two distinct product lines.", "function": "plan_implementation", "rawType": "go_to_market", "block": null, "metadata": { "slideType": "go_to_market", "slideTypeCanon": { "name": "Go-to-market", "slug": "go_to_market", "status": "active", "canonId": "019de52d-0ff6-713a-bd55-53d4e90b2304", "version": 1, "description": null }, "function": "plan_implementation", "functionCanon": { "name": "Plan implementation", "slug": "plan_implementation", "status": "active", "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 4, "textChars": 272, "nDataPoints": 0, "notes": "The diagram uses a simple hub-and-spoke structure to show the relationship between the parent brand and its two distinct product lines.", "elementsJson": [ "process_diagram" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:09.234+00", "seconds": 5.654, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/8", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-8", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.68, "x": 0.16, "y": 0.25 }, "kind": "diagram", "text": "lookr branching into lookrMail (B2C) and Identity lookr (B2B)", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.234+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b9f1d7f2-8806-4ef6-a3eb-a5260768935c", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.31, "x": 0.51, "y": 0.55 }, "kind": "paragraph", "text": "Identity lookr B2B Product: Consumer-consented identity solution with a free email verification API.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.234+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "245813f7-80f6-4c2b-ba02-f707be1e4e23", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.31, "x": 0.18, "y": 0.55 }, "kind": "paragraph", "text": "lookrMail B2C Product: A public-facing email address built to manage consumer accounts with brands.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.234+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "58851c5d-0f70-490e-bd25-7399814700cd", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.12, "x": 0.44, "y": 0.11 }, "kind": "title", "text": "GTM Strategy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.234+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1365c253-7b17-4a8a-83b3-5ceba1edd021", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019ddf5a-0596-76c6-b5a2-08913eb0ea4b", "evidence": "Tree splits offering into mutually-exclusive B2C (LockrMail) and B2B (Identity Lockr) branches.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Horizontal Logic", "slug": "horizontal-logic", "status": "active", "bestFor": null, "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa", "version": 1, "bodyDocId": null, "description": "Logical grouping at the same level - items must relate coherently", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019ddf5a-05f2-76cc-b776-d870312d9788", "evidence": "Two parallel product lines presented side-by-side.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-05c5-7660-bbb1-7ee748f70161", "evidence": "Hierarchical tree with parent brand and two child products.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "9aa563ef-ed49-4e05-8d8f-cf7482fdf9ee", "evidence": "The visual layout shows a central brand connecting to two distinct product branches.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:09.234+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "hub-spoke" } ], "arcBeats": [ { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 8, "name": "Product", "beatId": "019ddf59-fdd7-716e-b535-85a708d19ce6", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "GTM diagram splits offering into LockrMail (B2C) and Identity Lockr (B2B).", "position": 5, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 } ], "loops": [ { "to": 8, "from": 7, "loop": { "name": "17_pivot", "slug": "17-pivot", "status": "active", "bestFor": "Project updates, board meetings, agile retrospectives", "canonId": "019dd956-6cb8-75df-ace2-c84adc747974", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift", "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure", "familyLabel": null }, "matchId": "019ddf59-fffd-7188-9509-7e4708acee7f", "evidence": "Slide 7 lists then dismisses standard monetization for a 'larger strategic opportunity'; slide 8's tree splits into B2C and B2B.", "position": 2, "objective": "Pivot focus from B2C revenue models to a strategic B2B opportunity", "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 9, "type": "tension", "title": "The slide uses a three-part causal chain to explain the revenue loss.", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 79, "componentCount": 8, "textChars": 624, "nDataPoints": 1, "notes": "The slide uses a three-part causal chain to explain the revenue loss.", "elementsJson": [ "headline_text", "callout_box", "icon_grid", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:06.67+00", "seconds": 2.963, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/9", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-9", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "In terms of audience data, anonymous emails are worthless, thus driving down the cost an advertiser will pay a publisher for any given ad slot.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:17+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e59-0ed0e68a4ff7", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.65, "y": 0.08 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06d2d165-e041-4a9c-8cf6-bc9c37f0c75b", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.27, "x": 0.36, "y": 0.48 }, "kind": "list", "text": "Privacy regulations are phasing out cookie technology and publishers are shifting to email as the new identifier.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3271b849-1020-44c8-ae7b-17879e4808bb", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.27, "x": 0.66, "y": 0.48 }, "kind": "list", "text": "In terms of audience data, anonymous emails are worthless, thus driving down the cost an advertiser will pay a publisher for any given ad slot.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6d4b9d99-c74a-4732-9d47-fb5095e0d056", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.27, "x": 0.06, "y": 0.48 }, "kind": "list", "text": "Advertisers pay more money for a given ad slot when they have knowledge of the audience from \"cookies.\"", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8dc3e464-5439-4bd4-9f1f-c02b9b0b13d1", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "revenue loss: 64%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:17+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e59-1116dbb8f360", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.08, "x": 0.06, "y": 0.89 }, "kind": "source-note", "text": "*Source: Google", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bde594ee-3c76-4633-b973-808ee49df460", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.45, "x": 0.06, "y": 0.13 }, "kind": "title", "text": "Machine-generated emails are contributing to publishers losing up to 64% of their revenue.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2ffb1036-78a3-43f3-9594-3b469a6c0871", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Loss Aversion", "slug": "loss-aversion", "status": "active", "bestFor": null, "canonId": "019dd956-9761-738f-8fd4-558a63ea744a", "version": 1, "bodyDocId": null, "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-06a9-746c-bbb8-64a0cb5b39dd", "evidence": "Frames the issue as revenue being LOST, not opportunity foregone.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Three Pillars", "slug": "three-pillars", "status": "active", "bestFor": null, "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb", "version": 1, "bodyDocId": null, "description": "Three major supporting arguments that are MECE and address key concerns", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019ddf5a-06da-772b-a307-a3c9d291475a", "evidence": "Three supporting callout boxes structure the explanation.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-0620-7517-8ed1-ddd3f70bf198", "evidence": "Action title: 'Machine-generated emails are contributing to publishers losing up to 64% of their revenue.'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-064d-7321-8576-fcd8d9187714", "evidence": "Specific 64% revenue-loss figure.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0706-719c-9200-9369570bcc7f", "evidence": "Negative framing emphasizes industry pain.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Singularity Effect", "slug": "singularity-effect", "status": "active", "bestFor": null, "canonId": "019dd956-dcd3-7287-94d8-5a49496c2ddb", "version": 1, "bodyDocId": null, "description": "People care more about individuals than statistics - use specific examples", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-067a-73d6-8c96-cb085d310fc2", "evidence": "Single dramatic stat (64%) anchors the slide.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "b2fc28a2-9d03-4546-b1d1-93b59cd4f420", "evidence": "The slide presents a three-step logical progression explaining the revenue loss.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:06.67+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "causal-chain" } ], "arcBeats": [ { "to": 9, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 9, "name": "What Is", "beatId": "019ddf59-ff45-77fb-a35f-8c31d2948be5", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Publishers losing up to 64% of revenue from machine-generated emails.", "position": 3, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 11, "from": 9, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf5a-002b-72e0-b85b-9d824ee13232", "evidence": "Slide 9 quantifies publisher pain (64% revenue loss); 10 introduces free APIs; 11 supplies AdTech industry endorsement.", "position": 3, "objective": "Move publishers from 64% revenue loss to recoup-and-grow via lockr APIs", "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 10, "type": "setup", "title": "The slide uses a 'plus' sign to visually represent the additive value of the two product features.", "function": "present_solution", "rawType": "unfair_advantage", "block": null, "metadata": { "slideType": "unfair_advantage", "slideTypeCanon": { "name": "Unfair advantage", "slug": "unfair_advantage", "status": "active", "canonId": "019de52d-0f56-744f-8bb4-c8a8cca240d6", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 7, "textChars": 442, "nDataPoints": 0, "notes": "The slide uses a 'plus' sign to visually represent the additive value of the two product features.", "elementsJson": [ "headline_text", "action_title", "callout_box", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:06.454+00", "seconds": 2.341, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/10", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-10", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "lockr provides free APIs for publishers to... Recoup lost revenue by proactively blocking machine-generated email addresses + Exponentially grow revenue by sharing data for opted-in users.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:14+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e57-a0b742275f37", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.24, "x": 0.56, "y": 0.68 }, "kind": "image", "text": "Sign in with lockrMail", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.454+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "742a08b7-884e-4835-bb13-ab3d72ba602f", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.24, "x": 0.2, "y": 0.68 }, "kind": "image", "text": "Please enter a valid email address", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.454+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8b5c6c43-fe13-4edf-9430-cca85b3da814", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.54, "y": 0.45 }, "kind": "list", "text": "Exponentially grow revenue by sharing data for opted-in users", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.454+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a42fd1a5-4456-4a22-8074-d702a2d80a82", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.18, "y": 0.45 }, "kind": "list", "text": "Recoup lost revenue by proactively blocking machine-generated email addresses", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.454+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eba2c09f-0620-446b-b6a6-830e565e5ae6", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.12, "x": 0.44, "y": 0.11 }, "kind": "title", "text": "differentiation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.454+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54a2177e-2b22-4945-baf4-4e7d9d5e6f23", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.5, "x": 0.25, "y": 0.18 }, "kind": "title", "text": "lockr provides free APIs for publishers to...", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.454+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d54b0bc0-f163-47e2-893d-ad112f95a668", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019ddf5a-0791-702a-8d21-9bd0d0d2b2fe", "evidence": "Recoup (defensive) vs grow (offensive) split.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 72, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0761-7624-9a7c-3d5f4287858b", "evidence": "Two-column layout pairs publisher pain with API capability.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-07c0-7681-9c98-71904001574f", "evidence": "Defensive blocking vs offensive growth as paired contrasts.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-0734-7563-9e0b-dbd24f401b7b", "evidence": "Action title: 'lockr provides free APIs for publishers to...'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 11, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 10, "name": "What Could Be", "beatId": "019ddf59-ff73-737f-9a1e-45c3e159d177", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Free APIs to recoup/grow revenue + AdTech industry endorsement quotes.", "position": 4, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 11, "from": 9, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf5a-002b-72e0-b85b-9d824ee13232", "evidence": "Slide 9 quantifies publisher pain (64% revenue loss); 10 introduces free APIs; 11 supplies AdTech industry endorsement.", "position": 3, "objective": "Move publishers from 64% revenue loss to recoup-and-grow via lockr APIs", "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 11, "type": "evidence", "title": "Includes two testimonials and a press mention.", "function": "show_traction", "rawType": "testimonial", "block": null, "metadata": { "slideType": "testimonial", "slideTypeCanon": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 6, "textChars": 1361, "nDataPoints": 0, "notes": "Includes two testimonials and a press mention.", "elementsJson": [ "headline_text", "action_title", "quote_block", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:09.84+00", "seconds": 5.625, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/11", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-11", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "With a strong network in AdTech, lockr has growing industry support", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:17+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e58-f65fca913758", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.07, "y": 0.53 }, "kind": "image", "text": "lockr Launches APIs to help publishers root out burner emails and authenticate real ones", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.84+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6717e6b7-5b2e-498d-a7ee-3e547cb01487", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.6, "y": 0.55 }, "kind": "quote", "text": "What lockr is building is extremely unique & critical for the ad industry, & more importantly for consumers. Today you have two extreme sides of the spectrum of privacy/identity solutions, lockr ensures consumers are protected, while empowering a healthy & open internet.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.84+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9cbf3dd2-62c9-4db3-8736-0c4f1c746ca0", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.6, "y": 0.13 }, "kind": "quote", "text": "The machine-generated email trend has been a proven burden... We love to see companies like lockr that exist to help facilitate an equitable exchange between publisher and audience while solving for both sides of privacy and monetization in a manner that is low lift and low friction.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.84+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c9a13652-9768-462a-8ec7-30de88a2e908", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "The machine-generated email trend has been a proven burden... We love to see companies like lockr that exist to help facilitate an equitable exchange between publisher and audience while solving for both sides of privacy and monetization in a manner that is low lift and low friction. (SHE Media); What lockr is building is extremely unique & critical for the ad industry, & more importantly for consumers. Today you have two extreme sides of the spectrum of privacy/identity solutions, lockr ensures consumers are protected, while empowering a healthy & open internet. (U of Digital)", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:17+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e58-f8d2121ead48", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.07, "y": 0.18 }, "kind": "title", "text": "With a strong network in AdTech, lockr has growing industry support", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:09.84+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5ef9bd0-8141-44b7-9a20-e0bddaa22645", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-081d-742e-84d1-b14e960e63a4", "evidence": "Two industry quotes plus a press headline screenshot.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-07ef-7599-9514-b50c66dd548c", "evidence": "Action title: 'With a strong network in AdTech, lockr has growing industry support'.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019ddf5a-084c-731b-b626-404c3dc2fe00", "evidence": "AdTech industry voices used to validate Lockr's position.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-087a-7253-9430-e57465876ab8", "evidence": "Press mention transfers third-party credibility to Lockr.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "85609b33-cd8d-4d1f-9b53-6165772ec710", "evidence": "Using industry testimonials and press to validate the company's value proposition.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 15:47:09.84+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "credibility-transfer" } ], "arcBeats": [ { "to": 11, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 10, "name": "What Could Be", "beatId": "019ddf59-ff73-737f-9a1e-45c3e159d177", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Free APIs to recoup/grow revenue + AdTech industry endorsement quotes.", "position": 4, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 11, "from": 9, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019ddf5a-002b-72e0-b85b-9d824ee13232", "evidence": "Slide 9 quantifies publisher pain (64% revenue loss); 10 introduces free APIs; 11 supplies AdTech industry endorsement.", "position": 3, "objective": "Move publishers from 64% revenue loss to recoup-and-grow via lockr APIs", "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 12, "type": "resolution", "function": "plan_implementation", "rawType": "go_to_market", "block": null, "metadata": { "slideType": "go_to_market", "slideTypeCanon": { "name": "Go-to-market", "slug": "go_to_market", "status": "active", "canonId": "019de52d-0ff6-713a-bd55-53d4e90b2304", "version": 1, "description": null }, "function": "plan_implementation", "functionCanon": { "name": "Plan implementation", "slug": "plan_implementation", "status": "active", "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823", "version": 1, "description": null }, "density": "sparse", "densityScore": 23, "componentCount": 3, "textChars": 256, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:06.166+00", "seconds": 1.662, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/12", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-12", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Our GTM strategy is to develop key publisher partnerships; thus we are delaying revenue while we focus on achieving scale.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:14+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e57-9196d0ee830f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.7, "x": 0.15, "y": 0.33 }, "kind": "title", "text": "Our GTM strategy is to develop key publisher partnerships; thus we are delaying revenue while we focus on achieving scale.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1b839fd6-c41d-46d6-988b-0bfb4941d84b", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.45, "y": 0.23 }, "kind": "title", "text": "GTM Strategy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:06.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e173a1fd-2c2b-4b17-b11a-eb903289f1d9", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-08a8-7018-ad08-9da32d86273c", "evidence": "Full sentence action title naming the GTM choice.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019ddf5a-08d5-718b-a8ad-676a93fb4178", "evidence": "Single declarative statement is the entire slide.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "One Idea Rule", "slug": "one-idea-rule", "status": "active", "bestFor": null, "canonId": "019dd956-b0f0-7630-a2f5-bb38f9bd9c57", "version": 1, "bodyDocId": null, "description": "Each slide should communicate exactly one concept", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0907-7338-a467-ef1ab4bf7004", "evidence": "Minimalist slide with one strategic claim.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Unexpected Pattern", "slug": "unexpected-pattern", "status": "active", "bestFor": null, "canonId": "019dd956-bc0f-71af-8d32-3c1a2da38c40", "version": 1, "bodyDocId": null, "description": "Breaking a pattern to create surprise and attention", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0935-742f-8839-d4c7a7f087ce", "evidence": "Deliberately delaying revenue is a contrarian framing.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 12, "name": "New Bliss", "beatId": "019ddf59-ffa0-76ad-a0bf-3fa7d7ca9390", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Scale via publisher partnerships, team credibility, $2.5M ask.", "position": 5, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 14, "from": 12, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "019ddf5a-0058-7140-9422-4b36cfa432f7", "evidence": "Slide 12 explicitly delays revenue for partnership scale; 13 establishes team; 14 closes with $2.5M raise.", "position": 4, "objective": "Trade near-term revenue for scale, then anchor team and the ask", "confidence": 55, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 13, "type": "setup", "title": "The slide highlights executive experience and high-profile angel backing.", "function": "other", "rawType": "team_bio", "block": null, "metadata": { "slideType": "team_bio", "slideTypeCanon": { "name": "Team bio", "slug": "team_bio", "status": "active", "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 7, "textChars": 420, "nDataPoints": 3, "notes": "The slide highlights executive experience and high-profile angel backing.", "elementsJson": [ "headshot", "bullet_list", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:14.875+00", "seconds": 10.32, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/13", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-13", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.04, "w": 0.35, "x": 0.53, "y": 0.46 }, "kind": "callout", "text": "....plus world class angels at industry leading firms", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:14.875+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cb2cdb7b-e263-4a8b-8c4a-01013246dad5", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.06, "x": 0.53, "y": 0.3 }, "kind": "image", "text": "Jenny Hagan", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:14.875+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "265dd136-34b1-4568-99fc-16586f109501", "parentComponentId": null }, { "bbox": { "h": 0.14, "w": 0.14, "x": 0.06, "y": 0.3 }, "kind": "image", "text": "Keith Petri", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:14.875+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88e2a9a4-f0c1-412f-bc97-2e444b3ba249", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.4, "x": 0.53, "y": 0.52 }, "kind": "image", "text": "WPP, Experian, Snowflake, Stripe, SambaTV, Outbrain, Foursquare, Datadog, NextRoll, Bombora, Triplelift, Google, Oracle, Amazon, NBCU, Eyeota", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:14.875+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c153efa-41e9-46b1-ada2-ec1372fd9631", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.25, "x": 0.22, "y": 0.3 }, "kind": "list", "text": "Keith Petri CEO: Experienced executive with two 8-figure exits; Former CSO of Screen6; Spearheaded mobile DMP in 2012; 12+ years experience.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:14.875+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ad258cfa-c6f1-4625-883e-4fe07c8d0425", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.61, "y": 0.3 }, "kind": "paragraph", "text": "Jenny Hagan Operations: Formerly BD Teads, OpenX & Fiksu", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:14.875+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e00cfcaf-07b2-42b3-bc90-a0f49a025b8e", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.06, "y": 0.11 }, "kind": "title", "text": "our team", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:14.875+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02243e59-8e47-4a19-b093-99758a7f4f07", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0991-7313-8eea-9c613e8557b1", "evidence": "Angel-investor affiliations plus founders' past exits.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019ddf5a-0964-7725-86d9-0a89f9130660", "evidence": "Logo grid of industry-leading firms employing the angel investors.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-09c1-71fc-818f-44c7a36294d0", "evidence": "Logos of well-known firms transfer credibility to the team.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Halo Effect", "slug": "halo-effect", "status": "active", "bestFor": null, "canonId": "019dd956-c7a3-757c-82ed-429da0d9256f", "version": 1, "bodyDocId": null, "description": "Positive impression in one area influences opinions in others", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-09ef-751e-8937-8ead551899b8", "evidence": "Prestigious firm logos cast a halo over founder profiles.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 13, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 13, "name": "Team", "beatId": "019ddf59-fe31-77b8-b908-e9b68eb8bc10", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Founder bios, past exits, and angel-investor logo grid.", "position": 7, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 14, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 12, "name": "New Bliss", "beatId": "019ddf59-ffa0-76ad-a0bf-3fa7d7ca9390", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Scale via publisher partnerships, team credibility, $2.5M ask.", "position": 5, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 14, "from": 12, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "019ddf5a-0058-7140-9422-4b36cfa432f7", "evidence": "Slide 12 explicitly delays revenue for partnership scale; 13 establishes team; 14 closes with $2.5M raise.", "position": 4, "objective": "Trade near-term revenue for scale, then anchor team and the ask", "confidence": 55, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 14, "type": "resolution", "function": "plan_implementation", "rawType": "use_of_funds", "block": null, "metadata": { "slideType": "use_of_funds", "slideTypeCanon": { "name": "Use of funds", "slug": "use_of_funds", "status": "active", "canonId": "019de52d-1045-737c-90e9-c79600f9e2c7", "version": 1, "description": null }, "function": "plan_implementation", "functionCanon": { "name": "Plan implementation", "slug": "plan_implementation", "status": "active", "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823", "version": 1, "description": null }, "density": "balanced", "densityScore": 43, "componentCount": 5, "textChars": 212, "nDataPoints": 4, "notes": null, "elementsJson": [ "headline_text", "icon_grid", "bullet_list", "infographic" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 15:47:07.03+00", "seconds": 2.064, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-60d1-700e-95b4-60437790a058/14", "deck": "/decks/019dd923-60d1-700e-95b4-60437790a058", "deckAnchor": "/decks/019dd923-60d1-700e-95b4-60437790a058#slide-14", "deckJson": "/decks/019dd923-60d1-700e-95b4-60437790a058.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.75 }, "kind": "chart", "text": "Allocation breakdown: 55% development, 25% commercial, 20% overhead", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:07.03+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "68fe3ff0-bf71-47b7-a76b-3c5f24b6311e", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.55, "y": 0.45 }, "kind": "list", "text": "lockrMail users; Chrome extension for lockrMail; lockrMail Publisher APIs integrated with first publishers", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:07.03+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "05eea41c-1881-4db3-8e4b-d7ee9afbbf40", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.25, "y": 0.48 }, "kind": "metric", "text": "$2.5m", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:07.03+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90927fe2-1a8a-4979-9e15-0ed530e33ade", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Capital Allocation: $2.5m", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:03:27+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-b668-75ec-8e5c-ee0b96f28ba2", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "financing", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:07.03+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c22df863-52f2-4fbc-8ea7-fbc8a152f747", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0a4b-75a3-a1b8-777cb1985cb6", "evidence": "Horizontal bar infographic for budget distribution.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Capital Allocation Framework", "slug": "capital-allocation-framework", "status": "active", "bestFor": null, "canonId": "d2901a21-50b9-4151-ab1b-55b432772ea1", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "1a1adf98-c295-412b-b6b1-b7effa270371", "evidence": "Capital Allocation: $2.5m", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:46:29.369473+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0a78-776b-ba37-7cca9a2cf3c3", "evidence": "Final slide presents the raise amount and milestones - the ask.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019ddf5a-0a1d-779c-82cc-7258a1257133", "evidence": "Explicit $2.5M figure and percentage allocations.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019ddf5a-0aa6-718e-94a7-aa953e491669", "evidence": "Two-box layout for raise plus milestones with bar chart below.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 14, "name": "Financials", "beatId": "019ddf59-fe60-701d-b0bf-509eeb57479e", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "$2.5M raise with percentage allocation across development, commercial, overhead.", "position": 8, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 14, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 14, "name": "The Ask", "beatId": "019ddf59-fe8d-7080-b63b-dcb6c7fa663f", "matchId": "019ddf59-fce3-740a-97dc-4088fafb989f", "beatType": null, "evidence": "Use-of-funds slide titled 'financing' with explicit $2.5M raise amount and milestones.", "position": 9, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 80 }, { "to": 14, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 12, "name": "New Bliss", "beatId": "019ddf59-ffa0-76ad-a0bf-3fa7d7ca9390", "matchId": "019ddf59-feba-73ff-8d1b-3f2a99e6c4e6", "beatType": null, "evidence": "Scale via publisher partnerships, team credibility, $2.5M ask.", "position": 5, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 14, "from": 12, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "019ddf5a-0058-7140-9422-4b36cfa432f7", "evidence": "Slide 12 explicitly delays revenue for partnership scale; 13 establishes team; 14 closes with $2.5M raise.", "position": 4, "objective": "Trade near-term revenue for scale, then anchor team and the ask", "confidence": 55, "extraction": { "at": "2026-04-30 17:05:09.632647+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true } ], "arcBeats": [ { "from": 2, "to": 3, "label": "Problem", "description": "Action titles 'More websites requiring email' and 'inboxes overflowing with promotional content and spam'." }, { "from": 5, "to": 5, "label": "Solution", "description": "Callout: 'persistent public-facing email with robust tools for complete control of your inbox'." }, { "from": 4, "to": 4, "label": "Why Now", "description": "Timeline of machine-generated email services (Apple Hide My Email, Cloaked, Firefox Relay) gaining traction." }, { "from": 4, "to": 4, "label": "Competition", "description": "Callout names competitor services and positions Lockr as more comprehensive." }, { "from": 8, "to": 8, "label": "Product", "description": "GTM diagram splits offering into LockrMail (B2C) and Identity Lockr (B2B)." }, { "from": 7, "to": 7, "label": "Business Model", "description": "Lists Freemium, Transaction Fees, SaaS revenue models then defers to 'larger strategic opportunity'." }, { "from": 13, "to": 13, "label": "Team", "description": "Founder bios, past exits, and angel-investor logo grid." }, { "from": 14, "to": 14, "label": "Financials", "description": "$2.5M raise with percentage allocation across development, commercial, overhead." }, { "from": 14, "to": 14, "label": "The Ask", "description": "Use-of-funds slide titled 'financing' with explicit $2.5M raise amount and milestones." } ], "loops": [ { "from": 2, "to": 6, "label": "Before After", "description": "Move consumer from spam-clogged inbox to LockrMail-controlled inbox" }, { "from": 7, "to": 8, "label": "Pivot", "description": "Pivot focus from B2C revenue models to a strategic B2B opportunity" }, { "from": 9, "to": 11, "label": "Before After", "description": "Move publishers from 64% revenue loss to recoup-and-grow via lockr APIs" }, { "from": 12, "to": 14, "label": "Quick Win Big Bet", "description": "Trade near-term revenue for scale, then anchor team and the ask" } ] }