{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-60d1-700e-95b4-2e8fce3f0b7e", "slug": "bi-e45fe400baa51083", "title": "Pitch deck: Capsule raises $4.75 million seed round", "subtitle": "Capsule", "author": "Capsule", "pageCount": 22, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.779, "document": { "id": "019dd923-60d1-700e-95b4-2e8fce3f0b7e", "slug": "bi-e45fe400baa51083", "title": "Pitch deck: Capsule raises $4.75 million seed round", "rawTitle": "Pitch deck: Capsule raises $4.75 million seed round", "authorId": "Pitchdecks", "authorName": "Capsule", "authorDisplay": "Capsule", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Capsule-bi-e45fe.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-capsule-video-ai-raises-seed-round-2023-2", "sourceDate": "2023-02-28 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 13:22:28.478+00", "status": "ready", "pageCount": 22, "orientation": "landscape", "aspectRatio": 1.779, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/bi-e45fe400baa51083", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 22, "pagesIndexed": 22, "pagesWithImages": 22, "pagesWithMetadata": 22, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 92, "chartCount": 0, "metricSlides": 0, "toolMatches": 18, "documentToolMatches": 0, "frameworkMatches": 10, "arcMatches": 1, "beatMatches": 7, "loopMatches": 3, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "4a647078-626f-476a-b57e-10793fd70e3c", "evidence": "The deck follows a clear PAS structure, highlighting the problem, agitating it, and presenting a solution.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:53:03.801908+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Setup", "beatId": "ef1af8fc-fdf6-4484-8026-9d4a1bd8718f", "matchId": "4a647078-626f-476a-b57e-10793fd70e3c", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "evidence": "Concludes with competitive landscape, vision, and call to action", "position": 6, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 22, "type": "evidence", "title": "The slide uses a mix of institutional logos and individual investor headshots with titles.", "function": "show_traction", "rawType": "customer_logos", "block": null, "metadata": { "slideType": "customer_logos", "slideTypeCanon": { "name": "Customer logos", "slug": "customer_logos", "status": "active", "canonId": "019de52d-101d-705c-8956-65f1b315e58a", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "balanced", "densityScore": 25, 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"019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:32.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fe927ad1-adf6-4511-aade-ebf65c9755a4", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.05, "y": 0.82 }, "kind": "image", "text": "Bloomberg BETA, [ARRAY VC]", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:32.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b76c6703-4c2d-4a54-b850-0a84eb864a36", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "Backed by top AI, Creative & Future of Work investors", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 15:47:32.552+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3a8b36e2-be9b-44a8-a95f-409e55e0397e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f443cad5-5487-4f9e-9000-b56355868462", "evidence": "image/logo-grid: Bloomberg BETA, [ARRAY VC]", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:46:06.623856+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "abd04b51-ccea-4233-9c57-74ee7c2121cf", "evidence": "image/headshot: 8 individual investor headshots with names and titles", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:46:06.583937+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "fd7c4aea-7363-40b8-9010-6d05dab27a9d", "evidence": "Leveraging high-profile investor names to 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "evidence": "Concludes with competitive landscape, vision, and call to action", "position": 6, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 2, "label": "Setup", "description": "Introduces the company and its mission" }, { "from": 3, "to": 5, "label": "Complication", "description": "Highlights the problem and opportunity" }, { "from": 6, "to": 9, "label": "Evidence", "description": "Provides evidence for the solution" }, { "from": 7, "to": 14, "label": "Solution", "description": "Presents the product and its features" }, { "from": 15, "to": 17, "label": "Development", "description": "Shows the product in action" }, { "from": 18, "to": 19, "label": "Hook", "description": "Highlights traction and go-to-market strategy" }, { "from": 20, "to": 22, "label": "Resolution", "description": "Concludes with competitive landscape, vision, and call to action" } ], "loops": [ { "from": 5, "to": 6, "label": "Cost Of Inaction", "description": "What is the cost of not addressing the video editing problem?" }, { "from": 3, "to": 4, "label": "Golden Circle", "description": "Why now?" }, { "from": 19, "to": 20, "label": "Quick Win Big Bet", "description": "What is the plan for growth?" } ] }