{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-605d-726d-81a5-b274dcd7702b", "slug": "bi-1d2866b5a2e201db", "title": "A former McDonald's employee used this pitch deck to raise $20 million", "subtitle": "Tapcheck", "author": "Tapcheck", "pageCount": 13, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.782, "document": { "id": "019dd923-605d-726d-81a5-b274dcd7702b", "slug": "bi-1d2866b5a2e201db", "title": "A former McDonald's employee used this pitch deck to raise $20 million", "rawTitle": "A former McDonald's employee used this pitch deck to raise $20 million", "authorId": "Pitchdecks", "authorName": "Tapcheck", "authorDisplay": "Tapcheck", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Tapcheck-bi-1d286.pdf", "sourceUrl": "https://www.businessinsider.com/tapcheck-former-mcdonalds-employee-pitch-deck-20-million-series-a-2022-6", "sourceDate": "2022-06-23 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 10:50:28.788+00", "status": "ready", "pageCount": 13, "orientation": "landscape", "aspectRatio": 1.782, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/bi-1d2866b5a2e201db", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 13, "pagesIndexed": 13, "pagesWithImages": 13, "pagesWithMetadata": 13, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 79, "chartCount": 2, "metricSlides": 0, "toolMatches": 7, "documentToolMatches": 0, "frameworkMatches": 0, "arcMatches": 1, "beatMatches": 7, "loopMatches": 3, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "a982a4de-5810-4145-9ba0-7806e6491755", "evidence": "The deck follows a problem-agitate-solution arc, presenting a clear problem, agitating it, and offering a solution.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:51:56.750885+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "6852e05c-2ef4-4fa1-818d-852729ad3094", "matchId": "a982a4de-5810-4145-9ba0-7806e6491755", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The deck identifies the pain of the broken pay cycle.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 5, "from": 2, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "3c1ae797-47ca-4689-8449-a82cad0c1788", "evidence": "The deck highlights the financial stress and decreased loyalty caused by the broken pay cycle.", "position": 0, "objective": "What are the costs of not implementing earned wage access?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:51:57.067226+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 3, "from": 3, "loop": { "name": "53_jobs_to_be_done", "slug": "53-jobs-to-be-done", "status": "active", "bestFor": "Product innovation, market entry, competitive positioning", "canonId": "019dd956-7b6c-7594-b5b3-eecbe0ab48e8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit", "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "4a3ec529-a8ce-4db1-be6f-ab7264c5e676", "evidence": "The deck presents Tapcheck's solution as a way to give employees the power to choose when to get paid.", "position": 1, "objective": "What job do employees need to get done, and how does Tapcheck help?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:51:57.105463+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 8, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "b2540936-4b0e-4e49-bc2d-b2a9f9984bfd", "evidence": "The deck highlights the importance of integrations.", "position": 2, "objective": "Why is now the right time for Tapcheck?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:51:57.143468+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. 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