{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-605d-726d-81a3-941b907edca6",
  "slug": "bi-c92e7d44f0667438",
  "title": "Pitch deck: Uplane raised $4.5 million to replace marketers with AI",
  "subtitle": "Pitchdecks",
  "author": "Pitchdecks",
  "pageCount": 18,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "document": {
    "id": "019dd923-605d-726d-81a3-941b907edca6",
    "slug": "bi-c92e7d44f0667438",
    "title": "Pitch deck: Uplane raised $4.5 million to replace marketers with AI",
    "rawTitle": "Pitch deck: Uplane raised $4.5 million to replace marketers with AI",
    "authorId": "Pitchdecks",
    "authorName": null,
    "authorDisplay": "Pitchdecks",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Uplane-bi-c92e7.pdf",
    "sourceUrl": "https://www.businessinsider.com/pitch-deck-uplane-raised-funding-to-replace-marketing-agencies-ai-2026-4",
    "sourceDate": "2026-04-15 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 10:40:55.278+00",
    "status": "ready",
    "pageCount": 18,
    "orientation": "landscape",
    "aspectRatio": 1.999,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/bi-c92e7d44f0667438",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 18,
    "pagesIndexed": 18,
    "pagesWithImages": 18,
    "pagesWithMetadata": 18,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 61,
    "chartCount": 0,
    "metricSlides": 0,
    "toolMatches": 2,
    "documentToolMatches": 0,
    "frameworkMatches": 6,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
        "evidence": "Slide titles match Sequoia Pitch deck structure",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:49:58.12041+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 10,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 10,
        "name": "Problem",
        "beatId": "2c44e897-fdfb-441a-ba97-8e0d88dc1952",
        "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
        "beatType": {
          "name": "Problem",
          "slug": "sequoia-pitch-problem",
          "status": "active",
          "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
          "version": 1,
          "description": null
        },
        "evidence": "Slide 10: Companies waste billions...",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 11,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 11,
        "name": "Solution",
        "beatId": "65a5e82a-266a-4cad-9167-cc1636f5e32c",
        "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
        "beatType": {
          "name": "Solution",
          "slug": "sequoia-pitch-solution",
          "status": "active",
          "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
          "version": 1,
          "description": null
        },
        "evidence": "Slide 11: We're a full-stack solution",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 12,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 12,
        "name": "Market Size",
        "beatId": "cf88ae30-d214-4738-9fd4-42a3b58a1e5f",
        "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
        "beatType": {
          "name": "Market Size",
          "slug": "sequoia-pitch-market-size",
          "status": "active",
          "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
          "version": 1,
          "description": null
        },
        "evidence": "Slide 12: How to get to $100m ARR",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 14,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 14,
        "name": "The Ask",
        "beatId": "c296ce7e-c821-45be-a83a-49b467e18f87",
        "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
        "beatType": {
          "name": "The Ask",
          "slug": "sequoia-pitch-the-ask",
          "status": "active",
          "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b",
          "version": 1,
          "description": null
        },
        "evidence": "Slide 14: Raising $4m to get to Series A",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 13,
        "from": 10,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "88e26180-ed0a-4428-87cf-9ee75b5cb23b",
        "evidence": "Slides 10-13 emphasize the inefficiency of current marketing solutions",
        "position": 0,
        "objective": "Highlight the cost of not using Uplane",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:49:58.300932+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 17,
        "from": 14,
        "loop": {
          "name": "47_quick_win_big_bet",
          "slug": "47-quick-win-big-bet",
          "status": "active",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "description": "Separate initiatives into immediate wins and longer-term strategic bets",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "15f66c13-15ee-4890-957d-335c5f9c2382",
        "evidence": "Slides 14-17 outline the growth plan and competitive advantage",
        "position": 1,
        "objective": "Show the potential for growth with Uplane",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:49:58.336428+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "ebd6be43-7bd5-468a-9790-3028adb4c206",
        "evidence": "The slide presents a problem statement with a list of issues, indicating a problem statement canvas.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:43:13.411072+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "9b91b094-d27a-4513-95a7-de903f976552",
        "evidence": "The slide has an action title that prompts the reader to consider the benefits of using Uplane.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:43:13.709024+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 17,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      }
    ],
    "frameworks": [
      {
        "matchId": "df56e103-3d85-480a-9b28-d11488b4a04c",
        "evidence": "The title 'Testing > Guessing' implies an iterative experimentation framework.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:54:47.221+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "A/B testing"
      },
      {
        "matchId": "50789bf1-2e0c-4fdc-b10b-311d37a63e99",
        "evidence": "Use of A/B testing metrics to optimize acquisition costs",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:54:47.561+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "data-driven-marketing"
      },
      {
        "matchId": "49b09ba4-a3fc-46f3-bba5-393e384300d8",
        "evidence": "Visual comparison of ad performance",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:54:44.481+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "A/B Testing"
      },
      {
        "matchId": "1a0eacb0-b565-4cd3-8974-d77d174eb0be",
        "evidence": "Breaking down $100m ARR into specific customer segments and contract values.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:54:49.713+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "frameworkName": "decomposition"
      },
      {
        "matchId": "ca3855c3-6542-4a21-a804-e6cc610119c8",
        "evidence": "Direct side-by-side comparison of 'Without' vs 'With' product metrics.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 15:54:46.197+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 15,
        "frameworkName": "comparison-frame"
      },
      {
        "matchId": "398fec4a-461b-4efd-83dc-e3b4f471575e",
        "evidence": "Matrix comparing competitor capabilities against specific product features.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:54:46.054+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 18,
        "frameworkName": "comparison-frame"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Lucia Moses",
      "fireId": "bi-c92e7d44f0667438",
      "sector": null,
      "deckKind": "fundraise",
      "roundRaw": null,
      "amountRaw": "$4.5 million",
      "amountUsd": "4500000",
      "scrapedAt": "2026-04-27 10:40:55.278+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/pitch-deck-uplane-raised-funding-to-replace-marketing-agencies-ai-2026-4",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Uplane has a platform where brands can launch and test ad campaigns on digital channels like Meta, Google, TikTok, and LinkedIn.",
      "slideCount": 18,
      "companyName": "Uplane",
      "description": "Uplane has a platform where brands can launch and test ad campaigns on digital channels like Meta, Google, TikTok, and LinkedIn.",
      "displayName": "Uplane",
      "publishDate": "2026-04-15",
      "roundSeries": null,
      "articleTitle": "Pitch deck: Uplane raised $4.5 million to replace marketers with AI",
      "leadInvestors": null,
      "deckKindSignal": "raised",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.2671,
        "a16z": 0.2011,
        "docsend": 0.248,
        "hoffman": 0.1722,
        "mcclure": 0.3575,
        "sequoia": 0.2856,
        "kawasaki": 0.3075,
        "nextview": 0.4143,
        "slidebean": 0.4572,
        "founder_institute": 0.235
      },
      "nSlides": 18,
      "sequence": [
        "cover",
        "filler",
        "other",
        "team_bio",
        "mission",
        "team_bio",
        "solution",
        "traction",
        "unfair_advantage",
        "pain_points",
        "solution",
        "revenue_buildup",
        "vision",
        "use_of_funds",
        "solution",
        "competitive_analysis",
        "unfair_advantage",
        "competitive_analysis"
      ],
      "breakdown": {
        "yc": {
          "order": 0.4,
          "signal": 0,
          "jaccard": 0.2941
        },
        "a16z": {
          "order": 0.3,
          "signal": 0,
          "jaccard": 0.2222
        },
        "docsend": {
          "order": 0.3636,
          "signal": 0,
          "jaccard": 0.2778
        },
        "hoffman": {
          "order": 0.1818,
          "signal": 0,
          "jaccard": 0.2353
        },
        "mcclure": {
          "order": 0.4,
          "signal": 0.05,
          "jaccard": 0.375
        },
        "sequoia": {
          "order": 0.3636,
          "signal": 0,
          "jaccard": 0.3529
        },
        "kawasaki": {
          "order": 0.4,
          "signal": 0,
          "jaccard": 0.375
        },
        "nextview": {
          "order": 0.6667,
          "signal": 0,
          "jaccard": 0.4286
        },
        "slidebean": {
          "order": 0.4615,
          "signal": 0.1,
          "jaccard": 0.4375
        },
        "founder_institute": {
          "order": 0.2,
          "signal": 0.05,
          "jaccard": 0.25
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.8928,
      "primaryScore": 0.4572,
      "noveltySignals": [
        "rare slide types: mission, use_of_funds, vision",
        "duplicated ≥3×: solution",
        "non-canonical types: filler, pain_points, revenue_buildup"
      ],
      "primaryProfile": "slidebean",
      "secondaryScore": 0.4143,
      "secondaryProfile": "nextview"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "This appears to be a filler or transition slide featuring the brand mascot.",
      "function": "filler",
      "imagePath": "https://imgproxy.kitesheet.com/LT1NVSUtO2HeM-wOD_IyjU6WpYLf1kahxU8uDCwO1pU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jOTJlN2Q0NGYwNjY3NDM4L3AwMDEuanBn",
      "rawType": "filler",
      "block": null,
      "metadata": {
        "slideType": "filler",
        "slideTypeCanon": {
          "name": "Filler",
          "slug": "filler",
          "status": "active",
          "canonId": "019de52d-0829-76f9-9abe-4c11ee7bf4ab",
          "version": 1,
          "description": null
        },
        "function": "filler",
        "functionCanon": {
          "name": "Filler",
          "slug": "filler",
          "status": "active",
          "canonId": "019de52d-1568-702b-ad12-428490978783",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 2,
        "componentCount": 1,
        "textChars": 27,
        "nDataPoints": 0,
        "notes": "This appears to be a filler or transition slide featuring the brand mascot.",
        "elementsJson": [
          "photo",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:44.266+00",
          "seconds": 2.248,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/1",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-1",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Duolingo mascot in a tuxedo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.266+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "17153cce-301e-4857-82b1-d75b89d7a85d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/vx_taHm7PqzRLi5U-vBHVI4P7jwQRakeVsluJhkm-1M/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jOTJlN2Q0NGYwNjY3NDM4L3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/zB7VXP0iOC53bOpAeqpA7dFUlUSGlKnvGC49bl13OPo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jOTJlN2Q0NGYwNjY3NDM4L3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/kIwpBcs7oUEAP1v0wP9tgNV5b2CXu3y2rTRawUi27o0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS1jOTJlN2Q0NGYwNjY3NDM4L3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "This is a typical Apple product launch keynote slide, focusing on visual impact and product reveal.",
      "function": "present_solution",
      "rawType": "product_demo",
      "block": null,
      "metadata": {
        "slideType": "product_demo",
        "slideTypeCanon": {
          "name": "Product demo",
          "slug": "product_demo",
          "status": "active",
          "canonId": "019de52d-0f06-7288-84f2-7568c1020fce",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 49,
        "nDataPoints": 0,
        "notes": "This is a typical Apple product launch keynote slide, focusing on visual impact and product reveal.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:47.138+00",
          "seconds": 4.988,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/2",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-2",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.92,
            "w": 0.22,
            "x": 0.248,
            "y": 0.078
          },
          "kind": "image",
          "text": "Presenter on stage",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.138+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "06f2d360-a2d8-4b9f-9319-4f58a4f8c939",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.52,
            "x": 0.479,
            "y": 0
          },
          "kind": "image",
          "text": "Projected image of Apple laptop",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.138+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e8944f03-b82d-419a-b23d-dfe4e5f7d4e5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "This appears to be a stock photo or a contextual image used in a presentation, not a slide with data or business logic.",
      "function": "filler",
      "rawType": "filler",
      "block": null,
      "metadata": {
        "slideType": "filler",
        "slideTypeCanon": {
          "name": "Filler",
          "slug": "filler",
          "status": "active",
          "canonId": "019de52d-0829-76f9-9abe-4c11ee7bf4ab",
          "version": 1,
          "description": null
        },
        "function": "filler",
        "functionCanon": {
          "name": "Filler",
          "slug": "filler",
          "status": "active",
          "canonId": "019de52d-1568-702b-ad12-428490978783",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 33,
        "componentCount": 4,
        "textChars": 289,
        "nDataPoints": 0,
        "notes": "This appears to be a stock photo or a contextual image used in a presentation, not a slide with data or business logic.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:44.699+00",
          "seconds": 2.518,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/3",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-3",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.055,
            "w": 0.221,
            "x": 0.659,
            "y": 0.256
          },
          "kind": "disclaimer",
          "text": "This location is protected by 24 hour video surveillance cameras. We help Law Enforcement prosecute crimes. Store Associates do not have access to the safe.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.699+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dcccee31-499b-4cdc-a318-ff8f776df73b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "A person opening the glass door of an Ulta Beauty store.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.699+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4429bdba-bc45-4dbe-b27a-18d145b0c40f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.065,
            "w": 0.392,
            "x": 0.574,
            "y": 0.505
          },
          "kind": "subtitle",
          "text": "welcome to ULTA BEAUTY the possibilities are beautiful.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.699+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0483d290-7b44-446b-81d6-950325bfbbd0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.019,
            "w": 0.221,
            "x": 0.659,
            "y": 0.367
          },
          "kind": "subtitle",
          "text": "Hate has no home here.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.699+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cf0c955e-8d3c-4321-bd42-2a3b6557748a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "This is a team slide featuring a high-quality photograph of the three founders.",
      "function": "other",
      "rawType": "team_bio",
      "block": null,
      "metadata": {
        "slideType": "team_bio",
        "slideTypeCanon": {
          "name": "Team bio",
          "slug": "team_bio",
          "status": "active",
          "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 2,
        "componentCount": 1,
        "textChars": 28,
        "nDataPoints": 0,
        "notes": "This is a team slide featuring a high-quality photograph of the three founders.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:44.994+00",
          "seconds": 2.766,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/4",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-4",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Photograph of three founders",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "19d07f8c-568d-4709-9f4d-3c5a62408638",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "function": "front_matter",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 45,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:44.14+00",
          "seconds": 1.787,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/5",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-5",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.3,
            "w": 0.62,
            "x": 0.19,
            "y": 0.18
          },
          "kind": "image",
          "text": "uplane logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4596a4b6-55f4-4878-8e04-f7317d234fd7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.8,
            "x": 0.1,
            "y": 0.5
          },
          "kind": "title",
          "text": "Replace marketing agencies with AI",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.14+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6c58a711-bb47-4273-b906-8d424149179b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "The slide uses a grid layout to present three team members with headshots, titles, company logos, and educational credentials.",
      "function": "other",
      "rawType": "team_bio",
      "block": null,
      "metadata": {
        "slideType": "team_bio",
        "slideTypeCanon": {
          "name": "Team bio",
          "slug": "team_bio",
          "status": "active",
          "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 57,
        "componentCount": 8,
        "textChars": 167,
        "nDataPoints": 1,
        "notes": "The slide uses a grid layout to present three team members with headshots, titles, company logos, and educational credentials.",
        "elementsJson": [
          "headline_text",
          "headshot",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:45.067+00",
          "seconds": 2.642,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/6",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-6",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.4,
            "y": 0.22
          },
          "kind": "image",
          "text": "Marvin Abdel-Massih",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83a65006-54d3-4e82-ab7b-db0e7e6a566e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.12,
            "y": 0.22
          },
          "kind": "image",
          "text": "Lukas Vollmer",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab2ebd27-3dce-4f0a-a9f1-8479d1813863",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.2,
            "x": 0.68,
            "y": 0.22
          },
          "kind": "image",
          "text": "Julius Körfgen",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e17340ef-4664-41c4-acb6-eac231b2cc47",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.85,
            "x": 0.08,
            "y": 0.65
          },
          "kind": "image",
          "text": "Company and University logos",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "56748bbe-face-412d-a815-c2db3e93137e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.1,
            "y": 0.57
          },
          "kind": "paragraph",
          "text": "Lukas Vollmer CTO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "48620eb4-46f8-4419-9151-2fd634914d40",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.28,
            "x": 0.36,
            "y": 0.57
          },
          "kind": "paragraph",
          "text": "Marvin Abdel-Massih COO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "652060ef-f82e-4053-a625-53fc07d8e75f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.25,
            "x": 0.68,
            "y": 0.57
          },
          "kind": "paragraph",
          "text": "Julius Körfgen CEO",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8c78611c-1f7c-4dbd-a6c2-169b47b22278",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.7,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Experts: Fullstack + AI + Marketing",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.067+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "628db7d7-233f-49f7-96df-4d737b27fafb",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 7,
      "type": "evidence",
      "title": "The slide demonstrates an iterative, data-driven approach to marketing creative.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 6,
        "componentCount": 2,
        "textChars": 53,
        "nDataPoints": 0,
        "notes": "The slide demonstrates an iterative, data-driven approach to marketing creative.",
        "elementsJson": [
          "screenshot",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:47.221+00",
          "seconds": 4.793,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/7",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-7",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.85,
            "w": 0.9,
            "x": 0.05,
            "y": 0.1
          },
          "kind": "image",
          "text": "Grid of 8 marketing creative assets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.221+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad0567fb-121e-4f76-b0a5-e4187f1f8c9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.35,
            "y": 0.02
          },
          "kind": "title",
          "text": "Testing > Guessing",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.221+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "32ddc608-4d81-4987-96ea-534e10c7f72f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "df56e103-3d85-480a-9b28-d11488b4a04c",
          "evidence": "The title 'Testing > Guessing' implies an iterative experimentation framework.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:54:47.221+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "A/B testing"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "evidence",
      "title": "The slide uses a grid of 8 ad creative screenshots, each overlaid with a CPA metric. Colors (green, orange, red) likely indicate performance tiers.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 40,
        "componentCount": 5,
        "textChars": 133,
        "nDataPoints": 8,
        "notes": "The slide uses a grid of 8 ad creative screenshots, each overlaid with a CPA metric. Colors (green, orange, red) likely indicate performance tiers.",
        "elementsJson": [
          "action_title",
          "screenshot",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:47.561+00",
          "seconds": 5.107,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/8",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-8",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.75,
            "y": 0.9
          },
          "kind": "disclaimer",
          "text": "Disclaimer: Values are scaled for discretion. Relative performance is unchanged.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.561+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13b04920-3951-42c3-a1b9-07ab63f9dfba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.85,
            "w": 0.96,
            "x": 0.02,
            "y": 0.1
          },
          "kind": "image",
          "text": "Grid of 8 ad creatives",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.561+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "645540a4-1903-4772-aab9-9f6a3fa64e9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "metric",
          "text": "30.07$ CPA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.561+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "54e3bec6-c19a-43e5-b18b-dd3868720596",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CPA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7b-a3dd19472a30",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.35,
            "y": 0.02
          },
          "kind": "title",
          "text": "Testing > Guessing",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:47.561+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "27f4732b-1c3e-45a1-a3fc-faa62cf6f883",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "50789bf1-2e0c-4fdc-b10b-311d37a63e99",
          "evidence": "Use of A/B testing metrics to optimize acquisition costs",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:54:47.561+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "data-driven-marketing"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "appendix",
      "title": "The slide uses a visual 'X' vs '$' notation to indicate winning vs losing ad creatives.",
      "function": "present_framework",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 7,
        "componentCount": 2,
        "textChars": 84,
        "nDataPoints": 0,
        "notes": "The slide uses a visual 'X' vs '$' notation to indicate winning vs losing ad creatives.",
        "elementsJson": [
          "action_title",
          "screenshot"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:44.481+00",
          "seconds": 1.966,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/9",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-9",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.9,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "image",
          "text": "Grid of 8 ad creatives, 7 marked with red X, 1 marked with green $",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.481+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7e6f6e57-1e79-4d28-ae3c-67c6b029cf47",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.35,
            "y": 0.05
          },
          "kind": "title",
          "text": "Testing > Guessing",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.481+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d70a488-4511-4f59-9add-b9b970c66624",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "49b09ba4-a3fc-46f3-bba5-393e384300d8",
          "evidence": "Visual comparison of ad performance",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:54:44.481+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "A/B Testing"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "tension",
      "function": "frame_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 13,
        "componentCount": 2,
        "textChars": 176,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "action_title",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:44.758+00",
          "seconds": 2.222,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/10",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-10",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.8,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "list",
          "text": "They don't find the best ads\nSend all customers to the same landing page\nPoor analytics and budget steering",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.758+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dd392f30-7a84-4492-bfe2-14c18166c7e2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Companies waste billions because they have no time to test what works",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.758+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "46273ef2-ac1c-4894-ac5e-733381a4fdec",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "ebd6be43-7bd5-468a-9790-3028adb4c206",
          "evidence": "The slide presents a problem statement with a list of issues, indicating a problem statement canvas.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:43:13.411072+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Problem",
          "beatId": "2c44e897-fdfb-441a-ba97-8e0d88dc1952",
          "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "Slide 10: Companies waste billions...",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "88e26180-ed0a-4428-87cf-9ee75b5cb23b",
          "evidence": "Slides 10-13 emphasize the inefficiency of current marketing solutions",
          "position": 0,
          "objective": "Highlight the cost of not using Uplane",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:49:58.300932+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "resolution",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 17,
        "componentCount": 3,
        "textChars": 163,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "action_title",
          "screenshot",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:44.548+00",
          "seconds": 1.867,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/11",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-11",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.37,
            "x": 0.05,
            "y": 0.315
          },
          "kind": "image",
          "text": "Laptop displaying the platform interface",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "edfcfe49-d584-4e27-a37f-cfe9df68ac95",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.5,
            "x": 0.45,
            "y": 0.35
          },
          "kind": "list",
          "text": "Generate and test 100s ads\nGenerate matching landing pages\nAutomatic analytics & budget steering",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "321c69b1-2ee2-442e-bd3a-27fa25fb393b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.64,
            "x": 0.18,
            "y": 0.05
          },
          "kind": "title",
          "text": "We're a full-stack solution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:44.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "65de0106-64dc-4bcd-9131-eaf342c5aa09",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 11,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Solution",
          "beatId": "65a5e82a-266a-4cad-9167-cc1636f5e32c",
          "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "Slide 11: We're a full-stack solution",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "88e26180-ed0a-4428-87cf-9ee75b5cb23b",
          "evidence": "Slides 10-13 emphasize the inefficiency of current marketing solutions",
          "position": 0,
          "objective": "Highlight the cost of not using Uplane",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:49:58.300932+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "resolution",
      "title": "Uses a simple arithmetic equation to illustrate revenue targets.",
      "function": "plan_implementation",
      "rawType": "revenue_buildup",
      "block": null,
      "metadata": {
        "slideType": "revenue_buildup",
        "slideTypeCanon": {
          "name": "Revenue buildup",
          "slug": "revenue_buildup",
          "status": "active",
          "canonId": "019de52d-0acd-70b8-a81d-62d89840409b",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 7,
        "textChars": 152,
        "nDataPoints": 4,
        "notes": "Uses a simple arithmetic equation to illustrate revenue targets.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:49.713+00",
          "seconds": 7.021,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/12",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-12",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.5,
            "x": 0.45,
            "y": 0.7
          },
          "kind": "image",
          "text": "On track to go live in January: BOSCH, DB",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:49.713+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2dfd52b7-4faf-46dc-b238-12e09260df6d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.05,
            "y": 0.7
          },
          "kind": "image",
          "text": "Current Customers: wagetap + 7",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:49.713+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4e59b872-7704-48f2-a494-9aa6338a931e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "ARR: $100m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7b-7a9e98e7dd70",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.8,
            "x": 0.1,
            "y": 0.35
          },
          "kind": "paragraph",
          "text": "500 x $100k + 100 x $500k = $100m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:49.713+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b8067a4a-3920-4842-9574-6b1e034f2631",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.55,
            "y": 0.52
          },
          "kind": "subtitle",
          "text": "Enterprises",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:49.713+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c0d70993-b462-47ca-a201-b1e7c0bf50bc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.1,
            "x": 0.15,
            "y": 0.52
          },
          "kind": "subtitle",
          "text": "MSEs",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:49.713+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f5714aeb-1313-45fa-98d0-9b255ea026f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "How to get to $100m ARR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:49.713+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f73305ea-3ea7-4018-bc85-14c38e5f9623",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "1a0eacb0-b565-4cd3-8974-d77d174eb0be",
          "evidence": "Breaking down $100m ARR into specific customer segments and contract values.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:54:49.713+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "frameworkName": "decomposition"
        }
      ],
      "arcBeats": [
        {
          "to": 12,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 12,
          "name": "Market Size",
          "beatId": "cf88ae30-d214-4738-9fd4-42a3b58a1e5f",
          "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
          "beatType": {
            "name": "Market Size",
            "slug": "sequoia-pitch-market-size",
            "status": "active",
            "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
            "version": 1,
            "description": null
          },
          "evidence": "Slide 12: How to get to $100m ARR",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "88e26180-ed0a-4428-87cf-9ee75b5cb23b",
          "evidence": "Slides 10-13 emphasize the inefficiency of current marketing solutions",
          "position": 0,
          "objective": "Highlight the cost of not using Uplane",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:49:58.300932+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "title": "The slide uses high-contrast white text on a dark blue background with highlighted keywords for emphasis.",
      "function": "inspire_vision",
      "rawType": "vision",
      "block": null,
      "metadata": {
        "slideType": "vision",
        "slideTypeCanon": {
          "name": "Vision",
          "slug": "vision",
          "status": "active",
          "canonId": "019de52d-0f7e-7689-8010-992b1a43b6b9",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 4,
        "textChars": 128,
        "nDataPoints": 1,
        "notes": "The slide uses high-contrast white text on a dark blue background with highlighted keywords for emphasis.",
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:45.253+00",
          "seconds": 1.875,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/13",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-13",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "~$800b dollar opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7b-06f13e6053aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.3,
            "y": 0.75
          },
          "kind": "metric",
          "text": "~$800b dollar opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.253+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b85440a3-e6f7-4be1-9ab9-a1cfa654b422",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $800b",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:42+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7b-088afe3da8bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.8,
            "x": 0.1,
            "y": 0.2
          },
          "kind": "title",
          "text": "We aim to replace all marketing agencies and in-house teams with AI.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.253+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aa36d34e-9aaf-44d7-8a4c-46ac8544c890",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 13,
          "from": 10,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "88e26180-ed0a-4428-87cf-9ee75b5cb23b",
          "evidence": "Slides 10-13 emphasize the inefficiency of current marketing solutions",
          "position": 0,
          "objective": "Highlight the cost of not using Uplane",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:49:58.300932+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "function": "state_next_steps",
      "rawType": "use_of_funds",
      "block": null,
      "metadata": {
        "slideType": "use_of_funds",
        "slideTypeCanon": {
          "name": "Use of funds",
          "slug": "use_of_funds",
          "status": "active",
          "canonId": "019de52d-1045-737c-90e9-c79600f9e2c7",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 6,
        "textChars": 271,
        "nDataPoints": 3,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:45.875+00",
          "seconds": 2.459,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/14",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-14",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.5,
            "x": 0.45,
            "y": 0.4
          },
          "kind": "list",
          "text": "Product Engineers to build:\n- Advanced video ads\n- High-frequency budget optimization\n- New channels (LinkedIn, TikTok...)\nOffice in San Francisco",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77a13b23-22ff-401b-939c-e14bf9735146",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.3,
            "w": 0.4,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "list",
          "text": "Hit $200k MRR in 12 months (~7x current MRR)\nGrow 20% m/m",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "963208ed-8ef4-4367-90a8-1d3594752fdc",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "MRR: $200k",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:43+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7c-475d506d74e2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.45,
            "y": 0.3
          },
          "kind": "title",
          "text": "Use of Funds",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "544fb27e-9d7a-4d31-b309-38b7798d7773",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Raising $4m to get to Series A",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bff908e6-c728-4952-a74e-57b25a47d1d3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.3
          },
          "kind": "title",
          "text": "Series A Targets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fdf37438-6a20-4c5a-832d-63cdf72bdd01",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 14,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Ask",
          "beatId": "c296ce7e-c821-45be-a83a-49b467e18f87",
          "matchId": "906b6ac9-c48e-4d85-a92d-b8e33671b71d",
          "beatType": {
            "name": "The Ask",
            "slug": "sequoia-pitch-the-ask",
            "status": "active",
            "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b",
            "version": 1,
            "description": null
          },
          "evidence": "Slide 14: Raising $4m to get to Series A",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 17,
          "from": 14,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "15f66c13-15ee-4890-957d-335c5f9c2382",
          "evidence": "Slides 14-17 outline the growth plan and competitive advantage",
          "position": 1,
          "objective": "Show the potential for growth with Uplane",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:58.336428+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 15,
      "type": "setup",
      "title": "Uses visual icon arrays to represent quantitative differences.",
      "function": "compare_peers",
      "rawType": "comparison_table",
      "block": null,
      "metadata": {
        "slideType": "comparison_table",
        "slideTypeCanon": {
          "name": "Comparison table",
          "slug": "comparison_table",
          "status": "active",
          "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 3,
        "textChars": 146,
        "nDataPoints": 6,
        "notes": "Uses visual icon arrays to represent quantitative differences.",
        "elementsJson": [
          "headline_text",
          "comparison_table",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:46.197+00",
          "seconds": 2.763,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/15",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-15",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "metric",
          "text": "Daily output volume: 100",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:43+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7c-a1fcb59fd361",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "table",
          "text": "Without Uplane vs With Uplane metrics for ads, landing pages, and budget adjustments",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:46.197+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c81ee71e-a801-4f33-93f1-5a99b9e0b9a9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Output of an average marketing manager",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:46.197+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5c280dd-e788-47d1-9345-81b57a8205c9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "ca3855c3-6542-4a21-a804-e6cc610119c8",
          "evidence": "Direct side-by-side comparison of 'Without' vs 'With' product metrics.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 15:54:46.197+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 15,
          "frameworkName": "comparison-frame"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 17,
          "from": 14,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "15f66c13-15ee-4890-957d-335c5f9c2382",
          "evidence": "Slides 14-17 outline the growth plan and competitive advantage",
          "position": 1,
          "objective": "Show the potential for growth with Uplane",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:58.336428+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 16,
      "type": "appendix",
      "title": "This slide clarifies the scope of the product by explicitly stating what it does not do.",
      "function": "establish_context",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 8,
        "componentCount": 2,
        "textChars": 97,
        "nDataPoints": 0,
        "notes": "This slide clarifies the scope of the product by explicitly stating what it does not do.",
        "elementsJson": [
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:45.78+00",
          "seconds": 2.24,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/16",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-16",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.8,
            "x": 0.04,
            "y": 0.3
          },
          "kind": "list",
          "text": "shift your ad budget to Google\nbuild your landing pages\nintegrate into your CRM/ERP",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.78+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd8fe17d-b29e-4864-9992-e6a87cfbe5c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.04,
            "y": 0.08
          },
          "kind": "title",
          "text": "Meta will not:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:45.78+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5fefcad-5cc6-4336-8209-2888c1df95b2",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 17,
          "from": 14,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "15f66c13-15ee-4890-957d-335c5f9c2382",
          "evidence": "Slides 14-17 outline the growth plan and competitive advantage",
          "position": 1,
          "objective": "Show the potential for growth with Uplane",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:58.336428+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 17,
      "type": "resolution",
      "title": "The slide uses a 'Wagetap' ad example to demonstrate how data-driven creative optimization works.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 52,
        "componentCount": 5,
        "textChars": 345,
        "nDataPoints": 5,
        "notes": "The slide uses a 'Wagetap' ad example to demonstrate how data-driven creative optimization works.",
        "elementsJson": [
          "headline_text",
          "screenshot",
          "infographic"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:46.202+00",
          "seconds": 2.64,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/17",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-17",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The longer you use Uplane, the more data it will have to build ads that work for your brand.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:43+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7c-08672813f3fd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.4,
            "x": 0.45,
            "y": 0.015
          },
          "kind": "image",
          "text": "Wagetap ad creative",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:46.202+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "39470bc7-0c03-4aa5-ba78-36a93677e7c2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.45,
            "y": 0.65
          },
          "kind": "list",
          "text": "Contains Brand Logo: -11%\nBlue Button: -3%\nCTA “Tap into your pay”: +5%\nImage of cold Drink: +21%\nThirsty Theme: +13%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:46.202+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "715546dd-e6be-4243-90d1-8a693fb45e6b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Ad performance lift: +21%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:27:43+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-c5b5-7619-be7c-0d62c59b3804",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.4,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "title",
          "text": "The longer you use Uplane, the more data it will have to build ads that work for your brand.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:46.202+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a2450f27-4872-4bca-8f15-805a436caa0d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "9b91b094-d27a-4513-95a7-de903f976552",
          "evidence": "The slide has an action title that prompts the reader to consider the benefits of using Uplane.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:43:13.709024+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 17,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 17,
          "from": 14,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "15f66c13-15ee-4890-957d-335c5f9c2382",
          "evidence": "Slides 14-17 outline the growth plan and competitive advantage",
          "position": 1,
          "objective": "Show the potential for growth with Uplane",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:58.336428+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 18,
      "type": "setup",
      "title": "The slide uses a checkmark/cross matrix to highlight gaps in competitor offerings across four key functional areas.",
      "function": "compare_peers",
      "rawType": "competitive_analysis",
      "block": null,
      "metadata": {
        "slideType": "competitive_analysis",
        "slideTypeCanon": {
          "name": "Competitive analysis",
          "slug": "competitive_analysis",
          "status": "active",
          "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 18,
        "componentCount": 2,
        "textChars": 118,
        "nDataPoints": 16,
        "notes": "The slide uses a checkmark/cross matrix to highlight gaps in competitor offerings across four key functional areas.",
        "elementsJson": [
          "action_title",
          "comparison_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:54:46.054+00",
          "seconds": 2.436,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-941b907edca6/18",
        "deck": "/decks/019dd923-605d-726d-81a3-941b907edca6",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-941b907edca6#slide-18",
        "deckJson": "/decks/019dd923-605d-726d-81a3-941b907edca6.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "table",
          "text": "Comparison matrix of 4 competitor categories against 4 functional capabilities.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:46.054+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0808644e-c0d4-4240-a38a-f8c7de56ab05",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Existing solutions don't close the loop",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:54:46.054+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0119fd20-8ea7-4473-a9f9-b4609cff4ad5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "398fec4a-461b-4efd-83dc-e3b4f471575e",
          "evidence": "Matrix comparing competitor capabilities against specific product features.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:54:46.054+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 18,
          "frameworkName": "comparison-frame"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 10,
      "to": 10,
      "label": "Problem",
      "description": "Slide 10: Companies waste billions..."
    },
    {
      "from": 11,
      "to": 11,
      "label": "Solution",
      "description": "Slide 11: We're a full-stack solution"
    },
    {
      "from": 12,
      "to": 12,
      "label": "Market Size",
      "description": "Slide 12: How to get to $100m ARR"
    },
    {
      "from": 14,
      "to": 14,
      "label": "The Ask",
      "description": "Slide 14: Raising $4m to get to Series A"
    }
  ],
  "loops": [
    {
      "from": 10,
      "to": 13,
      "label": "Cost Of Inaction",
      "description": "Highlight the cost of not using Uplane"
    },
    {
      "from": 14,
      "to": 17,
      "label": "Quick Win Big Bet",
      "description": "Show the potential for growth with Uplane"
    }
  ]
}