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          "evidence": "Customers say Muck Rack is...",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 2,
      "to": 2,
      "label": "Problem",
      "description": "PR is a Critical Yet Underserved Part of Marcom"
    },
    {
      "from": 3,
      "to": 5,
      "label": "Solution",
      "description": "Integrated Platform with a Data Feedback Loop"
    },
    {
      "from": 6,
      "to": 7,
      "label": "Evidence",
      "description": "Thousands of Brands and Agencies rely on Muck Rack"
    },
    {
      "from": 8,
      "to": 8,
      "label": "Impact",
      "description": "Customers say Muck Rack is..."
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 5,
      "label": "Cost Of Inaction",
      "description": "What if we don't solve the PR problem?"
    },
    {
      "from": 3,
      "to": 6,
      "label": "Golden Circle",
      "description": "Why Muck Rack?"
    }
  ]
}