{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-605d-726d-81a3-31fe6e4524f1",
  "slug": "bi-7c95a65088f62d70",
  "title": "Mobile-marketing startup Tappa raises $4.9 million: pitch deck",
  "subtitle": "Tappa",
  "author": "Tappa",
  "pageCount": 7,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.808,
  "document": {
    "id": "019dd923-605d-726d-81a3-31fe6e4524f1",
    "slug": "bi-7c95a65088f62d70",
    "title": "Mobile-marketing startup Tappa raises $4.9 million: pitch deck",
    "rawTitle": "Mobile-marketing startup Tappa raises $4.9 million: pitch deck",
    "authorId": "Pitchdecks",
    "authorName": "Tappa",
    "authorDisplay": "Tappa",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Tappa-bi-7c95a.pdf",
    "sourceUrl": "https://www.businessinsider.com/pitch-deck-tappa-mobile-marketing-startup-raises-seed-round-2024-5",
    "sourceDate": "2024-05-21 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 10:39:09.802+00",
    "status": "ready",
    "pageCount": 7,
    "orientation": "landscape",
    "aspectRatio": 1.808,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/bi-7c95a65088f62d70",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 7,
    "pagesIndexed": 7,
    "pagesWithImages": 7,
    "pagesWithMetadata": 7,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 42,
    "chartCount": 2,
    "metricSlides": 0,
    "toolMatches": 1,
    "documentToolMatches": 0,
    "frameworkMatches": 3,
    "arcMatches": 1,
    "beatMatches": 5,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
        "evidence": "The deck's structure and content align with Sequoia Pitch best practices",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:49:39.868555+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 1,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Problem",
        "beatId": "5858dc03-a144-4414-a971-89615275abf5",
        "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
        "beatType": {
          "name": "Problem",
          "slug": "sequoia-pitch-problem",
          "status": "active",
          "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
          "version": 1,
          "description": null
        },
        "evidence": "The first slide presents an opportunity for SDK partners",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 3,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 3,
        "name": "Solution",
        "beatId": "ceeda62f-7c0e-4c31-9d1b-2a871cdff32e",
        "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
        "beatType": {
          "name": "Solution",
          "slug": "sequoia-pitch-solution",
          "status": "active",
          "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
          "version": 1,
          "description": null
        },
        "evidence": "The third slide presents Tappa's enhanced monetization strategy",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 3,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 3,
        "name": "Business Model",
        "beatId": "d6118576-5776-4e0f-a0f9-84fe7cb08aa0",
        "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
        "beatType": {
          "name": "Business Model",
          "slug": "sequoia-pitch-business-model",
          "status": "active",
          "canonId": "019dd9b8-22f4-768a-8822-31509f575122",
          "version": 1,
          "description": null
        },
        "evidence": "The third slide presents Tappa's programmatic and agency model",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 4,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Traction",
        "beatId": "6eb42ea0-3fb7-4638-ac4a-aee81d4f0f40",
        "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
        "beatType": null,
        "evidence": "The fourth slide presents organic growth in Keyboard opens",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 7,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Roadmap",
        "beatId": "62dee0bd-72c4-4386-8297-7b26a7909111",
        "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
        "beatType": null,
        "evidence": "The sixth and seventh slides present Tappa's targets and IT roadmap",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 4,
        "from": 1,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "0e7499e9-9edf-4985-af00-b2c22a712651",
        "evidence": "The deck presents growth and revenue opportunities",
        "position": 0,
        "objective": "Highlight the benefits of Tappa's solution",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:49:40.073142+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 5,
        "from": 5,
        "loop": {
          "name": "11_golden_circle",
          "slug": "11-golden-circle",
          "status": "active",
          "bestFor": "Visionary leadership, brand positioning, mission statements",
          "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
          "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "28d07c0c-b171-472f-9ceb-1cf97fbaa4e7",
        "evidence": "The fifth slide presents Tappa Insights",
        "position": 1,
        "objective": "Provide insights into Tappa's capabilities",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:49:40.107752+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "AIDA Model",
          "slug": "aida-model",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-86fc-773c-813f-d416714b8413",
          "version": 1,
          "bodyDocId": null,
          "description": "Attention, Interest, Desire, Action - classic persuasion sequence",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "2530f8a4-4bc5-4df0-af24-df1201069217",
        "evidence": "The slide presents an opportunity for SDK Partners, directing users back to their brand and main App, which aligns with the AIDA model's 'Attention' and 'Interest' stages.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 22:43:19.144738+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "09877172-db5f-4c77-b73d-fa7e31b39d90",
        "evidence": "Central core objective surrounded by peripheral strategic initiatives",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:55:42.747+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "0f690bd7-a40d-49dd-933e-cea6e9593c7b",
        "evidence": "Categorized initiatives with timelines",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:55:40.781+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "roadmap"
      },
      {
        "matchId": "eb05a644-426a-4ba2-b479-9d4677e53cce",
        "evidence": "The slide organizes tasks by time periods (columns) and strategic workstreams (rows).",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:55:40.63+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "gantt-chart"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Lauren Johnson",
      "fireId": "bi-7c95a65088f62d70",
      "sector": null,
      "deckKind": "fundraise",
      "roundRaw": "in seed funding",
      "amountRaw": "$4.9 million",
      "amountUsd": "4900000",
      "scrapedAt": "2026-04-27 10:39:09.802+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/pitch-deck-tappa-mobile-marketing-startup-raises-seed-round-2024-5",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Tappa raised $4.9 million in seed funding amid big privacy changes from Apple and Google, which have hindered marketers' campaign tracking.",
      "slideCount": 7,
      "companyName": "Tappa",
      "description": "Tappa raised $4.9 million in seed funding amid big privacy changes from Apple and Google, which have hindered marketers' campaign tracking.",
      "displayName": "Tappa",
      "publishDate": "2024-05-21",
      "roundSeries": "seed",
      "articleTitle": "Mobile-marketing startup Tappa raises $4.9 million: pitch deck",
      "leadInvestors": null,
      "deckKindSignal": "raises",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.3449,
        "a16z": 0.3714,
        "docsend": 0.1626,
        "hoffman": 0.1766,
        "mcclure": 0.219,
        "sequoia": 0.1626,
        "kawasaki": 0.169,
        "nextview": 0.1857,
        "slidebean": 0.2055,
        "founder_institute": 0.2357
      },
      "nSlides": 7,
      "sequence": [
        "solution",
        "other",
        "business_model",
        "traction",
        "solution",
        "roadmap",
        "roadmap"
      ],
      "breakdown": {
        "yc": {
          "order": 0.4286,
          "signal": 0.08,
          "jaccard": 0.2727
        },
        "a16z": {
          "order": 0.5714,
          "signal": 0,
          "jaccard": 0.4
        },
        "docsend": {
          "order": 0.2857,
          "signal": 0,
          "jaccard": 0.1538
        },
        "hoffman": {
          "order": 0.2857,
          "signal": 0,
          "jaccard": 0.1818
        },
        "mcclure": {
          "order": 0.2857,
          "signal": 0.05,
          "jaccard": 0.1667
        },
        "sequoia": {
          "order": 0.2857,
          "signal": 0,
          "jaccard": 0.1538
        },
        "kawasaki": {
          "order": 0.2857,
          "signal": 0,
          "jaccard": 0.1667
        },
        "nextview": {
          "order": 0.2857,
          "signal": 0,
          "jaccard": 0.2
        },
        "slidebean": {
          "order": 0.4286,
          "signal": 0,
          "jaccard": 0.1538
        },
        "founder_institute": {
          "order": 0.4286,
          "signal": 0,
          "jaccard": 0.2143
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.6286,
      "primaryScore": 0.3714,
      "noveltySignals": [],
      "primaryProfile": "a16z",
      "secondaryScore": 0.3449,
      "secondaryProfile": "yc"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "resolution",
      "function": "present_solution",
      "imagePath": "https://imgproxy.kitesheet.com/9QiAdSuUXWr2gDmjDQ__YeM7a_x5Px9KelQl8nptiJ8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03Yzk1YTY1MDg4ZjYyZDcwL3AwMDEuanBn",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 5,
        "textChars": 630,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "screenshot",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:55:39.349+00",
          "seconds": 2.39,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/1",
        "deck": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-1",
        "deckJson": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "An average user will open their mobile keyboard 70 times a day.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:14:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a25-9c0abfc5fa73",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.85,
            "w": 0.48,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "image",
          "text": "Tappa keyboard interface",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.349+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5dcbb193-08f0-44a6-ad7c-2e98522503df",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.38,
            "x": 0.58,
            "y": 0.3
          },
          "kind": "list",
          "text": "An average user will open their mobile keyboard 70 times a day. Each keyboard open is an opportunity for SDK Partners to re-engage their users - directing them back to their brand and main App, improving lift and engagement.\nOur Tappa technology can restore and enhance insights into their audiences that SDK Partners lost through market-wide changes in 2021.\nThe keyboard can also offer SDK Partners new sources of revenue - up to 50% share of extra advertising and search income.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.349+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dd91a371-9a8d-4a24-bc5f-769ea18f0678",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "keyboard opens per day: 70",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:14:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a25-a2e39b52b8c1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.58,
            "y": 0.12
          },
          "kind": "title",
          "text": "Tappa Opportunities for SDK Partners",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.349+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e1d7ddb1-14c9-4994-b79e-e9c35ad09259",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "AIDA Model",
            "slug": "aida-model",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-86fc-773c-813f-d416714b8413",
            "version": 1,
            "bodyDocId": null,
            "description": "Attention, Interest, Desire, Action - classic persuasion sequence",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "2530f8a4-4bc5-4df0-af24-df1201069217",
          "evidence": "The slide presents an opportunity for SDK Partners, directing users back to their brand and main App, which aligns with the AIDA model's 'Attention' and 'Interest' stages.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 22:43:19.144738+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 1,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Problem",
          "beatId": "5858dc03-a144-4414-a971-89615275abf5",
          "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The first slide presents an opportunity for SDK partners",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 4,
          "from": 1,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "0e7499e9-9edf-4985-af00-b2c22a712651",
          "evidence": "The deck presents growth and revenue opportunities",
          "position": 0,
          "objective": "Highlight the benefits of Tappa's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:40.073142+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "thumbSrc": "https://imgproxy.kitesheet.com/oQn-zvaK__UikCSCgEWFVfdH8oXS8Wm9dThLdLVZBEI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03Yzk1YTY1MDg4ZjYyZDcwL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/o6Y_on7k-prSdSDg1zKAlAGgbJ-Gvmy9TcOt003zmNo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03Yzk1YTY1MDg4ZjYyZDcwL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/jrA4Lb3P3jMT_LTcytlD6hP4lgUjUTKt-pRvEUiTVTs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03Yzk1YTY1MDg4ZjYyZDcwL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "appendix",
      "title": "The diagram uses a central yellow circle for core objectives and five surrounding blue segments for specific tactical actions.",
      "function": "plan_implementation",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 24,
        "componentCount": 4,
        "textChars": 148,
        "nDataPoints": 0,
        "notes": "The diagram uses a central yellow circle for core objectives and five surrounding blue segments for specific tactical actions.",
        "elementsJson": [
          "other"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:55:42.747+00",
          "seconds": 5.788,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/2",
        "deck": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-2",
        "deckJson": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Consistent core strategy with important refinements",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:14:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a25-b48f44c5c2b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.8,
            "w": 0.5,
            "x": 0.25,
            "y": 0.1
          },
          "kind": "diagram",
          "text": "Hub-and-spoke strategy diagram",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:42.747+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "21270cf1-3fc0-432f-8e7b-9c47ba5d6db5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.05,
            "y": 0.15
          },
          "kind": "paragraph",
          "text": "Consistent core strategy with important refinements",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:42.747+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "34c2638b-0b4d-4d36-b334-8e9955825eeb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.3,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Updated Strategy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:42.747+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "307ce693-eb9e-4eaf-8bc8-2e2f4ffd6d64",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "09877172-db5f-4c77-b73d-fa7e31b39d90",
          "evidence": "Central core objective surrounded by peripheral strategic initiatives",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:55:42.747+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 4,
          "from": 1,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "0e7499e9-9edf-4985-af00-b2c22a712651",
          "evidence": "The deck presents growth and revenue opportunities",
          "position": 0,
          "objective": "Highlight the benefits of Tappa's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:40.073142+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "Includes a visual demonstration of the ad placement within the keyboard UI.",
      "function": "present_solution",
      "rawType": "business_model",
      "block": null,
      "metadata": {
        "slideType": "business_model",
        "slideTypeCanon": {
          "name": "Business model",
          "slug": "business_model",
          "status": "active",
          "canonId": "019de52d-0fa6-7104-86d0-e5781f8b8b45",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 7,
        "textChars": 1132,
        "nDataPoints": 1,
        "notes": "Includes a visual demonstration of the ad placement within the keyboard UI.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "paragraph",
          "bullet_list",
          "screenshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:55:39.893+00",
          "seconds": 2.711,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/3",
        "deck": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-3",
        "deckJson": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Programmatic pilot has generated a daily net yield for US Users at ca. 2.38 cents, well in excess of all pre-existing monetisation options.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:15:10+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a2a-14b0db1d7242",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.45,
            "x": 0.52,
            "y": 0.26
          },
          "kind": "image",
          "text": "Keyboard UI with ad banner",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.893+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b07af1a-bf2b-4ed2-ad02-dc4cd4da4d9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.05,
            "y": 0.26
          },
          "kind": "list",
          "text": "PROGRAMMATIC = automated real-time auction of advertising slots on Tappa keyboards. AGENCY = sub set of advertising slots which can be sold direct to advertisers at over premium rates.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.893+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ac905fc-ffcc-4a55-926c-9ed5285f6b76",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.45,
            "x": 0.05,
            "y": 0.43
          },
          "kind": "list",
          "text": "Programmatic pilot has generated a daily net yield for US Users at ca. 2.38 cents, well in excess of all pre-existing monetisation options. Q4 roll-out to all Tappa keyboards (incl. Real Madrid) to grow income generation base to more than 100k DAKU. Consistent with existing strategy - new mechanism extracts even more value from SDK audiences. Complementary to Search revenues that we also intend to grow further. Exciting opportunities for further $ - optimise/reduce the duration and the location/format of adverts.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.893+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6d7933e2-09a5-401c-b19b-01f20d9aeb81",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "daily net yield: 2.38 cents",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:15:10+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a2a-181e73efecfb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.8,
            "x": 0.11,
            "y": 0.13
          },
          "kind": "paragraph",
          "text": "Programmatic & Agency advertising sales will be core to our future performance. Selling our daily keyboard audience to advertisers = generating revenues for Tappa AND attracting new SDK partners",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.893+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fcb5d824-52f0-4471-8724-f19d9f7e5040",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.88,
            "x": 0.11,
            "y": 0.04
          },
          "kind": "title",
          "text": "Programmatic & Agency: Enhanced Monetisation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.893+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "801794f0-a501-4dd1-9608-e971141c68be",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Solution",
          "beatId": "ceeda62f-7c0e-4c31-9d1b-2a871cdff32e",
          "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "The third slide presents Tappa's enhanced monetization strategy",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        },
        {
          "to": 3,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Business Model",
          "beatId": "d6118576-5776-4e0f-a0f9-84fe7cb08aa0",
          "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
          "beatType": {
            "name": "Business Model",
            "slug": "sequoia-pitch-business-model",
            "status": "active",
            "canonId": "019dd9b8-22f4-768a-8822-31509f575122",
            "version": 1,
            "description": null
          },
          "evidence": "The third slide presents Tappa's programmatic and agency model",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 4,
          "from": 1,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "0e7499e9-9edf-4985-af00-b2c22a712651",
          "evidence": "The deck presents growth and revenue opportunities",
          "position": 0,
          "objective": "Highlight the benefits of Tappa's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:40.073142+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "evidence",
      "title": "The chart demonstrates efficiency gains in user acquisition.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 7,
        "textChars": 373,
        "nDataPoints": 4,
        "notes": "The chart demonstrates efficiency gains in user acquisition.",
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "line_chart",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:55:39.544+00",
          "seconds": 2.228,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/4",
        "deck": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-4",
        "deckJson": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.18,
            "x": 0.8,
            "y": 0.35
          },
          "kind": "callout",
          "text": "Total UA Spend in 2022: Over $600k, excl. guarantees with Real Madrid etc. Total UA Spend in 2023 YTD: $116k",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.544+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c8aca604-b0cb-4fdb-b691-169ac252fb71",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Organic growth in Keyboard opens - up over 60% since the start of 2023 while slashing user spend",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:14:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a25-82edf058ba69",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.55,
            "x": 0.08,
            "y": 0.2
          },
          "kind": "chart",
          "text": "Keyboard Opens",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.544+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc08167f-218e-4320-859e-d59a3ba63b64",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.65,
            "w": 0.55,
            "x": 0.08,
            "y": 0.2
          },
          "kind": "chart",
          "text": "User Acquisition Spend",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.544+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d39386e-d9d9-4a7d-913d-71bd57b08d8d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Keyboard opens: 60%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:14:57+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a25-84c63a4c1f18",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.8,
            "x": 0.11,
            "y": 0.11
          },
          "kind": "paragraph",
          "text": "Organic growth in Keyboard opens - up over 60% since the start of 2023 while slashing user spend",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.544+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6b892a37-0da3-443a-938c-98a51435e155",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.11,
            "y": 0.05
          },
          "kind": "title",
          "text": "A Growing Audience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:39.544+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "563bd4aa-2b8e-4191-81e3-cc96e7ff8c28",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Traction",
          "beatId": "6eb42ea0-3fb7-4638-ac4a-aee81d4f0f40",
          "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
          "beatType": null,
          "evidence": "The fourth slide presents organic growth in Keyboard opens",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 4,
          "from": 1,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "0e7499e9-9edf-4985-af00-b2c22a712651",
          "evidence": "The deck presents growth and revenue opportunities",
          "position": 0,
          "objective": "Highlight the benefits of Tappa's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:40.073142+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "resolution",
      "title": "The slide includes a screenshot of a dashboard showing various KPIs, sentiment analysis, and demographic data.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 7,
        "textChars": 903,
        "nDataPoints": 12,
        "notes": "The slide includes a screenshot of a dashboard showing various KPIs, sentiment analysis, and demographic data.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "numbered_list",
          "screenshot",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:55:43.856+00",
          "seconds": 6.353,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/5",
        "deck": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-5",
        "deckJson": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Filling the loss of consumer insight triggered by Apple and Google's attempt to corner the market in user data.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:14:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a25-e37cd322699b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.455,
            "w": 0.508,
            "x": 0.458,
            "y": 0.257
          },
          "kind": "image",
          "text": "Dashboard UI showing various charts and metrics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:43.856+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c40a3dc9-beae-4723-b182-1c4d18a00d99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.375,
            "x": 0.08,
            "y": 0.275
          },
          "kind": "list",
          "text": "Sidesteps the barrier created by Apple in 2021 - Mobile Users have to explicitly allow new Apps to track activity on their IOS devices. Powered by proprietary ML models that analyse “first party data” from the the Tappa keyboard. Generates data on KPIs & behavior and highlights monetization opportunities for Partners. Lucrative revenue stream for the future. Recent transactions that illustrate the valuation of new data gathering technologies include: Adjust - $1B purchase by AppLovin. AppsFlyer - New cash at $2BN val'n.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:43.856+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a6938d3c-24d2-4425-98d7-32c2dadd8298",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "valuation: $2BN",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:14:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb83-734c-9a25-e61f6ab3e7e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.075,
            "w": 0.378,
            "x": 0.097,
            "y": 0.145
          },
          "kind": "paragraph",
          "text": "Filling the loss of consumer insight triggered by Apple and Google's attempt to corner the market in user data. Go-live for Tappa clients in Q1 - 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:43.856+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "967e2af6-fc7f-4913-8f2b-5cd2e25ca518",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.21,
            "x": 0.59,
            "y": 0.85
          },
          "kind": "source-note",
          "text": "Note: All Visuals are Representative Only",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:43.856+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e139eb05-09b7-48ed-868c-18f2a4c69468",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.055,
            "w": 0.245,
            "x": 0.097,
            "y": 0.078
          },
          "kind": "title",
          "text": "Tappa Insights",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:43.856+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c0ff8b57-1661-4f8c-b535-4d06f3b160e0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 5,
          "from": 5,
          "loop": {
            "name": "11_golden_circle",
            "slug": "11-golden-circle",
            "status": "active",
            "bestFor": "Visionary leadership, brand positioning, mission statements",
            "canonId": "019dd956-6a50-7202-882d-505fcb9922ed",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
            "description": "Invert the typical pitch by starting with why you exist, rather than what you do",
            "familyLabel": null
          },
          "matchId": "28d07c0c-b171-472f-9ceb-1cf97fbaa4e7",
          "evidence": "The fifth slide presents Tappa Insights",
          "position": 1,
          "objective": "Provide insights into Tappa's capabilities",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:40.107752+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "resolution",
      "title": "The slide uses a horizontal arrow-based layout to group initiatives under three main pillars.",
      "function": "plan_implementation",
      "rawType": "roadmap",
      "block": null,
      "metadata": {
        "slideType": "roadmap",
        "slideTypeCanon": {
          "name": "Roadmap",
          "slug": "roadmap",
          "status": "active",
          "canonId": "019de52d-0a55-72bc-9b7b-a47ef109839c",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 9,
        "textChars": 790,
        "nDataPoints": 0,
        "notes": "The slide uses a horizontal arrow-based layout to group initiatives under three main pillars.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "data_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:55:40.781+00",
          "seconds": 3.242,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/6",
        "deck": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-6",
        "deckJson": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.03,
            "y": 0.27
          },
          "kind": "diagram",
          "text": "Programmatic, Agency & Search",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "201fd883-74a2-42ae-a4e2-b288ba07e5c5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.03,
            "y": 0.71
          },
          "kind": "diagram",
          "text": "SDK Partners",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ce05a0b1-522d-46c7-ae18-e6192481c5aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.03,
            "y": 0.49
          },
          "kind": "diagram",
          "text": "Typing Performance & Retention",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d9ab89b8-8e34-45b0-9a91-67ae8361177a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.39,
            "y": 0.28
          },
          "kind": "list",
          "text": "Migrate Real Madrid to programmatic as further POC for future SDK. Secure first Agency deal with Hewlett Packard (or equivalent brand) at ca. $25k. Grow x2 existing Search volumes.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5a492096-54d3-41d6-8528-27218c9a1649",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.35,
            "x": 0.39,
            "y": 0.71
          },
          "kind": "list",
          "text": "Grow MAU partner balances to 10m+ MAU. US audience growth to target of ca. 30% of total. Penetrate new verticals in Gambling and Gaming.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "941204f8-e700-4095-b6e3-7edcc3274f32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.35,
            "x": 0.39,
            "y": 0.47
          },
          "kind": "list",
          "text": "Achieve 90%+ of the Apple typing benchmark. Improve retention of our KB by 50%. Build x3 GIF usage by move to Tenor. New niche KBs - Weather, News, Large Letter. Migrate search provider to Yahoo or Google. Scoping exercise - Wallet, Surveys and Tkt buys.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "94647586-2a0e-41c7-ba21-4f481c7292f0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.45,
            "x": 0.03,
            "y": 0.13
          },
          "kind": "paragraph",
          "text": "We have an ambitious set of targets for the next 6 -9 months",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d45cbc26-25a3-4a3d-a64c-67c42838f61f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.2,
            "x": 0.75,
            "y": 0.2
          },
          "kind": "table",
          "text": "Q4, Q4, Q1 2024, Q1 2024, Q2 2024, Q4, Q4, Q1 2024, Q4, Mid 2024, Ongoing, Q1 2024",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dfbff8c4-4cf7-4563-b1c6-802f455f3c92",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.15,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "Targets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b0403933-52bc-4049-a1c3-9ae28142ee64",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "0f690bd7-a40d-49dd-933e-cea6e9593c7b",
          "evidence": "Categorized initiatives with timelines",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:55:40.781+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "roadmap"
        }
      ],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Roadmap",
          "beatId": "62dee0bd-72c4-4386-8297-7b26a7909111",
          "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
          "beatType": null,
          "evidence": "The sixth and seventh slides present Tappa's targets and IT roadmap",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 7,
      "type": "resolution",
      "title": "The slide uses a matrix layout to map strategic workstreams against quarterly timelines.",
      "function": "plan_implementation",
      "rawType": "roadmap",
      "block": null,
      "metadata": {
        "slideType": "roadmap",
        "slideTypeCanon": {
          "name": "Roadmap",
          "slug": "roadmap",
          "status": "active",
          "canonId": "019de52d-0a55-72bc-9b7b-a47ef109839c",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 15,
        "componentCount": 3,
        "textChars": 133,
        "nDataPoints": 0,
        "notes": "The slide uses a matrix layout to map strategic workstreams against quarterly timelines.",
        "elementsJson": [
          "data_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:55:40.63+00",
          "seconds": 2.96,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605d-726d-81a3-31fe6e4524f1/7",
        "deck": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1",
        "deckAnchor": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1#slide-7",
        "deckJson": "/decks/019dd923-605d-726d-81a3-31fe6e4524f1.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.75,
            "w": 0.95,
            "x": 0.03,
            "y": 0.18
          },
          "kind": "framework",
          "text": "Roadmap Matrix",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.63+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5c1d64aa-8391-4888-9922-3e1e99528e72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.18,
            "x": 0.03,
            "y": 0.25
          },
          "kind": "list",
          "text": "Support Programmatic, Agency & Search Revenues; Keyboard Performance; Leverage SDK Partners",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.63+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e79ab653-be3e-4cea-971e-b7d7579ec59a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "2023/24 IT Roadmap in Detail",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:55:40.63+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a74fbd7a-be14-4275-a1ce-b5f431055a4e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "eb05a644-426a-4ba2-b479-9d4677e53cce",
          "evidence": "The slide organizes tasks by time periods (columns) and strategic workstreams (rows).",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:55:40.63+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "gantt-chart"
        }
      ],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Roadmap",
          "beatId": "62dee0bd-72c4-4386-8297-7b26a7909111",
          "matchId": "c1defc37-df21-4dff-af67-e3c1bb60c189",
          "beatType": null,
          "evidence": "The sixth and seventh slides present Tappa's targets and IT roadmap",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 1,
      "label": "Problem",
      "description": "The first slide presents an opportunity for SDK partners"
    },
    {
      "from": 3,
      "to": 3,
      "label": "Solution",
      "description": "The third slide presents Tappa's enhanced monetization strategy"
    },
    {
      "from": 3,
      "to": 3,
      "label": "Business Model",
      "description": "The third slide presents Tappa's programmatic and agency model"
    },
    {
      "from": 4,
      "to": 4,
      "label": "Traction",
      "description": "The fourth slide presents organic growth in Keyboard opens"
    },
    {
      "from": 6,
      "to": 7,
      "label": "Roadmap",
      "description": "The sixth and seventh slides present Tappa's targets and IT roadmap"
    }
  ],
  "loops": [
    {
      "from": 1,
      "to": 4,
      "label": "Cost Of Inaction",
      "description": "Highlight the benefits of Tappa's solution"
    },
    {
      "from": 5,
      "to": 5,
      "label": "Golden Circle",
      "description": "Provide insights into Tappa's capabilities"
    }
  ]
}