{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-605c-759f-b6b3-a90f20b81e6f",
  "slug": "bi-2b642f042b33baeb",
  "title": "Liefergrün: Sustainable last-mile delivery startup raises $12 million",
  "subtitle": "Liefergrün",
  "author": "Liefergrün",
  "pageCount": 9,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "document": {
    "id": "019dd923-605c-759f-b6b3-a90f20b81e6f",
    "slug": "bi-2b642f042b33baeb",
    "title": "Liefergrün: Sustainable last-mile delivery startup raises $12 million",
    "rawTitle": "Liefergrün: Sustainable last-mile delivery startup raises $12 million",
    "authorId": "Pitchdecks",
    "authorName": "Liefergrün",
    "authorDisplay": "Liefergrün",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Liefergrun-bi-2b642.pdf",
    "sourceUrl": "https://www.businessinsider.com/pitch-deck-startup-liefergrun-12-million-last-mile-delivery-greener-2022-9",
    "sourceDate": "2022-09-02 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 10:38:19.805+00",
    "status": "ready",
    "pageCount": 9,
    "orientation": "landscape",
    "aspectRatio": 1.777,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/bi-2b642f042b33baeb",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 9,
    "pagesIndexed": 9,
    "pagesWithImages": 9,
    "pagesWithMetadata": 9,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 44,
    "chartCount": 0,
    "metricSlides": 0,
    "toolMatches": 6,
    "documentToolMatches": 0,
    "frameworkMatches": 6,
    "arcMatches": 1,
    "beatMatches": 3,
    "loopMatches": 1,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
        "evidence": "The sequence of problem statement, market sizing, and solution presentation.",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:49:26.378367+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 4,
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 3,
        "name": "Problem",
        "beatId": "38f7fd1b-49e0-47e8-ade0-76271aad3705",
        "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
        "beatType": {
          "name": "Problem (Identify pain)",
          "slug": "problem-agitate-solution-problem-identify-pain",
          "status": "active",
          "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131",
          "version": 1,
          "description": null
        },
        "evidence": "Slides 3 and 4 highlight the pain points of current parcel deliveries.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 6,
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Solution",
        "beatId": "b1e64dd4-0778-42e9-853f-cedf79ae6232",
        "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
        "beatType": {
          "name": "Solution (Provide relief)",
          "slug": "problem-agitate-solution-solution-provide-relief",
          "status": "active",
          "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd",
          "version": 1,
          "description": null
        },
        "evidence": "Slide 6 presents the solution.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 8,
        "arc": {
          "name": "Problem-Agitate-Solution",
          "slug": "problem-agitate-solution",
          "status": "active",
          "bestFor": "Sales pitches, urgency-driven, competitive displacement",
          "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 8,
        "name": "Business Model",
        "beatId": "304738e9-a042-4788-a802-0ab1a3ed0502",
        "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
        "beatType": {
          "name": "Business Model",
          "slug": "sequoia-pitch-business-model",
          "status": "active",
          "canonId": "019dd9b8-22f4-768a-8822-31509f575122",
          "version": 1,
          "description": null
        },
        "evidence": "Slide 8 explains the business model.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 5,
        "from": 3,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "1ed2fa66-7ccd-4f51-a20c-193779d41b8d",
        "evidence": "Slides 3-5 imply the consequences of inaction.",
        "position": 0,
        "objective": "What are the consequences of not adopting sustainable delivery?",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:49:26.512458+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "f6c9f8eb-8332-4f3f-a82e-05c531c2c14c",
        "evidence": "Green deliveries — built for consumers.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:42:35.708644+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "f3499965-20e7-460f-9342-d3ad5f7e0ccf",
        "evidence": "We are driven by the purpose to turn every parcel delivery into a green experience.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:42:35.789714+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "ca334e26-2794-49db-852c-7efe99ef8d4b",
        "evidence": "Today's parcel deliveries suck!",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:42:35.871736+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem-Agitate-Solve (PAS)",
          "slug": "problem-agitate-solve-pas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
          "version": 1,
          "bodyDocId": null,
          "description": "Identify problem, agitate the pain, present the solution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "91de8fbb-1344-4148-890c-951f83b8c29a",
        "evidence": "While consumer expectations of the last mile are skyrocketing, merchants are struggling to offer hassle-free, sustainable delivery.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 22:42:35.953652+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Market Segmentation Pyramid",
          "slug": "market-segmentation-pyramid",
          "status": "active",
          "bestFor": null,
          "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "e12521d7-dcac-4b88-9a7b-6c76f683d667",
        "evidence": "Total net revenue potential in Europe alone and without crossborder business",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:42:36.034999+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Flywheel",
          "slug": "flywheel",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1ad8-75ab-9027-a40365590152",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "ee406c83-94ce-478d-a4f1-604464df5655",
        "evidence": "Flywheel diagram showing the relationship between stop density, best value, more merchants, more deliveries, more brands, and geo coverage.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:42:36.236767+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "7094613d-6e7a-4f40-a382-b59ae1a0c919",
        "evidence": "Contrasts high consumer expectations with current delivery failures.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 15:56:10.735+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "before-after-framing"
      },
      {
        "matchId": "e5401e5b-655f-4c42-a014-8fb259afa112",
        "evidence": "The slide uses a mathematical multiplication chain to derive market size.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 15:56:10.877+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "causal-chain"
      },
      {
        "matchId": "69e12c02-9f99-4947-a39e-2263708b0155",
        "evidence": "We're the Klarna of green deliveries",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 15:56:11.62+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "argument-from-analogy"
      },
      {
        "matchId": "b079b27e-0dd9-4815-909c-b9c9db29c12f",
        "evidence": "Lists touchpoints along the customer journey",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:56:11.62+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "customer-journey-map"
      },
      {
        "matchId": "21a9621a-8513-435d-9e44-c813d4051f78",
        "evidence": "Central platform connecting multiple stakeholders",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 15:56:10.446+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "39d222c8-5340-4704-a29f-cde5d7605386",
        "evidence": "The diagram explicitly maps a circular causal loop of business growth drivers.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 15:56:11.833+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "flywheel"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Tasmin Lockwood",
      "fireId": "bi-2b642f042b33baeb",
      "sector": "mobility",
      "deckKind": "fundraise",
      "roundRaw": "seed round",
      "amountRaw": "$12 million",
      "amountUsd": "12000000",
      "scrapedAt": "2026-04-27 10:38:19.805+00",
      "sectorRaw": "delivery startup",
      "sourceUrl": "https://www.businessinsider.com/pitch-deck-startup-liefergrun-12-million-last-mile-delivery-greener-2022-9",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "The German startup raised the fresh funds six months after it closed its seed round. The funds will be used to double down on its consumer platform.",
      "slideCount": 9,
      "companyName": "Liefergrun",
      "description": "The German startup raised the fresh funds six months after it closed its seed round. The funds will be used to double down on its consumer platform.",
      "displayName": "Liefergrun",
      "publishDate": "2022-09-02",
      "roundSeries": "seed",
      "articleTitle": "Liefergrün: Sustainable last-mile delivery startup raises $12 million",
      "leadInvestors": null,
      "deckKindSignal": "raises",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.3919,
        "a16z": 0.3119,
        "docsend": 0.6143,
        "hoffman": 0.2429,
        "mcclure": 0.4474,
        "sequoia": 0.381,
        "kawasaki": 0.3119,
        "nextview": 0.2538,
        "slidebean": 0.4333,
        "founder_institute": 0.2804
      },
      "nSlides": 9,
      "sequence": [
        "cover",
        "mission",
        "problem_statement",
        "pain_points",
        "market_sizing",
        "solution",
        "analogy",
        "business_model",
        "unfair_advantage"
      ],
      "breakdown": {
        "yc": {
          "order": 0.4444,
          "signal": 0.08,
          "jaccard": 0.3571
        },
        "a16z": {
          "order": 0.4444,
          "signal": 0,
          "jaccard": 0.3571
        },
        "docsend": {
          "order": 0.6667,
          "signal": 0.2,
          "jaccard": 0.4286
        },
        "hoffman": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.2857
        },
        "mcclure": {
          "order": 0.5556,
          "signal": 0.05,
          "jaccard": 0.4615
        },
        "sequoia": {
          "order": 0.5556,
          "signal": 0,
          "jaccard": 0.4286
        },
        "kawasaki": {
          "order": 0.4444,
          "signal": 0,
          "jaccard": 0.3571
        },
        "nextview": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.3077
        },
        "slidebean": {
          "order": 0.5556,
          "signal": 0.1,
          "jaccard": 0.3333
        },
        "founder_institute": {
          "order": 0.4444,
          "signal": 0,
          "jaccard": 0.2941
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.5857,
      "primaryScore": 0.6143,
      "noveltySignals": [
        "rare slide types: analogy, mission",
        "non-canonical types: pain_points"
      ],
      "primaryProfile": "docsend",
      "secondaryScore": 0.4474,
      "secondaryProfile": "mcclure"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/hIQiUVO-BtaEvzP1LVZGYeLclcrmOvNuzfdSQA-MHkQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYjY0MmYwNDJiMzNiYWViL3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 13,
        "componentCount": 3,
        "textChars": 100,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "screenshot",
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:09.034+00",
          "seconds": 2.063,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/1",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-1",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.07,
            "y": 0.1
          },
          "kind": "image",
          "text": "Liefergrün",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:09.034+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "67d3ff8d-b382-456c-914b-b6f1d6aba07c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.35,
            "x": 0.6,
            "y": 0.16
          },
          "kind": "image",
          "text": "Mobile app interface showing live delivery tracking",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:09.034+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5b15daa6-ab9a-434d-8065-997c30c20dd8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.07,
            "y": 0.5
          },
          "kind": "title",
          "text": "Green deliveries — built for consumers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:09.034+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e8b2d44-744b-408d-8d4d-482d2ac2cbcf",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "f6c9f8eb-8332-4f3f-a82e-05c531c2c14c",
          "evidence": "Green deliveries — built for consumers.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:42:35.708644+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/TSVuZlozamwOabUpTKQt2QuCBCXTLoBjr_5BI3vafkY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYjY0MmYwNDJiMzNiYWViL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/PEVj1oJw1jqdHX4zz1zH4fZGIqu2byBxTQw2R4gYDRY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYjY0MmYwNDJiMzNiYWViL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/1y7wxY_FeUuesR1LsQz0KemCulfHmp8MApPM3vln3DA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0yYjY0MmYwNDJiMzNiYWViL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "inspire_vision",
      "rawType": "mission",
      "block": null,
      "metadata": {
        "slideType": "mission",
        "slideTypeCanon": {
          "name": "Mission",
          "slug": "mission",
          "status": "active",
          "canonId": "019de52d-0fce-7496-b34c-18fd6a6e3310",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 7,
        "componentCount": 2,
        "textChars": 83,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:11.458+00",
          "seconds": 4.069,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/2",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-2",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.66,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "46b282be-5bcd-4ff9-9cc0-3a0ed60c147a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.86,
            "x": 0.07,
            "y": 0.75
          },
          "kind": "title",
          "text": "We are driven by the purpose to turn every parcel delivery into a green experience.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.458+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f9ae0c26-2510-4ce2-83b9-3fb0a42159dc",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "f3499965-20e7-460f-9342-d3ad5f7e0ccf",
          "evidence": "We are driven by the purpose to turn every parcel delivery into a green experience.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:42:35.789714+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "tension",
      "function": "frame_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 4,
        "textChars": 193,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "action_title",
          "bullet_list",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:09.895+00",
          "seconds": 2.345,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/3",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-3",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.608,
            "w": 0.36,
            "x": 0.56,
            "y": 0.196
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:09.895+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a1820942-f34f-4f8a-82c4-acfe72bb25b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.35,
            "x": 0.075,
            "y": 0.48
          },
          "kind": "list",
          "text": "Long & unpredictable delivery times\nUnflexible, big delivery time windows\nUnsustainable with Diesel Sprinter\nBroken tracking experience\nUnfriendly drivers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:09.895+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "35721a69-8a14-49cc-9198-ce3225490682",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.35,
            "x": 0.075,
            "y": 0.24
          },
          "kind": "title",
          "text": "Today's parcel deliveries suck!",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:09.895+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "38972847-7d10-47ff-9763-cf064d28e7fa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.06,
            "x": 0.075,
            "y": 0.09
          },
          "kind": "title",
          "text": "Problem.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:09.895+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e94a95f-5e9a-4836-b5c4-7b24eb2bd426",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "ca334e26-2794-49db-852c-7efe99ef8d4b",
          "evidence": "Today's parcel deliveries suck!",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:42:35.871736+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Problem",
          "beatId": "38f7fd1b-49e0-47e8-ade0-76271aad3705",
          "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
          "beatType": {
            "name": "Problem (Identify pain)",
            "slug": "problem-agitate-solution-problem-identify-pain",
            "status": "active",
            "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 3 and 4 highlight the pain points of current parcel deliveries.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "1ed2fa66-7ccd-4f51-a20c-193779d41b8d",
          "evidence": "Slides 3-5 imply the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of not adopting sustainable delivery?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:26.512458+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "tension",
      "title": "Uses a 'before-after' style framing of the problem space by contrasting expectations with current reality.",
      "function": "frame_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 37,
        "componentCount": 5,
        "textChars": 217,
        "nDataPoints": 0,
        "notes": "Uses a 'before-after' style framing of the problem space by contrasting expectations with current reality.",
        "elementsJson": [
          "action_title",
          "screenshot",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:10.735+00",
          "seconds": 3.14,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/4",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-4",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.375,
            "y": 0.55
          },
          "kind": "image",
          "text": "Illegible notice cards",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "35e2497d-ca58-4364-85e7-8960449237ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.675,
            "y": 0.55
          },
          "kind": "image",
          "text": "Pain for the environment",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5ad4535d-4ec4-473f-a804-d1aac76215f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.25,
            "x": 0.075,
            "y": 0.55
          },
          "kind": "image",
          "text": "Confusing tracking Experience",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "142d17ea-41dd-4887-95fd-e8b1c101547b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.85,
            "x": 0.075,
            "y": 0.23
          },
          "kind": "title",
          "text": "While consumer expectations of the last mile are skyrocketing, merchants are struggling to offer hassle-free, sustainable delivery.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dea6f4f2-bc53-4f63-8582-4370da852b8f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.075,
            "y": 0.09
          },
          "kind": "title",
          "text": "Status quo.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "123bba11-e052-40c2-8ced-de012e373182",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Problem-Agitate-Solve (PAS)",
            "slug": "problem-agitate-solve-pas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
            "version": 1,
            "bodyDocId": null,
            "description": "Identify problem, agitate the pain, present the solution",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "91de8fbb-1344-4148-890c-951f83b8c29a",
          "evidence": "While consumer expectations of the last mile are skyrocketing, merchants are struggling to offer hassle-free, sustainable delivery.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 22:42:35.953652+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "7094613d-6e7a-4f40-a382-b59ae1a0c919",
          "evidence": "Contrasts high consumer expectations with current delivery failures.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 15:56:10.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "before-after-framing"
        }
      ],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Problem",
          "beatId": "38f7fd1b-49e0-47e8-ade0-76271aad3705",
          "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
          "beatType": {
            "name": "Problem (Identify pain)",
            "slug": "problem-agitate-solution-problem-identify-pain",
            "status": "active",
            "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131",
            "version": 1,
            "description": null
          },
          "evidence": "Slides 3 and 4 highlight the pain points of current parcel deliveries.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "1ed2fa66-7ccd-4f51-a20c-193779d41b8d",
          "evidence": "Slides 3-5 imply the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of not adopting sustainable delivery?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:26.512458+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "resolution",
      "title": "Uses a simple multiplication formula to derive a 22.1BN€ revenue potential.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 10,
        "textChars": 296,
        "nDataPoints": 3,
        "notes": "Uses a simple multiplication formula to derive a 22.1BN€ revenue potential.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "big_number",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:10.877+00",
          "seconds": 3.117,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/5",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-5",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.25,
            "x": 0.075,
            "y": 0.89
          },
          "kind": "callout",
          "text": "Growing by 11% per year!",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2d13376f-3775-4ba9-931c-3ee5d6977454",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.15,
            "x": 0.32,
            "y": 0.7
          },
          "kind": "metric",
          "text": "3.40€",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "090320c0-171b-467c-8398-b4bd9c60348e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.25,
            "x": 0.6,
            "y": 0.7
          },
          "kind": "metric",
          "text": "= 22.1BN€",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0befa02a-6172-4de0-8570-6758624ac625",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.15,
            "x": 0.075,
            "y": 0.7
          },
          "kind": "metric",
          "text": "6.5BN",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13f7a9d6-f626-4571-9b98-8300a3795b1f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Total Addressable Market: 22.1BN€",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:55:31+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-b119-70d4-8fe1-b6abfd59e3a6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.2,
            "x": 0.075,
            "y": 0.78
          },
          "kind": "paragraph",
          "text": "Domestic parcel deliveries in Europe p.a.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "294eea2f-2a11-4f6d-bc4b-7b9d7189b3da",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.3,
            "x": 0.6,
            "y": 0.78
          },
          "kind": "paragraph",
          "text": "Total net revenue potential in Europe alone and without crossborder business",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e47697a-ba08-49a8-af13-7c59f6aa729f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.2,
            "x": 0.32,
            "y": 0.78
          },
          "kind": "paragraph",
          "text": "Targeted average net revenue per parcel in Europe",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ebf8d281-d1c7-4e24-958d-3ef128cd20f5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.65,
            "x": 0.075,
            "y": 0.29
          },
          "kind": "title",
          "text": "This opens a massive, fast-growing opportunity.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5750497e-9138-45d0-ba1d-821c58f91bfb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.06,
            "x": 0.075,
            "y": 0.09
          },
          "kind": "title",
          "text": "Market.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f4557fcc-e442-425a-b9e2-50f5b3f5e59a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Market Segmentation Pyramid",
            "slug": "market-segmentation-pyramid",
            "status": "active",
            "bestFor": null,
            "canonId": "1c9f3543-c96f-4a5b-b4a4-9b2a412c0aaf",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "e12521d7-dcac-4b88-9a7b-6c76f683d667",
          "evidence": "Total net revenue potential in Europe alone and without crossborder business",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:42:36.034999+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "e5401e5b-655f-4c42-a014-8fb259afa112",
          "evidence": "The slide uses a mathematical multiplication chain to derive market size.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 15:56:10.877+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "causal-chain"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 5,
          "from": 3,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "1ed2fa66-7ccd-4f51-a20c-193779d41b8d",
          "evidence": "Slides 3-5 imply the consequences of inaction.",
          "position": 0,
          "objective": "What are the consequences of not adopting sustainable delivery?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:49:26.512458+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "resolution",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 34,
        "componentCount": 4,
        "textChars": 315,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "action_title",
          "icon_grid",
          "screenshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:12.652+00",
          "seconds": 4.791,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/6",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-6",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.25,
            "x": 0.0067,
            "y": 0.0011
          },
          "kind": "image",
          "text": "Mobile app interface showing live delivery tracking",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:12.652+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e734794c-30da-44be-8f84-af57a00bef66",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.45,
            "x": 0.075,
            "y": 0.0063
          },
          "kind": "list",
          "text": "Fast: on Same- or Next-Day; Green: with zero emissions; Competitive Pricing: through economies of scale; User Experience: real-time track & trace",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:12.652+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b184157b-7121-465d-84b4-1e4f9163aee3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.45,
            "x": 0.075,
            "y": 0.0016
          },
          "kind": "title",
          "text": "Liefergrün empowers any merchant to offer sustainable shipping that goes beyond the “Amazon Prime”-experience.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:12.652+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f995edb-3ccc-4acb-b63e-b71b3d2ddaee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.08,
            "x": 0.075,
            "y": 0.09
          },
          "kind": "title",
          "text": "Solution.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:12.652+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d120386-5e91-4002-9641-152d650d5fd8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Solution",
          "beatId": "b1e64dd4-0778-42e9-853f-cedf79ae6232",
          "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
          "beatType": {
            "name": "Solution (Provide relief)",
            "slug": "problem-agitate-solution-solution-provide-relief",
            "status": "active",
            "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd",
            "version": 1,
            "description": null
          },
          "evidence": "Slide 6 presents the solution.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "title": "Uses a vertical timeline/process flow to illustrate the evolution of the product features.",
      "function": "inspire_vision",
      "rawType": "vision",
      "block": null,
      "metadata": {
        "slideType": "vision",
        "slideTypeCanon": {
          "name": "Vision",
          "slug": "vision",
          "status": "active",
          "canonId": "019de52d-0f7e-7689-8010-992b1a43b6b9",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 6,
        "textChars": 496,
        "nDataPoints": 0,
        "notes": "Uses a vertical timeline/process flow to illustrate the evolution of the product features.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "bullet_list",
          "screenshot"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:11.62+00",
          "seconds": 3.671,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/7",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-7",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We’re the Klarna of green deliveries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:55:29+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-b119-70d4-8fe0-90996b5360b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.4,
            "x": 0.52,
            "y": 0.4
          },
          "kind": "image",
          "text": "Mobile app interface showing delivery status and checkout options",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0aaeb4fa-1a45-49ab-9cad-ee3e18f84e33",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.35,
            "x": 0.075,
            "y": 0.385
          },
          "kind": "list",
          "text": "Smooth deliveries; Real-time Track & Trace; Scheduled returns; Consumer App; Cross-merchant-shipping: Parcel concierge service; Brand consolidation in our app; \"Can we deliver something else for you?\"; One-stop shop: Monetization of consumers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Timeline item",
              "slug": "timeline-item",
              "status": "active",
              "canonId": "019de52c-fd0e-74ce-9443-440fbd8c23b4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "timeline-item",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7aacfc40-f4bb-4fef-9785-f613c0d0ff06",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.14,
            "y": 0.93
          },
          "kind": "source-note",
          "text": "Green is already implemented.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a3e7bc04-502a-497a-a0df-0e366779ed5c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.85,
            "x": 0.075,
            "y": 0.205
          },
          "kind": "title",
          "text": "Our consumer brand creates new touchpoints along the customer journey: We’re the Klarna of green deliveries.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63b2aa21-1dc6-4ee8-9858-c8d9dd7449a4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.14,
            "x": 0.075,
            "y": 0.095
          },
          "kind": "title",
          "text": "Product vision.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "218e3da2-b8f2-4785-ad5e-7f92a4b5d55c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "69e12c02-9f99-4947-a39e-2263708b0155",
          "evidence": "We're the Klarna of green deliveries",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 15:56:11.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "argument-from-analogy"
        },
        {
          "matchId": "b079b27e-0dd9-4815-909c-b9c9db29c12f",
          "evidence": "Lists touchpoints along the customer journey",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:56:11.62+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "customer-journey-map"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "setup",
      "title": "The slide highlights the platform's role as a central hub and mentions a future 'own fleet' scenario.",
      "function": "present_solution",
      "rawType": "business_model",
      "block": null,
      "metadata": {
        "slideType": "business_model",
        "slideTypeCanon": {
          "name": "Business model",
          "slug": "business_model",
          "status": "active",
          "canonId": "019de52d-0fa6-7104-86d0-e5781f8b8b45",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 44,
        "componentCount": 5,
        "textChars": 341,
        "nDataPoints": 0,
        "notes": "The slide highlights the platform's role as a central hub and mentions a future 'own fleet' scenario.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "process_diagram",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:10.446+00",
          "seconds": 2.421,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/8",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-8",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.56,
            "y": 0.8
          },
          "kind": "callout",
          "text": "Own fleet scenario: We want to introduce own fleets as soon as utilization brings cost & quality advantages",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "de3d2eff-2157-4c77-9310-5efdd37d9b67",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "We want to introduce own fleets as soon as utilization brings cost & quality advantages.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:55:31+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-b119-70d4-8fe1-5086d8e9a979",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.85,
            "x": 0.075,
            "y": 0.3
          },
          "kind": "diagram",
          "text": "Platform ecosystem diagram",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e18aea66-dc11-4b3c-909b-84f0cc1abc08",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.075,
            "y": 0.09
          },
          "kind": "title",
          "text": "Business model.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3aeb88b9-7227-4e95-b42e-970e2e918ac2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.85,
            "x": 0.075,
            "y": 0.14
          },
          "kind": "title",
          "text": "Our asset-light platform is designed for hyper-scaling while ensuring maximum flexibility and efficiency.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:10.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b10cc94-13d1-454f-b673-35817a28f780",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "21a9621a-8513-435d-9e44-c813d4051f78",
          "evidence": "Central platform connecting multiple stakeholders",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 15:56:10.446+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "Problem-Agitate-Solution",
            "slug": "problem-agitate-solution",
            "status": "active",
            "bestFor": "Sales pitches, urgency-driven, competitive displacement",
            "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Business Model",
          "beatId": "304738e9-a042-4788-a802-0ab1a3ed0502",
          "matchId": "b61a4422-7ba0-4695-8e20-d0dafde054d6",
          "beatType": {
            "name": "Business Model",
            "slug": "sequoia-pitch-business-model",
            "status": "active",
            "canonId": "019dd9b8-22f4-768a-8822-31509f575122",
            "version": 1,
            "description": null
          },
          "evidence": "Slide 8 explains the business model.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "title": "The diagram is a classic flywheel/network effect loop.",
      "function": "present_framework",
      "rawType": "unfair_advantage",
      "block": null,
      "metadata": {
        "slideType": "unfair_advantage",
        "slideTypeCanon": {
          "name": "Unfair advantage",
          "slug": "unfair_advantage",
          "status": "active",
          "canonId": "019de52d-0f56-744f-8bb4-c8a8cca240d6",
          "version": 1,
          "description": null
        },
        "function": "present_framework",
        "functionCanon": {
          "name": "Present framework",
          "slug": "present_framework",
          "status": "active",
          "canonId": "019de52d-1403-7667-9100-d2ac6709f750",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 5,
        "textChars": 612,
        "nDataPoints": 0,
        "notes": "The diagram is a classic flywheel/network effect loop.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "bullet_list",
          "process_diagram"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 15:56:11.833+00",
          "seconds": 3.462,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b3-a90f20b81e6f/9",
        "deck": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f#slide-9",
        "deckJson": "/decks/019dd923-605c-759f-b6b3-a90f20b81e6f.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Flywheel of economies of scale and branding, both maximizing value for our customers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:55:31+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-b119-70d4-8fe1-29d7511391ec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.5,
            "x": 0.42,
            "y": 0.35
          },
          "kind": "framework",
          "text": "Flywheel diagram showing the relationship between stop density, best value, more merchants, more deliveries, more brands, and geo coverage.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.833+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "74eb55e0-fa37-42c1-acdf-fc24c0ae64f1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.32,
            "x": 0.07,
            "y": 0.38
          },
          "kind": "list",
          "text": "Competitive prices: Economies of scale will drive down cost and allow competitive pricing. Highest consumer satisfaction: Merchants want to offer their customers a maximum on flexibility and delivery speed. Best value carrier: Flywheel of economies of scale and branding.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.833+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "36d0eec0-16c7-4467-9959-49d12386c813",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.15,
            "x": 0.07,
            "y": 0.09
          },
          "kind": "title",
          "text": "Winning formula.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.833+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7064693d-4a19-48c2-9f21-82a71e622dbc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.85,
            "x": 0.07,
            "y": 0.14
          },
          "kind": "title",
          "text": "Our B2C brand and powerful network effects are the foundation of a sustainable competitive advantage.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 15:56:11.833+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b84511c5-108f-473c-b9e8-13e91c02bfe9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Flywheel",
            "slug": "flywheel",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1ad8-75ab-9027-a40365590152",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "ee406c83-94ce-478d-a4f1-604464df5655",
          "evidence": "Flywheel diagram showing the relationship between stop density, best value, more merchants, more deliveries, more brands, and geo coverage.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:42:36.236767+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "39d222c8-5340-4704-a29f-cde5d7605386",
          "evidence": "The diagram explicitly maps a circular causal loop of business growth drivers.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 15:56:11.833+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "flywheel"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 3,
      "to": 4,
      "label": "Problem",
      "description": "Slides 3 and 4 highlight the pain points of current parcel deliveries."
    },
    {
      "from": 6,
      "to": 6,
      "label": "Solution",
      "description": "Slide 6 presents the solution."
    },
    {
      "from": 8,
      "to": 8,
      "label": "Business Model",
      "description": "Slide 8 explains the business model."
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 5,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not adopting sustainable delivery?"
    }
  ]
}