{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-605c-759f-b6b2-bbc594c8de6c", "slug": "bi-a4502db530ee6d57", "title": "The pitch deck that PDF startup Anvil used to raise $5 million", "subtitle": "Anvil", "author": "Anvil", "pageCount": 10, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-605c-759f-b6b2-bbc594c8de6c", "slug": "bi-a4502db530ee6d57", "title": "The pitch deck that PDF startup Anvil used to raise $5 million", "rawTitle": "The pitch deck that PDF startup Anvil used to raise $5 million", "authorId": "Pitchdecks", "authorName": "Anvil", "authorDisplay": "Anvil", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Pdf-bi-a4502.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-pdf-startup-anvil-vc-funding-craft-ventures-gradient-2023-3", "sourceDate": "2023-04-03 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 10:34:20.147+00", "status": "ready", "pageCount": 10, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/bi-a4502db530ee6d57", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 10, "pagesIndexed": 10, "pagesWithImages": 10, "pagesWithMetadata": 10, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 47, "chartCount": 0, "metricSlides": 0, "toolMatches": 6, "documentToolMatches": 0, "frameworkMatches": 1, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "matchId": "b33bbff1-e7f2-45f5-b902-7fca69ef4861", "evidence": "The deck starts with a thesis headline and ends with a closing ask, following a sparkline narrative shape", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:48:49.37049+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 1, "name": "What Is", "beatId": "0c100050-78d7-457d-b447-963c0155cded", "matchId": "b33bbff1-e7f2-45f5-b902-7fca69ef4861", "beatType": { "name": "What Is", "slug": "sparkline-what-is-1", "status": "active", "canonId": "019dd9b8-25d5-7468-8649-454886d75343", "version": 1, "description": null }, "evidence": "The cover and thesis headline slides introduce the company and its purpose", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 2, "label": "What Is", "description": "The cover and thesis headline slides introduce the company and its purpose" }, { "from": 3, "to": 4, "label": "What Could Be", "description": "The mission and solution slides describe the company's vision and product" }, { "from": 5, "to": 6, "label": "What Is", "description": "The traction and segmentation slides provide evidence of the company's progress and target market" }, { "from": 7, "to": 8, "label": "What Could Be", "description": "The solution and customer logos slides show how the company is achieving its vision" }, { "from": 9, "to": 10, "label": "New Bliss", "description": "The mission and closing ask slides conclude the narrative" } ], "loops": [ { "from": 2, "to": 3, "label": "Aha Moment", "description": "What if paperwork automation could be achieved through software infrastructure?" }, { "from": 3, "to": 5, "label": "Golden Circle", "description": "Why is Anvil's solution necessary?" } ] }