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Getting smart on the basics - what platforms and Web3 integrations are most relevant to your brand?\n2. Understanding where your audiences will go first and where you have permission to play\n3. Identifying the partners/teams that help them explore and build Web3 tests\n4. Building roadmaps around experimentation with an eye towards scale\n5. Developing the business case and models that unlock new value\n6. Strategically integrating new technologies (e.g. AR/VR, blockchain, ability to sell digital assets, buy with Crypto, etc.) into your business based on current best in class examples\n7. 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