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        "evidence": "quote: This is the most exciting opportunity I've witnessed in my 24 years of leveraging new audiences and platforms to grow our industry on a sustainable path. — Patrick Moran, COO",
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        "whyItWorks": "- **Maximum credibility**: no adjective you could write is as damning as the\n  target's own prior statement.\n- **No rebuttal path**: management can't argue they didn't say it.\n- **It forces accountability onto a person**, not an institution — even if\n  you aren't explicitly naming a villain elsewhere.\n- **Reporters amplify it**. A CEO-quote-contradiction slide is quotable,\n  which means it lands in WSJ/FT/Bloomberg coverage.",
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        "evidence": "The slide argues that the longer a game has been around, the more likely it is to remain popular.",
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        "evidence": "Using a CEO quote to establish credibility and vision.",
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        "extraction": {
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  "pitchdeck": {
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      "amountRaw": "$4.5 million",
      "amountUsd": "4500000",
      "scrapedAt": "2026-04-27 10:27:54.403+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/pitch-deck-gaming-studio-look-north-world-seed-funding-2024-7",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Launched by ex-Disney alums, Look North World is launching a creator label for emerging game developers.",
      "slideCount": 12,
      "companyName": "Gaming",
      "description": "Launched by ex-Disney alums, Look North World is launching a creator label for emerging game developers.",
      "displayName": "Gaming",
      "publishDate": "2024-07-25",
      "roundSeries": null,
      "articleTitle": "PItch deck: Gaming studio Look North World secures $4.5 million",
      "leadInvestors": null,
      "deckKindSignal": "secures $",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
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          },
          "kind": "disclaimer",
          "text": "CONFIDENTIAL",
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              "version": 1,
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          "text": "LOOK NORTH WORLD",
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              "version": 1,
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            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
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            "at": "2026-05-02 16:01:43.347+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "29a9cca8-e624-4da0-abfd-d8c8725c37e8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 12,
          "arc": {
            "name": "The Sparkline",
            "slug": "sparkline",
            "status": "active",
            "bestFor": "Keynotes, TED-style talks",
            "canonId": "019dd956-606e-720c-905a-42607ac0bf50",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss",
            "description": null,
            "familyLabel": null
          },
          "from": 12,
          "name": "Closing Ask",
          "beatId": "e5bc73c9-fb6a-4023-abb7-b7570bfed621",
          "matchId": "527eb1ac-34bc-48f7-b1fa-26f67beea02a",
          "beatType": null,
          "evidence": "The closing ask slide presents the company's ask for $4.5 million.",
          "position": 8,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
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      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 2,
      "label": "What Is",
      "description": "The cover slide and why_now slide introduce the company and the current state of the gaming industry."
    },
    {
      "from": 3,
      "to": 3,
      "label": "Context",
      "description": "The context slide provides background information on the gaming industry."
    },
    {
      "from": 4,
      "to": 4,
      "label": "Competitive Analysis",
      "description": "The competitive analysis slide compares UGC community platforms to traditional hardware platforms."
    },
    {
      "from": 5,
      "to": 7,
      "label": "Key Messages",
      "description": "The key messages slides present the company's main points, including building a whole new expertise and three areas of focus."
    },
    {
      "from": 6,
      "to": 6,
      "label": "Traction",
      "description": "The traction slide showcases the company's amazing talent funnel."
    },
    {
      "from": 8,
      "to": 8,
      "label": "Customer Logos",
      "description": "The customer logos slide displays the company's trusted clients."
    },
    {
      "from": 9,
      "to": 10,
      "label": "CEO Quote",
      "description": "The CEO quotes slides provide insight into the company's deep expertise and disruption expertise."
    },
    {
      "from": 11,
      "to": 11,
      "label": "Testimonial",
      "description": "The testimonial slide showcases the company's leading position across the biggest platforms."
    },
    {
      "from": 12,
      "to": 12,
      "label": "Closing Ask",
      "description": "The closing ask slide presents the company's ask for $4.5 million."
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 2,
      "label": "Why Now",
      "description": "Explain why now is the right time for investment"
    },
    {
      "from": 5,
      "to": 7,
      "label": "Mece Breakdown",
      "description": "Break down the company's key messages into a clear framework"
    }
  ]
}