{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-605c-759f-b6b0-39512c14d44a",
  "slug": "bi-78d07e26f06b5c60",
  "title": "PITCH DECK: BeenThereDoneThat raises $7 million Series A round",
  "subtitle": "BeenThereDoneThat",
  "author": "BeenThereDoneThat",
  "pageCount": 15,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "document": {
    "id": "019dd923-605c-759f-b6b0-39512c14d44a",
    "slug": "bi-78d07e26f06b5c60",
    "title": "PITCH DECK: BeenThereDoneThat raises $7 million Series A round",
    "rawTitle": "PITCH DECK: BeenThereDoneThat raises $7 million Series A round",
    "authorId": "Pitchdecks",
    "authorName": "BeenThereDoneThat",
    "authorDisplay": "BeenThereDoneThat",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Creative-bi-78d07.pdf",
    "sourceUrl": "https://www.businessinsider.com/pitch-deck-creative-startup-beentheredonethat-raise-7-million-series-a-2022-1",
    "sourceDate": "2022-02-08 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 10:23:28.758+00",
    "status": "ready",
    "pageCount": 15,
    "orientation": "landscape",
    "aspectRatio": 1.777,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/bi-78d07e26f06b5c60",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 15,
    "pagesIndexed": 15,
    "pagesWithImages": 15,
    "pagesWithMetadata": 15,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 88,
    "chartCount": 1,
    "metricSlides": 0,
    "toolMatches": 9,
    "documentToolMatches": 0,
    "frameworkMatches": 7,
    "arcMatches": 1,
    "beatMatches": 5,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
        "evidence": "matches standard Sequoia Pitch deck structure",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:46:27.795803+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 3,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 2,
        "name": "Problem",
        "beatId": "ac3b367b-bfa8-4cdd-9350-a9dae137c514",
        "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
        "beatType": {
          "name": "Problem",
          "slug": "sequoia-pitch-problem",
          "status": "active",
          "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
          "version": 1,
          "description": null
        },
        "evidence": "The Opportunity and The Context",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 10,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 7,
        "name": "Solution",
        "beatId": "73056ed8-93bf-4310-ade1-259e1edd9bc0",
        "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
        "beatType": {
          "name": "Solution",
          "slug": "sequoia-pitch-solution",
          "status": "active",
          "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
          "version": 1,
          "description": null
        },
        "evidence": "How does it work? and subsequent slides",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": null,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": null,
        "name": "Market Size",
        "beatId": "c5d99b12-b941-42e9-ab6c-8d82eb8093e7",
        "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
        "beatType": {
          "name": "Market Size",
          "slug": "sequoia-pitch-market-size",
          "status": "active",
          "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
          "version": 1,
          "description": null
        },
        "evidence": "no clear market size slide",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 13,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 11,
        "name": "Traction",
        "beatId": "60880216-5cd3-46f1-896e-5056bc1751e6",
        "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
        "beatType": null,
        "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 15,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 14,
        "name": "The Ask",
        "beatId": "46a96747-28ec-45ca-941c-22d1f0efdaf6",
        "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
        "beatType": {
          "name": "The Ask",
          "slug": "sequoia-pitch-the-ask",
          "status": "active",
          "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b",
          "version": 1,
          "description": null
        },
        "evidence": "Accelerating The Expansion Strategy and Powered By (B2B)",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 2,
        "from": 2,
        "loop": {
          "name": "15_why_now",
          "slug": "15-why-now",
          "status": "active",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "5a017932-6e4d-43ca-a7f8-73c4bcb3f434",
        "evidence": "The Opportunity slide",
        "position": 0,
        "objective": "Why now is the right time for investment",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:46:27.997775+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 13,
        "from": 11,
        "loop": {
          "name": "51_voice_of_customer",
          "slug": "51-voice-of-customer",
          "status": "active",
          "bestFor": "Product strategy, customer experience, market research",
          "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
          "description": "Let customer quotes and feedback drive the narrative and validate the insight",
          "familyLabel": null,
          "categoryName": "Validation",
          "categorySlug": "validation"
        },
        "matchId": "1723c026-91fe-40e7-a0ea-ec1f2b7647b3",
        "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
        "position": 1,
        "objective": "Show client traction",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:46:28.032011+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Emotional Appeal",
          "slug": "emotional-appeal",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
          "version": 1,
          "bodyDocId": null,
          "description": "Connecting to audience feelings rather than just logic",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "38ef761d-bc40-42d1-a8a8-6be898db413d",
        "evidence": "This opportunity sits across all positions in the boardroom, across sectors, industries and geographies.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-17 03:25:37.637545+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem-Agitate-Solve (PAS)",
          "slug": "problem-agitate-solve-pas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
          "version": 1,
          "bodyDocId": null,
          "description": "Identify problem, agitate the pain, present the solution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "97177679-94cb-4a18-b654-5b1c7b0892c8",
        "evidence": "The world is moving faster and becoming more and more complicated for business leaders.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:25:37.605761+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Process flow",
          "slug": "process-flow",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
          "version": 1,
          "bodyDocId": null,
          "description": "Workflow, steps, sequential diagram.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "a099cbc1-7bec-46ad-b3d3-ac81b68192dd",
        "evidence": "Define: Define problem and output. Create: Identify and brief 3 experts",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:25:37.856552+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "4724d3da-5739-4822-bcd8-81154752af79",
        "evidence": "Client: Codified systems and solutions that allow further value to be extracted by implementing across Client Business.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:39:01.396592+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "e06fa457-224c-40c4-9604-fde742eeb53e",
        "evidence": "Problem Definers (CSOs): Diagnose and define the problem to solve.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 22:39:01.439892+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "0cd743d3-a2f5-457d-a429-74ab28526aba",
        "evidence": "Growth Strategy -> Brand & Creative Strategy -> Experience Strategy",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:39:01.536168+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "List presentation",
          "slug": "list-presentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
          "version": 1,
          "bodyDocId": null,
          "description": "Bulleted, numbered, or checklist enumerations.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "29c487ab-7e40-4dc1-bcfc-1400f25dd17d",
        "evidence": "list/bullet: A Replicable Model for BBI: Working with a large global CPG to develop a module to create long-term Big Brand Ideas, that sit above their agency roster.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:39:01.630247+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Chart Selection Guide",
          "slug": "chart-selection-guide",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
          "bodyDocId": null,
          "description": "Choosing the right chart type for your data and message",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "d209337b-0cf7-4710-89a9-268674028b73",
        "evidence": "chart/bar-stacked: Stacked bar chart showing revenue breakdown by year",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:39:01.714677+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Journey frame",
          "slug": "journey-frame",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4ab2-7354-8c61-721dee94c0d1",
          "version": 1,
          "bodyDocId": null,
          "description": "Sequential stages over time (timeline, before-during-after).",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "2c767fc0-4bf8-4210-8cf3-efe4abe3f2bf",
        "evidence": "Accelerating The Expansion Strategy",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 22:39:01.802981+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "05f2a74f-c234-4c3c-9d5a-94d6a457bcab",
        "evidence": "Uses the School of Athens painting to represent a team of experts.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:03:56.501+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "frameworkName": "metaphor-analogy"
      },
      {
        "matchId": "e3a23ff9-2b06-48e8-89b7-bdc3f4a941e2",
        "evidence": "Uses a book cover painting to frame the current state of knowledge access.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 16:04:01.25+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "frameworkName": "metaphor-analogy"
      },
      {
        "matchId": "76a4d07f-2517-4b72-a02e-25c70e689407",
        "evidence": "Uses microscope and chess piece to represent process steps",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:03:57.72+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "metaphor-analogy"
      },
      {
        "matchId": "a40d5958-c18f-49fc-8d8e-d7086afce63e",
        "evidence": "The process explicitly maps to Define, Diverge (Create), and Converge (Refine) phases.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:03:57.476+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "design-thinking"
      },
      {
        "matchId": "6d06e4f9-088d-4d71-a6b6-1f67baba893a",
        "evidence": "The gear-based diagram implies a mechanical, interconnected system where parts drive each other.",
        "framework": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-05-02 16:03:57.34+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "flywheel"
      },
      {
        "matchId": "9c3cb59b-3c87-492a-b71f-29d43eab82f8",
        "evidence": "The slide maps services across a linear strategic flow.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 16:03:57.504+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "frameworkName": "process"
      },
      {
        "matchId": "0551217c-ecd3-4524-97e7-d95f08b909f2",
        "evidence": "Linear progression of expansion stages",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 16:03:58.532+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "frameworkName": "process"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Zac Wang",
      "fireId": "bi-78d07e26f06b5c60",
      "sector": null,
      "deckKind": "fundraise",
      "roundRaw": "Series A",
      "amountRaw": "$7 million",
      "amountUsd": "7000000",
      "scrapedAt": "2026-04-27 10:23:28.758+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/pitch-deck-creative-startup-beentheredonethat-raise-7-million-series-a-2022-1",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "The UK-based startup now plans to grow its team and extend its offering beyond marketing services to other executives in the c-suite.",
      "slideCount": 15,
      "companyName": "Creative",
      "description": "The UK-based startup now plans to grow its team and extend its offering beyond marketing services to other executives in the c-suite.",
      "displayName": "BeenThereDoneThat",
      "publishDate": "2022-02-08",
      "roundSeries": "series_a",
      "articleTitle": "PITCH DECK: BeenThereDoneThat raises $7 million Series A round",
      "leadInvestors": null,
      "deckKindSignal": "raises",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.2376,
        "a16z": 0.3063,
        "docsend": 0.1929,
        "hoffman": 0.1701,
        "mcclure": 0.3563,
        "sequoia": 0.2289,
        "kawasaki": 0.3063,
        "nextview": 0.2333,
        "slidebean": 0.2798,
        "founder_institute": 0.2616
      },
      "nSlides": 15,
      "sequence": [
        "cover",
        "problem_statement",
        "context",
        "mission",
        "vision",
        "vision",
        "solution",
        "process_diagram",
        "solution",
        "solution",
        "traction",
        "case_study",
        "traction",
        "go_to_market",
        "use_of_funds"
      ],
      "breakdown": {
        "yc": {
          "order": 0.4,
          "signal": 0,
          "jaccard": 0.2353
        },
        "a16z": {
          "order": 0.5,
          "signal": 0,
          "jaccard": 0.3125
        },
        "docsend": {
          "order": 0.2727,
          "signal": 0,
          "jaccard": 0.2222
        },
        "hoffman": {
          "order": 0.2727,
          "signal": 0,
          "jaccard": 0.1765
        },
        "mcclure": {
          "order": 0.5,
          "signal": 0.05,
          "jaccard": 0.3125
        },
        "sequoia": {
          "order": 0.2727,
          "signal": 0,
          "jaccard": 0.2941
        },
        "kawasaki": {
          "order": 0.5,
          "signal": 0,
          "jaccard": 0.3125
        },
        "nextview": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.2667
        },
        "slidebean": {
          "order": 0.3077,
          "signal": 0,
          "jaccard": 0.375
        },
        "founder_institute": {
          "order": 0.2667,
          "signal": 0.05,
          "jaccard": 0.2632
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.9937,
      "primaryScore": 0.3563,
      "noveltySignals": [
        "rare slide types: mission, use_of_funds, vision",
        "duplicated ≥3×: solution",
        "non-canonical types: case_study, context, process_diagram"
      ],
      "primaryProfile": "mcclure",
      "secondaryScore": 0.3063,
      "secondaryProfile": "a16z"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "title": "The slide uses a visual metaphor of the 'School of Athens' with specific figures highlighted with an 'X' icon to represent the team's collective experience.",
      "function": "other",
      "imagePath": "https://imgproxy.kitesheet.com/anQuMra_xHXK3xiJu7_BI5iqGe67zFJK4PcZzMjIdes/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03OGQwN2UyNmYwNmI1YzYwL3AwMDEuanBn",
      "rawType": "team_bio",
      "block": null,
      "metadata": {
        "slideType": "team_bio",
        "slideTypeCanon": {
          "name": "Team bio",
          "slug": "team_bio",
          "status": "active",
          "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 52,
        "nDataPoints": 0,
        "notes": "The slide uses a visual metaphor of the 'School of Athens' with specific figures highlighted with an 'X' icon to represent the team's collective experience.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:56.501+00",
          "seconds": 2.816,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/1",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-1",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 1,
            "w": 1,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Modified School of Athens painting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:56.501+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e4d245fd-2949-4a4f-bbc6-a00287a8aba2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.055,
            "w": 0.362,
            "x": 0.319,
            "y": 0.465
          },
          "kind": "title",
          "text": "BeenThere DoneThat",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:56.501+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "32a2ed8b-90b2-49bc-b000-9e5e4c2bd80d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "05f2a74f-c234-4c3c-9d5a-94d6a457bcab",
          "evidence": "Uses the School of Athens painting to represent a team of experts.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:03:56.501+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "frameworkName": "metaphor-analogy"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/_z5dXoaM4l_Q0YyiU7ovARLigKDO3PgYwJmwe-YMZ98/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03OGQwN2UyNmYwNmI1YzYwL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/qUwmNYr7S9FamBxp1cLhKeIr1AXjwIHKV3KpCQgyCtg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03OGQwN2UyNmYwNmI1YzYwL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/9dypRdHeiR6PXMWH5phE5lh5FEqgvpWyxp2YsTsRvh8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03OGQwN2UyNmYwNmI1YzYwL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "Uses a Harland Miller painting as a visual metaphor for the 'old way' of accessing knowledge.",
      "function": "argue_timing",
      "rawType": "why_now",
      "block": null,
      "metadata": {
        "slideType": "why_now",
        "slideTypeCanon": {
          "name": "Why now",
          "slug": "why_now",
          "status": "active",
          "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0",
          "version": 1,
          "description": null
        },
        "function": "argue_timing",
        "functionCanon": {
          "name": "Argue timing (why now)",
          "slug": "argue_timing",
          "status": "active",
          "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 72,
        "componentCount": 7,
        "textChars": 749,
        "nDataPoints": 0,
        "notes": "Uses a Harland Miller painting as a visual metaphor for the 'old way' of accessing knowledge.",
        "elementsJson": [
          "photo",
          "callout_box",
          "paragraph"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:04:01.25+00",
          "seconds": 7.341,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/2",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-2",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.12,
            "w": 0.4,
            "x": 0.54,
            "y": 0.51
          },
          "kind": "callout",
          "text": "The expert networks have done a good job of providing access to opinion but they haven’t succeeded in systematising a way to harness diverse talent and provide actionable solutions to business problems.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "032c9ca5-af72-479c-96fc-7791e4a4ca20",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.4,
            "x": 0.54,
            "y": 0.78
          },
          "kind": "callout",
          "text": "This opportunity sits across all positions in the boardroom, across sectors, industries and geographies.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3cbd8a13-4750-4e65-a02b-237049c8b102",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.85,
            "w": 0.42,
            "x": 0.08,
            "y": 0.08
          },
          "kind": "image",
          "text": "Harland Miller painting of a Penguin book cover",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0d852d7a-ec42-4336-a193-1e4590990c0c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.54,
            "y": 0.28
          },
          "kind": "paragraph",
          "text": "The world is moving faster and becoming more and more complicated for business leaders. The C-suite has never had a greater need for smarter, faster ways to access expertise to clearly define and solve problems.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13e3789d-faee-4eec-981a-c83735d613a2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.4,
            "x": 0.54,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "We have a huge opportunity to capitalise on this need for agile thinking delivered in a useable format.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b1fbee5-bcf2-444b-a1fc-08fa8c3ddf8d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "THIS IS WHERE ITS FUCKIN AT AT LEAST IT USED TO BE - Harland Miller",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:13:48+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb82-714f-b322-a8d38e6d7fb0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.18,
            "x": 0.801,
            "y": 0.05
          },
          "kind": "title",
          "text": "The Opportunity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d620b59f-c2ab-4121-b170-dd6a3947b930",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Emotional Appeal",
            "slug": "emotional-appeal",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
            "version": 1,
            "bodyDocId": null,
            "description": "Connecting to audience feelings rather than just logic",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "38ef761d-bc40-42d1-a8a8-6be898db413d",
          "evidence": "This opportunity sits across all positions in the boardroom, across sectors, industries and geographies.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-17 03:25:37.637545+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Problem-Agitate-Solve (PAS)",
            "slug": "problem-agitate-solve-pas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
            "version": 1,
            "bodyDocId": null,
            "description": "Identify problem, agitate the pain, present the solution",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "97177679-94cb-4a18-b654-5b1c7b0892c8",
          "evidence": "The world is moving faster and becoming more and more complicated for business leaders.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:25:37.605761+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "e3a23ff9-2b06-48e8-89b7-bdc3f4a941e2",
          "evidence": "Uses a book cover painting to frame the current state of knowledge access.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 16:04:01.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "frameworkName": "metaphor-analogy"
        }
      ],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Problem",
          "beatId": "ac3b367b-bfa8-4cdd-9350-a9dae137c514",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The Opportunity and The Context",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 2,
          "from": 2,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "5a017932-6e4d-43ca-a7f8-73c4bcb3f434",
          "evidence": "The Opportunity slide",
          "position": 0,
          "objective": "Why now is the right time for investment",
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:46:27.997775+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "function": "establish_context",
      "rawType": "context",
      "block": null,
      "metadata": {
        "slideType": "context",
        "slideTypeCanon": {
          "name": "Context (pitchdeck)",
          "slug": "context",
          "status": "active",
          "canonId": "019de52d-1094-779e-9590-e4603e6a191c",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 6,
        "textChars": 582,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": [
          "photo",
          "headline_text",
          "paragraph",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:04:09.535+00",
          "seconds": 15.493,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/3",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-3",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.418,
            "x": 0.542,
            "y": 0.644
          },
          "kind": "callout",
          "text": "We have the learnings of 6+ years and 400+ projects in how to codify the ideal way to harness experienced talent.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:09.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "71d61177-6a96-4045-a25a-5881de6e7dc9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.5,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:09.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b572023-6846-4070-aacb-2cf24b81c6ef",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.418,
            "x": 0.542,
            "y": 0.312
          },
          "kind": "paragraph",
          "text": "As businesses around the world are trying to come to terms with a post pandemic working structure, everyone’s eyes have been opened to the efficiency of remote ways of working and the ability to access talent in unconventional ways.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:09.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e393073-ba78-4687-95f2-c14b4e4980d5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.418,
            "x": 0.542,
            "y": 0.776
          },
          "kind": "paragraph",
          "text": "We want to accelerate our growth within marketing services and build out the model in new sectors.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:09.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c728c035-a313-47ce-b6ab-642897309f35",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.418,
            "x": 0.542,
            "y": 0.444
          },
          "kind": "paragraph",
          "text": "The BeenThereDoneThat model has been normalised and the opportunity to be the platform powering this new way of working is huge.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:09.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cc291431-90cf-4572-bc96-d1703a7d6ee7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.148,
            "x": 0.812,
            "y": 0.028
          },
          "kind": "title",
          "text": "The Context",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:09.535+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9999ae29-1833-4568-9943-9f45c5056cad",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Problem",
          "beatId": "ac3b367b-bfa8-4cdd-9350-a9dae137c514",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The Opportunity and The Context",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "Uses a modified version of Raphael's 'School of Athens' with 'X' markers on figures to represent the 'BeenThere' brand identity.",
      "function": "inspire_vision",
      "rawType": "mission",
      "block": null,
      "metadata": {
        "slideType": "mission",
        "slideTypeCanon": {
          "name": "Mission",
          "slug": "mission",
          "status": "active",
          "canonId": "019de52d-0fce-7496-b34c-18fd6a6e3310",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 7,
        "textChars": 581,
        "nDataPoints": 0,
        "notes": "Uses a modified version of Raphael's 'School of Athens' with 'X' markers on figures to represent the 'BeenThere' brand identity.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bullet_list",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:57.811+00",
          "seconds": 3.625,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/4",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-4",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.54,
            "y": 0.23
          },
          "kind": "callout",
          "text": "Harnessing the world's best thinkers to solve the world's toughest problems.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5b6b9361-d14f-43b1-a462-ec0eb00edf32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.5,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Modified School of Athens painting",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d9d211fa-0d73-4c9a-9639-6bbd54ceefa9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.54,
            "y": 0.53
          },
          "kind": "list",
          "text": "Well Defined Problems - using our proprietary SOLVE methodology and expert facilitators",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "452648fe-8e43-47c8-b210-b240ac223736",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.54,
            "y": 0.76
          },
          "kind": "list",
          "text": "Codified Processes - using our platform, templates and a modular approach to increase speed and efficiency",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d4df898-1fec-4ae7-bae1-c253a8b5a2b7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.54,
            "y": 0.63
          },
          "kind": "list",
          "text": "Customized Thinking - accessing our diverse, expert community and developing thinking that comes with no agenda",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61a4e565-4bd3-4a0a-8f61-c83bb3e52979",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.54,
            "y": 0.33
          },
          "kind": "paragraph",
          "text": "We are a disruptive Networked Intelligence System that enables clients to harness the best, most diverse talent in a way that is both affordable and timely.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03e0d721-0740-4cf1-ad79-99880b370225",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.801,
            "y": 0.05
          },
          "kind": "title",
          "text": "Our Mission",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.811+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c787feea-d898-4271-a6c3-5dabfc7ad4ab",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "The slide uses a narrative structure to transition from market observation to the company's unique value proposition.",
      "function": "inspire_vision",
      "rawType": "vision",
      "block": null,
      "metadata": {
        "slideType": "vision",
        "slideTypeCanon": {
          "name": "Vision",
          "slug": "vision",
          "status": "active",
          "canonId": "019de52d-0f7e-7689-8010-992b1a43b6b9",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 3,
        "textChars": 1208,
        "nDataPoints": 0,
        "notes": "The slide uses a narrative structure to transition from market observation to the company's unique value proposition.",
        "elementsJson": [
          "headline_text",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:59.464+00",
          "seconds": 5.215,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/5",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-5",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "BeenThereDoneThat - Harnessing the world's best thinkers to solve the world's toughest problems.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:13:47+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb82-714f-b321-e50d2a04da0a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.78,
            "w": 0.94,
            "x": 0.03,
            "y": 0.12
          },
          "kind": "paragraph",
          "text": "We believe there is a seismic shift happening in the corporate world. The breadth of problems faced by the C-suite continues to expand and with that the need for experts, not generalists. And world class talent are seeking new ways to access the right type of work. New models are cropping up every day. Freelance marketplaces, expert networks, AI talent platforms - but few have been built to deliver actionable solutions by tapping into sophisticated human behaviors. We believe there is a more elegant system for professional services that exists at the intersection of people and technology. A model that is designed to harness and operationalize the world’s most brilliant thinkers into a flexible framework that over delivers every time. We call this a Networked Intelligence System. We are experts in understanding business critical problems and designing systems for utilizing and scaling human thought. Codified processes that deliver customised thinking. The most efficient use of human capital. BeenThereDoneThat - Harnessing the world’s best thinkers to solve the world’s toughest problems.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:59.464+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2a773643-5ec8-4da9-9c18-9f0148589ae0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.11,
            "x": 0.845,
            "y": 0.06
          },
          "kind": "title",
          "text": "The Vision",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:59.464+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c63f38ec-84dd-4f43-9b9a-0396e5b02854",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "function": "inspire_vision",
      "rawType": "vision",
      "block": null,
      "metadata": {
        "slideType": "vision",
        "slideTypeCanon": {
          "name": "Vision",
          "slug": "vision",
          "status": "active",
          "canonId": "019de52d-0f7e-7689-8010-992b1a43b6b9",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 85,
        "componentCount": 10,
        "textChars": 1109,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "quote_block",
          "paragraph",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:57.783+00",
          "seconds": 3.42,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/6",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-6",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.4,
            "x": 0.54,
            "y": 0.77
          },
          "kind": "callout",
          "text": "Next year we can become a serious player in the industry.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a9da5aab-9e34-4c0f-9467-206fecb5d029",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Ultimately, we want to capitalise on a bigger ‘future of work’ opportunity by proving out the model in adjacent areas and new verticals.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:13:45+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb81-722c-82ed-7ee573b8a281",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.54,
            "y": 0.16
          },
          "kind": "paragraph",
          "text": "We can be a disruptive system that enables businesses, across many sectors, to harness the best, most diverse talent in a way that is both affordable and timely.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "163d40c2-624f-49a9-9b29-7716b1595129",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.54,
            "y": 0.65
          },
          "kind": "paragraph",
          "text": "Success next year sees a significant uplift in revenue through a blend of ‘retained model/system’ deals and a major increase in top-of-the-funnel pilot projects with new clients.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "544fa6ee-0a72-4a0c-b917-535cf561dc30",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.54,
            "y": 0.29
          },
          "kind": "paragraph",
          "text": "Ultimately, we want to capitalise on a bigger ‘future of work’ opportunity by proving out the model in adjacent areas and new verticals.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a067810b-39b3-46a1-990f-ee397ccd9b1e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.54,
            "y": 0.42
          },
          "kind": "paragraph",
          "text": "But first, we must capitalise on the position we have all worked incredibly hard to get us into. We can clearly see the scale of the opportunity within marketing services.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cda0fff7-f813-41b0-85f0-96d16d793f72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.4,
            "x": 0.54,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "Now is the time to accelerate our growth and invest in business development, client service, platform and marketing.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "de6b95bd-c4ca-413b-b304-508425e77abc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.4,
            "x": 0.05,
            "y": 0.23
          },
          "kind": "quote",
          "text": "There is nothing more powerful than an idea whose time has come.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": null,
            "subkind": {
              "name": "Pull quote",
              "slug": "pull-quote",
              "status": "active",
              "canonId": "019de52c-fbf9-76fe-97e1-a0b7540445c9",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "pull-quote",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5c134ede-9410-4160-ba3d-0021db31e51d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "There is nothing more powerful than an idea whose time has come. - Victor Hugo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:13:45+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb81-722c-82ed-818c3669b376",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.805,
            "y": 0.06
          },
          "kind": "title",
          "text": "The Ambition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.783+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b68e7f84-af33-41e7-bbe7-0d4476a3472b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 7,
      "type": "resolution",
      "title": "Uses a microscope and a chess knight as metaphors for the two-step process.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 71,
        "componentCount": 8,
        "textChars": 529,
        "nDataPoints": 0,
        "notes": "Uses a microscope and a chess knight as metaphors for the two-step process.",
        "elementsJson": [
          "headline_text",
          "photo",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:57.72+00",
          "seconds": 3.338,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/7",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-7",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "A problem well defined is a problem half solved.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:13:47+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb82-714f-b322-1fb2923b3a8c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.135,
            "x": 0.225,
            "y": 0.309
          },
          "kind": "image",
          "text": "Microscope",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59159620-7e47-4196-8314-f31557713c39",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.304,
            "w": 0.12,
            "x": 0.65,
            "y": 0.355
          },
          "kind": "image",
          "text": "Chess Knight",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c360a920-9271-40b8-a8ce-ab25544b6b26",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.37,
            "x": 0.565,
            "y": 0.758
          },
          "kind": "paragraph",
          "text": "Our process and our platform enables us to identify the most relevant experts by category, geography and area of expertise, A diverse range of thinkers to solve a diverse range of problems.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1ffda8ca-bd92-4e50-b8c0-c797b5c4e387",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.27,
            "x": 0.615,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "Identify The Right Experts for the Right Problem",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f78e110-669d-480c-95b5-55d3854699aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.205,
            "x": 0.19,
            "y": 0.7
          },
          "kind": "paragraph",
          "text": "Identify the Right Problem",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "86a70117-a929-4d26-b2ad-ac542ba6c70d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.085,
            "w": 0.335,
            "x": 0.125,
            "y": 0.758
          },
          "kind": "paragraph",
          "text": "'A problem well defined is a problem half solved'. We start every project with our codified SOLVE™ Problem Definition process, designed to crystallise your problem or opportunity.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c30b2ea6-ecac-46b1-8795-893e6fcd2ecc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.031,
            "w": 0.172,
            "x": 0.414,
            "y": 0.288
          },
          "kind": "title",
          "text": "How does it work?",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7352fd2b-415a-4e7a-886a-489ccb318ae6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "76a4d07f-2517-4b72-a02e-25c70e689407",
          "evidence": "Uses microscope and chess piece to represent process steps",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:03:57.72+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "metaphor-analogy"
        }
      ],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution",
          "beatId": "73056ed8-93bf-4310-ade1-259e1edd9bc0",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "How does it work? and subsequent slides",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "resolution",
      "title": "The process follows a standard design thinking flow of defining, diverging, and converging.",
      "function": "plan_implementation",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 38,
        "componentCount": 4,
        "textChars": 377,
        "nDataPoints": 0,
        "notes": "The process follows a standard design thinking flow of defining, diverging, and converging.",
        "elementsJson": [
          "action_title",
          "process_diagram"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:57.476+00",
          "seconds": 3.09,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/8",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-8",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.9,
            "x": 0.05,
            "y": 0.2
          },
          "kind": "diagram",
          "text": "Define, Create, Refine process flow",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "924a0cf9-d468-4b52-a8e8-63b0f160d341",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.85,
            "x": 0.08,
            "y": 0.65
          },
          "kind": "framework",
          "text": "Key Focus: Defining the Problem Space. Key Focus: Divergent thinking to fill the Problem Space. Key Focus: Convergent Thinking.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Framework",
              "slug": "framework",
              "status": "active",
              "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa",
              "version": 1,
              "description": "Named conceptual framework instance."
            },
            "tool": null,
            "subkind": {
              "name": "Framework instance",
              "slug": "instance",
              "status": "active",
              "canonId": "019de52d-05a2-72af-be0b-7edc60708a03",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "instance",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77ac419a-4f51-4727-aae6-7f343aeb8b98",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.85,
            "x": 0.08,
            "y": 0.25
          },
          "kind": "list",
          "text": "Define: Define problem and output. Create: Identify and brief 3 experts, A range of responses, 1 curated presentation. Refine: Refine into actionable outcome.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e8da0e4-9a22-4dbe-b929-41984b430eb3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.02,
            "y": 0.05
          },
          "kind": "title",
          "text": "A sprint-based, agile, codified process designed to scale",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7e4fc14a-6edd-4cc6-8780-35136bd8fe91",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Process flow",
            "slug": "process-flow",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
            "version": 1,
            "bodyDocId": null,
            "description": "Workflow, steps, sequential diagram.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "a099cbc1-7bec-46ad-b3d3-ac81b68192dd",
          "evidence": "Define: Define problem and output. Create: Identify and brief 3 experts",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-17 03:25:37.856552+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "a40d5958-c18f-49fc-8d8e-d7086afce63e",
          "evidence": "The process explicitly maps to Define, Diverge (Create), and Converge (Refine) phases.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:03:57.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "design-thinking"
        }
      ],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution",
          "beatId": "73056ed8-93bf-4310-ade1-259e1edd9bc0",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "How does it work? and subsequent slides",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "resolution",
      "title": "Uses a gear-based metaphor to represent an interconnected system.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 6,
        "textChars": 471,
        "nDataPoints": 0,
        "notes": "Uses a gear-based metaphor to represent an interconnected system.",
        "elementsJson": [
          "process_diagram"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:57.34+00",
          "seconds": 2.857,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/9",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-9",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.85,
            "w": 0.45,
            "x": 0.133,
            "y": 0.17
          },
          "kind": "diagram",
          "text": "Our System",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2b4a9f7-e9e8-4437-8529-8bcb22a81f14",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.15,
            "x": 0.41,
            "y": 0.26
          },
          "kind": "paragraph",
          "text": "Central Team: Understand key pain-point and opportunities.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "00af7d44-be53-463d-93a4-43f713624274",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.25,
            "x": 0.63,
            "y": 0.35
          },
          "kind": "paragraph",
          "text": "Client: Codified systems and solutions that allow further value to be extracted by implementing across Client Business.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3b3a7c2d-3476-476a-abb5-1841532264fb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.195,
            "y": 0.55
          },
          "kind": "paragraph",
          "text": "BeenThereDoneThat Community: Deliver a diverse range of thinking to unlock genuine growth opportunities at speed",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a370d8f3-a880-414b-ad85-7ef35049db6f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.15,
            "x": 0.41,
            "y": 0.68
          },
          "kind": "paragraph",
          "text": "Problem Definers (CSOs): Diagnose and define the problem to solve.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b3185780-e66d-40ba-ad60-f9761d056821",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.05
          },
          "kind": "title",
          "text": "Network Intelligence System built on Real Human Intelligence that identifies genuine Growth Opportunities.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db60cc5b-163f-4417-8f15-f7bca836f4b7",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "4724d3da-5739-4822-bcd8-81154752af79",
          "evidence": "Client: Codified systems and solutions that allow further value to be extracted by implementing across Client Business.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:39:01.396592+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "e06fa457-224c-40c4-9604-fde742eeb53e",
          "evidence": "Problem Definers (CSOs): Diagnose and define the problem to solve.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 22:39:01.439892+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "6d06e4f9-088d-4d71-a6b6-1f67baba893a",
          "evidence": "The gear-based diagram implies a mechanical, interconnected system where parts drive each other.",
          "framework": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-05-02 16:03:57.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "flywheel"
        }
      ],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution",
          "beatId": "73056ed8-93bf-4310-ade1-259e1edd9bc0",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "How does it work? and subsequent slides",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "resolution",
      "title": "The slide uses a process flow diagram to categorize services under three main strategic pillars, all underpinned by 'Problem Definition'.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 7,
        "textChars": 501,
        "nDataPoints": 0,
        "notes": "The slide uses a process flow diagram to categorize services under three main strategic pillars, all underpinned by 'Problem Definition'.",
        "elementsJson": [
          "action_title",
          "process_diagram",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:57.504+00",
          "seconds": 2.873,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/10",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-10",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.02,
            "y": 0.44
          },
          "kind": "callout",
          "text": "How BeenThere DoneThat can help",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fe419a8b-957e-4b4b-9858-cc4953df951e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.78,
            "x": 0.16,
            "y": 0.12
          },
          "kind": "diagram",
          "text": "Growth Strategy -> Brand & Creative Strategy -> Experience Strategy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ffc4d3e7-00f3-4bae-b8a3-d995e1ae0654",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.78,
            "x": 0.16,
            "y": 0.85
          },
          "kind": "legend",
          "text": "Problem Definition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e5534a1-272a-4042-aeee-ef195f2ca27c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.2,
            "x": 0.7,
            "y": 0.36
          },
          "kind": "list",
          "text": "Experience Strategy, Brand Ecosystems",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bc8c265e-90c7-4d8a-8fec-76ddf36ccfd9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.2,
            "x": 0.43,
            "y": 0.36
          },
          "kind": "list",
          "text": "Brand Purpose, Brand Idea, Sustainability Positionings, D&I strategy, Corporate Comms, Creative platforms, Campaign Ideas, New Brand Proposition, Product Concepts, Naming",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bf984080-e18c-4893-93d2-54e62a9a9910",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.16,
            "y": 0.36
          },
          "kind": "list",
          "text": "Growth Frameworks, Digital Transformation Consulting, Growth Strategy workshops, Problem Definition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb0fcb6f-7ad5-4773-b221-88e29f295e99",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.75,
            "x": 0.03,
            "y": 0.04
          },
          "kind": "title",
          "text": "We solve problems right across the marketing mix, powered by Problem Definition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd512820-369a-40fa-b1a2-f5993395e13b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "0cd743d3-a2f5-457d-a429-74ab28526aba",
          "evidence": "Growth Strategy -> Brand & Creative Strategy -> Experience Strategy",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:39:01.536168+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "9c3cb59b-3c87-492a-b71f-29d43eab82f8",
          "evidence": "The slide maps services across a linear strategic flow.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 16:03:57.504+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "frameworkName": "process"
        }
      ],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Solution",
          "beatId": "73056ed8-93bf-4310-ade1-259e1edd9bc0",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "How does it work? and subsequent slides",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 11,
      "type": "evidence",
      "title": "The slide uses a 3x2 grid layout to showcase diverse client use cases.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 80,
        "componentCount": 7,
        "textChars": 1003,
        "nDataPoints": 2,
        "notes": "The slide uses a 3x2 grid layout to showcase diverse client use cases.",
        "elementsJson": [
          "action_title",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:04:01.611+00",
          "seconds": 6.648,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/11",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-11",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.38,
            "y": 0.55
          },
          "kind": "list",
          "text": "Displacing the Holding Companies: A global automotive brand is replacing one of the largest holding company networks with our on demand Strategic Network.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0fa32abb-c0a6-4b27-9402-318cb8123f7a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.65,
            "y": 0.25
          },
          "kind": "list",
          "text": "A Replicable Model for BBI: Working with a large global CPG to develop a module to create long-term Big Brand Ideas, that sit above their agency roster. Being rolled out across the portfolio in 2022.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7171616d-046b-4b82-9728-789d18a9a661",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.38,
            "y": 0.25
          },
          "kind": "list",
          "text": "System Training: A large CPG have commissioned us to run their top 300 Marketers through our 'Ask Better Questions' virtual training course.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "95495cea-6032-4da0-9013-fa555c8663f8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.11,
            "y": 0.25
          },
          "kind": "list",
          "text": "Retained Model: Our system sits at the heart of clients' agency ecosystem, developing solutions from brand purpose and innovation to sustainability and e-comm.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b39e88d8-b44f-4034-826b-c98baf821808",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.11,
            "y": 0.55
          },
          "kind": "list",
          "text": "Problem Definition & Innovation: Global multinational have bought over 100 SOLVE™ Problem Definition sessions across portfolios and geographies.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b446e7a4-879c-4101-a04c-fbac87183529",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.65,
            "y": 0.55
          },
          "kind": "list",
          "text": "Experience is Everything: We designed an Experience Strategy system that is being run across a clients' Global and Local brand portfolio.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b8a2803f-ccb0-43aa-b039-ed57e86023d6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.25,
            "y": 0.15
          },
          "kind": "title",
          "text": "Smart ways clients are plugging into our Networked Intelligence System",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.611+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e7e8ce65-217a-4987-80d5-0bce0b94b6c5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "List presentation",
            "slug": "list-presentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
            "version": 1,
            "bodyDocId": null,
            "description": "Bulleted, numbered, or checklist enumerations.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "29c487ab-7e40-4dc1-bcfc-1400f25dd17d",
          "evidence": "list/bullet: A Replicable Model for BBI: Working with a large global CPG to develop a module to create long-term Big Brand Ideas, that sit above their agency roster.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:39:01.630247+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Traction",
          "beatId": "60880216-5cd3-46f1-896e-5056bc1751e6",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": null,
          "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 11,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "1723c026-91fe-40e7-a0ea-ec1f2b7647b3",
          "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
          "position": 1,
          "objective": "Show client traction",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:46:28.032011+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "evidence",
      "title": "The slide uses a three-column layout to present distinct use cases.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 65,
        "componentCount": 6,
        "textChars": 705,
        "nDataPoints": 0,
        "notes": "The slide uses a three-column layout to present distinct use cases.",
        "elementsJson": [
          "action_title",
          "callout_box",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:58.582+00",
          "seconds": 3.535,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/12",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-12",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "CPGs have embedded our model to bring fresh thinking and speed to their innovation process.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:13:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb82-714f-b326-be51d92037b5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.06,
            "x": 0.47,
            "y": 0.71
          },
          "kind": "image",
          "text": "ad council",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.582+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fe404062-e475-4c97-b86b-3be757af153a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.26,
            "x": 0.65,
            "y": 0.35
          },
          "kind": "list",
          "text": "A System for E-commerce: Homecare business has used our system to develop and roll out e-commerce solutions across their brand portfolio.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.582+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9fc781c2-a423-434b-93e2-5e4e8cfc484e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.26,
            "x": 0.11,
            "y": 0.35
          },
          "kind": "list",
          "text": "A System to Drive Innovation: CPGs have embedded our model to bring fresh thinking and speed to their innovation process.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.582+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c79bcbe3-2b0b-4862-a5e0-2a06d10ec7eb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.26,
            "x": 0.38,
            "y": 0.35
          },
          "kind": "list",
          "text": "World's Biggest Problems: Ad Council have adopted our codified process to build the strategic foundation from which 100s of executions have been created to tackle the biggest issues of our time, including the effort to vaccinate America and the fight against systemic racism.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.582+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d8a6059e-cdcf-4bdb-9dce-0934ea453494",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.78,
            "x": 0.11,
            "y": 0.17
          },
          "kind": "title",
          "text": "Smart ways clients are plugging in to our Networked Intelligence System",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.582+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e894bf0e-3465-4a1a-b0eb-d899c44b476a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Traction",
          "beatId": "60880216-5cd3-46f1-896e-5056bc1751e6",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": null,
          "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 11,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "1723c026-91fe-40e7-a0ea-ec1f2b7647b3",
          "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
          "position": 1,
          "objective": "Show client traction",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:46:28.032011+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 13,
      "type": "evidence",
      "title": "The chart displays annual revenue figures with a breakdown by category (SoD Revenue, Experience Planning, Corporate Comms, Production, Other).",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 43,
        "componentCount": 5,
        "textChars": 166,
        "nDataPoints": 15,
        "notes": "The chart displays annual revenue figures with a breakdown by category (SoD Revenue, Experience Planning, Corporate Comms, Production, Other).",
        "elementsJson": [
          "bar_chart_stacked"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:04:01.181+00",
          "seconds": 5.778,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/13",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-13",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.88,
            "x": 0.06,
            "y": 0.23
          },
          "kind": "chart",
          "text": "Stacked bar chart showing revenue breakdown by year",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "65d8d957-6b6c-4f88-9eb4-e3b99691e309",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.32,
            "x": 0.34,
            "y": 0.91
          },
          "kind": "legend",
          "text": "Other, Production, Corporate Comms, Experience Planning, SoD Revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3ebe4069-1b06-4a25-94fc-acaf020002e8",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Revenue: $9.6M",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:13:45+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-bb81-722c-82ed-2ce44ce984fe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.35,
            "y": 0.08
          },
          "kind": "title",
          "text": "Sustained Growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7e555bc-d733-429d-b4ec-df298ea8b9ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.15,
            "x": 0.06,
            "y": 0.19
          },
          "kind": "title",
          "text": "Revenue 2017-2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.181+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ecb70f28-78b1-428a-b4fb-7c68a8722cbd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Chart Selection Guide",
            "slug": "chart-selection-guide",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
            "version": 1,
            "bodyDocId": null,
            "description": "Choosing the right chart type for your data and message",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "d209337b-0cf7-4710-89a9-268674028b73",
          "evidence": "chart/bar-stacked: Stacked bar chart showing revenue breakdown by year",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:39:01.714677+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 13,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Traction",
          "beatId": "60880216-5cd3-46f1-896e-5056bc1751e6",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": null,
          "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 13,
          "from": 11,
          "loop": {
            "name": "51_voice_of_customer",
            "slug": "51-voice-of-customer",
            "status": "active",
            "bestFor": "Product strategy, customer experience, market research",
            "canonId": "019dd956-7aaf-750b-950b-af0df38f5266",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
            "description": "Let customer quotes and feedback drive the narrative and validate the insight",
            "familyLabel": null
          },
          "matchId": "1723c026-91fe-40e7-a0ea-ec1f2b7647b3",
          "evidence": "Smart ways clients are plugging into our Networked Intelligence System",
          "position": 1,
          "objective": "Show client traction",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:46:28.032011+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 14,
      "type": "resolution",
      "title": "Uses a linear process flow with 'X' icons as connectors between stages.",
      "function": "plan_implementation",
      "rawType": "go_to_market",
      "block": null,
      "metadata": {
        "slideType": "go_to_market",
        "slideTypeCanon": {
          "name": "Go-to-market",
          "slug": "go_to_market",
          "status": "active",
          "canonId": "019de52d-0ff6-713a-bd55-53d4e90b2304",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 6,
        "textChars": 150,
        "nDataPoints": 0,
        "notes": "Uses a linear process flow with 'X' icons as connectors between stages.",
        "elementsJson": [
          "process_diagram",
          "screenshot",
          "photo"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:03:58.532+00",
          "seconds": 3.004,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/14",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-14",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.215,
            "w": 0.902,
            "x": 0.049,
            "y": 0.361
          },
          "kind": "diagram",
          "text": "Expansion stages",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.532+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0a7f413e-10a4-476f-ac8f-fa8c8532eec7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.137,
            "w": 0.183,
            "x": 0.049,
            "y": 0.361
          },
          "kind": "image",
          "text": "Creative Strategy (Core)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.532+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7cec2d57-1255-47d0-a455-18939b2c7f53",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.137,
            "w": 0.183,
            "x": 0.291,
            "y": 0.361
          },
          "kind": "image",
          "text": "Adjacencies: Experience Strategy, Corporate Comms",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.532+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "90c5eb63-b538-47dc-af3b-0ba866935e3f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.137,
            "w": 0.183,
            "x": 0.768,
            "y": 0.361
          },
          "kind": "image",
          "text": "New sector",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.532+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb64e31c-4c3d-492b-9beb-7087a54ccfe6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.137,
            "w": 0.183,
            "x": 0.527,
            "y": 0.361
          },
          "kind": "image",
          "text": "Powered By (B2B)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.532+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d96a38d6-5164-48a8-8b26-75471c4cc5e5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.354,
            "x": 0.028,
            "y": 0.048
          },
          "kind": "title",
          "text": "Accelerating The Expansion Strategy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:03:58.532+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cc3e735b-9123-4eb7-969b-5f02b18252ae",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Journey frame",
            "slug": "journey-frame",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4ab2-7354-8c61-721dee94c0d1",
            "version": 1,
            "bodyDocId": null,
            "description": "Sequential stages over time (timeline, before-during-after).",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "2c767fc0-4bf8-4210-8cf3-efe4abe3f2bf",
          "evidence": "Accelerating The Expansion Strategy",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 22:39:01.802981+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "0551217c-ecd3-4524-97e7-d95f08b909f2",
          "evidence": "Linear progression of expansion stages",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 16:03:58.532+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "frameworkName": "process"
        }
      ],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Ask",
          "beatId": "46a96747-28ec-45ca-941c-22d1f0efdaf6",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "The Ask",
            "slug": "sequoia-pitch-the-ask",
            "status": "active",
            "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b",
            "version": 1,
            "description": null
          },
          "evidence": "Accelerating The Expansion Strategy and Powered By (B2B)",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 15,
      "type": "resolution",
      "title": "The slide outlines a strategic roadmap for a B2B service offering, focusing on community-driven problem solving and subscription-based scaling.",
      "function": "plan_implementation",
      "rawType": "use_of_funds",
      "block": null,
      "metadata": {
        "slideType": "use_of_funds",
        "slideTypeCanon": {
          "name": "Use of funds",
          "slug": "use_of_funds",
          "status": "active",
          "canonId": "019de52d-1045-737c-90e9-c79600f9e2c7",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 4,
        "textChars": 1164,
        "nDataPoints": 0,
        "notes": "The slide outlines a strategic roadmap for a B2B service offering, focusing on community-driven problem solving and subscription-based scaling.",
        "elementsJson": [
          "headline_text",
          "bullet_list"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:04:01.698+00",
          "seconds": 6.037,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-605c-759f-b6b0-39512c14d44a/15",
        "deck": "/decks/019dd923-605c-759f-b6b0-39512c14d44a",
        "deckAnchor": "/decks/019dd923-605c-759f-b6b0-39512c14d44a#slide-15",
        "deckJson": "/decks/019dd923-605c-759f-b6b0-39512c14d44a.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.215,
            "w": 0.752,
            "x": 0.043,
            "y": 0.458
          },
          "kind": "list",
          "text": "Core Principles\nA low friction, high speed source of advice\nPlatform based with workflow capability (lighter touch and scaleable)\nCurated community (ies) and clear outputs\nMembership / Subscription based / project fees\nOpportunity for significant add on menu (problem definition, modules, insight, webinars, training etc)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.698+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ee872e7-102b-4434-84c1-3b728a286694",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.255,
            "w": 0.921,
            "x": 0.043,
            "y": 0.178
          },
          "kind": "list",
          "text": "A new way to access our community’s thinking - A ‘curated clubhouse’ delivered via a 1 hour facilitated video call, in which a group of brilliant, diverse thinkers address a client’s problem together to give them fresh perspectives to help them formulate a clear point of view\nContinue to develop and refine the offer targeting independent consultants, agencies, large consultancies & strategic clients\nEstablish product/market fit and subscription pricing strategy\nThinking across a wider range of problems will take us into different business functions - HR, Procurement, Legal, R&D\nBuild/license appropriate technology to support the offering",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.698+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fad2704b-1fae-48b1-abef-749a4edebbd9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.085,
            "w": 0.644,
            "x": 0.043,
            "y": 0.695
          },
          "kind": "list",
          "text": "Use of Funds\n6. Fund development of proposition (people/MVP) to validate potential opportunity\n7. Invest once product/market fit confirmed to build/license platform and specific team",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Numbered list",
              "slug": "numbered",
              "status": "active",
              "canonId": "019de52c-fcc0-7718-a284-a4250c805df2",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "numbered",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.698+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "333c559d-5725-446a-8743-c167bd1a684f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.188,
            "x": 0.028,
            "y": 0.048
          },
          "kind": "title",
          "text": "Powered By (B2B)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:04:01.698+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3aaaa275-5af8-41b1-9b96-738f04bb75d4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 14,
          "name": "The Ask",
          "beatId": "46a96747-28ec-45ca-941c-22d1f0efdaf6",
          "matchId": "3e5b6b27-fcc9-4929-a98c-984599133318",
          "beatType": {
            "name": "The Ask",
            "slug": "sequoia-pitch-the-ask",
            "status": "active",
            "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b",
            "version": 1,
            "description": null
          },
          "evidence": "Accelerating The Expansion Strategy and Powered By (B2B)",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 2,
      "to": 3,
      "label": "Problem",
      "description": "The Opportunity and The Context"
    },
    {
      "from": 7,
      "to": 10,
      "label": "Solution",
      "description": "How does it work? and subsequent slides"
    },
    {
      "from": 11,
      "to": 13,
      "label": "Traction",
      "description": "Smart ways clients are plugging into our Networked Intelligence System"
    },
    {
      "from": 14,
      "to": 15,
      "label": "The Ask",
      "description": "Accelerating The Expansion Strategy and Powered By (B2B)"
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 2,
      "label": "Why Now",
      "description": "Why now is the right time for investment"
    },
    {
      "from": 11,
      "to": 13,
      "label": "Voice Of Customer",
      "description": "Show client traction"
    }
  ]
}