{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5fec-763b-95d2-0f12fcd7a3f5",
  "slug": "bi-0bd2e449d96e89d8",
  "title": "Disney advertising pitch deck on media buyers and live TV",
  "subtitle": "Disney",
  "author": "Disney",
  "pageCount": 9,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "document": {
    "id": "019dd923-5fec-763b-95d2-0f12fcd7a3f5",
    "slug": "bi-0bd2e449d96e89d8",
    "title": "Disney advertising pitch deck on media buyers and live TV",
    "rawTitle": "Disney advertising pitch deck on media buyers and live TV",
    "authorId": "Pitchdecks",
    "authorName": "Disney",
    "authorDisplay": "Disney",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Disney-bi-0bd2e.pdf",
    "sourceUrl": "https://www.businessinsider.com/disney-and-the-trade-desk-pitch-deck-planning-live-sports-2019-8",
    "sourceDate": "2019-08-09 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 10:00:36.981+00",
    "status": "ready",
    "pageCount": 9,
    "orientation": "landscape",
    "aspectRatio": 1.333,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/bi-0bd2e449d96e89d8",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 9,
    "pagesIndexed": 9,
    "pagesWithImages": 9,
    "pagesWithMetadata": 9,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 52,
    "chartCount": 2,
    "metricSlides": 0,
    "toolMatches": 5,
    "documentToolMatches": 0,
    "frameworkMatches": 1,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
        "evidence": "The deck follows a clear sequence of attention, need, satisfaction, and action",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:42:40.690549+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 2,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 1,
        "name": "Attention",
        "beatId": "138603fd-8e21-4754-9eae-c70055ab0c04",
        "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
        "beatType": {
          "name": "Attention",
          "slug": "monroes-sequence-attention",
          "status": "active",
          "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
          "version": 1,
          "description": null
        },
        "evidence": "The deck starts with traction slides highlighting Disney's leadership in entertainment and live sports",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 4,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 3,
        "name": "Need",
        "beatId": "d0badd6a-7cf1-49e6-9c0f-e428a505705b",
        "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
        "beatType": {
          "name": "Need",
          "slug": "monroes-sequence-need",
          "status": "active",
          "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents the solution of programmatic buying and segmentation of diverse audiences",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 6,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 5,
        "name": "Satisfaction",
        "beatId": "e58d219e-562f-4ee2-b209-9c4f6e2566e2",
        "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
        "beatType": {
          "name": "Satisfaction",
          "slug": "monroes-sequence-satisfaction",
          "status": "active",
          "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
          "version": 1,
          "description": null
        },
        "evidence": "The deck showcases Disney Advertising Sales' ability to deliver reach and shift digital viewing",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 7,
        "name": "Action",
        "beatId": "691a2a4f-7b7d-4603-9b5e-27351765e006",
        "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
        "beatType": {
          "name": "Action",
          "slug": "monroes-sequence-action",
          "status": "active",
          "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
          "version": 1,
          "description": null
        },
        "evidence": "The deck concludes with a call to action for live TV planning and a go-to-market strategy",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 5,
        "from": 1,
        "loop": {
          "name": "01_logic_chain",
          "slug": "01-logic-chain",
          "status": "active",
          "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
          "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
          "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
        "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
        "position": 0,
        "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:42:40.890246+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 8,
        "from": 6,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "f0774e91-aff2-4bbc-8606-7ea8bf1fca38",
        "evidence": "The deck highlights the shift in digital viewing and the importance of live TV in media plans",
        "position": 1,
        "objective": "What are the consequences of not adapting to the shift in digital viewing?",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:42:40.931498+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "775b713e-4f50-4555-8792-ad1445444380",
        "evidence": "Content library size: 11,000+",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:34:46.698168+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "ce6b030a-c73a-4941-b1e8-85fab46d6d08",
        "evidence": "Live events: 10,000+",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:34:46.775646+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Segmentation",
          "slug": "audience-segmentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8079-7046-8e6b-ecdf1bf15590",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "b0aa0806-d5d0-407f-94ec-12fc69d36f92",
        "evidence": "16MM AFRICAN AMERICANS EACH MONTH, 58MM MILLENNIALS EACH MONTH, 72MM WOMEN EACH MONTH, 81MM MEN EACH MONTH",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:34:46.888677+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Comparison frame",
          "slug": "comparison-frame",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
          "version": 1,
          "bodyDocId": null,
          "description": "Two or more states/subjects placed side by side to expose a gap.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "45634c7a-c600-4a7c-b61a-eb18241967b0",
        "evidence": "11% and 30% More Than Google More Than facebook.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:34:46.966472+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem-Agitate-Solve (PAS)",
          "slug": "problem-agitate-solve-pas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
          "version": 1,
          "bodyDocId": null,
          "description": "Identify problem, agitate the pain, present the solution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "f111fa00-2252-485a-a86b-e586bd132219",
        "evidence": "In order to reach audiences at scale, buyers need to plan differently to surround live premium video.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:34:47.156235+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "75ff6307-5106-4c5d-8b37-4fe77fad3a2f",
        "evidence": "The slide breaks down the total audience into specific demographic segments.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:13:54.331+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "audience-segmentation"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Ashley Rodriguez",
      "fireId": "bi-0bd2e449d96e89d8",
      "sector": null,
      "deckKind": "ad_sales",
      "roundRaw": null,
      "amountRaw": null,
      "amountUsd": null,
      "scrapedAt": "2026-04-27 10:00:36.981+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/disney-and-the-trade-desk-pitch-deck-planning-live-sports-2019-8",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Disney and The Trade Desk hosted an event for advertisers and media buyers in New York in August about planning for live events with programmatic.",
      "slideCount": 9,
      "companyName": "Disney",
      "description": "Disney and The Trade Desk hosted an event for advertisers and media buyers in New York in August about planning for live events with programmatic.",
      "displayName": "Disney",
      "publishDate": "2019-08-09",
      "roundSeries": null,
      "articleTitle": "Disney advertising pitch deck on media buyers and live TV",
      "leadInvestors": null,
      "deckKindSignal": "advertising pitch deck",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.23,
        "a16z": 0.2364,
        "docsend": 0.069,
        "hoffman": 0.075,
        "mcclure": 0.2,
        "sequoia": 0.069,
        "kawasaki": 0.15,
        "nextview": 0.1667,
        "slidebean": 0.1917,
        "founder_institute": 0.1738
      },
      "nSlides": 9,
      "sequence": [
        "traction",
        "traction",
        "solution",
        "traction",
        "traction",
        "traction",
        "industry_trends",
        "solution",
        "go_to_market"
      ],
      "breakdown": {
        "yc": {
          "order": 0.2222,
          "signal": 0.08,
          "jaccard": 0.1667
        },
        "a16z": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.2727
        },
        "docsend": {
          "order": 0.1111,
          "signal": 0,
          "jaccard": 0.0714
        },
        "hoffman": {
          "order": 0.1111,
          "signal": 0,
          "jaccard": 0.0833
        },
        "mcclure": {
          "order": 0.2222,
          "signal": 0.05,
          "jaccard": 0.1667
        },
        "sequoia": {
          "order": 0.1111,
          "signal": 0,
          "jaccard": 0.0714
        },
        "kawasaki": {
          "order": 0.2222,
          "signal": 0,
          "jaccard": 0.1667
        },
        "nextview": {
          "order": 0.2222,
          "signal": 0,
          "jaccard": 0.2
        },
        "slidebean": {
          "order": 0.2222,
          "signal": 0,
          "jaccard": 0.25
        },
        "founder_institute": {
          "order": 0.2222,
          "signal": 0,
          "jaccard": 0.2143
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.9636,
      "primaryScore": 0.2364,
      "noveltySignals": [
        "duplicated ≥3×: traction",
        "non-canonical types: industry_trends"
      ],
      "primaryProfile": "a16z",
      "secondaryScore": 0.23,
      "secondaryProfile": "yc"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "evidence",
      "title": "The slide uses high-profile celebrity imagery to establish authority and market leadership.",
      "function": "show_traction",
      "imagePath": "https://imgproxy.kitesheet.com/kJ--WQXCDxCGsGWtkFmVgXJwTXwcI15AEXNCnoHZvVY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEuanBn",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 26,
        "componentCount": 4,
        "textChars": 100,
        "nDataPoints": 1,
        "notes": "The slide uses high-profile celebrity imagery to establish authority and market leadership.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "photo",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:53.205+00",
          "seconds": 2.515,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/1",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-1",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.88,
            "x": 0.06,
            "y": 0.13
          },
          "kind": "image",
          "text": "Collage of television personalities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.205+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "89cf5b66-ce32-4507-8d32-a43518a37de9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.58,
            "x": 0.07,
            "y": 0.52
          },
          "kind": "metric",
          "text": "11,000+ SHOWS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.205+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "529ee759-9ef5-4033-93de-a95eed5c873d",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Content library size: 11,000+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:53+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-8700-e10749d77ea9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.57,
            "x": 0.37,
            "y": 0.63
          },
          "kind": "title",
          "text": "LEADER IN ENTERTAINMENT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.205+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b3db268f-b77e-4409-9508-8fe58dd4a447",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "775b713e-4f50-4555-8792-ad1445444380",
          "evidence": "Content library size: 11,000+",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:34:46.698168+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 2,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "138603fd-8e21-4754-9eae-c70055ab0c04",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with traction slides highlighting Disney's leadership in entertainment and live sports",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 1,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
          "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
          "position": 0,
          "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:42:40.890246+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "thumbSrc": "https://imgproxy.kitesheet.com/84-2bZVi_a7O4vUQ5CZd6MdU0eTK6Jy8RrQAsPjBla8/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/aQ5OF06Y27PePfjlePnXq_DEaAMJsoMtXe9PRAgzvsc/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/LzKwqNQGZ9jwj_FXrF8ETx9SaIgrvXCUnQp-SqIv3cQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS0wYmQyZTQ0OWQ5NmU4OWQ4L3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "evidence",
      "title": "The slide uses a collage of high-profile sports imagery to establish authority and market leadership.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 5,
        "textChars": 120,
        "nDataPoints": 1,
        "notes": "The slide uses a collage of high-profile sports imagery to establish authority and market leadership.",
        "elementsJson": [
          "photo",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:53.601+00",
          "seconds": 2.845,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/2",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-2",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "10,000 + LIVE EVENTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:52+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-7a3a7936cd56",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.78,
            "x": 0.11,
            "y": 0.15
          },
          "kind": "image",
          "text": "Collage of various live sports athletes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.601+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5c09509-608a-4b64-a436-d29f5a25a966",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Live events: 10,000+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:52+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-7ed33cbd1142",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.39,
            "x": 0.49,
            "y": 0.64
          },
          "kind": "title",
          "text": "LEADER IN LIVE SPORTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.601+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "97555278-3671-40d9-8d95-1c8e50f1ff54",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.76,
            "x": 0.12,
            "y": 0.53
          },
          "kind": "title",
          "text": "10,000 + LIVE EVENTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.601+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "af5556af-9714-43cb-a95f-c9b70e2b64c4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "ce6b030a-c73a-4941-b1e8-85fab46d6d08",
          "evidence": "Live events: 10,000+",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:34:46.775646+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 2,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Attention",
          "beatId": "138603fd-8e21-4754-9eae-c70055ab0c04",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with traction slides highlighting Disney's leadership in entertainment and live sports",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 1,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
          "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
          "position": 0,
          "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:42:40.890246+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "resolution",
      "title": "The slide uses a montage of high-profile entertainment and sports imagery to illustrate the breadth of content available for programmatic ad buying.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 6,
        "componentCount": 2,
        "textChars": 60,
        "nDataPoints": 0,
        "notes": "The slide uses a montage of high-profile entertainment and sports imagery to illustrate the breadth of content available for programmatic ad buying.",
        "elementsJson": [
          "photo"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:53.22+00",
          "seconds": 2.423,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/3",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-3",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.84,
            "x": 0.08,
            "y": 0.2
          },
          "kind": "image",
          "text": "Collage of actors and athletes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "617168b6-df05-4875-932e-877f072e2ca3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.84,
            "x": 0.08,
            "y": 0.5
          },
          "kind": "title",
          "text": "ALL AVAILABLE PROGRAMMATICALLY",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.22+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e1bf606f-c83d-49ec-b359-c171a306cb71",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Need",
          "beatId": "d0badd6a-7cf1-49e6-9c0f-e428a505705b",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the solution of programmatic buying and segmentation of diverse audiences",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 1,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
          "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
          "position": 0,
          "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:42:40.890246+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "setup",
      "title": "The slide uses a photo-grid layout to visually represent the diverse user base.",
      "function": "decompose_segments",
      "rawType": "segmentation",
      "block": null,
      "metadata": {
        "slideType": "segmentation",
        "slideTypeCanon": {
          "name": "Segmentation",
          "slug": "segmentation",
          "status": "active",
          "canonId": "019de52d-0917-75d5-9172-1b3b3c2f6400",
          "version": 1,
          "description": null
        },
        "function": "decompose_segments",
        "functionCanon": {
          "name": "Decompose segments",
          "slug": "decompose_segments",
          "status": "active",
          "canonId": "019de52d-14f1-74f8-be75-beb0be1135ec",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 53,
        "componentCount": 7,
        "textChars": 149,
        "nDataPoints": 4,
        "notes": "The slide uses a photo-grid layout to visually represent the diverse user base.",
        "elementsJson": [
          "big_number",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:54.331+00",
          "seconds": 3.383,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/4",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-4",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.8,
            "x": 0.1,
            "y": 0.1
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d31c4ab9-3fb7-46e1-b83b-ae8b2733053e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.3,
            "y": 0.45
          },
          "kind": "metric",
          "text": "58MM MILLENNIALS EACH MONTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75cc61c4-ddc3-4d57-b79f-5761262b2fdd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.1,
            "y": 0.45
          },
          "kind": "metric",
          "text": "72MM WOMEN EACH MONTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8b53bb8f-793f-4b50-895a-c1d99670f12b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.7,
            "y": 0.45
          },
          "kind": "metric",
          "text": "81MM MEN EACH MONTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cd1c7ca0-936a-4b5a-92f1-a11e2556b295",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.2,
            "x": 0.5,
            "y": 0.45
          },
          "kind": "metric",
          "text": "16MM AFRICAN AMERICANS EACH MONTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ec8e9cba-e312-4add-ae22-298ce69e8c42",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly Reach: 81MM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:52+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-9b9dbca9514c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.5,
            "x": 0.25,
            "y": 0.65
          },
          "kind": "title",
          "text": "ONE PLATFORM DIVERSE AUDIENCES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ffac474-fdb5-485b-9e7b-afa9a06bdfd0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Segmentation",
            "slug": "audience-segmentation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-8079-7046-8e6b-ecdf1bf15590",
            "version": 1,
            "bodyDocId": null,
            "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "b0aa0806-d5d0-407f-94ec-12fc69d36f92",
          "evidence": "16MM AFRICAN AMERICANS EACH MONTH, 58MM MILLENNIALS EACH MONTH, 72MM WOMEN EACH MONTH, 81MM MEN EACH MONTH",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:34:46.888677+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "75ff6307-5106-4c5d-8b37-4fe77fad3a2f",
          "evidence": "The slide breaks down the total audience into specific demographic segments.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:13:54.331+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "audience-segmentation"
        }
      ],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Need",
          "beatId": "d0badd6a-7cf1-49e6-9c0f-e428a505705b",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the solution of programmatic buying and segmentation of diverse audiences",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 1,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
          "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
          "position": 0,
          "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:42:40.890246+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "evidence",
      "title": "The slide uses three distinct visual panels to anchor quantitative claims about audience reach.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 76,
        "componentCount": 9,
        "textChars": 409,
        "nDataPoints": 4,
        "notes": "The slide uses three distinct visual panels to anchor quantitative claims about audience reach.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "photo",
          "big_number",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:54.776+00",
          "seconds": 3.809,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/5",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-5",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The Disney Advertising Sales Portfolio reaches more people each month 11% and 30% More Than Google More Than facebook.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:51+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-5fcb2d064f9e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.3,
            "x": 0.03,
            "y": 0.315
          },
          "kind": "image",
          "text": "Group of people looking at a tablet",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.776+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "41fc98c4-4f6a-4107-be34-dedb886cce09",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.3,
            "x": 0.35,
            "y": 0.315
          },
          "kind": "image",
          "text": "Group of people watching TV",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.776+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e50c02a-a0a0-4d82-83e7-a96c18335e5f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.3,
            "x": 0.67,
            "y": 0.315
          },
          "kind": "image",
          "text": "Close up of a tablet screen showing 'The Jump'",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.776+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63441923-0d9a-4e62-8867-c7f8c37d9e2d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.67,
            "y": 0.63
          },
          "kind": "metric",
          "text": "11% and 30% More Than Google and Facebook",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.776+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1a31cf28-1c0c-40fd-b4d5-fbc3230fcc6d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.35,
            "y": 0.63
          },
          "kind": "metric",
          "text": "29 PERCENT versus linear alone",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.776+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9bcaaa86-4e29-4194-8875-af448c4a53d7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.03,
            "y": 0.63
          },
          "kind": "metric",
          "text": "275 MILLION fans every month across all screens",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.776+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be87b120-baea-4e0f-b09f-877315c1b272",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly reach: 275 MILLION",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:51+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-6102aa98e7ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.45,
            "x": 0.05,
            "y": 0.12
          },
          "kind": "title",
          "text": "Disney Advertising Sales DELIVERS REACH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.776+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9dc7cbd3-6ee3-42fa-8d68-fca956bc27b9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Comparison frame",
            "slug": "comparison-frame",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
            "version": 1,
            "bodyDocId": null,
            "description": "Two or more states/subjects placed side by side to expose a gap.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "45634c7a-c600-4a7c-b61a-eb18241967b0",
          "evidence": "11% and 30% More Than Google More Than facebook.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:34:46.966472+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Satisfaction",
          "beatId": "e58d219e-562f-4ee2-b209-9c4f6e2566e2",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases Disney Advertising Sales' ability to deliver reach and shift digital viewing",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 1,
          "loop": {
            "name": "01_logic_chain",
            "slug": "01-logic-chain",
            "status": "active",
            "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
            "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
            "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion",
            "familyLabel": null
          },
          "matchId": "1a706880-90ea-46f5-80fb-1f13322fa550",
          "evidence": "The deck presents a logical chain of leadership in entertainment and live sports, programmatic buying, and diverse audiences",
          "position": 0,
          "objective": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:42:40.890246+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "evidence",
      "title": "The slide uses monitor icons to represent digital viewing platforms for specific networks.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 56,
        "componentCount": 8,
        "textChars": 106,
        "nDataPoints": 5,
        "notes": "The slide uses monitor icons to represent digital viewing platforms for specific networks.",
        "elementsJson": [
          "big_number",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:58.156+00",
          "seconds": 7.048,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/6",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-6",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.78,
            "x": 0.12,
            "y": 0.25
          },
          "kind": "image",
          "text": "Monitor icons with network logos",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:58.156+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e40f0c1-e875-41a7-adfd-4a7376411be9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.12,
            "y": 0.55
          },
          "kind": "metric",
          "text": "39%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:58.156+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0ad497fd-c13d-4b6c-9361-268137ea6fc9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.73,
            "y": 0.15
          },
          "kind": "metric",
          "text": "52%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:58.156+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6f26f474-a350-45c3-a885-e84f34d26dcc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.19,
            "y": 0.15
          },
          "kind": "metric",
          "text": "60%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:58.156+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9b71fdf3-6078-4353-b010-ed2100dd227c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.46,
            "y": 0.15
          },
          "kind": "metric",
          "text": "47%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:58.156+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a5e6b3a2-3fad-4fd0-8f5a-114a14ac3fab",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.81,
            "y": 0.55
          },
          "kind": "metric",
          "text": "75%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:58.156+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f84d551a-98dd-41f6-868b-e9a70dbf0d4a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Digital viewership penetration: 75%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:54+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-8701-25a58acdbaa0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.58,
            "x": 0.41,
            "y": 0.75
          },
          "kind": "title",
          "text": "SHIFT OF DIGITAL VIEWING",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:58.156+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ab3e2835-1a0d-42da-8e7a-19623f20f315",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Satisfaction",
          "beatId": "e58d219e-562f-4ee2-b209-9c4f6e2566e2",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases Disney Advertising Sales' ability to deliver reach and shift digital viewing",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 6,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "f0774e91-aff2-4bbc-8606-7ea8bf1fca38",
          "evidence": "The deck highlights the shift in digital viewing and the importance of live TV in media plans",
          "position": 1,
          "objective": "What are the consequences of not adapting to the shift in digital viewing?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:42:40.931498+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "evidence",
      "title": "The chart uses a visual metaphor of a football player to emphasize weekend sports viewing.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 26,
        "componentCount": 4,
        "textChars": 94,
        "nDataPoints": 1,
        "notes": "The chart uses a visual metaphor of a football player to emphasize weekend sports viewing.",
        "elementsJson": [
          "photo",
          "bar_chart_vertical",
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:53.735+00",
          "seconds": 2.616,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/7",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-7",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.9,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "chart",
          "text": "Weekly viewing distribution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "01e7eab0-0f8e-498a-9439-40c51a9f6bc2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.6,
            "x": 0.2,
            "y": 0.15
          },
          "kind": "image",
          "text": "Football player",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "025db727-dd4f-43a5-b3b1-83908d4ab057",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.2,
            "y": 0.75
          },
          "kind": "metric",
          "text": "64% OF VIEWING ON WEEKENDS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:53.735+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f31ddf4-1102-4a1c-a63d-adf1909fc4d0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "weekend viewing share: 64%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-8701-d87b556436b6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Action",
          "beatId": "691a2a4f-7b7d-4603-9b5e-27351765e006",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The deck concludes with a call to action for live TV planning and a go-to-market strategy",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 6,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "f0774e91-aff2-4bbc-8606-7ea8bf1fca38",
          "evidence": "The deck highlights the shift in digital viewing and the importance of live TV in media plans",
          "position": 1,
          "objective": "What are the consequences of not adapting to the shift in digital viewing?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:42:40.931498+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "setup",
      "title": "The chart uses vertical lines to represent spikes in activity, identified as commercial breaks.",
      "function": "establish_context",
      "rawType": "context",
      "block": null,
      "metadata": {
        "slideType": "context",
        "slideTypeCanon": {
          "name": "Context (pitchdeck)",
          "slug": "context",
          "status": "active",
          "canonId": "019de52d-1094-779e-9590-e4603e6a191c",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 35,
        "componentCount": 5,
        "textChars": 103,
        "nDataPoints": 1,
        "notes": "The chart uses vertical lines to represent spikes in activity, identified as commercial breaks.",
        "elementsJson": [
          "headline_text",
          "bar_chart_vertical",
          "callout_box",
          "logo_grid"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:54.34+00",
          "seconds": 2.872,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/8",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-8",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Each spike - commercial break",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:52+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-aa28f27d431b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.888,
            "x": 0.106,
            "y": 0.315
          },
          "kind": "chart",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3adf5e3b-5e4b-4044-ace5-591acab84bff",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.27,
            "x": 0.27,
            "y": 0.315
          },
          "kind": "legend",
          "text": "Each spike - commercial break",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "734023cb-8fa9-428a-b5f6-f4b8e3045375",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "commercial break activity",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:52+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-ad20882ce4c1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.345,
            "x": 0.106,
            "y": 0.165
          },
          "kind": "title",
          "text": "LIVE FOOTBALL AVAILS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:54.34+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7b62c282-66dd-4b63-adda-ceb5b7250211",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Action",
          "beatId": "691a2a4f-7b7d-4603-9b5e-27351765e006",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The deck concludes with a call to action for live TV planning and a go-to-market strategy",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 8,
          "from": 6,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "f0774e91-aff2-4bbc-8606-7ea8bf1fca38",
          "evidence": "The deck highlights the shift in digital viewing and the importance of live TV in media plans",
          "position": 1,
          "objective": "What are the consequences of not adapting to the shift in digital viewing?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:42:40.931498+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "resolution",
      "title": "The slide uses a three-column layout with icons to present tactical recommendations.",
      "function": "plan_implementation",
      "rawType": "go_to_market",
      "block": null,
      "metadata": {
        "slideType": "go_to_market",
        "slideTypeCanon": {
          "name": "Go-to-market",
          "slug": "go_to_market",
          "status": "active",
          "canonId": "019de52d-0ff6-713a-bd55-53d4e90b2304",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 61,
        "componentCount": 8,
        "textChars": 315,
        "nDataPoints": 0,
        "notes": "The slide uses a three-column layout with icons to present tactical recommendations.",
        "elementsJson": [
          "headline_text",
          "subtitle_text",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:13:55.246+00",
          "seconds": 3.443,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95d2-0f12fcd7a3f5/9",
        "deck": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5",
        "deckAnchor": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5#slide-9",
        "deckJson": "/decks/019dd923-5fec-763b-95d2-0f12fcd7a3f5.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "In order to reach audiences at scale, buyers need to plan differently to surround live premium video.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 14:51:53+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-abe7-769a-86ff-e8e9d37eb87e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.7,
            "x": 0.15,
            "y": 0.45
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:55.246+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3066c648-1baf-40e8-ba11-a038533660a1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.2,
            "x": 0.65,
            "y": 0.62
          },
          "kind": "list",
          "text": "FLEXIBLE FREQUENCY/ INTERVAL CAPPING",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:55.246+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "42cf1c57-9903-420f-afba-0db954ed7797",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.2,
            "x": 0.15,
            "y": 0.62
          },
          "kind": "list",
          "text": "FLUID BUDGETS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:55.246+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53cd014f-13ae-46b2-a1a0-d69ab96f43b4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.2,
            "x": 0.4,
            "y": 0.62
          },
          "kind": "list",
          "text": "PLAN FOR INVENTORY SPIKES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:55.246+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bef1a457-ffee-43e5-b8dc-774dc144c8e1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.25,
            "y": 0.25
          },
          "kind": "paragraph",
          "text": "In order to reach audiences at scale, buyers need to plan differently to surround live premium video",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:55.246+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "91f054ac-99b7-4e35-b555-0f0909b74e17",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.3,
            "x": 0.35,
            "y": 0.17
          },
          "kind": "title",
          "text": "PLAN FOR LIVE TV...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:55.246+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c8a42e2f-3e89-4ee7-a4d9-7281f048b62f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.3,
            "x": 0.35,
            "y": 0.35
          },
          "kind": "title",
          "text": "TACTICS TO IMPLEMENT:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:13:55.246+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a294d9a6-1491-4a71-a95b-e27f6fc70007",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Problem-Agitate-Solve (PAS)",
            "slug": "problem-agitate-solve-pas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-869f-7564-8d42-de54ed29ab90",
            "version": 1,
            "bodyDocId": null,
            "description": "Identify problem, agitate the pain, present the solution",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "f111fa00-2252-485a-a86b-e586bd132219",
          "evidence": "In order to reach audiences at scale, buyers need to plan differently to surround live premium video.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:34:47.156235+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 7,
          "name": "Action",
          "beatId": "691a2a4f-7b7d-4603-9b5e-27351765e006",
          "matchId": "ad86368e-59a4-47c7-aa42-f8fc24d2d545",
          "beatType": {
            "name": "Action",
            "slug": "monroes-sequence-action",
            "status": "active",
            "canonId": "019dd9b8-181e-760d-befc-010c2424fa89",
            "version": 1,
            "description": null
          },
          "evidence": "The deck concludes with a call to action for live TV planning and a go-to-market strategy",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 2,
      "label": "Attention",
      "description": "The deck starts with traction slides highlighting Disney's leadership in entertainment and live sports"
    },
    {
      "from": 3,
      "to": 4,
      "label": "Need",
      "description": "The deck presents the solution of programmatic buying and segmentation of diverse audiences"
    },
    {
      "from": 5,
      "to": 6,
      "label": "Satisfaction",
      "description": "The deck showcases Disney Advertising Sales' ability to deliver reach and shift digital viewing"
    },
    {
      "from": 7,
      "to": 9,
      "label": "Action",
      "description": "The deck concludes with a call to action for live TV planning and a go-to-market strategy"
    }
  ],
  "loops": [
    {
      "from": 1,
      "to": 5,
      "label": "Logic Chain",
      "description": "How can Disney Advertising Sales deliver reach and effectiveness for advertisers?"
    },
    {
      "from": 6,
      "to": 8,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not adapting to the shift in digital viewing?"
    }
  ]
}