{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5fec-763b-95cf-e3d1e8838c41", "slug": "yDlb2dkrCG0RwuDVl0eO", "title": "Read the 33-page pitch deck that landed the Gen Z founders of a digital résumé for influencers $1M in funding and Wiz Khalifa as an advisor", "subtitle": "mediakits", "author": "mediakits", "pageCount": 33, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.6, "document": { "id": "019dd923-5fec-763b-95cf-e3d1e8838c41", "slug": "yDlb2dkrCG0RwuDVl0eO", "title": "Read the 33-page pitch deck that landed the Gen Z founders of a digital résumé for influencers $1M in funding and Wiz Khalifa as an advisor", "rawTitle": "Read the 33-page pitch deck that landed the Gen Z founders of a digital résumé for influencers $1M in funding and Wiz Khalifa as an advisor", "authorId": "Pitchdecks", "authorName": "mediakits", "authorDisplay": "mediakits", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Landed-yDlb2dkr.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-landed-millions-digital-resume-for-influencers-creators-2021-12", "sourceDate": "2021-12-17 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:30:45.289+00", "status": "ready", "pageCount": 33, "orientation": "landscape", "aspectRatio": 1.6, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/yDlb2dkrCG0RwuDVl0eO", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 33, "pagesIndexed": 33, "pagesWithImages": 33, "pagesWithMetadata": 33, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 171, "chartCount": 4, "metricSlides": 0, "toolMatches": 8, "documentToolMatches": 0, "frameworkMatches": 5, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "3ba744b9-1466-4748-98bb-40d68a749f0f", "evidence": "The pitch deck follows a clear problem-agitate-solution structure, effectively presenting the challenges faced by influencers and the benefits of using Mediakits.", "isPrimary": true, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:40:59.100103+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 11, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Problem", "beatId": "e68c9e0f-7a31-4640-a689-7d986bec59ea", "matchId": "3ba744b9-1466-4748-98bb-40d68a749f0f", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The pitch deck identifies the pain points faced by influencers, including the difficulty of creating and managing media kits.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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MediaKits gives influencers and creators digital résumés that update social metrics in real time. The duo shared their pitch deck;; including how they made MediaKits the solution to a problem in their industry.", "slideCount": 33, "companyName": "Landed", "description": "MediaKits cofounders Kieran O'Brien and Casey Adams raised $1 million in pre-seed funding. MediaKits gives influencers and creators digital résumés that update social metrics in real time. The duo shared their pitch deck;; including how they made MediaKits the solution to a problem in their industry. Before an influencer signs a brand partnership or makes any money from their content;; they must first send advertisers what's known as a media kit. This PDF is like a résumé that outlines the number of followers;; engagement rates;; audience demographics;; and other key metrics of their success. Brands use these to determine whether the influencer is the right partner for their campaign and to determine how much to pay them. After working in content creation themselves;; Kieran O'Brien;; 22;; and Casey Adams;; 21;; learned that by the time most influencers send advertisers their media kits;; they've already gained more followers and their metrics are outdated;; which means influencers can lose out on bigger brand deals and paychecks. So the cofounders created MediaKits;; a digital résumé for influencers;; bloggers;; musicians;; and athletes with real-time social-media statistics. Influencers can send brands their custom MediaKits profiles;; which showcase numbers across their Instagram;; YouTube;; Twitter;; and Facebook accounts. 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