{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5fec-763b-95cf-cbbcda89af34",
  "slug": "ySYmb0GDy1jpPvtH7JMv",
  "title": "Here's the pitch deck that MessageBird — now worth $3 billion — used to raise its 2017 Series A to help companies chat or text with their customers",
  "subtitle": "MessageBird",
  "author": "MessageBird",
  "pageCount": 12,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.936,
  "document": {
    "id": "019dd923-5fec-763b-95cf-cbbcda89af34",
    "slug": "ySYmb0GDy1jpPvtH7JMv",
    "title": "Here's the pitch deck that MessageBird — now worth $3 billion — used to raise its 2017 Series A to help companies chat or text with their customers",
    "rawTitle": "Here's the pitch deck that MessageBird — now worth $3 billion — used to raise its 2017 Series A to help companies chat or text with their customers",
    "authorId": "Pitchdecks",
    "authorName": "MessageBird",
    "authorDisplay": "MessageBird",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "MessageBird-ySYmb0GD.pdf",
    "sourceUrl": "https://www.businessinsider.com/messagebird-pitch-deck-startup-60-million-2020-10",
    "sourceDate": "2020-10-25 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 09:30:19.232+00",
    "status": "ready",
    "pageCount": 12,
    "orientation": "landscape",
    "aspectRatio": 1.936,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/ySYmb0GDy1jpPvtH7JMv",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 12,
    "pagesIndexed": 12,
    "pagesWithImages": 12,
    "pagesWithMetadata": 12,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 44,
    "chartCount": 4,
    "metricSlides": 0,
    "toolMatches": 2,
    "documentToolMatches": 0,
    "frameworkMatches": 3,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
        "evidence": "The deck shows MessageBird's journey from bootstrapped to profitable and then to a $3 billion valuation.",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:40:49.407156+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 3,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 1,
        "name": "Humble Origins",
        "beatId": "2ab633f5-0508-4dd0-88a4-3421460a8e66",
        "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
        "beatType": {
          "name": "Humble Origins",
          "slug": "rags-to-riches-humble-origins",
          "status": "active",
          "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5",
          "version": 1,
          "description": null
        },
        "evidence": "The deck starts with MessageBird's origins and early traction.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 4,
        "name": "Rising Success",
        "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
        "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
        "beatType": {
          "name": "Rising Success",
          "slug": "rags-to-riches-rising-success",
          "status": "active",
          "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
          "version": 1,
          "description": null
        },
        "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Development",
          "slug": "development",
          "status": "active",
          "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
          "version": 1,
          "description": "The middle stretch in arcs that have one. Often where length problems creep in."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 11,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 10,
        "name": "The Breakthrough",
        "beatId": "fe483446-95cc-400a-9dc9-48ff0500709c",
        "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
        "beatType": {
          "name": "The Breakthrough",
          "slug": "rags-to-riches-the-breakthrough",
          "status": "active",
          "canonId": "019dd9b8-4ab3-73dd-aeb6-bf930dcb0353",
          "version": 1,
          "description": null
        },
        "evidence": "The deck highlights MessageBird's significant traction and growth metrics.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 12,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 12,
        "name": "Ultimate Achievement",
        "beatId": "4ef4304d-4c37-4f4d-8d07-65b49a48442e",
        "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
        "beatType": {
          "name": "Ultimate Achievement",
          "slug": "rags-to-riches-ultimate-achievement",
          "status": "active",
          "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049",
          "version": 1,
          "description": null
        },
        "evidence": "The deck concludes with the goal to grow and specialize the team.",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 5,
        "from": 4,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "a8dba014-13bc-4186-b277-4253903f3e6f",
        "evidence": "The problem statement and customer logos imply the cost of inaction.",
        "position": 0,
        "objective": "What if companies don't solve their customer communication problem?",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:40:49.604552+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 7,
        "from": 6,
        "loop": {
          "name": "53_jobs_to_be_done",
          "slug": "53-jobs-to-be-done",
          "status": "active",
          "bestFor": "Product innovation, market entry, competitive positioning",
          "canonId": "019dd956-7b6c-7594-b5b3-eecbe0ab48e8",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
          "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "90bea923-3bd9-4bb2-9744-27c7d6d71929",
        "evidence": "The product demo and market sizing address the job to be done.",
        "position": 1,
        "objective": "How can companies effectively communicate with their customers?",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:40:49.644429+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Storytelling: audience calibration",
          "slug": "audience",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-23ea-723a-87c0-af1d78d702d2",
          "version": 1,
          "bodyDocId": "019df269-23c5-72ec-8b94-78fc1da7b656",
          "description": "The same thesis, written for four different audiences, produces four",
          "familyLabel": "narrative-block",
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "agent": "storyteller",
        "layer": "slide",
        "agents": [
          "storyteller"
        ],
        "matchId": "0b4787b7-4c26-48f5-b3e4-fd957e35e272",
        "evidence": "Our customers",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:32:36.66921+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Venn diagram",
          "slug": "venn-diagram",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1f53-7290-96c8-79388c95fc17",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "46bbc7f7-428a-4f83-9d6b-e0eb241aa165",
        "evidence": "diagram/venn: Venn diagram of Speed, Quality, and Price",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:32:36.829245+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "2de42358-1ef1-4a33-b452-a4ae5493dc4c",
        "evidence": "Framing the problem as a personal journey/origin story.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 16:18:52.802+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "heros-journey"
      },
      {
        "matchId": "6b399799-59e5-409a-8880-465b8166afa2",
        "evidence": "Three overlapping circles representing the intersection of Speed, Quality, and Price.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:18:54.412+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "venn"
      },
      {
        "matchId": "de422d52-4fa5-46e3-bf25-285e3b37efa4",
        "evidence": "The chart explicitly segments revenue by sign-up year cohorts to show retention and growth over time.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:18:57.222+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "frameworkName": "cohort-analysis"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Rosalie Chan",
      "fireId": "ySYmb0GDy1jpPvtH7JMv",
      "sector": null,
      "deckKind": "fundraise",
      "roundRaw": "Series A",
      "amountRaw": "$200 million",
      "amountUsd": "200000000",
      "scrapedAt": "2026-04-27 09:30:19.232+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/messagebird-pitch-deck-startup-60-million-2020-10",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "The $3 billion cloud communications startup MessageBird just raised a $200 million round earlier this month. Launched in Amsterdam in 2011;; MessageBird builds technology that helps companies communicate with their customers using chat;; text;; voice message;; and more. Here's the pitch deck that MessageBird used to raise its $60 million Series A round in 2017. Visit Business Insider's homepage for more stories.",
      "slideCount": 12,
      "companyName": "MessageBird",
      "description": "The $3 billion cloud communications startup MessageBird just raised a $200 million round earlier this month. Launched in Amsterdam in 2011;; MessageBird builds technology that helps companies communicate with their customers using chat;; text;; voice message;; and more. Here's the pitch deck that MessageBird used to raise its $60 million Series A round in 2017. Visit Business Insider's homepage for more stories.  Here's the pitch deck that $3 billion MessageBird used to raise $60 million to help companies communicate better with customers with chat;; text;; and more  Here's the pitch deck cloud communication startup MessageBird used to raise $60 million at a $3 billion valuation to help companies text their customers  Earlier this month;; the cloud communications startup MessageBird announced a $200 million funding round that catapulted its valuation to $3 billion.   Launched in Amsterdam in 2011;; the firm helps companies around the world easily communicate with their customers using live chat;; text;; voice messages;; and more. Today;; MessageBird has roughly 20;;000 customers;; including Uber;; Facebook;; and SAP.  MessageBird plans to use the new funding to ramp up its international hiring and possibly acquire other companies as well. Its international presence has always been its strength \"from Day One;;\" says founder and CEO Robert Vis. Even in its early days;; MessageBird has focused on winning over customers in Europe;; Latin America;; and Asia.  Read more: Cloud communications startup MessageBird just raised $200 million at a $3 billion valuation to expand internationally — and be ready to buy up struggling companies  \"Everything has been the idea with being a global international company: That's where we're very strong;;\" Vis told Business Insider. \"As much as the world is starting to move more and more towards this;; we still don't live in a world where you can text with the business.\"  Here's the pitch deck MessageBird used in 2017 to raised its Series A round of $60 million;; which Accel led.",
      "displayName": "MessageBird",
      "publishDate": "2020-10-25",
      "roundSeries": "series_a",
      "articleTitle": "Here's the pitch deck that MessageBird — now worth $3 billion — used to raise its 2017 Series A to help companies chat or text with their customers",
      "leadInvestors": "Accel",
      "deckKindSignal": "raise",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.3538,
        "a16z": 0.2738,
        "docsend": 0.1545,
        "hoffman": 0.126,
        "mcclure": 0.4083,
        "sequoia": 0.1818,
        "kawasaki": 0.2738,
        "nextview": 0.4167,
        "slidebean": 0.2429,
        "founder_institute": 0.225
      },
      "nSlides": 12,
      "sequence": [
        "cover",
        "solution",
        "traction",
        "section_divider",
        "customer_logos",
        "solution",
        "market_sizing",
        "unfair_advantage",
        "traction",
        "traction",
        "traction",
        "use_of_funds"
      ],
      "breakdown": {
        "yc": {
          "order": 0.4,
          "signal": 0.08,
          "jaccard": 0.3077
        },
        "a16z": {
          "order": 0.4,
          "signal": 0,
          "jaccard": 0.3077
        },
        "docsend": {
          "order": 0.1818,
          "signal": 0,
          "jaccard": 0.2
        },
        "hoffman": {
          "order": 0.1818,
          "signal": 0,
          "jaccard": 0.1429
        },
        "mcclure": {
          "order": 0.5,
          "signal": 0.05,
          "jaccard": 0.4167
        },
        "sequoia": {
          "order": 0.2727,
          "signal": 0,
          "jaccard": 0.2
        },
        "kawasaki": {
          "order": 0.4,
          "signal": 0,
          "jaccard": 0.3077
        },
        "nextview": {
          "order": 0.5556,
          "signal": 0,
          "jaccard": 0.5
        },
        "slidebean": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.2857
        },
        "founder_institute": {
          "order": 0.3333,
          "signal": 0,
          "jaccard": 0.25
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.8333,
      "primaryScore": 0.4167,
      "noveltySignals": [
        "rare slide types: use_of_funds",
        "duplicated ≥3×: traction",
        "non-canonical types: customer_logos"
      ],
      "primaryProfile": "nextview",
      "secondaryScore": 0.4083,
      "secondaryProfile": "mcclure"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/LK7i3HY-Y8MZv1ObAXCBF2MA5zvIJdpkHcLjRS6Shhs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy95U1ltYjBHRHkxanBQdnRIN0pNdi9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 1,
        "componentCount": 1,
        "textChars": 11,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "other"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:55.25+00",
          "seconds": 4.745,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/1",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-1",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.5,
            "x": 0.25,
            "y": 0.45
          },
          "kind": "image",
          "text": "MessageBird",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:55.25+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "880d8344-a992-4ffd-84ea-942225db9a82",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Humble Origins",
          "beatId": "2ab633f5-0508-4dd0-88a4-3421460a8e66",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Humble Origins",
            "slug": "rags-to-riches-humble-origins",
            "status": "active",
            "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with MessageBird's origins and early traction.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/lUftdEAyD4c2z2zpFOYb5ivEcVKytqjDfTxiEEhyPxM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy95U1ltYjBHRHkxanBQdnRIN0pNdi9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/e48bm_sFdV2uFPMf2dQVq-zi0TdhTFxPq3y2phrLg04/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy95U1ltYjBHRHkxanBQdnRIN0pNdi9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/V59_UV-6PxTKx8QSOzfDjMplIn8BXiQjczkiH1KEhnA/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy95U1ltYjBHRHkxanBQdnRIN0pNdi9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "resolution",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 5,
        "textChars": 69,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:53.096+00",
          "seconds": 2.5,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/2",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-2",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.29,
            "w": 0.11,
            "x": 0.43,
            "y": 0.49
          },
          "kind": "image",
          "text": "Voice",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.096+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c9904ab-81dd-439b-bfb0-95ddfab04189",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.29,
            "w": 0.14,
            "x": 0.67,
            "y": 0.49
          },
          "kind": "image",
          "text": "Video, Data & More ...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.096+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1a95fe3-1117-4c15-a155-381b991f1acd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.29,
            "w": 0.11,
            "x": 0.19,
            "y": 0.49
          },
          "kind": "image",
          "text": "Messaging",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.096+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f1d71927-b002-48a4-ac6e-52dd20f593c9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.04,
            "x": 0.48,
            "y": 0.22
          },
          "kind": "title",
          "text": "PRODUCT",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.096+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "47280637-c9f9-4200-b721-46833c4beca1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.42,
            "x": 0.29,
            "y": 0.31
          },
          "kind": "title",
          "text": "APIs for Telecommunication",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.096+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "87bb454a-367b-4d89-90c2-0822742df008",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Humble Origins",
          "beatId": "2ab633f5-0508-4dd0-88a4-3421460a8e66",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Humble Origins",
            "slug": "rags-to-riches-humble-origins",
            "status": "active",
            "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with MessageBird's origins and early traction.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "evidence",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 4,
        "textChars": 128,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": [
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:56.227+00",
          "seconds": 5.538,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/3",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-3",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.42,
            "y": 0.45
          },
          "kind": "image",
          "text": "At a $75 million USD run rate",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:56.227+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1f7a2314-756e-4285-b36a-de2ee59271e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.19,
            "y": 0.45
          },
          "kind": "image",
          "text": "Bootstrapped and profitable",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:56.227+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4de6087e-ca51-4916-b122-262ce7feb377",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.66,
            "y": 0.45
          },
          "kind": "image",
          "text": "Offices in Amsterdam, San Francisco & Singapore",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:56.227+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a9ab254c-2236-47c8-ac87-3282d14b6752",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "USD run rate: $75 million",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:54:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f0-76ee-8fb5-ed6fc1fdf633",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 3,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Humble Origins",
          "beatId": "2ab633f5-0508-4dd0-88a4-3421460a8e66",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Humble Origins",
            "slug": "rags-to-riches-humble-origins",
            "status": "active",
            "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with MessageBird's origins and early traction.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "tension",
      "title": "This is a classic 'founder's story' hook used to establish empathy and credibility before diving into the problem.",
      "function": "frame_problem",
      "rawType": "problem_statement",
      "block": null,
      "metadata": {
        "slideType": "problem_statement",
        "slideTypeCanon": {
          "name": "Problem statement",
          "slug": "problem_statement",
          "status": "active",
          "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 48,
        "nDataPoints": 0,
        "notes": "This is a classic 'founder's story' hook used to establish empathy and credibility before diving into the problem.",
        "elementsJson": [
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:52.802+00",
          "seconds": 2.089,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/4",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-4",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.1,
            "x": 0.45,
            "y": 0.35
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:52.802+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "65eeb41c-0535-4f7f-86fd-6c798412dcec",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.6,
            "x": 0.2,
            "y": 0.6
          },
          "kind": "title",
          "text": "It started with a pain we experienced ourselves.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:52.802+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4d7cdc05-7874-4507-8012-35934852e034",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "2de42358-1ef1-4a33-b452-a4ae5493dc4c",
          "evidence": "Framing the problem as a personal journey/origin story.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 16:18:52.802+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "heros-journey"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Rising Success",
          "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 4,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "a8dba014-13bc-4186-b277-4253903f3e6f",
          "evidence": "The problem statement and customer logos imply the cost of inaction.",
          "position": 0,
          "objective": "What if companies don't solve their customer communication problem?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:40:49.604552+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "evidence",
      "title": "The slide uses a three-column layout with distinct background colors (red, white, black) to highlight DoorDash, Google, and Uber.",
      "function": "show_traction",
      "rawType": "customer_logos",
      "block": null,
      "metadata": {
        "slideType": "customer_logos",
        "slideTypeCanon": {
          "name": "Customer logos",
          "slug": "customer_logos",
          "status": "active",
          "canonId": "019de52d-101d-705c-8956-65f1b315e58a",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 7,
        "textChars": 59,
        "nDataPoints": 0,
        "notes": "The slide uses a three-column layout with distinct background colors (red, white, black) to highlight DoorDash, Google, and Uber.",
        "elementsJson": [
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:53.871+00",
          "seconds": 2.9,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/5",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-5",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.12,
            "w": 0.18,
            "x": 0.41,
            "y": 0.42
          },
          "kind": "image",
          "text": "Google",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63dad94c-00b3-4729-99c0-597b638fd93b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.17,
            "x": 0.75,
            "y": 0.45
          },
          "kind": "image",
          "text": "Uber",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "772ca294-feb7-41e6-b786-134bd7f3913c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.17,
            "x": 0.08,
            "y": 0.38
          },
          "kind": "image",
          "text": "DoorDash",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a337ad44-b30a-4e9e-92bb-fc00d31a232b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.19,
            "x": 0.74,
            "y": 0.62
          },
          "kind": "paragraph",
          "text": "Driver Aquisition",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d2995d3-302f-4656-b559-9ced2d0ca144",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.09,
            "x": 0.12,
            "y": 0.62
          },
          "kind": "paragraph",
          "text": "Delivery",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63d13a5d-4164-4817-bb60-4f676da6d0b8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.04,
            "x": 0.48,
            "y": 0.62
          },
          "kind": "paragraph",
          "text": "2FA",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "88f9c312-187f-41f9-ad3b-3907a89f2c72",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.15,
            "x": 0.02,
            "y": 0.02
          },
          "kind": "title",
          "text": "Our customers",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.871+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e5e938be-5a0f-4866-959f-67d11600e0e3",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Storytelling: audience calibration",
            "slug": "audience",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-23ea-723a-87c0-af1d78d702d2",
            "version": 1,
            "bodyDocId": "019df269-23c5-72ec-8b94-78fc1da7b656",
            "description": "The same thesis, written for four different audiences, produces four",
            "familyLabel": "narrative-block",
            "categoryName": "Narrative & Transformation",
            "categorySlug": "narrative-transformation"
          },
          "agent": "storyteller",
          "layer": "slide",
          "agents": [
            "storyteller"
          ],
          "matchId": "0b4787b7-4c26-48f5-b3e4-fd957e35e272",
          "evidence": "Our customers",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:32:36.66921+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Rising Success",
          "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 5,
          "from": 4,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "a8dba014-13bc-4186-b277-4253903f3e6f",
          "evidence": "The problem statement and customer logos imply the cost of inaction.",
          "position": 0,
          "objective": "What if companies don't solve their customer communication problem?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:40:49.604552+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "The diagram shows a complex routing architecture involving APIs, routing engines, POPs, STPs, and multiple telecom suppliers (Telkomsel, Indosat Ooredoo).",
      "function": "present_solution",
      "rawType": "product_demo",
      "block": null,
      "metadata": {
        "slideType": "product_demo",
        "slideTypeCanon": {
          "name": "Product demo",
          "slug": "product_demo",
          "status": "active",
          "canonId": "019de52d-0f06-7288-84f2-7568c1020fce",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 11,
        "componentCount": 2,
        "textChars": 154,
        "nDataPoints": 0,
        "notes": "The diagram shows a complex routing architecture involving APIs, routing engines, POPs, STPs, and multiple telecom suppliers (Telkomsel, Indosat Ooredoo).",
        "elementsJson": [
          "flowchart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:53.412+00",
          "seconds": 2.333,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/6",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-6",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.7,
            "x": 0.15,
            "y": 0.15
          },
          "kind": "diagram",
          "text": "Technical flow diagram showing message routing from Uber API through various routes and suppliers to the end customer.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e431ab0-4576-437f-926f-3c69fd6c1880",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.25,
            "y": 0.05
          },
          "kind": "title",
          "text": "A day in the life of an Uber message",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "643160f8-e1e9-4713-8ad4-c34c9e117de8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Rising Success",
          "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "53_jobs_to_be_done",
            "slug": "53-jobs-to-be-done",
            "status": "active",
            "bestFor": "Product innovation, market entry, competitive positioning",
            "canonId": "019dd956-7b6c-7594-b5b3-eecbe0ab48e8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
            "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying",
            "familyLabel": null
          },
          "matchId": "90bea923-3bd9-4bb2-9744-27c7d6d71929",
          "evidence": "The product demo and market sizing address the job to be done.",
          "position": 1,
          "objective": "How can companies effectively communicate with their customers?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:40:49.644429+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "resolution",
      "title": "The slide uses a bubble chart to visually represent the relative scale of four different telecommunications market segments.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 20,
        "componentCount": 3,
        "textChars": 105,
        "nDataPoints": 4,
        "notes": "The slide uses a bubble chart to visually represent the relative scale of four different telecommunications market segments.",
        "elementsJson": [
          "bubble_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:53.1+00",
          "seconds": 1.875,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/7",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-7",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.84,
            "x": 0.08,
            "y": 0.3
          },
          "kind": "chart",
          "text": "Mobile Telecom: $1T, VoIP: $130B, MVNO: $75B, Messaging: $34.3B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Bubble chart",
              "slug": "bubble",
              "status": "active",
              "canonId": "019de52d-00a4-756f-8978-8d5e48905dbc",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bubble",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5cf103dc-e66b-46e5-906e-0a61b8e22552",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Market Size: $1T",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:54:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f0-76ee-8fb5-fe1c2f318232",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.44,
            "x": 0.28,
            "y": 0.2
          },
          "kind": "title",
          "text": "2020 Market Size Estimates",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.1+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "cb138075-51da-4471-acf3-479f1b58e91a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Rising Success",
          "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "53_jobs_to_be_done",
            "slug": "53-jobs-to-be-done",
            "status": "active",
            "bestFor": "Product innovation, market entry, competitive positioning",
            "canonId": "019dd956-7b6c-7594-b5b3-eecbe0ab48e8",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
            "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying",
            "familyLabel": null
          },
          "matchId": "90bea923-3bd9-4bb2-9744-27c7d6d71929",
          "evidence": "The product demo and market sizing address the job to be done.",
          "position": 1,
          "objective": "How can companies effectively communicate with their customers?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:40:49.644429+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "resolution",
      "title": "Uses a classic three-circle Venn diagram to represent a balanced value proposition.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 32,
        "componentCount": 4,
        "textChars": 274,
        "nDataPoints": 0,
        "notes": "Uses a classic three-circle Venn diagram to represent a balanced value proposition.",
        "elementsJson": [
          "venn_diagram",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:54.412+00",
          "seconds": 2.765,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/8",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-8",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Routing (SMS, Voice, Data) is all about Speed, Quality and Price. We excel at all three of these aspects.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:54:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f1-73f2-b1a9-db7c05d9addd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.67,
            "w": 0.4,
            "x": 0.538,
            "y": 0.165
          },
          "kind": "diagram",
          "text": "Venn diagram of Speed, Quality, and Price",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Venn diagram",
              "slug": "venn",
              "status": "active",
              "canonId": "019de52d-0463-710d-b529-cce18d828d2f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "venn",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:54.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "672229fe-59bd-4ccf-bd72-9b4e6e9d997f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.38,
            "x": 0.06,
            "y": 0.45
          },
          "kind": "paragraph",
          "text": "Routing (SMS, Voice, Data) is all about Speed, Quality and Price. We excel at all three of these aspects.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:54.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da6b1947-04cf-4a24-a50b-7628962089a8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.28,
            "x": 0.06,
            "y": 0.4
          },
          "kind": "title",
          "text": "THE TRIFECTA OF ROUTING",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:54.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ede8d090-65a3-4583-9358-184d5010613d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Venn diagram",
            "slug": "venn-diagram",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1f53-7290-96c8-79388c95fc17",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "46bbc7f7-428a-4f83-9d6b-e0eb241aa165",
          "evidence": "diagram/venn: Venn diagram of Speed, Quality, and Price",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:32:36.829245+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "6b399799-59e5-409a-8880-465b8166afa2",
          "evidence": "Three overlapping circles representing the intersection of Speed, Quality, and Price.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:18:54.412+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "venn"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Rising Success",
          "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "evidence",
      "title": "The chart includes a solid line for historical data and a dashed line for the 2017 projection.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 28,
        "componentCount": 4,
        "textChars": 74,
        "nDataPoints": 7,
        "notes": "The chart includes a solid line for historical data and a dashed line for the 2017 projection.",
        "elementsJson": [
          "line_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:53.837+00",
          "seconds": 2.06,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/9",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-9",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.455,
            "w": 0.364,
            "x": 0.318,
            "y": 0.353
          },
          "kind": "chart",
          "text": "Revenue growth trend from 2011 to 2017E",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.837+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0f794d10-9637-4690-9117-b309db2108f5",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:54:20+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f1-73f2-b1a8-bbb53c00a2b1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.027,
            "w": 0.322,
            "x": 0.339,
            "y": 0.215
          },
          "kind": "title",
          "text": "Revenue Year over Year",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.837+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c087be5d-0d35-41e5-92e7-dfba5ee509a5",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.015,
            "w": 0.062,
            "x": 0.469,
            "y": 0.126
          },
          "kind": "title",
          "text": "GROWTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.837+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f234a6b-2f3c-4b9a-8685-24d9193a1f29",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Rising Success",
          "beatId": "8798b88f-f56c-48ad-ab2a-41ca3c49c21a",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "evidence",
      "title": "The chart shows a steady upward trend in expansion rate over five quarters.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 30,
        "componentCount": 4,
        "textChars": 119,
        "nDataPoints": 5,
        "notes": "The chart shows a steady upward trend in expansion rate over five quarters.",
        "elementsJson": [
          "line_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:53.875+00",
          "seconds": 2.016,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/10",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-10",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.5,
            "x": 0.25,
            "y": 0.34
          },
          "kind": "chart",
          "text": "Line chart showing Net Revenue Expansion Rate over time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "52a531ca-7c56-4201-be66-fb6a8fc7096e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Net Revenue Expansion Rate: 170%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:54:22+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f1-73f2-b1a9-3734e509b348",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.44,
            "x": 0.28,
            "y": 0.205
          },
          "kind": "title",
          "text": "Net Revenue Expansion Rate",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "881c913a-65a6-4053-8964-d931d17cd88c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.08,
            "x": 0.46,
            "y": 0.118
          },
          "kind": "title",
          "text": "GROWTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:53.875+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "21698b97-d40a-45f9-9c64-79096151cb18",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 11,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "The Breakthrough",
          "beatId": "fe483446-95cc-400a-9dc9-48ff0500709c",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "The Breakthrough",
            "slug": "rags-to-riches-the-breakthrough",
            "status": "active",
            "canonId": "019dd9b8-4ab3-73dd-aeb6-bf930dcb0353",
            "version": 1,
            "description": null
          },
          "evidence": "The deck highlights MessageBird's significant traction and growth metrics.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 11,
      "type": "evidence",
      "title": "The chart illustrates how older cohorts continue to contribute to revenue while newer cohorts (especially 2016) drive significant growth.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 39,
        "componentCount": 5,
        "textChars": 118,
        "nDataPoints": 10,
        "notes": "The chart illustrates how older cohorts continue to contribute to revenue while newer cohorts (especially 2016) drive significant growth.",
        "elementsJson": [
          "area_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:57.222+00",
          "seconds": 5.3,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/11",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-11",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.485,
            "w": 0.384,
            "x": 0.308,
            "y": 0.378
          },
          "kind": "chart",
          "text": "Stacked area chart of revenue by cohort",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked area chart",
              "slug": "area-stacked",
              "status": "active",
              "canonId": "019de52c-ffb1-75fa-a614-76782f418cf1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "area-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:57.222+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eecbe01d-d4b4-4553-b0db-18c463f14573",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.075,
            "w": 0.175,
            "x": 0.312,
            "y": 0.405
          },
          "kind": "legend",
          "text": "2007-2016 cohort legend",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:57.222+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f5789c2b-2dad-42e2-bdb8-1ec92ef8ca68",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "SMS Revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:54:19+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d9f0-76ee-8fb6-6a913917eb76",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.055,
            "w": 0.594,
            "x": 0.203,
            "y": 0.208
          },
          "kind": "title",
          "text": "Revenue by Sign Up Cohort (SMS Revenue)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:57.222+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a68432f2-8aa8-4a15-a027-504ab0f77f32",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.023,
            "w": 0.064,
            "x": 0.468,
            "y": 0.117
          },
          "kind": "title",
          "text": "GROWTH",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:57.222+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1b052957-47db-4181-85e1-52dccee86b88",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "de422d52-4fa5-46e3-bf25-285e3b37efa4",
          "evidence": "The chart explicitly segments revenue by sign-up year cohorts to show retention and growth over time.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:18:57.222+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "frameworkName": "cohort-analysis"
        }
      ],
      "arcBeats": [
        {
          "to": 11,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "The Breakthrough",
          "beatId": "fe483446-95cc-400a-9dc9-48ff0500709c",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "The Breakthrough",
            "slug": "rags-to-riches-the-breakthrough",
            "status": "active",
            "canonId": "019dd9b8-4ab3-73dd-aeb6-bf930dcb0353",
            "version": 1,
            "description": null
          },
          "evidence": "The deck highlights MessageBird's significant traction and growth metrics.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 12,
      "type": "resolution",
      "title": "The slide uses 'birds' as a metaphor for the team, likely referring to the company name or culture.",
      "function": "plan_implementation",
      "rawType": "go_to_market",
      "block": null,
      "metadata": {
        "slideType": "go_to_market",
        "slideTypeCanon": {
          "name": "Go-to-market",
          "slug": "go_to_market",
          "status": "active",
          "canonId": "019de52d-0ff6-713a-bd55-53d4e90b2304",
          "version": 1,
          "description": null
        },
        "function": "plan_implementation",
        "functionCanon": {
          "name": "Plan implementation",
          "slug": "plan_implementation",
          "status": "active",
          "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 25,
        "componentCount": 3,
        "textChars": 215,
        "nDataPoints": 1,
        "notes": "The slide uses 'birds' as a metaphor for the team, likely referring to the company name or culture.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:18:56.865+00",
          "seconds": 4.568,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cf-cbbcda89af34/12",
        "deck": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34#slide-12",
        "deckJson": "/decks/019dd923-5fec-763b-95cf-cbbcda89af34.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.35,
            "w": 0.444,
            "x": 0.228,
            "y": 0.475
          },
          "kind": "list",
          "text": "Dedicated SDR, AE, CSM teams\n3x sales headcount US, APAC, Europe\nM&A opportunities\nInvestment in low-level infrastructure\nInvest in brand awareness and reach",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:56.865+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1e345d41-e2e2-416d-8c20-19f7da6d9736",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.672,
            "x": 0.164,
            "y": 0.325
          },
          "kind": "title",
          "text": "Grow and specialize our global team of birds",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:56.865+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a08e2835-6f77-4ed1-9844-3b691b4e83e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.15,
            "x": 0.425,
            "y": 0.238
          },
          "kind": "title",
          "text": "EXPANSION PLAN",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:18:56.865+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a2f6e099-5160-4247-b62a-e4d546388de6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 12,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 12,
          "name": "Ultimate Achievement",
          "beatId": "4ef4304d-4c37-4f4d-8d07-65b49a48442e",
          "matchId": "aae369cf-3794-46a5-861e-e453ef3bbbc9",
          "beatType": {
            "name": "Ultimate Achievement",
            "slug": "rags-to-riches-ultimate-achievement",
            "status": "active",
            "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049",
            "version": 1,
            "description": null
          },
          "evidence": "The deck concludes with the goal to grow and specialize the team.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 3,
      "label": "Humble Origins",
      "description": "The deck starts with MessageBird's origins and early traction."
    },
    {
      "from": 4,
      "to": 9,
      "label": "Rising Success",
      "description": "The deck showcases MessageBird's growing success through customer logos, product demo, market sizing, and revenue growth."
    },
    {
      "from": 10,
      "to": 11,
      "label": "The Breakthrough",
      "description": "The deck highlights MessageBird's significant traction and growth metrics."
    },
    {
      "from": 12,
      "to": 12,
      "label": "Ultimate Achievement",
      "description": "The deck concludes with the goal to grow and specialize the team."
    }
  ],
  "loops": [
    {
      "from": 4,
      "to": 5,
      "label": "Cost Of Inaction",
      "description": "What if companies don't solve their customer communication problem?"
    },
    {
      "from": 6,
      "to": 7,
      "label": "Jobs To Be Done",
      "description": "How can companies effectively communicate with their customers?"
    }
  ]
}