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Unfortunately;; finding a matching donor for a mixed race child like Andrew proved difficult. Most donors were white. Andrew passed away in 2021;; and that year;; Cross launched Anja Health after getting accepted to Y Combinator. The startup offers banking services for umbilical cord blood and tissue;; as well as placentas. Cord blood cells can be used to treat or delay a range of diseases from blood disorders to muscle conditions to certain cancers. Cord blood also holds the potential to stave off certain effects of aging;; like memory loss. Since the 1990s;; the cord banking industry has been dominated by a handful of companies like ViaCord and MiracleCord. Privately banking one's cord cells with MiracleCord can cost anywhere between $120 to $450 a month. Anja Health aims to offer a more affordable option with monthly banking rates ranging from $35 to $85. Cross initially realized there was a market gap for accessible and budget-friendly cord banking services through her TikTok channel. After Andrew's death;; she started making TikTok videos about the benefits of cord banking. Within three months;; her channel had racked up 30;;000 followers. Now;; Cross's account has almost 120;;000 followers. The company relies on TikTok as a central channel for user growth. \"We do tend to resonate with people that are younger and looking for a contemporary option;;\" Cross says. Anja Health has raised $4.5 million in seed funding from Reddit co-founder Alexis Ohanian's firm;; Seven Seven Six;; as well as angel investors like Olympic gymnast Aly Raisman;; Cleo Abram;; Tim Lenardo;; Chris Ovitz;; and Balaji Srinivisan. Cross says that her time in incubators like LaunchHouse and OnDeck gave her a first hand look at how to run a startup. 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