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      "highlights": "Sustainability startup Emitwise has raised $3.4 million in a seed funding round backed by True Ventures and former Uber CEO Ryan Graves.  Founded in 2019;; Emitwise's software platform allows companies to track their emissions in real time — and helps bring them down.  Business Insider got an exclusive look at the pitch deck the London-based firm used to bring investors on board.  Visit Business Insider's homepage for more stories.",
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      "companyName": "Emitwise",
      "description": "Sustainability startup Emitwise has raised $3.4 million in a seed funding round backed by True Ventures and former Uber CEO Ryan Graves.  Founded in 2019;; Emitwise's software platform allows companies to track their emissions in real time — and helps bring them down.  Business Insider got an exclusive look at the pitch deck the London-based firm used to bring investors on board.  Visit Business Insider's homepage for more stories.  Emitwise;; the London-based sustainability startup;; just raised $3.4 million in a seed funding round backed by Ryan Graves;; the first employee and one-time CEO of Uber.   Founded in 2019;; Emitwise has developed a software platform that enables companies to track their emissions in real time;; not only throughout their own business but also across suppliers;; allowing them to quickly identify carbon hotspots and plan ways of driving down emissions.   \"We started Emitwise to fight climate change;;\" said cofounder and CEO Mauro Cozzi. \"We want to help [companies] support the transition to a low-carbon world by making it easy to plan and implement cost-effective strategies that combine sustainability with profitability.\"  The funding round was led by Silicon Valley VC firm True Ventures;; alongside former Uber CEO Ryan Graves;; through his Saltwater Capital fund;; Ashby Monk;; research director of the Stanford Global Projects Center;; and Social Impact Capital.  Business Insider got an exclusive look at a redacted copy of the pitch deck Emitwise used to bring investors on board. Check it out below:",
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