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It touted its finances to win over investors but prepared a pitch deck just in case;; its CEO said. AirSlate plans to use the new funds to develop products and build out a creator community.", "slideCount": 8, "companyName": "AirSlate", "description": "The business-automation startup airSlate raised a $51.5 million Series C round led by G Squared. It touted its finances to win over investors but prepared a pitch deck just in case;; its CEO said. AirSlate plans to use the new funds to develop products and build out a creator community. AirSlate;; a startup in Boston that lets businesses automate business processes involving documents without coding experience;; just raised fresh funds. And even though it prepared a pitch deck;; that's not what landed airSlate its latest round. Instead;; Borya Shakhnovich;; a cofounder and the CEO of airSlate;; told Insider investors approached the firm because of its financial track record. The latest round of $51.5 million in Series C funding was led by the venture-capital firm G Squared;; with participation from the software firm UiPath's investment arm;; and it boosted airSlate's valuation to $1.25 billion. \"This was not my first rodeo;;\" Shakhnovich said. Between 2017 and 2019;; airSlate tripled in size and generated $51 million in annual revenue;; according to the company. It had 443;;000 customers by the end of the 2019;; including the insurance firm MetLife;; the energy provider Eversource;; and the Australian government;; Shakhnovich said. But it's still operating in a tough market. Competitors in the business-automation space;; like the $12.8 billion company DocuSign and the $5 billion firm Zapier;; sell similar products. AirSlate tries to stand out by expanding into several product areas;; Shakhnovich said. Vadim Yasinovsky;; airSlate's cofounder and chief product officer;; started the company in 2008 as the document-management firm PDFFiller. In 2011;; Shakhnovich;; a former biotechnology professor at Boston University;; joined Yasinovsky to oversee the firm's marketing strategy. \"It's not like we took different softwares and put them together;;\" Shakhnovich said. \"We built all of it from scratch.\" By 2017;; PDFFiller received its first round of funding of $40 million from the private-equity firm General Catalyst. Two years later;; the company acquired the e-signature firm SignNow and the legal-document library US Legal Forms. That's when it changed its name to airSlate. In early 2021;; airSlate received $40 million in private-equity funds from Morgan Stanley Expansion Capital and General Catalyst. All the funds raised were spent on mergers and acquisitions or stored in the bank;; according to Shakhnovich. AirSlate plans to spend its latest funds on developing products akin to those of the cloud-based-communication company Twilio;; directed at users with technical expertise. 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