{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5fec-763b-95cf-5a7855e3eeca", "slug": "x7wCKKo7pRpbSp3PNKnN", "title": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.", "subtitle": "Matsmart-Motatos", "author": "Matsmart-Motatos", "pageCount": 12, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.781, "document": { "id": "019dd923-5fec-763b-95cf-5a7855e3eeca", "slug": "x7wCKKo7pRpbSp3PNKnN", "title": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.", "rawTitle": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.", "authorId": "Pitchdecks", "authorName": "Matsmart-Motatos", "authorDisplay": "Matsmart-Motatos", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Motato-x7wCKKo7.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-example-motatos-27-million-reduce-food-waste-2021-11", "sourceDate": "2021-11-10 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:28:07.212+00", "status": "ready", "pageCount": 12, "orientation": "landscape", "aspectRatio": 1.781, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/x7wCKKo7pRpbSp3PNKnN", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 12, "pagesIndexed": 12, "pagesWithImages": 12, "pagesWithMetadata": 12, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 59, "chartCount": 0, "metricSlides": 0, "toolMatches": 6, "documentToolMatches": 0, "frameworkMatches": 3, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "evidence": "The deck starts with a problem statement, followed by a solution, and showcases traction.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:40:22.084488+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "b99423be-a2d2-4cd5-9c28-0b966603c8e2", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The second slide presents the problem of food waste.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Solution", "beatId": "167e2849-cad1-40c1-963e-39a7af3aa7c5", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 10, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Traction", "beatId": "5ef66b74-0140-4e50-9e04-6a59bf20fc41", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "New Bliss", "slug": "sparkline-new-bliss", "status": "active", "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99", "version": 1, "description": null }, "evidence": "Slides 7-10 showcase traction, including geographic expansion, impact, and testimonials.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 11, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 11, "name": "Team", "beatId": "3ae4fd70-ca07-4d50-8343-bfae0a63dffe", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Return with Elixir", "slug": "heros-journey-return-with-elixir", "status": "active", "canonId": "019dd9b8-3220-76d7-b3e7-6bb62ca63e74", "version": 1, "description": null }, "evidence": "The eleventh slide presents the team behind the growth.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 2, "from": 2, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "89632bc6-6ec4-4899-8045-754899d7a11d", "evidence": "The problem statement implies the cost of inaction.", "position": 0, "objective": "Highlight the cost of inaction on food waste", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:40:22.284592+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 6, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null, "categoryName": "Vision", "categorySlug": "vision" }, "matchId": "4a82bdb1-8218-4245-8467-b06d395570ed", "evidence": "The solution slides follow the golden circle structure.", "position": 1, "objective": "Explain the why, what, and how of the solution", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:40:22.324506+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "b8403eff-c6e5-4718-bed5-1e5242efed38", "evidence": "B2C e-commerce making a sustainable lifestyle fun and affordable.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:32:09.70085+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "2134af35-f629-42ec-a73a-a3139d5eae01", "evidence": "Fun and conscious consumption, great deals, ever-changing assortment and nationwide delivery.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:32:09.733117+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Call to action", "slug": "call-to-action", "status": "active", "bestFor": null, "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c", "version": 1, "bodyDocId": null, "description": "Explicit prescription of what the audience should do next.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f6b1e1f1-f6ce-4583-b2a8-f13e5f84e94b", "evidence": "A ONE STOP SOLUTION QUICK SELL-OFF OF AVG 30 DAYS & <10 DAYS FOR A BRANDS", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:32:09.830669+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "status": "active", "bestFor": null, "canonId": "019dd956-869f-7564-8d42-de54ed29ab90", "version": 1, "bodyDocId": null, "description": "Identify problem, agitate the pain, present the solution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "363ad411-6e6e-45f7-bee0-40efccfba70c", "evidence": "Support FMCG suppliers in minimizing inefficiencies and waste, turning their burdens into assets.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:32:09.7982+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "880cf272-9495-444e-8cfc-8571cd887405", "evidence": "TOGETHER WITH A COMMUNITY OF PLANET-SAVING-HEROES", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:32:09.896804+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "836f7004-f0ad-462e-8865-e5fb95c43d4f", "evidence": "MOTATOS", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:32:10.123094+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "d0da4174-d370-43b9-b00d-a153d87f80f5", "evidence": "Numbered list used to present key facts", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:19:46.365+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "list-presentation" }, { "matchId": "cd3fdd66-0cb4-4812-8435-8dc34baab049", "evidence": "Visual pyramid showing stages from prevention to disposal", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:19:46.916+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "waste-management-hierarchy" }, { "matchId": "dca0737c-ce9c-4549-b32e-af75415a43a4", "evidence": "Use of reputable media logos and awards to establish credibility.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:19:46.898+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "authority-bias" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Tasmin Lockwood", "fireId": "x7wCKKo7pRpbSp3PNKnN", "sector": "commerce", "deckKind": "fundraise", "roundRaw": "Series C", "amountRaw": "$27 million", "amountUsd": "27000000", "scrapedAt": "2026-04-27 09:28:07.212+00", "sectorRaw": "e-commerce", "sourceUrl": "https://www.businessinsider.com/pitch-deck-example-motatos-27-million-reduce-food-waste-2021-11", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Food waste and e-commerce startup Motatos has raised a €24 million Series C extension. The Swedish company lets people buy surplus and out-of-season food that would be binned. We got an exclusive look at the pitch deck it used to raise the cash.", "slideCount": 12, "companyName": "Motato", "description": "Food waste and e-commerce startup Motatos has raised a €24 million Series C extension. The Swedish company lets people buy surplus and out-of-season food that would be binned. We got an exclusive look at the pitch deck it used to raise the cash. An e-commerce startup reducing food waste has raised a €24 million ($27 million) Series C extension. Sweden-based Motatos allows people purchase food that would otherwise be thrown away by suppliers at a discounted rate. This could be due to overproduction;; incorrect packaging;; seasonal trends;; or short best before dates. The idea came about when founder Erik Sodergren;; who owns a supermarket outside of Stockholm;; became frustrated having to throw away food. Speaking with suppliers;; he negotiated a deal whereby he bought out-of-season Christmas stock in bulk and at a discounted price to sell in his store. \"A few months down the line;; he had a store full of crazy offerings and people were coming in more frequently;;\" said Karl Andersson;; CEO of Motatos and Sodergren's cofounder. In 2014;; Sodergren and Andersson teamed up with third cofounder Ulf Skagerstrom. \"The three of us sat down and tried to understand what this actually was. We Googled food waste and understood that this is not a local issue;; this;; of course;; is a global thing and it's one of our times' biggest issues.\" Some 17% of food available to consumers is wasted;; according to the UN. This includes from shops;; households and restaurants. The cofounders saw an opportunity in combining potential waste with the public's desire for a deal and e-commerce. When Motatos first launched;; the team used Sodergren's store — which he still has today — as a warehouse;; and worked through the night packing boxes in a 15-square meter room. Since then;; Andersson said awareness of food waste and its challenges has \"changed dramatically.\" \"People are so much more enlightened today;;\" he said. \"Greta [Thunberg];; of course;; carried the word for us. People see the wildfires and flooding and all of this is making them ... very aware that we need to do something.\" Environmental awareness and a boom in e-commerce has helped Motatos make its business case. \"I think interest around the company has never been greater;; I have talked to so many [investors] and we actually turned down a lot of them;;\" Andersson said. The latest cash injection;; led by Blume Equity;; follows a €35 million ($40 million) Series C round earlier this year and brings total funds raised to €95 million ($110 million). Gullspang Re:food Invest and SEB Private Equity led the original round;; while existing investors Northzone;; Norrsken Foundation;; LeadX Capital;; Novax and Ingka Group (IKEA) also participated. After proving Motatos' business model can be profitable;; the company's next task is scaling. It has a long-term goal to become a global supplier. It currently operates in Sweden;; Finland;; Germany;; and Denmark but will use the fresh cash to enter new markets;; including in Europe. Motatos did not disclose which countries it is eyeing up next;; but will expand in 2022. The startup will also continue to build out its own brand of pantry basics like pasta and tinned tomatoes;; and launch a range made from food waste. This will include vegetable spreads;; pesto;; and soups. It will also fund a new;; fully-automated warehouse. The startup currently works with around 1;;000 suppliers in the Nordics;; it said. Currently a team of 200;; Motatos is bringing on 50 to 60 new technical team members including customer and user experience developers and researchers;; frontend and .NET developers;; and data engineers.", "displayName": "Motato", "publishDate": "2021-11-10", "roundSeries": "series_c", "articleTitle": "Motatos sells discounted out-of-season or wrongly packaged food that would go in the trash. Here's the 12-slide deck it used to raise a $27 million Series C extension.", "leadInvestors": "Northzone", "deckKindSignal": "raise", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.4908, "a16z": 0.5717, "docsend": 0.2341, "hoffman": 0.3787, "mcclure": 0.3786, "sequoia": 0.2341, "kawasaki": 0.3286, "nextview": 0.3417, "slidebean": 0.4192, "founder_institute": 0.4083 }, "nSlides": 12, "sequence": [ "cover", "problem_statement", "context", "solution", "solution", "solution", "go_to_market", "traction", "case_study", "case_study", "team_bio", "closing_ask" ], "breakdown": { "yc": { "order": 0.6, "signal": 0.08, "jaccard": 0.4615 }, "a16z": { "order": 0.6, "signal": 0.1, "jaccard": 0.5833 }, "docsend": { "order": 0.3636, "signal": 0, "jaccard": 0.25 }, "hoffman": { "order": 0.4545, "signal": 0.05, "jaccard": 0.3846 }, "mcclure": { "order": 0.5, "signal": 0.05, "jaccard": 0.3571 }, "sequoia": { "order": 0.3636, "signal": 0, "jaccard": 0.25 }, "kawasaki": { "order": 0.5, "signal": 0, "jaccard": 0.3571 }, "nextview": { "order": 0.4444, "signal": 0, "jaccard": 0.4167 }, "slidebean": { "order": 0.5, "signal": 0, "jaccard": 0.5385 }, "founder_institute": { "order": 0.5833, "signal": 0, "jaccard": 0.4667 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.6283, "primaryScore": 0.5717, "noveltySignals": [ "duplicated ≥3×: solution", "non-canonical types: case_study, context" ], "primaryProfile": "a16z", "secondaryScore": 0.4908, "secondaryProfile": "yc" } }, "slides": [ { "page": 1, "type": "setup", "title": "Features a child in a superhero costume, implying a mission-driven or 'heroic' brand identity.", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/rKrJS1yJ7kNU2aG8KqJ2zJAMYC990VQaQiow82b-AWI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy94N3dDS0tvN3BScGJTcDNQTktuTi9wMDAxLmpwZw", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 11, "componentCount": 3, "textChars": 61, "nDataPoints": 0, "notes": "Features a child in a superhero costume, implying a mission-driven or 'heroic' brand identity.", "elementsJson": [ "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:46.242+00", "seconds": 2.351, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/1", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-1", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 1, "w": 0.6, "x": 0.4, "y": 0 }, "kind": "image", "text": "Child in superhero costume", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.242+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "49d1ab5c-5a0d-4824-8d05-f875fbccbcee", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.15, "x": 0.06, "y": 0.85 }, "kind": "paragraph", "text": "PITCH DECK NOV 2021", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.242+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8970cab5-0d32-4503-84c7-bcfe2191bcab", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.45, "x": 0.05, "y": 0.2 }, "kind": "title", "text": "MATSMART MOTATOS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.242+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "11ec4d2f-0560-4a43-992e-098a2d2897ba", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/DULOTxYUsmtPUXYtNdS396zs6iFIcZQWval8iHosUNo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy94N3dDS0tvN3BScGJTcDNQTktuTi9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/nHh5ute3Sj0IfdBo-eFwxZ7j96s7Kw2BtCwD16Af41k/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy94N3dDS0tvN3BScGJTcDNQTktuTi9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/1QAImlU8V-M4z3_Mve1KmPqKOeufYUPMtvLpU9eg5Tg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy94N3dDS0tvN3BScGJTcDNQTktuTi9wMDAxLnBuZw" }, { "page": 2, "type": "tension", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 3, "textChars": 554, "nDataPoints": 6, "notes": null, "elementsJson": [ "action_title", "numbered_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:46.365+00", "seconds": 2.383, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/2", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-2", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.75, "x": 0.18, "y": 0.25 }, "kind": "list", "text": "1. Over 1/3 of all food produced globally is lost or wasted today. 88 million tons of food waste in the EU alone.\n2. An area greater than China is used to grow food that ends up being spoiled. 25% of the world's fresh water supply is used to produce food that is never consumed.\n3. Food production is the second biggest greenhouse gas emitter. 10% of global greenhouse gas emissions come from food loss and waste.\n4. Globally, the food we waste adds up to a annual value of €1 trillion.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.365+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c87326ab-e578-498a-bd5d-030358c0010b", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Global food waste value: €1 trillion", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:12+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f9c-2799d2f18b42", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.85, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "FOOD WASTE IS KILLING THE PLANET", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.365+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7f39a596-5dde-4594-bf3e-6cc94c1b3f48", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "d0da4174-d370-43b9-b00d-a153d87f80f5", "evidence": "Numbered list used to present key facts", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:19:46.365+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "list-presentation" } ], "arcBeats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 2, "name": "Problem", "beatId": "b99423be-a2d2-4cd5-9c28-0b966603c8e2", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The second slide presents the problem of food waste.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 2, "from": 2, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "89632bc6-6ec4-4899-8045-754899d7a11d", "evidence": "The problem statement implies the cost of inaction.", "position": 0, "objective": "Highlight the cost of inaction on food waste", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:40:22.284592+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 3, "type": "resolution", "title": "The pyramid is a standard waste management hierarchy (often associated with the EU Waste Framework Directive).", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 6, "textChars": 907, "nDataPoints": 3, "notes": "The pyramid is a standard waste management hierarchy (often associated with the EU Waste Framework Directive).", "elementsJson": [ "headline_text", "funnel_chart", "bullet_list", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:46.916+00", "seconds": 2.92, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/3", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-3", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Our efforts across markets has so far contributed to over 25 000 tonnes saved food", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:11+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f9b-a6edb0962310", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.4, "x": 0.05, "y": 0.25 }, "kind": "framework", "text": "Waste Management Hierarchy Pyramid", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.916+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02c9be7c-c1b4-4fa3-8bd7-2e2c8a98400e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.65, "y": 0.85 }, "kind": "image", "text": "UN SDG Logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.916+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1977048b-a7f3-4c19-83d7-a9153f4e2ab4", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.4, "x": 0.55, "y": 0.25 }, "kind": "list", "text": "Massive amounts of food is being produced every year (5 billion tons)\nFood production is extremely resource intense and responsible for one quarter of the world's greenhouse gas emissions\nNot letting that food reach its intended use (human consumption) will always be highly inefficient\nEnergy recovery from burning will never make up for the energy losses it took to produce the food\nOur efforts across markets has so far contributed to over 25 000 tonnes saved food\nThe Swedish Environmental Research Institute was contracted to perform climate calculations on an average Matsmart order to quantify the benefit of saving food. They found that saving food saves around 90% of emissions", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.916+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "183304b2-9321-4ee7-853b-6dbcc95d3dc4", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "tonnes saved food: 25 000", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:11+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f9b-a9c8642f9b81", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "THE WORLD HAS A PLAN & WE ARE PART OF IT - PREVENTING WASTE EARLY ON", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.916+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e69742bb-b2bc-4874-b55d-76c5ab8d1dd1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "cd3fdd66-0cb4-4812-8435-8dc34baab049", "evidence": "Visual pyramid showing stages from prevention to disposal", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:19:46.916+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "waste-management-hierarchy" } ], "arcBeats": [ { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution", "beatId": "167e2849-cad1-40c1-963e-39a7af3aa7c5", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 6, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "4a82bdb1-8218-4245-8467-b06d395570ed", "evidence": "The solution slides follow the golden circle structure.", "position": 1, "objective": "Explain the why, what, and how of the solution", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:40:22.324506+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 4, "type": "resolution", "title": "The slide uses lightning bolt icons as bullet points to emphasize the speed/impact of the solution.", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 67, "componentCount": 6, "textChars": 571, "nDataPoints": 1, "notes": "The slide uses lightning bolt icons as bullet points to emphasize the speed/impact of the solution.", "elementsJson": [ "headline_text", "action_title", "bullet_list", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:50.315+00", "seconds": 6.307, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/4", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-4", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.27, "x": 0.1, "y": 0.18 }, "kind": "image", "text": "Mobile app interface showing Motatos branding and 'Reduce your foodprint' messaging.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:50.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a5bd0bd5-3a86-441a-a4b5-6e391750ba80", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.55, "x": 0.41, "y": 0.65 }, "kind": "list", "text": "Nationwide delivery – a solution accessible for all.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:50.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "108865b4-57f2-41e3-88c4-1ee668c14297", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.55, "x": 0.41, "y": 0.48 }, "kind": "list", "text": "B2C e-commerce making a sustainable lifestyle fun and affordable. We offer an ever-changing assortment of A-brands at a 20-90% discount.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:50.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a29ebe03-6fbf-4594-985c-f06d28de61b3", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.55, "x": 0.41, "y": 0.75 }, "kind": "list", "text": "Currently operating in SE, FI, DK and DE.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:50.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ac8c082d-f26a-47ac-911e-3557f0f2679c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.55, "x": 0.41, "y": 0.32 }, "kind": "list", "text": "Taking care of FMCG surplus inventory, selling dry food and non-food products that would otherwise be discarded due to e.g. packaging changes, seasonality, faulty production, or an approaching best before date.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:50.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8e0f7da-9120-41ae-aeaf-1a6a2e0623d3", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.55, "x": 0.41, "y": 0.05 }, "kind": "title", "text": "MOTATOS IS SAVING THE WORLD. ONE BITE AT A TIME.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:50.315+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8553a65-446d-44fa-9ddf-1608b2065717", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "b8403eff-c6e5-4718-bed5-1e5242efed38", "evidence": "B2C e-commerce making a sustainable lifestyle fun and affordable.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:32:09.70085+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "2134af35-f629-42ec-a73a-a3139d5eae01", "evidence": "Fun and conscious consumption, great deals, ever-changing assortment and nationwide delivery.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:32:09.733117+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution", "beatId": "167e2849-cad1-40c1-963e-39a7af3aa7c5", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 6, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "4a82bdb1-8218-4245-8467-b06d395570ed", "evidence": "The solution slides follow the golden circle structure.", "position": 1, "objective": "Explain the why, what, and how of the solution", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:40:22.324506+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "resolution", "title": "The slide highlights the value proposition for suppliers, supported by a list of major FMCG brand logos.", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 79, "componentCount": 8, "textChars": 594, "nDataPoints": 2, "notes": "The slide highlights the value proposition for suppliers, supported by a list of major FMCG brand logos.", "elementsJson": [ "headline_text", "callout_box", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:47.981+00", "seconds": 3.922, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/5", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-5", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.194, "w": 0.173, "x": 0.413, "y": 0.347 }, "kind": "callout", "text": "GENERATING BRAND EQUITY A GIVEN PART OF SUPPLIER'S CSR STRATEGY", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0addca41-39e8-499d-a6fa-893bc3e6c8da", "parentComponentId": null }, { "bbox": { "h": 0.194, "w": 0.173, "x": 0.62, "y": 0.347 }, "kind": "callout", "text": "IDENTIFYING TRUE TARGET CUSTOMER CUSTOMER INSIGHT ANALYSIS – E.G PRICE ELASTCITY & DEMOGRAPHIC", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "98c888c2-5dd0-4574-9ce9-60f11261dbd4", "parentComponentId": null }, { "bbox": { "h": 0.194, "w": 0.173, "x": 0.207, "y": 0.347 }, "kind": "callout", "text": "A ONE STOP SOLUTION QUICK SELL-OFF OF AVG 30 DAYS & <10 DAYS FOR A BRANDS", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ac9ea396-0db7-4635-a7b6-d53967b19726", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Support FMCG suppliers in minimizing inefficiencies and waste, turning their burdens into assets.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:10+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f9a-d2a712d8fd33", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.52, "x": 0.24, "y": 0.64 }, "kind": "image", "text": "Coca-Cola, Heinz, Barilla, Haribo, Nestle, Dr. Oetker, L'Oreal, Orkla, Unilever, Mondelez", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2516698b-81f6-4806-a6b1-c164fc1556ff", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.5, "x": 0.25, "y": 0.18 }, "kind": "paragraph", "text": "Support FMCG suppliers in minimizing inefficiencies and waste, turning their burdens into assets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1f2f32c6-1c55-4bea-967f-6a6d88b2a52c", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.16, "x": 0.42, "y": 0.85 }, "kind": "source-note", "text": "A selection from the 300+ suppliers we work with", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d28b2cf2-a3b3-44c2-9283-e657fb76d477", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.7, "x": 0.15, "y": 0.08 }, "kind": "title", "text": "SECURING SUSTAINABLE VALUE CHAINS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "79b21695-14e8-4f50-a10d-a02841fe2a11", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Call to action", "slug": "call-to-action", "status": "active", "bestFor": null, "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c", "version": 1, "bodyDocId": null, "description": "Explicit prescription of what the audience should do next.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f6b1e1f1-f6ce-4583-b2a8-f13e5f84e94b", "evidence": "A ONE STOP SOLUTION QUICK SELL-OFF OF AVG 30 DAYS & <10 DAYS FOR A BRANDS", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:32:09.830669+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "status": "active", "bestFor": null, "canonId": "019dd956-869f-7564-8d42-de54ed29ab90", "version": 1, "bodyDocId": null, "description": "Identify problem, agitate the pain, present the solution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "363ad411-6e6e-45f7-bee0-40efccfba70c", "evidence": "Support FMCG suppliers in minimizing inefficiencies and waste, turning their burdens into assets.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:32:09.7982+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution", "beatId": "167e2849-cad1-40c1-963e-39a7af3aa7c5", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 6, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "4a82bdb1-8218-4245-8467-b06d395570ed", "evidence": "The solution slides follow the golden circle structure.", "position": 1, "objective": "Explain the why, what, and how of the solution", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:40:22.324506+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "resolution", "title": "The slide uses a strong brand color (yellow) and imagery to reinforce the 'hero' narrative.", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 56, "componentCount": 5, "textChars": 476, "nDataPoints": 1, "notes": "The slide uses a strong brand color (yellow) and imagery to reinforce the 'hero' narrative.", "elementsJson": [ "headline_text", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:46.153+00", "seconds": 2.061, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/6", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-6", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Today, we have more than half a million everyday heroes saving food with us.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:11+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f9b-390837624150", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.5, "x": 0.45, "y": 0.5 }, "kind": "image", "text": "Two people holding a Motatos box", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.153+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "42ae3671-c50d-4434-a0f4-3dc564274b25", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "customer base: 500,000+", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:11+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f9b-3db8431209ce", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.4, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "OUR VALUE PROPOSITION\nFun and conscious consumption, great deals, ever-changing assortment and nationwide delivery.\nA one stop solution here to help fill up your cupboard with climate friendly essentials and bulk items.\nToday, we have more than half a million everyday heroes saving food with us.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.153+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5d290152-8eeb-4325-9f85-4e71919474b2", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.7, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "TOGETHER WITH A COMMUNITY OF PLANET-SAVING-HEROES", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.153+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1831ad72-a9e0-48ca-b868-07fc842d8642", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "880cf272-9495-444e-8cfc-8571cd887405", "evidence": "TOGETHER WITH A COMMUNITY OF PLANET-SAVING-HEROES", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:32:09.896804+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution", "beatId": "167e2849-cad1-40c1-963e-39a7af3aa7c5", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 6, "from": 3, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "4a82bdb1-8218-4245-8467-b06d395570ed", "evidence": "The solution slides follow the golden circle structure.", "position": 1, "objective": "Explain the why, what, and how of the solution", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:40:22.324506+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "resolution", "function": "plan_implementation", "rawType": "geographic_map", "block": null, "metadata": { "slideType": "geographic_map", "slideTypeCanon": { "name": "Geographic map", "slug": "geographic_map", "status": "active", "canonId": "019de52d-09de-7153-8845-584c1a9d0c83", "version": 1, "description": null }, "function": "plan_implementation", "functionCanon": { "name": "Plan implementation", "slug": "plan_implementation", "status": "active", "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823", "version": 1, "description": null }, "density": "sparse", "densityScore": 22, "componentCount": 4, "textChars": 114, "nDataPoints": 0, "notes": null, "elementsJson": [ "map", "headline_text", "bullet_list", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:46.468+00", "seconds": 2.053, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/7", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-7", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.5, "x": 0.41, "y": 0.6 }, "kind": "image", "text": "LOGISTICS PARTNERS", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.468+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ffe08ff2-fdc9-4ae7-acff-ba0b81ada695", "parentComponentId": null }, { "bbox": { "h": 0.75, "w": 0.35, "x": 0.05, "y": 0.12 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Map", "slug": "map", "status": "active", "canonId": "019de52c-fe4d-77bd-b0a4-d72d58b9e5a4", "version": 1, "description": null }, "framework": null }, "subkind": "map", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.468+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "57b64c07-cbb5-47c8-ab56-0464632acfae", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.3, "x": 0.41, "y": 0.42 }, "kind": "list", "text": "NORDIC HUB: serving SE, FI, DK\nGERMAN HUB: serving DE", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.468+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cb21954b-4293-4d00-85eb-fd20802dda6f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.55, "x": 0.41, "y": 0.08 }, "kind": "title", "text": "STRATEGIC FULFILMENT CENTERS READY TO SCALE", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.468+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e9cb47e-3f93-431d-b45e-c83c86eead7a", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 7, "name": "Traction", "beatId": "5ef66b74-0140-4e50-9e04-6a59bf20fc41", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "New Bliss", "slug": "sparkline-new-bliss", "status": "active", "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99", "version": 1, "description": null }, "evidence": "Slides 7-10 showcase traction, including geographic expansion, impact, and testimonials.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 8, "type": "evidence", "title": "The slide uses a collage of logos and award badges to establish social proof and authority.", "function": "show_traction", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "balanced", "densityScore": 48, "componentCount": 5, "textChars": 308, "nDataPoints": 3, "notes": "The slide uses a collage of logos and award badges to establish social proof and authority.", "elementsJson": [ "headline_text", "action_title", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:46.898+00", "seconds": 2.348, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/8", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-8", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.14, "x": 0.84, "y": 0.05 }, "kind": "callout", "text": "Among the fastest growing companies in Europe for 2 consecutive years.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.898+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "30c8d195-4fba-4bdb-8b81-823d932e9488", "parentComponentId": null }, { "bbox": { "h": 0.9, "w": 0.6, "x": 0.38, "y": 0.05 }, "kind": "image", "text": "Collection of media logos and award badges including FT 1000, Viva Technology, Di, The Economist, Welt, Handelsblatt, BBC StoryWorks, and Motatos.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.898+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "116fc443-a545-42fd-8ac2-5a3f590d8e23", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.15, "x": 0.8, "y": 0.65 }, "kind": "metric", "text": "#1 food e-store in Sweden", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.898+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "91c29993-a2fb-4b1b-946b-7941b2fbf581", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "brand recognition", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:09+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f99-e824182de830", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.32, "x": 0.05, "y": 0.14 }, "kind": "title", "text": "WE ARE MAKING A BIG IMPACT & THE WORD IS SPREADING", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:46.898+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9fa0781a-e998-45c7-82a2-7c937ecdbd62", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "dca0737c-ce9c-4549-b32e-af75415a43a4", "evidence": "Use of reputable media logos and awards to establish credibility.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:19:46.898+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "authority-bias" } ], "arcBeats": [ { "to": 10, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 7, "name": "Traction", "beatId": "5ef66b74-0140-4e50-9e04-6a59bf20fc41", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "New Bliss", "slug": "sparkline-new-bliss", "status": "active", "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99", "version": 1, "description": null }, "evidence": "Slides 7-10 showcase traction, including geographic expansion, impact, and testimonials.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 9, "type": "evidence", "title": "The slide uses a narrative format to explain the value proposition of rescuing food waste.", "function": "illustrate_case", "rawType": "testimonial", "block": null, "metadata": { "slideType": "testimonial", "slideTypeCanon": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "balanced", "densityScore": 42, "componentCount": 4, "textChars": 472, "nDataPoints": 0, "notes": "The slide uses a narrative format to explain the value proposition of rescuing food waste.", "elementsJson": [ "headline_text", "paragraph", "photo", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:51.53+00", "seconds": 6.941, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/9", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-9", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.8, "w": 0.35, "x": 0.58, "y": 0.15 }, "kind": "image", "text": "Product photo of Kockens spice jar and close-up of mislabeled lid", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:51.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e74a5fd1-489d-47c7-985e-db62345292e2", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.2, "x": 0.75, "y": 0.88 }, "kind": "other", "text": "MOTATOS", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:51.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d128c363-5b7d-4b92-a506-f749516b1ebf", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.45, "x": 0.06, "y": 0.3 }, "kind": "paragraph", "text": "In the \"Kocken\" factory a machine had accidentally put on the wrong lid (marked with white pepper) although there was salad seasoning in the jar.\n\n\"Kockens\" could not sell these through the ordinary channels and therefore turned to us.\n\nWe highlighted the story in a press release and in our marketing channels. As a result happy customers seasoned their salad at a better price.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:51.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9c5725ea-1eb9-48b9-b9e3-a66bcfa16c5a", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.35, "x": 0.06, "y": 0.1 }, "kind": "title", "text": "CASE: KOCKEN'S SPICES", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:51.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "861d3ca7-661d-473b-8fe9-1c3e946049c8", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 7, "name": "Traction", "beatId": "5ef66b74-0140-4e50-9e04-6a59bf20fc41", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "New Bliss", "slug": "sparkline-new-bliss", "status": "active", "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99", "version": 1, "description": null }, "evidence": "Slides 7-10 showcase traction, including geographic expansion, impact, and testimonials.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 10, "type": "appendix", "title": "Uses a visual transition from old product to new product to illustrate the service provided.", "function": "illustrate_case", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "balanced", "densityScore": 28, "componentCount": 3, "textChars": 346, "nDataPoints": 0, "notes": "Uses a visual transition from old product to new product to illustrate the service provided.", "elementsJson": [ "headline_text", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:47.228+00", "seconds": 2.574, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/10", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-10", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.35, "x": 0.53, "y": 0.235 }, "kind": "image", "text": "Visual comparison of fat can to slim can", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.228+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bce6d008-60fe-4de1-a469-4028666b234e", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.4, "x": 0.06, "y": 0.34 }, "kind": "paragraph", "text": "Coca Cola had recently introduced their 'slim cans' to the market and wanted to ensure that all regular sales channels only sell the new can. Coca Cola therefore turned to us and we sold all remaining stock of 'fat cans' from all Coca Cola brands (Coke, Fanta, Sprite etc.) to our customers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.228+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "05362836-bfcc-4617-9a3a-fc42eefcb7f7", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.25, "x": 0.06, "y": 0.1 }, "kind": "title", "text": "CASE: COCA COLA", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.228+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9dd376cd-b081-4c5f-9046-99d3ff8cfb48", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 7, "name": "Traction", "beatId": "5ef66b74-0140-4e50-9e04-6a59bf20fc41", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "New Bliss", "slug": "sparkline-new-bliss", "status": "active", "canonId": "019dd9b8-2879-72f7-8968-bcfac0921b99", "version": 1, "description": null }, "evidence": "Slides 7-10 showcase traction, including geographic expansion, impact, and testimonials.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 11, "type": "setup", "function": "other", "rawType": "team_bio", "block": null, "metadata": { "slideType": "team_bio", "slideTypeCanon": { "name": "Team bio", "slug": "team_bio", "status": "active", "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 8, "textChars": 354, "nDataPoints": 0, "notes": null, "elementsJson": [ "headshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:47.503+00", "seconds": 2.77, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/11", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-11", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.15, "x": 0.38, "y": 0.275 }, "kind": "image", "text": "Ulf Skagerström", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "244a0836-206c-41ed-8136-3e46914c6940", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.15, "x": 0.67, "y": 0.275 }, "kind": "image", "text": "Erik Södergren", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "355d8782-de97-4bc4-a937-0139533e0156", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.15, "x": 0.09, "y": 0.275 }, "kind": "image", "text": "Karl Andersson", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3bc161e6-7009-4421-85bd-67d381cd39d6", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.9, "x": 0.05, "y": 0.53 }, "kind": "image", "text": "Team members row 2", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a0bd5cc5-9baf-4082-96ee-d8c062af7dbf", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.76, "y": 0.3 }, "kind": "paragraph", "text": "Erik Södergren, Co-founder. ICA Supermarket owner for 15 years.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c818c3c-a550-4979-bb21-6fa1031e0a80", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.47, "y": 0.3 }, "kind": "paragraph", "text": "Ulf Skagerström, Co-founder. Co-founder of GetOnBoard & Generate Sweden. Business Development at Expressen.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7e9c2ac8-8341-43d6-891d-34f9848195fd", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.18, "y": 0.3 }, "kind": "paragraph", "text": "Karl Andersson, CEO & Co-founder. Co-founder of GetOnBoard. Sales director at Metro & Expressen.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e7919db9-5a55-4b95-89e1-96aea356b638", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.75, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "THE FACES BEHIND OUR GROWTH", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:47.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "91a93a69-5b96-404b-ba40-29fccba0516d", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 11, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 11, "name": "Team", "beatId": "3ae4fd70-ca07-4d50-8343-bfae0a63dffe", "matchId": "f8a8d977-530a-456d-aceb-52b27f7c291e", "beatType": { "name": "Return with Elixir", "slug": "heros-journey-return-with-elixir", "status": "active", "canonId": "019dd9b8-3220-76d7-b3e7-6bb62ca63e74", "version": 1, "description": null }, "evidence": "The eleventh slide presents the team behind the growth.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 12, "type": "setup", "function": "front_matter", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 20, "componentCount": 4, "textChars": 71, "nDataPoints": 0, "notes": null, "elementsJson": [ "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:19:49.52+00", "seconds": 4.545, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5fec-763b-95cf-5a7855e3eeca/12", "deck": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca", "deckAnchor": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca#slide-12", "deckJson": "/decks/019dd923-5fec-763b-95cf-5a7855e3eeca.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "JOIN THE REVOLUTION", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:53:09+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f0-76ee-8f99-b61a773c25ea", "parentComponentId": null }, { "bbox": { "h": 1, "w": 0.6, "x": 0.4, "y": 0 }, "kind": "image", "text": "Child in superhero costume", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:49.52+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bd7fd04b-d154-4d83-b0c1-61eb8f2c1d32", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.07, "y": 0.75 }, "kind": "title", "text": "JOIN THE REVOLUTION", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:49.52+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a3a13ae-f119-412b-a047-3d2bb4a925dc", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.32, "x": 0.07, "y": 0.08 }, "kind": "title", "text": "MOTATOS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:19:49.52+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7cf4105e-614e-4e3d-a0a7-61713dcecd11", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "836f7004-f0ad-462e-8865-e5fb95c43d4f", "evidence": "MOTATOS", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:32:10.123094+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 2, "to": 2, "label": "Problem", "description": "The second slide presents the problem of food waste." }, { "from": 3, "to": 6, "label": "Solution", "description": "Slides 3-6 present the solution, highlighting sustainable value chains and community involvement." }, { "from": 7, "to": 10, "label": "Traction", "description": "Slides 7-10 showcase traction, including geographic expansion, impact, and testimonials." }, { "from": 11, "to": 11, "label": "Team", "description": "The eleventh slide presents the team behind the growth." } ], "loops": [ { "from": 2, "to": 2, "label": "Cost Of Inaction", "description": "Highlight the cost of inaction on food waste" }, { "from": 3, "to": 6, "label": "Golden Circle", "description": "Explain the why, what, and how of the solution" } ] }