{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5fec-763b-95cf-572090a79da3", "slug": "x6fYkwlSrhzDZTK9rSK8", "title": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg", "subtitle": "Aura", "author": "Aura", "pageCount": 18, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5fec-763b-95cf-572090a79da3", "slug": "x6fYkwlSrhzDZTK9rSK8", "title": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg", "rawTitle": "Here's the exclusive pitch deck that cybersecurity unicorn Aura used to raise $200 million from investors such as Hollywood exec Jeffrey Katzenberg", "authorId": "Pitchdecks", "authorName": "Aura", "authorDisplay": "Aura", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Aura-x6fYkwlS.pdf", "sourceUrl": "https://www.businessinsider.com/pitch-deck-aura-used-raise-200-million-jeffrey-katzenberg-2022-3", "sourceDate": "2022-03-22 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:28:00.544+00", "status": "ready", "pageCount": 18, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/x6fYkwlSrhzDZTK9rSK8", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 18, "pagesIndexed": 18, "pagesWithImages": 18, "pagesWithMetadata": 18, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 75, "chartCount": 1, "metricSlides": 0, "toolMatches": 8, "documentToolMatches": 0, "frameworkMatches": 8, "arcMatches": 1, "beatMatches": 3, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "fac179a7-a025-491b-8b02-c01389255011", "evidence": "The deck follows the problem-agitate-solution structure, with a clear problem statement, complication, and solution", "isPrimary": true, "confidence": 0.9, "extraction": { "at": "2026-07-17 03:18:54.671603+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 5, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Problem", "beatId": "96494c7a-8930-43d2-86d4-f0318550b41c", "matchId": "fac179a7-a025-491b-8b02-c01389255011", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "Slides 3-5 clearly state the problem and complication", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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Hari Ravichandran founded it after he was hacked himself in 2014. Now Aura is valued at $2.5 billion after a $200 million round led by Madrone Capital Partners.", "slideCount": 18, "companyName": "Aura", "description": "Aura;; a cybersecurity startup;; helps consumers prevent identity theft. Hari Ravichandran founded it after he was hacked himself in 2014. Now Aura is valued at $2.5 billion after a $200 million round led by Madrone Capital Partners. Data security became personal for Hari Ravichandran in 2014 after he received a call saying he was rejected from a mortgage application. As it turned out;; Ravichandran's financial information and identity had been stolen by hackers. It took him two weeks to figure out how he'd been hacked;; and even then;; he still had no idea how much of his personal data was stolen. \"To be able to feel safe or protected;; I had to go buy six;; seven;; eight;; nine;; 10 different things. Even as a technical person;; it was very hard to figure out who to use;; how to use it;; what to pay;;\" he said. The incident motivated Ravichandran to start a new company that could bundle personal and financial data protection into a service. Aura would monitor users' credit reports;; protect devices from malware;; and track bank accounts and credit cards for suspicious activity. This isn't Ravichandran's first tech startup: He previously cofounded the IT services company Endurance International Group;; which went public in October 2013. In 2019;; Aura caught the eye of the investor Sujay Jaswa;; a partner at the VC firm WndrCo;; which he cofounded with the Hollywood producer and executive Jeffrey Katzenberg. Jaswa invested in Aura's early-stage rounds through WndrCo and introduced Ravichandran to fellow partner Katzenberg. Katzenberg was out promoting the startup's product at South by Southwest in Austin;; Texas;; last week and even did an onstage demo video showing a hacker finding a way into Katzenberg's contacts on his PC through an out-of-date network operating system. Then the video showed the hacker spoofing Katzenberg's longtime associate;; Anthony Saleh;; to send Katzenberg phishing messages intended to obtain his passwords and financial information. Katzenberg told Insider that he loved the idea of a Ring doorbell for cybersecurity that was easy for anyone to use;; including a \"digital idiot\" like himself. \"In the next 10 years;; consumer cybersecurity is literally going to become a must-have;;\" Katzenberg said. He added that he hoped Aura would become the \"Tiffany brand;;\" referring to the famous luxury jewelry store. That's why WndrCo invested in Aura as part of its latest $200 million Series F round led by Madrone Capital Partners. 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