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Tradeswell is an e-commerce trading platform that says it integrates all of a brand's e-commerce channels;; and consolidates marketing;; retail;; inventory;; logistics;; forecasting;; lifetime value;; and financials across these channels in one platform. The company says it can help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market. Visit Business Insider's homepage for more stories.", "slideCount": 10, "companyName": "Paul Palmieri", "description": "Paul Palmieri;; the former founder of mobile adtech company Millennial Media and VC firm Grit Capital;; just raised $3.3 million in seed round funding for his latest venture;; Tradeswell. Tradeswell is an e-commerce trading platform that says it integrates all of a brand's e-commerce channels;; and consolidates marketing;; retail;; inventory;; logistics;; forecasting;; lifetime value;; and financials across these channels in one platform. The company says it can help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market. Visit Business Insider's homepage for more stories. After adtech and venture capital;; media vet Paul Palmieri is taking on e-commerce. The former founder of mobile ad tech company Millennial Media and VC firm Grit Capital just raised $3.3 million in seed round funding for his latest venture;; Tradeswell;; from Signalfire and Construct Capital— a real-time e-commerce trading platform that he calls \"the Bloomberg terminal for e-commerce.\" Palmieri said he decided to join Tradeswell as CEO based on his experience as a VC investor;; when he says he passed on investing in dozens of DTC companies because they had thin margins and their businesses weren't scalable. Tradeswell says it gives brands a comprehensive look at their e-commerce business across channels including Amazon;; Google;; Shopify;; and Target by consolidating marketing;; retail;; inventory;; logistics;; forecasting;; lifetime value and financials across these channels in one platform and automating their insights;; actions and decisions using machine learning. This way;; they know what to sell to whom;; where;; and at what price;; with visibility into customer data from consultants;; third-party platforms;; and walled gardens. Tradeswell is a SaaS company that makes money by licensing its platform. Tradeswell has e-commerce experts from companies including Verizon and Flywheel Digital and has worked with more than 100 brands over the past 15 months;; including Ox Tools;; McCormick's;; and Rare Beauty. For example;; Tradeswell claims that a salt-producer brand could improve its forecast accuracy for topline sales from 25% to 70% when it used the platform and realized that it needed to factor in the on-hand inventory from Amazon for the right projections;; according to Palmieri. In another use case;; a brand may use it to better understand its marketing;; optimizing not just for return on ad spend (ROAS) but net margins;; he said. The platform promises to help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market in the US by bringing their siloed black boxes of data sitting across sales;; marketing;; finance and logistics channels on one platform. US e-commerce is set to be worth $1 trillion by 2023;; according to a recent report by Insider Intelligence's eMarketer. While there are other specialty e-commerce agencies and platforms catering to individual aspects of e-commerce like inventory management platform Skubana;; Palmieri said that Tradeswell was the first to unify all these elements. \"E-commerce could be a trillion-dollar opportunity but no one yet has built anything for the benefit of brands;;\" he said. \"Tradeswell is like an AI layer that allows brands that trade goods on multiple channels to have a single platform that serves them — they get not just data;; but also the context around that.\" Here's how the startup pitched itself to investors including Signalfire and Construct Capital to raise its seed round. 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