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Set up to help marketers monitor and react to campaign success;; Supermetrics is part of a growing data analytics market predicted to be worth around $40 billion by 2023. We got an exclusive look at the pitch deck the firm used to bring investors on board. Visit Business Insider's homepage for more stories.", "slideCount": 14, "companyName": "Huel", "description": "Marketing data analytics startup Supermetrics just raised close to $50 million in a funding round backed by Twitter and Snap investor IVP and Huel investor Highland Europe. Set up to help marketers monitor and react to campaign success;; Supermetrics is part of a growing data analytics market predicted to be worth around $40 billion by 2023. We got an exclusive look at the pitch deck the firm used to bring investors on board. Visit Business Insider's homepage for more stories. Supermetrics;; the data analytics firm for marketers;; just raised almost $50 million in a funding round backed by Twitter and Snap investor IVP and Huel investor Highland Europe. The Finland-based firm;; founded in 2013 by Mikael Thuneberg;; provides marketers with an interactive platform to monitor campaign data;; allowing them and their clients to more easily adapt their marketing strategy. The data analytics and visualization market is growing rapidly;; according to analysts at Frost & Sullivan;; with expectations it will more than quadruple from its 2017 value;; $8.5 billion;; to around $40 billion by 2023. \"When it came down to choosing investors;; it was more about acquiring skill than scooping funding;; and I could not be happier with the outcome;;\" said Thuneberg. \"Highland Europe;; who led the funding round;; has helped build businesses like Smartly and Wolt;; and IVP is one of the leading venture capital firms in the US and has companies like Slack;; Twitter;; ZenDesk;; and Dropbox in its portfolio. \"Having these people backing us up during a volatile and unpredictable time like this is a real sign of trust in our mission.\" Check out the pitch deck Supermetrics used to bring the likes of IVP and Highland Europe on board below:", "displayName": "SuperMetrics", "publishDate": "2020-08-30", "roundSeries": null, "articleTitle": "Check out the pitch deck marketing 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