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      "highlights": "The NFT authentication non-profit ORIGYN just raised $20 million from investors including the prominent activist Bill Ackman. The latest fundraising round valued the start-up;; which was founded only a year ago;; at $300 million. Check out the 13 pitch deck slides ORIGYN used to land the investment.",
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      "description": "The NFT authentication non-profit ORIGYN just raised $20 million from investors including the prominent activist Bill Ackman. The latest fundraising round valued the start-up;; which was founded only a year ago;; at $300 million. Check out the 13 pitch deck slides ORIGYN used to land the investment.  The NFT authentication start-up ORIGYN Foundation just raised $20 million in its first funding round;; pulling in investments from activist investor Bill Ackman;; blockchain specialists Polychain Capital;; and socialite and businesswoman Paris Hilton.  The Swiss firm;; which was valued at $300 million in the private funding round;; uses AI technology to verify non-fungible tokens;; or NFTs. An NFT is a unique;; blockchain-based digital asset that represents ownership of a real-world item - such as artwork;; music;; or luxury goods.  \"We're incredibly fortunate and excited to include so many great names in this funding round;;\" chief executive Daniel Haudenschild said. \"It's a sign of support for what ORIGYN is trying to achieve - using technology to solve for identity;; authenticity and proof of ownership.\"  NFTs have exploded this year;; with monthly sales soaring from $400 million to $2 billion;; according to JP Morgan. But the $7 billion market has faced legal and regulatory hurdles;; as well as bubble concerns from prominent crypto investors;; including Galaxy Digital's Mike Novogratz.  ORIGYN;; which launched in October 2020 and is led by Haudenschild and three founding partners;; currently certifies NFTs across four industry verticals - art;; collectibles;; digital media;; and luxuries. It is run as a non-profit;; and in 2022 plans to launch a utility token;; allowing owners to participate in important governance decisions.  Ackman;; who founded hedge fund Pershing Square Capital;; hit headlines last year when he made $2.6 billion off of a $27 million bet that the pandemic would trigger a stock market crash. In May;; he expressed mixed feelings about the crypto space.  \"I think (crypto is) a brilliant technology and I kick myself for not understanding it;; it's one of the best speculations ever;;\" he told the Wall Street Journal. \"But it's not a place where I would feel comfortable personally putting any meaningful amount of assets in;; therefore I wouldn't invest our firm's assets.\"  Other investors in ORIGYN include Polychain;; the blockchain-focussed VC and hedge fund that manages $2 billion of assets;; and Hilton;; the American media personality who invested in bitcoin and ether in 2016 and publicly backed NFTs earlier this year.  Check out ORIGYN's 13-slide pitch deck below:",
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