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      "highlights": "London-based Vinterior has raised £8 million ($11 million) in a Series A round. The startup enables businesses to sell high-quality vintage furniture and decor to consumers. European 'circular economy' startups have lured $248 million from VCs so far this year. See more stories on Insider's business page.",
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      "description": "London-based Vinterior has raised £8 million ($11 million) in a Series A round. The startup enables businesses to sell high-quality vintage furniture and decor to consumers. European 'circular economy' startups have lured $248 million from VCs so far this year. See more stories on Insider's business page.  Vinterior;; an online marketplace that makes it easier to buy and sell vintage furniture and decor;; has raised £8 million ($11 million).  The London-based startup;; founded in 2016;; hand-picks independent sellers based on a due diligence process that evaluates the quality of their products and previous customer feedback.  The startup's founders argue the market is fragmented between \"fast furniture\" – akin to fast fashion – and vintage lovers who spend hours looking in stores for hidden gems.  Founder Sandrine Zhang Ferron experienced this firsthand when moving house;; which is when she decided to quit her job in finance to launch the startup.  After a three-month stint on a coding course where she met cofounder Leslie Fournier;; Zhang Ferron launched Vinterior with a homemade website.   \"Half of this market is dominated by big players who sell fast furniture;; it's mass produced;;\" Zhang Ferron told Insider. \"Furniture and interiors can be quite wasteful. It uses a lot of resources;; a lot of shipping. Customers today are more and more conscious about shipping responsibly.\"  The startup joins a host of others pioneering the circular economy;; encouraging the reuse and repurposing of goods instead of a throw-away culture. It also taps into a current craze for mid-century and vintage furniture;; with Insider's Jennifer Ortakales Dawkins reporting that the secondhand market could be worth above $16 billion by 2025.  European circular economy startups have lured $248 million from venture capitalists;; as of August;; while their US counterparts have landed $116 million;; according to Pitchbook data. The figures stood at $180 million and $330 million in 2020;; respectively.   Vinterior lists 1;;800 dealers across 30 countries;; with around 35% of those who apply not approved;; according to Zhang Ferron.  \"It starts with selecting the right dealers;; and for us it's about having dealers who can bring a verity of product which are high quality vintage and who share our drive of providing a great service to their end customers;;\" she said.  \"Most of the time with dealers;; they are passionate about the trade and they came to us with that passion.\"  The Series A;; led by Active Partners;; backers of healthy fast-food chain Leon and events company Secret Cinema;; will be used to scale the startup's marketing;; product and engineering teams.  It plans to build out additional business features for sellers;; to help them with the likes of taxes;; and expand into Europe. Vinterior hopes to be the European leader in this space within two years;; starting with France.  Currently a team of 42;; Zhang Ferron expects headcount to be at 100 by 2023.  The latest round brings the startup's total raised to £12 million ($16 million).  Check out Vinterior's pitch deck below.",
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