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That the Black haircare industry is worth billions was lost on investors;; Twumasi-Corson;; 31;; told Insider. \"We had someone ask 'Why are you talking about Africa?' and make jokes about Africans being poor;;\" she said. \"It was a very strange experience.\" That didn't stop them. Afrocenchix;; which they launched in 2011;; is the first Black-owned hair company to be sold in Whole Foods UK;; Twumasi-Corson told Insider. In June;; the founders closed a $1.2 million seed round backed by Google for Startups' Black Founders Fund. The first half of 2021 saw UK-based startups raise nearly $19 billion;; double what was raised in the last six months of 2020;; according to financial site Sifted. And yet;; the funding landscape for Black British women is dismal. Between 2009 and 2019 only 10 Black women in the UK raised VC funds;; and British Black entrepreneurs overall receive just 0.24% in funding capital;; according to a 2020 report by research organization Extend Ventures. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 2, "label": "Humble Origins", "description": "The deck starts by highlighting the problem and the company's origins." }, { "from": 3, "to": 5, "label": "Rising Success", "description": "The deck showcases the company's growth and traction." }, { "from": 6, "to": 8, "label": "The Breakthrough", "description": "The deck highlights the company's unique value proposition and market opportunity." }, { "from": 9, "to": 16, "label": "Ultimate Achievement", "description": "The deck outlines the company's plans for future growth and expansion." } ], "loops": [ { "from": 2, "to": 3, "label": "Cost Of Inaction", "description": "What is the cost of not addressing the needs of Black and mixed race women?" }, { "from": 11, "to": 12, "label": "Quick Win Big Bet", "description": "How can Afrocenchix achieve quick wins and make a big impact?" } ] }