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      "highlights": "London-based e-bike startup HumanForest just raised $2 million in a funding round backed by Cabify founders Juan de Antonio and Vicente Pascual. The e-bike market continues to boom under COVID-19;; with analysts at Markets and Markets predicting an industry value of almost $40 billion by 2025.  Business Insider got an exclusive look at the pitch deck it used to bring investors on board.  Visit Business Insider's homepage for more stories.",
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      "description": "London-based e-bike startup HumanForest just raised $2 million in a funding round backed by Cabify founders Juan de Antonio and Vicente Pascual. The e-bike market continues to boom under COVID-19;; with analysts at Markets and Markets predicting an industry value of almost $40 billion by 2025.  Business Insider got an exclusive look at the pitch deck it used to bring investors on board.  Visit Business Insider's homepage for more stories.  HumanForest;; the e-bike startup offering users free rides for up to 20 minutes;; just raised more than $2 million in a funding round backed by the founders of Cabify.   The e-bike rental market continues to grow rapidly;; with analysts at Markets and Markets predicting the industry could be worth close to $40 billion globally by 2025.   The London-based firm was founded last year by Agustin Guilisasti;; a one-time senior exec with Spanish ride-hailing firm Cabify;; and Caroline Seton;; a former director at PR firm Finsbury.   The firm is currently trialling its first batch of bikes in north London;; where it offers users 20 minutes of free ride time;; making up the costs with in-app ad revenue;; before charging 12p (or $0.09) per minute. Rival Jump;; owned by Lime;; charges 15p a minute and a £1 unlock fee by comparison.  Since launching its trail in June;; HumanForest said 14;;000 riders had taken almost 42;;000 rides;; with a 100% increase month on month.  For the new funding;; Guilisasti brought his old friends at Cabify along for the ride;; with cofounders Juan de Antonio and Vicente Pascual leading the round;; with the latter joining HumanForest's board.   \"I worked with the team at HumanForest for ten years at Cabify and I believe that this is another disruptor;;\" he said.  \"It is three disruptors in one; it provides free mobility for users through its partnership model;; protects the planet;; and appeals to partner companies who seek to demonstrate their social impact. We are already seeing the success of the model and I am excited to be involved in its future growth.\"",
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