{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5fec-763b-95cd-cfd5fbbc3627",
  "slug": "p6lfIRNdwAnrNON4Y4XO",
  "title": "Read the pitch deck big data startup Starburst used to raise $250 million and nearly triple its valuation to $3.35 billion as it goes up against rivals like Snowflake",
  "subtitle": "Starburst",
  "author": "Starburst",
  "pageCount": 14,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "document": {
    "id": "019dd923-5fec-763b-95cd-cfd5fbbc3627",
    "slug": "p6lfIRNdwAnrNON4Y4XO",
    "title": "Read the pitch deck big data startup Starburst used to raise $250 million and nearly triple its valuation to $3.35 billion as it goes up against rivals like Snowflake",
    "rawTitle": "Read the pitch deck big data startup Starburst used to raise $250 million and nearly triple its valuation to $3.35 billion as it goes up against rivals like Snowflake",
    "authorId": "Pitchdecks",
    "authorName": "Starburst",
    "authorDisplay": "Starburst",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Starburst-Series-D-p6lfIRNd.pdf",
    "sourceUrl": "https://www.businessinsider.com/starburst-series-d-pitch-deck-snowflake-rivalry-big-data-startup-2022-2",
    "sourceDate": "2022-02-09 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 09:19:54.367+00",
    "status": "ready",
    "pageCount": 14,
    "orientation": "landscape",
    "aspectRatio": 1.774,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/p6lfIRNdwAnrNON4Y4XO",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 14,
    "pagesIndexed": 14,
    "pagesWithImages": 14,
    "pagesWithMetadata": 14,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 65,
    "chartCount": 0,
    "metricSlides": 0,
    "toolMatches": 9,
    "documentToolMatches": 0,
    "frameworkMatches": 7,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
        "evidence": "The deck follows a similar structure to the Sequoia Pitch arc",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:18:48.300333+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 8,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 8,
        "name": "Problem",
        "beatId": "c9bdbeb8-b8cf-4883-af31-a39817a525e7",
        "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
        "beatType": {
          "name": "Problem",
          "slug": "sequoia-pitch-problem",
          "status": "active",
          "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
          "version": 1,
          "description": null
        },
        "evidence": "The data warehouse model is presented as a limitation",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 9,
        "name": "Solution",
        "beatId": "d860316e-b744-48fe-be41-94d896d5b222",
        "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
        "beatType": {
          "name": "Solution",
          "slug": "sequoia-pitch-solution",
          "status": "active",
          "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
          "version": 1,
          "description": null
        },
        "evidence": "Starburst's solution is presented as a way to access all data",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 4,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Market Size",
        "beatId": "c5d85234-c8f5-46eb-9577-07276f10ace3",
        "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
        "beatType": {
          "name": "Market Size",
          "slug": "sequoia-pitch-market-size",
          "status": "active",
          "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents a massive TAM",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 5,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 5,
        "name": "Team",
        "beatId": "a84063ed-ea9a-4b30-9900-995c82e1755a",
        "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
        "beatType": {
          "name": "Team",
          "slug": "sequoia-pitch-team",
          "status": "active",
          "canonId": "019dd9b8-23c9-746f-aaf9-2f5d83892cf3",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents Starburst's team and experience",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 7,
        "from": 3,
        "loop": {
          "name": "15_why_now",
          "slug": "15-why-now",
          "status": "active",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "665fca22-bd7e-4e5d-a96e-ceca6017b00c",
        "evidence": "The deck presents a clear 'why now' narrative",
        "position": 0,
        "objective": "Why now is the time for Starburst",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:18:48.450566+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 11,
        "from": 8,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "057d88aa-c5fe-4d6d-9354-187939c0a27c",
        "evidence": "The deck presents the limitations of the data warehouse model",
        "position": 1,
        "objective": "The cost of not using Starburst's solution",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:18:48.483071+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "13823df4-fa6f-43df-917b-346b84ab1cc3",
        "evidence": "Research Report, May 2021: How Data Culture Fuels Business Value in Data-Driven Organizations",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:38.048632+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Authority citation",
          "slug": "authority-citation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
          "version": 1,
          "bodyDocId": null,
          "description": "Quoting an authority figure, study, or precedent to lend weight.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "7f53986b-39ff-453b-b1d0-0d0e4ecd10f4",
        "evidence": "Source: Research Report, May 2021: How Data Culture Fuels Business Value in Data-Driven Organizations, Tableau/IDC",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:38.09301+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "8bc48209-44ff-47eb-a1e0-e89407a10450",
        "evidence": "Venn diagram of Big Data sub-markets",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:30:38.179246+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Figure-Ground Relationship",
          "slug": "figure-ground-relationship",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-d087-741f-b358-1303dd35483e",
          "version": 1,
          "bodyDocId": null,
          "description": "Perception organizes into figure (focus) and ground (background)",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "e5c71b92-d7ad-4b69-85b2-03e74309b5a1",
        "evidence": "Starburst central hub connecting data sources on the left and BI/Analytics consumers on the right",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:30:38.441528+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Proof",
          "slug": "social-proof",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
          "version": 1,
          "bodyDocId": null,
          "description": "People adapt behavior based on what others do - show adoption and testimonials",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "8caf939b-1b57-4a07-92a5-913710c0e753",
        "evidence": "Trusted by: Comcast, Verizon, Condé Nast, VMware, Finra, Grubhub, M&S, Upwork, Simon, EMIS, Carrefour, Prezi",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:38.615877+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "1631709b-7255-4bf7-9ab6-39e1cc9e11de",
        "evidence": "We exist to free our customers.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:30:32.297872+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "e8cbdbe8-db12-41cd-8897-e2d0ff90201a",
        "evidence": "We exist to free our customers.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:32.253659+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "c622f389-1229-4eb9-b452-b3aefbe62a09",
        "evidence": "Break free and burst ahead.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:30:32.424492+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Call to action",
          "slug": "call-to-action",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
          "version": 1,
          "bodyDocId": null,
          "description": "Explicit prescription of what the audience should do next.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "0a3f954f-516a-4762-a1ec-b32b9cf2e556",
        "evidence": "Break free and burst ahead.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:32.383683+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "e0f47f92-d115-408c-85fb-958dd77f43d1",
        "evidence": "Uses the concept of 'your house' vs 'their house' to explain data architecture strategy.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:22:59.377+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "frameworkName": "metaphor-analogy"
      },
      {
        "matchId": "bbbfd533-ff72-4402-807d-ca1c506d9bb9",
        "evidence": "Citing IDC/Tableau research to validate market trend",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:23:04.27+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "frameworkName": "authority-citation"
      },
      {
        "matchId": "4ab3dd58-7b8c-4d7d-9ed2-6e4b48b35e7f",
        "evidence": "Visual representation of market segments and TAM",
        "framework": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-05-02 16:22:59.731+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "market-segmentation-pyramid"
      },
      {
        "matchId": "d08587d4-b5c3-4164-b4e9-91387a7bad9f",
        "evidence": "Uses historical context to frame the current problem.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 16:23:04.382+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "frameworkName": "argument-from-analogy"
      },
      {
        "matchId": "058d869c-b4d3-46a6-bd8f-9d1bba607297",
        "evidence": "Uses the cloud icon to represent the concept of a data warehouse, equating it to a physical server room.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:23:00.925+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "frameworkName": "metaphor-analogy"
      },
      {
        "matchId": "58bb6949-c9c2-4e5e-8d97-94359bb9e355",
        "evidence": "Central Starburst node with radiating connections to peripheral nodes",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 16:23:00.097+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "frameworkName": "hub-spoke"
      },
      {
        "matchId": "c91aa454-6599-4620-8281-7b06d1c2561c",
        "evidence": "The slide maps data sources through an analytics engine to end-user tools.",
        "framework": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-05-02 16:23:01.537+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 11,
        "frameworkName": "value-chain"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Belle Lin",
      "fireId": "p6lfIRNdwAnrNON4Y4XO",
      "sector": "data_saas",
      "deckKind": "fundraise",
      "roundRaw": "Series C",
      "amountRaw": "$250 million",
      "amountUsd": "250000000",
      "scrapedAt": "2026-04-27 09:19:54.367+00",
      "sectorRaw": "data startup",
      "sourceUrl": "https://www.businessinsider.com/starburst-series-d-pitch-deck-snowflake-rivalry-big-data-startup-2022-2",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Starburst raised $250 million from Alkeon Capital and nearly tripled its valuation to $3.35 billion. The big data startup is focused on going public within the next few years;; its CEO told Insider. To compete against cloud data giant Snowflake;; it's betting that data is becoming more spread out.",
      "slideCount": 14,
      "companyName": "Starburst Series D",
      "description": "Starburst raised $250 million from Alkeon Capital and nearly tripled its valuation to $3.35 billion. The big data startup is focused on going public within the next few years;; its CEO told Insider. To compete against cloud data giant Snowflake;; it's betting that data is becoming more spread out.   Big data startup Starburst competes in the red-hot data space that's currently dominated by $88.3 billion cloud data giant Snowflake.  But Starburst CEO and cofounder Justin Borgman thinks the startup can break through by building products around the idea that data is more likely to be decentralized and available across a company in the future. That model;; commonly known as data mesh;; is in contrast to the centralized data warehouse approach that has dominated for decades.  And that bet is paying off as it catches the attention of investors;; vaulting Starburst toward a potential initial public offering in the next two or three years;; Borgman tells Insider.  \"Our ambitions are squarely on how to build a large;; publicly traded business;;\" Borgman said.  In pursuit of going public;; the startup announced on Wednesday a $250 million Series D led by Alkeon Capital;; with participation from Altimeter;; B Capital Group;; and existing investors like Andreessen Horowitz;; Coatue Ventures;; and Salesforce Ventures. Starburst's previous fundraise was a $100 million Series C last January;; and this round brings its total funding to $414 million.  Starburst is now valued at $3.35 billion;; nearly triple its $1.2 billion valuation from its previous round;; according to the company.  With its newest cash infusion;; Borgman says the five-year-old startup is investing in its product;; namely its Galaxy service;; which helps engineers to work with data in Amazon Web Services;; Microsoft Azure;; or Google Cloud. Starburst is also opening an office in the Asia-Pacific region;; planning acquisitions to help build its vision of a data mesh;; and aims to double its 350-person staff this year;; according to Borgman.  The startup is also changing its customer base by targeting smaller companies. While it's currently \"very weighted toward really large enterprises;;\" a recent change from a subscription to usage-based pricing model lets customers use its products without an upfront contract;; making it easier for smaller companies to get started;; Borgman said.  Built on the open-source Presto big data engine;; Starburst hopes it can see the same success as other data startups like $38 billion Databricks and $19 billion Confluent;; which were also developed on top of open-source projects. They've thrived even going up against AWS and Microsoft;; partly for that reason;; and Borgman says he considers the companies role models.  While Starburst similarly competes against the data tools offered by cloud giants AWS and Microsoft;; Snowflake is also a major competitor;; according to Borgman. He says the two companies have \"different world views;;\" and is counting on Starburst's data mesh strategy to ultimately win out against Snowflake's data warehouse approach.  \"Snowflake is a great database;;\" Borgman said. \"We just don't think it is the single source of truth;; and that's the distinction over 40 years of data warehousing history.\"  ​​Here's the pitch deck Starburst used to raise $250 million and nearly triple its valuation to over $3 billion:",
      "displayName": "Starburst",
      "publishDate": "2022-02-09",
      "roundSeries": "series_c",
      "articleTitle": "Read the pitch deck big data startup Starburst used to raise $250 million and nearly triple its valuation to $3.35 billion as it goes up against rivals like Snowflake",
      "leadInvestors": "Andreessen Horowitz, Coatue, Salesforce Ventures",
      "deckKindSignal": "raise",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.3833,
        "a16z": 0.3833,
        "docsend": 0.4583,
        "hoffman": 0.3091,
        "mcclure": 0.2871,
        "sequoia": 0.3278,
        "kawasaki": 0.2011,
        "nextview": 0.4359,
        "slidebean": 0.3572,
        "founder_institute": 0.3516
      },
      "nSlides": 14,
      "sequence": [
        "cover",
        "vision",
        "context",
        "market_sizing",
        "team_bio",
        "analogy",
        "problem_statement",
        "pain_points",
        "solution",
        "vision",
        "solution",
        "traction",
        "mission",
        "closing_ask"
      ],
      "breakdown": {
        "yc": {
          "order": 0.5,
          "signal": 0,
          "jaccard": 0.4667
        },
        "a16z": {
          "order": 0.5,
          "signal": 0,
          "jaccard": 0.4667
        },
        "docsend": {
          "order": 0.2727,
          "signal": 0.2,
          "jaccard": 0.3529
        },
        "hoffman": {
          "order": 0.3636,
          "signal": 0,
          "jaccard": 0.4
        },
        "mcclure": {
          "order": 0.3,
          "signal": 0.05,
          "jaccard": 0.2941
        },
        "sequoia": {
          "order": 0.3636,
          "signal": 0,
          "jaccard": 0.4375
        },
        "kawasaki": {
          "order": 0.3,
          "signal": 0,
          "jaccard": 0.2222
        },
        "nextview": {
          "order": 0.5556,
          "signal": 0,
          "jaccard": 0.5385
        },
        "slidebean": {
          "order": 0.4615,
          "signal": 0,
          "jaccard": 0.4375
        },
        "founder_institute": {
          "order": 0.3571,
          "signal": 0.05,
          "jaccard": 0.3889
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.7917,
      "primaryScore": 0.4583,
      "noveltySignals": [
        "rare slide types: analogy, mission, vision",
        "non-canonical types: context, pain_points"
      ],
      "primaryProfile": "docsend",
      "secondaryScore": 0.4359,
      "secondaryProfile": "nextview"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/iN4ZDsgk7rPrJwph2Ci0iasFVZD6uTHnhTRzih_ukdU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9wNmxmSVJOZHdBbnJOT040WTRYTy9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 12,
        "componentCount": 3,
        "textChars": 79,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:22:59.476+00",
          "seconds": 2.415,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/1",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-1",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.092,
            "w": 0.183,
            "x": 0.068,
            "y": 0.088
          },
          "kind": "image",
          "text": "Starburst Analytics Anywhere",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "111dd721-6d95-4bf5-a3e0-21f7d91a39e8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.078,
            "w": 0.215,
            "x": 0.076,
            "y": 0.708
          },
          "kind": "paragraph",
          "text": "Justin Borgman\nCo-Founder & CEO, Starburst",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e186601e-e01d-4ddb-810c-4bde5837b6de",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.065,
            "w": 0.215,
            "x": 0.076,
            "y": 0.425
          },
          "kind": "title",
          "text": "Starburst",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "57d149b5-8f67-4797-979d-453dd1be9c2e",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/KNeKHiqe3mRyYvP5zlmmoEzwQuOWohBCThT1IwtaoG0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9wNmxmSVJOZHdBbnJOT040WTRYTy9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/ORe43nCt30IHTfrxao8SAfr77z1jPUiND9Ay2BYkV_8/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9wNmxmSVJOZHdBbnJOT040WTRYTy9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/JbFDMtz-lv5IBVIkxzb2noA0G_gN6dLQ_rFpX9A85XY/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9wNmxmSVJOZHdBbnJOT040WTRYTy9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "The slide uses a metaphorical 'house' to represent data ownership and control.",
      "function": "inspire_vision",
      "rawType": "thesis_headline",
      "block": null,
      "metadata": {
        "slideType": "thesis_headline",
        "slideTypeCanon": {
          "name": "Thesis headline",
          "slug": "thesis_headline",
          "status": "active",
          "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 4,
        "componentCount": 1,
        "textChars": 51,
        "nDataPoints": 0,
        "notes": "The slide uses a metaphorical 'house' to represent data ownership and control.",
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:22:59.377+00",
          "seconds": 2.279,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/2",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-2",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.7,
            "x": 0.15,
            "y": 0.4
          },
          "kind": "title",
          "text": "Analyze all the data in your house, not their house",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.377+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c75bd5b-4aa8-43fe-a40b-6fb6076939ad",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "e0f47f92-d115-408c-85fb-958dd77f43d1",
          "evidence": "Uses the concept of 'your house' vs 'their house' to explain data architecture strategy.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:22:59.377+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "frameworkName": "metaphor-analogy"
        }
      ],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "Uses a high-level thematic background to set the stage for the pitch.",
      "function": "establish_context",
      "rawType": "why_now",
      "block": null,
      "metadata": {
        "slideType": "why_now",
        "slideTypeCanon": {
          "name": "Why now",
          "slug": "why_now",
          "status": "active",
          "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 7,
        "textChars": 467,
        "nDataPoints": 1,
        "notes": "Uses a high-level thematic background to set the stage for the pitch.",
        "elementsJson": [
          "headline_text",
          "quote_block",
          "logo_grid",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:04.27+00",
          "seconds": 6.951,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/3",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-3",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "83% of CEOs want their organizations to be more data-driven.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9570-ef2ef5211eeb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.34,
            "x": 0.01,
            "y": 0.61
          },
          "kind": "image",
          "text": "Tableau and IDC logos",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8a191a7c-3572-4e38-ac0d-46a88ef18642",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.61,
            "x": 0.38,
            "y": 0.53
          },
          "kind": "metric",
          "text": "83% of CEOs want their organizations to be more data-driven.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bfa03451-ba7b-4e2a-865f-79cc0f0e87b0",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CEO sentiment: 83%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9570-f4198a4c344f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.09,
            "w": 0.36,
            "x": 0.01,
            "y": 0.49
          },
          "kind": "paragraph",
          "text": "Research Report, May 2021: How Data Culture Fuels Business Value in Data-Driven Organizations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "28328ce7-32f7-4759-a504-b4d6da3757af",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "83% of CEOs want their organizations to be more data-driven. (Source: Research Report, May 2021: How Data Culture Fuels Business Value in Data-Driven Organizations, Tableau/IDC)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9570-f1f8f2e1172c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.68,
            "x": 0.16,
            "y": 0.21
          },
          "kind": "title",
          "text": "We're living in a data-driven economy.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "40bc5b1d-613b-48c9-9339-940ee17df3d6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "13823df4-fa6f-43df-917b-346b84ab1cc3",
          "evidence": "Research Report, May 2021: How Data Culture Fuels Business Value in Data-Driven Organizations",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:38.048632+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Authority citation",
            "slug": "authority-citation",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
            "version": 1,
            "bodyDocId": null,
            "description": "Quoting an authority figure, study, or precedent to lend weight.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "7f53986b-39ff-453b-b1d0-0d0e4ecd10f4",
          "evidence": "Source: Research Report, May 2021: How Data Culture Fuels Business Value in Data-Driven Organizations, Tableau/IDC",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:38.09301+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "bbbfd533-ff72-4402-807d-ca1c506d9bb9",
          "evidence": "Citing IDC/Tableau research to validate market trend",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:23:04.27+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "frameworkName": "authority-citation"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 7,
          "from": 3,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "665fca22-bd7e-4e5d-a96e-ceca6017b00c",
          "evidence": "The deck presents a clear 'why now' narrative",
          "position": 0,
          "objective": "Why now is the time for Starburst",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:48.450566+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "resolution",
      "title": "Uses overlapping circles to represent market segments and total addressable market.",
      "function": "size_opportunity",
      "rawType": "market_sizing",
      "block": null,
      "metadata": {
        "slideType": "market_sizing",
        "slideTypeCanon": {
          "name": "Market sizing",
          "slug": "market_sizing",
          "status": "active",
          "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b",
          "version": 1,
          "description": null
        },
        "function": "size_opportunity",
        "functionCanon": {
          "name": "Size opportunity",
          "slug": "size_opportunity",
          "status": "active",
          "canonId": "019de52d-147b-7568-8828-a74a27697618",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 6,
        "textChars": 109,
        "nDataPoints": 5,
        "notes": "Uses overlapping circles to represent market segments and total addressable market.",
        "elementsJson": [
          "headline_text",
          "bubble_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:22:59.731+00",
          "seconds": 2.388,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/4",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-4",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Starburst TAM: $100B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:46:01+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9572-54173c3997bf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.6,
            "w": 0.85,
            "x": 0.075,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Venn diagram of Big Data sub-markets",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Venn diagram",
              "slug": "venn",
              "status": "active",
              "canonId": "019de52d-0463-710d-b529-cce18d828d2f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "venn",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.731+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "70aaf846-fca4-4d7b-a169-b9a32df968f2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.1,
            "x": 0.25,
            "y": 0.7
          },
          "kind": "metric",
          "text": "$164B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.731+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3612185d-87bd-42e2-82a8-2e9aa5f8f9b2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.1,
            "x": 0.7,
            "y": 0.55
          },
          "kind": "metric",
          "text": "$100B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.731+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5651875-335e-4bec-8b28-b5e612164aa3",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $100B+",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:46:01+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9572-58871935fd46",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.075,
            "y": 0.105
          },
          "kind": "title",
          "text": "We're addressing a massive TAM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.731+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "687ebdbe-04f6-44e2-bfd6-68fb71b19bd4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "8bc48209-44ff-47eb-a1e0-e89407a10450",
          "evidence": "Venn diagram of Big Data sub-markets",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:30:38.179246+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "4ab3dd58-7b8c-4d7d-9ed2-6e4b48b35e7f",
          "evidence": "Visual representation of market segments and TAM",
          "framework": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-05-02 16:22:59.731+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "market-segmentation-pyramid"
        }
      ],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Market Size",
          "beatId": "c5d85234-c8f5-46eb-9577-07276f10ace3",
          "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
          "beatType": {
            "name": "Market Size",
            "slug": "sequoia-pitch-market-size",
            "status": "active",
            "canonId": "019dd9b8-20e6-729c-bc28-05442906d032",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents a massive TAM",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 3,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "665fca22-bd7e-4e5d-a96e-ceca6017b00c",
          "evidence": "The deck presents a clear 'why now' narrative",
          "position": 0,
          "objective": "Why now is the time for Starburst",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:48.450566+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "setup",
      "title": "The slide uses a visual flow diagram to show the convergence of talent from two major tech companies into the Starburst project.",
      "function": "other",
      "rawType": "team_bio",
      "block": null,
      "metadata": {
        "slideType": "team_bio",
        "slideTypeCanon": {
          "name": "Team bio",
          "slug": "team_bio",
          "status": "active",
          "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 66,
        "componentCount": 10,
        "textChars": 321,
        "nDataPoints": 0,
        "notes": "The slide uses a visual flow diagram to show the convergence of talent from two major tech companies into the Starburst project.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "headshot",
          "logo_grid",
          "bullet_list",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:00.906+00",
          "seconds": 3.449,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/5",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-5",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "100% committed to Trino (fka PrestoSQL)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:54+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-956f-bf6b1b3aec2f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.55,
            "x": 0.42,
            "y": 0.25
          },
          "kind": "diagram",
          "text": "Flow from Teradata and Facebook to Starburst",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f655e5c-11bc-4d9a-ba9e-5f3302c225a3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.07,
            "y": 0.24
          },
          "kind": "image",
          "text": "Justin Borgman",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "029b49d8-ec1c-4902-8cbe-11f1674b8faa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.18,
            "y": 0.58
          },
          "kind": "image",
          "text": "Dain Sundstrom",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0cba4b65-00f1-4a85-89f8-181cd504d00b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.29,
            "y": 0.24
          },
          "kind": "image",
          "text": "Kamil Bajda-Pawlikowski",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "270cbaf7-1621-4ef5-b93b-d91693eaf987",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.07,
            "y": 0.58
          },
          "kind": "image",
          "text": "Martin Traverso",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7de997fd-4491-4bb3-b522-dc62816abc1e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.29,
            "y": 0.58
          },
          "kind": "image",
          "text": "David Phillips",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a47db431-bd10-4221-8171-17cf50ec3fe2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.15,
            "x": 0.18,
            "y": 0.24
          },
          "kind": "image",
          "text": "Matthew Fuller",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c18d515f-a7f1-4de1-b030-6682ffbb72a3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.7,
            "y": 0.62
          },
          "kind": "list",
          "text": "The creators and top committers to the open source project; Authors of Presto: The Definitive Guide by O'Reilly",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c435d10e-fd73-430b-971b-c44fb807dc93",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.42,
            "x": 0.075,
            "y": 0.105
          },
          "kind": "title",
          "text": "Starburst: A Decade in the Making",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.906+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d17338dc-58f5-4e63-bd89-883cc28fa3d5",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Team",
          "beatId": "a84063ed-ea9a-4b30-9900-995c82e1755a",
          "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
          "beatType": {
            "name": "Team",
            "slug": "sequoia-pitch-team",
            "status": "active",
            "canonId": "019dd9b8-23c9-746f-aaf9-2f5d83892cf3",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents Starburst's team and experience",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 3,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "665fca22-bd7e-4e5d-a96e-ceca6017b00c",
          "evidence": "The deck presents a clear 'why now' narrative",
          "position": 0,
          "objective": "Why now is the time for Starburst",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:48.450566+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "title": "Uses a historical photo of a person in a server room to evoke the era of centralized data warehousing.",
      "function": "argue_timing",
      "rawType": "why_now",
      "block": null,
      "metadata": {
        "slideType": "why_now",
        "slideTypeCanon": {
          "name": "Why now",
          "slug": "why_now",
          "status": "active",
          "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0",
          "version": 1,
          "description": null
        },
        "function": "argue_timing",
        "functionCanon": {
          "name": "Argue timing (why now)",
          "slug": "argue_timing",
          "status": "active",
          "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 29,
        "componentCount": 5,
        "textChars": 94,
        "nDataPoints": 0,
        "notes": "Uses a historical photo of a person in a server room to evoke the era of centralized data warehousing.",
        "elementsJson": [
          "headline_text",
          "photo"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:04.382+00",
          "seconds": 6.911,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/6",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-6",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Move all of your data into one place",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9570-51a7fac7f9f2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.044,
            "w": 0.415,
            "x": 0.126,
            "y": 0.346
          },
          "kind": "image",
          "text": "teradata",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.382+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "268ca5b5-b1a1-4967-bd8f-0006969bc246",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.527,
            "w": 0.353,
            "x": 0.57,
            "y": 0.223
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.382+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb8b2ae5-c7aa-4797-a34d-828e5a9d74ca",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.066,
            "w": 0.381,
            "x": 0.143,
            "y": 0.558
          },
          "kind": "paragraph",
          "text": "“Move all of your data into one place”",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.382+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "590aa95b-50e5-4b5d-a74e-b510e48e8275",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.017,
            "w": 0.095,
            "x": 0.219,
            "y": 0.241
          },
          "kind": "title",
          "text": "30 years ago",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:04.382+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "348fe894-88c7-4977-9acb-3336a27e96ac",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "d08587d4-b5c3-4164-b4e9-91387a7bad9f",
          "evidence": "Uses historical context to frame the current problem.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 16:23:04.382+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "frameworkName": "argument-from-analogy"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 7,
          "from": 3,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "665fca22-bd7e-4e5d-a96e-ceca6017b00c",
          "evidence": "The deck presents a clear 'why now' narrative",
          "position": 0,
          "objective": "Why now is the time for Starburst",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:48.450566+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "setup",
      "title": "Uses a visual metaphor of a person sitting in a server room inside a cloud icon to suggest that 'cloud' is just a new wrapper for old centralized data practices",
      "function": "argue_timing",
      "rawType": "why_now",
      "block": null,
      "metadata": {
        "slideType": "why_now",
        "slideTypeCanon": {
          "name": "Why now",
          "slug": "why_now",
          "status": "active",
          "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0",
          "version": 1,
          "description": null
        },
        "function": "argue_timing",
        "functionCanon": {
          "name": "Argue timing (why now)",
          "slug": "argue_timing",
          "status": "active",
          "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 42,
        "componentCount": 6,
        "textChars": 167,
        "nDataPoints": 0,
        "notes": "Uses a visual metaphor of a person sitting in a server room inside a cloud icon to suggest that 'cloud' is just a new wrapper for old centralized data practices.",
        "elementsJson": [
          "headline_text",
          "action_title",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:00.925+00",
          "seconds": 3.264,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/7",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-7",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Move all of your data into one place... in the cloud",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9571-2069956a7589",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.416,
            "w": 0.378,
            "x": 0.548,
            "y": 0.292
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.925+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a4e46915-a09e-4243-98ac-ac8a26902437",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.025,
            "w": 0.052,
            "x": 0.239,
            "y": 0.242
          },
          "kind": "legend",
          "text": "Today",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.925+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7341e8b9-30ba-457e-be3c-284a6af39345",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.156,
            "w": 0.392,
            "x": 0.116,
            "y": 0.488
          },
          "kind": "paragraph",
          "text": "“Move all of your data into one place... in the cloud”",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.925+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5f7689bc-0267-47cb-8c6f-bb2e2edc1a21",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.041,
            "w": 0.452,
            "x": 0.274,
            "y": 0.842
          },
          "kind": "title",
          "text": "Not much has changed in 30 years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.925+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f0722859-c0e7-417f-988a-59a97ff36277",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.041,
            "w": 0.404,
            "x": 0.108,
            "y": 0.368
          },
          "kind": "title",
          "text": "The Cloud Data Warehouse",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.925+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "54f8b6b3-2201-479f-bf46-7515097e9bd8",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "058d869c-b4d3-46a6-bd8f-9d1bba607297",
          "evidence": "Uses the cloud icon to represent the concept of a data warehouse, equating it to a physical server room.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:23:00.925+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "frameworkName": "metaphor-analogy"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 7,
          "from": 3,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "665fca22-bd7e-4e5d-a96e-ceca6017b00c",
          "evidence": "The deck presents a clear 'why now' narrative",
          "position": 0,
          "objective": "Why now is the time for Starburst",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:48.450566+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "tension",
      "title": "The background image of a clock face suggests the 'slower than it looks' point.",
      "function": "frame_problem",
      "rawType": "pain_points",
      "block": null,
      "metadata": {
        "slideType": "pain_points",
        "slideTypeCanon": {
          "name": "Pain points",
          "slug": "pain_points",
          "status": "active",
          "canonId": "019de52d-08a0-761d-a14f-1dbc5e447381",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 14,
        "componentCount": 2,
        "textChars": 195,
        "nDataPoints": 0,
        "notes": "The background image of a clock face suggests the 'slower than it looks' point.",
        "elementsJson": [
          "headline_text",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:22:59.9+00",
          "seconds": 2.206,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/8",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-8",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.35,
            "w": 0.65,
            "x": 0.12,
            "y": 0.34
          },
          "kind": "list",
          "text": "Is slower than it looks\nRequires many copies of the same data\nCreates vendor lock-in\nIs expensive with unpredictable costs\nLimits your view to what is in the EDW right now",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.9+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ad06af03-7c19-416c-a5f1-e7bc64330742",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.45,
            "x": 0.104,
            "y": 0.228
          },
          "kind": "title",
          "text": "THE DATA WAREHOUSE MODEL",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:22:59.9+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75945341-8db4-4e17-a804-0ae4a268f3f6",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 8,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Problem",
          "beatId": "c9bdbeb8-b8cf-4883-af31-a39817a525e7",
          "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The data warehouse model is presented as a limitation",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 11,
          "from": 8,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "057d88aa-c5fe-4d6d-9354-187939c0a27c",
          "evidence": "The deck presents the limitations of the data warehouse model",
          "position": 1,
          "objective": "The cost of not using Starburst's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:48.483071+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "resolution",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 25,
        "componentCount": 4,
        "textChars": 160,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "icon_grid",
          "process_diagram"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:00.097+00",
          "seconds": 2.342,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/9",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-9",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.8,
            "x": 0.1,
            "y": 0.15
          },
          "kind": "diagram",
          "text": "Starburst central hub connecting data sources on the left and BI/Analytics consumers on the right",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Hub and spoke",
              "slug": "hub-spoke",
              "status": "active",
              "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "hub-spoke",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.097+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3c0d100b-9b7f-4d51-9cdd-192e8d96cd61",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.1,
            "x": 0.82,
            "y": 0.0016
          },
          "kind": "title",
          "text": "BI / Analytics",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.097+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5700958e-0998-4f78-8b38-5218a04cbe42",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.45,
            "x": 0.07,
            "y": 0.05
          },
          "kind": "title",
          "text": "Access data, no matter where it lives",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.097+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7f37d625-8562-44f0-a2a1-ee405564f4ac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.1,
            "x": 0.14,
            "y": 0.0016
          },
          "kind": "title",
          "text": "Data Sources",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.097+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8bcadc9e-38b9-4e4a-bc62-967b64e7b209",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Figure-Ground Relationship",
            "slug": "figure-ground-relationship",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-d087-741f-b358-1303dd35483e",
            "version": 1,
            "bodyDocId": null,
            "description": "Perception organizes into figure (focus) and ground (background)",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "e5c71b92-d7ad-4b69-85b2-03e74309b5a1",
          "evidence": "Starburst central hub connecting data sources on the left and BI/Analytics consumers on the right",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:30:38.441528+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "58bb6949-c9c2-4e5e-8d97-94359bb9e355",
          "evidence": "Central Starburst node with radiating connections to peripheral nodes",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 16:23:00.097+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "frameworkName": "hub-spoke"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Solution",
          "beatId": "d860316e-b744-48fe-be41-94d896d5b222",
          "matchId": "0d2b10a7-0f20-4d5e-9b10-4e7e4840798e",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "Starburst's solution is presented as a way to access all data",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 11,
          "from": 8,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "057d88aa-c5fe-4d6d-9354-187939c0a27c",
          "evidence": "The deck presents the limitations of the data warehouse model",
          "position": 1,
          "objective": "The cost of not using Starburst's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:48.483071+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "setup",
      "function": "transition",
      "rawType": "transition",
      "block": null,
      "metadata": {
        "slideType": "transition",
        "slideTypeCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-0693-7766-9f05-887f41f8e41e",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 4,
        "componentCount": 2,
        "textChars": 35,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:00.126+00",
          "seconds": 2.36,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/10",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-10",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.8,
            "w": 0.45,
            "x": 0.5,
            "y": 0.1
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.126+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "102f7c5f-db6e-4b11-964e-fffb26678458",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.35,
            "x": 0.06,
            "y": 0.315
          },
          "kind": "title",
          "text": "Light up your world, with Starburst",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.126+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8219c6ff-7832-4496-87a7-a5419c7d2640",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [
        {
          "to": 11,
          "from": 8,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "057d88aa-c5fe-4d6d-9354-187939c0a27c",
          "evidence": "The deck presents the limitations of the data warehouse model",
          "position": 1,
          "objective": "The cost of not using Starburst's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:48.483071+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "resolution",
      "title": "The slide uses a layered architecture approach to illustrate data connectivity and security.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 59,
        "componentCount": 6,
        "textChars": 487,
        "nDataPoints": 0,
        "notes": "The slide uses a layered architecture approach to illustrate data connectivity and security.",
        "elementsJson": [
          "action_title",
          "icon_grid",
          "process_diagram"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:01.537+00",
          "seconds": 3.741,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/11",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-11",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.25,
            "w": 0.7,
            "x": 0.15,
            "y": 0.65
          },
          "kind": "diagram",
          "text": "Data Lake, Data Warehouse, Non-Relational DBs, Streaming Data, Operational RDBMS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.537+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dc6c2d59-f39d-4ad4-9c58-7a781ab548c9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.7,
            "x": 0.15,
            "y": 0.2
          },
          "kind": "image",
          "text": "Data Scientists, Finance, Marketers, Data Analysts",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.537+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8bcad9aa-a666-47d9-936a-6a8549a42916",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.86,
            "x": 0.07,
            "y": 0.34
          },
          "kind": "image",
          "text": "Python, Spark, Jupyter, R, Web, Mobile, ThoughtSpot, Looker, Power BI, Qlik, Tableau",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.537+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5fc4de04-c295-4589-b718-4831613904ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.86,
            "x": 0.07,
            "y": 0.43
          },
          "kind": "paragraph",
          "text": "Starburst Enterprise: On Prem, Hybrid, Cloud, Multi-Cloud, The Analytics Engine for Data Mesh",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.537+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "197ffeec-3d36-49c0-b203-4f54d4ed5381",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.07,
            "w": 0.86,
            "x": 0.07,
            "y": 0.52
          },
          "kind": "paragraph",
          "text": "Performance, Connectivity, Query Auditing, Global Security, Fine-grained access control, Column + Row-level permissions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.537+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "90a7b777-4022-4cdb-ad28-3293c767cba7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.86,
            "x": 0.07,
            "y": 0.1
          },
          "kind": "title",
          "text": "We deliver faster and better decisions using ALL of your data",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.537+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45163ede-52e2-4855-ac66-db589ab74628",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "c91aa454-6599-4620-8281-7b06d1c2561c",
          "evidence": "The slide maps data sources through an analytics engine to end-user tools.",
          "framework": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-05-02 16:23:01.537+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 11,
          "frameworkName": "value-chain"
        }
      ],
      "arcBeats": [],
      "loops": [
        {
          "to": 11,
          "from": 8,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "057d88aa-c5fe-4d6d-9354-187939c0a27c",
          "evidence": "The deck presents the limitations of the data warehouse model",
          "position": 1,
          "objective": "The cost of not using Starburst's solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:48.483071+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "evidence",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 76,
        "componentCount": 8,
        "textChars": 522,
        "nDataPoints": 2,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "action_title",
          "logo_grid",
          "big_number",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:01.663+00",
          "seconds": 3.736,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/12",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-12",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "We deliver actionable insights at record speeds for data driven companies globally",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9570-22c323a26df1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.11,
            "x": 0.55,
            "y": 0.55
          },
          "kind": "image",
          "text": "InfoWorld Technology of the Year 2021, Data Breakthrough Award 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Infographic",
              "slug": "infographic",
              "status": "active",
              "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "infographic",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.663+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e642ab90-b09f-44a4-8074-f8b2a5776e68",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.32,
            "x": 0.21,
            "y": 0.038
          },
          "kind": "image",
          "text": "Trusted by: Comcast, Verizon, Condé Nast, VMware, Finra, Grubhub, M&S, Upwork, Simon, EMIS, Carrefour, Prezi",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo grid",
              "slug": "logo-grid",
              "status": "active",
              "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.663+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5324664a-fc3b-455f-83fb-a2dac6b4ffbe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.11,
            "w": 0.18,
            "x": 0.08,
            "y": 0.43
          },
          "kind": "metric",
          "text": "$164M Raised",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.663+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a07d368e-e425-4620-8ff0-71bad528836b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.11,
            "w": 0.11,
            "x": 0.55,
            "y": 0.43
          },
          "kind": "metric",
          "text": "85 NPS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.663+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3f395f6-75a4-42a4-bca8-78610fac2e55",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "NPS: 85",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:55+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9570-25e56006b8ac",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.25,
            "x": 0.72,
            "y": 0.026
          },
          "kind": "paragraph",
          "text": "Meet our customers: Starburst Voyagers. We have the largest team of Trino experts in the world. We deliver actionable insights at record speeds for data driven companies globally.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.663+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "327074d3-def9-42dc-ba54-ec58481f01f6",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.58,
            "x": 0.07,
            "y": 0.11
          },
          "kind": "title",
          "text": "Customers stay because they want to, not because they have to",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:01.663+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e1e749db-3741-42c2-bf79-eb2ea5e8c8a9",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Social Proof",
            "slug": "social-proof",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
            "version": 1,
            "bodyDocId": null,
            "description": "People adapt behavior based on what others do - show adoption and testimonials",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "8caf939b-1b57-4a07-92a5-913710c0e753",
          "evidence": "Trusted by: Comcast, Verizon, Condé Nast, VMware, Finra, Grubhub, M&S, Upwork, Simon, EMIS, Carrefour, Prezi",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:38.615877+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "function": "inspire_vision",
      "rawType": "mission",
      "block": null,
      "metadata": {
        "slideType": "mission",
        "slideTypeCanon": {
          "name": "Mission",
          "slug": "mission",
          "status": "active",
          "canonId": "019de52d-0fce-7496-b34c-18fd6a6e3310",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 40,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:00.917+00",
          "seconds": 2.849,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/13",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-13",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.12,
            "x": 0.835,
            "y": 0.09090000000000001
          },
          "kind": "image",
          "text": "Starburst",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.917+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd508ba3-0844-4160-abb3-4b464376761f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.13,
            "w": 0.75,
            "x": 0.125,
            "y": 0.435
          },
          "kind": "title",
          "text": "We exist to free our customers.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.917+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e9bb7142-71b9-4d3c-a72f-6dc867cf0853",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "1631709b-7255-4bf7-9ab6-39e1cc9e11de",
          "evidence": "We exist to free our customers.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:30:32.297872+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "e8cbdbe8-db12-41cd-8897-e2d0ff90201a",
          "evidence": "We exist to free our customers.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:32.253659+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 14,
      "type": "setup",
      "title": "Uses space-themed imagery consistent with the brand name 'Starburst'.",
      "function": "transition",
      "rawType": "transition",
      "block": null,
      "metadata": {
        "slideType": "transition",
        "slideTypeCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-0693-7766-9f05-887f41f8e41e",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 12,
        "componentCount": 3,
        "textChars": 71,
        "nDataPoints": 0,
        "notes": "Uses space-themed imagery consistent with the brand name 'Starburst'.",
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:00.833+00",
          "seconds": 2.524,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5fec-763b-95cd-cfd5fbbc3627/14",
        "deck": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627",
        "deckAnchor": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627#slide-14",
        "deckJson": "/decks/019dd923-5fec-763b-95cd-cfd5fbbc3627.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Break free and burst ahead.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:56+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d522-75ae-9570-67bf62d5defe",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.426,
            "x": 0.287,
            "y": 0.538
          },
          "kind": "title",
          "text": "Break free and burst ahead.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.833+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "410ebb83-c9b6-4e7b-a099-5610fc5a234b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.39,
            "x": 0.305,
            "y": 0.418
          },
          "kind": "title",
          "text": "The wait is over.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:00.833+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "04a58e01-d224-493d-9e0b-02e28728c204",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Action Titles",
            "slug": "action-titles",
            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
            "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc",
            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "c622f389-1229-4eb9-b452-b3aefbe62a09",
          "evidence": "Break free and burst ahead.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:30:32.424492+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
        },
        {
          "tool": {
            "name": "Call to action",
            "slug": "call-to-action",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c",
            "version": 1,
            "bodyDocId": null,
            "description": "Explicit prescription of what the audience should do next.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "0a3f954f-516a-4762-a1ec-b32b9cf2e556",
          "evidence": "Break free and burst ahead.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:32.383683+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 14,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 8,
      "to": 8,
      "label": "Problem",
      "description": "The data warehouse model is presented as a limitation"
    },
    {
      "from": 9,
      "to": 9,
      "label": "Solution",
      "description": "Starburst's solution is presented as a way to access all data"
    },
    {
      "from": 4,
      "to": 4,
      "label": "Market Size",
      "description": "The deck presents a massive TAM"
    },
    {
      "from": 5,
      "to": 5,
      "label": "Team",
      "description": "The deck presents Starburst's team and experience"
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 7,
      "label": "Why Now",
      "description": "Why now is the time for Starburst"
    },
    {
      "from": 8,
      "to": 11,
      "label": "Cost Of Inaction",
      "description": "The cost of not using Starburst's solution"
    }
  ]
}