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Gensyn claims its system will help address the enormous amounts of wasted energy associated with cryptocurrency mining. \"Training these models is super high value from a societal perspective;;\" Grieve told Insider. The Genysn cofounder aims to tap into the market for deep learning compute;; which he believes to be worth $181 billion. Deep learning is a complex subsection of machine learning;; which involves a series of algorithms that mimic the way the human brain works. Researchers currently rely on stockpiling costly equipment or renting power from the likes of AWS or Microsoft Azure. Eventually;; this becomes too expensive and poses a risk to research;; the company said – something Fielding experienced while undertaking a PhD in machine learning. \"If you have a GPU and you want to use it to mine cryptocurrency;; you might want to mine Ethereum;;\" Grieve said. \"Ethereum – for a standard middle of the range video GPU – pays about 34 cents an hour;; when we did our calculations. 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