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Her technical edge and knowledge of the point-of-sale payment space led her to launch a software company focused on providing behind-the-scenes tech for beauty and wellness small businesses. Cohen-Shohet launched GlossGenius in 2017 to provide payments tech for hair stylists;; nail technicians;; blow-out bars;; and other small businesses in the space. The upstart offers \"a gateway for entrepreneurship\" by providing back-office software for payments and accounting;; marketing;; client relationship management;; and scheduling;; Cohen-Shohet said. The card readers;; for example;; allow businesses to track transactions;; standardize data;; and categorize expenses;; while tracking client visits;; history;; and revenue. \"Anything you could think about in a business owner's back office;; we're centralizing for them right through the software platform;;\" Cohen-Shohet said. 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