{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5f6a-713a-9a82-acf6220e2bac",
  "slug": "nmfcJxI0ynx1Shai6eK1",
  "title": "Here's the pitch deck that won Silicon Valley's Bespoken Spirits $2.6 million for its 'Nespresso machine' for whisky",
  "subtitle": "Bespoken Spirits",
  "author": "Bespoken Spirits",
  "pageCount": 13,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.789,
  "document": {
    "id": "019dd923-5f6a-713a-9a82-acf6220e2bac",
    "slug": "nmfcJxI0ynx1Shai6eK1",
    "title": "Here's the pitch deck that won Silicon Valley's Bespoken Spirits $2.6 million for its 'Nespresso machine' for whisky",
    "rawTitle": "Here's the pitch deck that won Silicon Valley's Bespoken Spirits $2.6 million for its 'Nespresso machine' for whisky",
    "authorId": "Pitchdecks",
    "authorName": "Bespoken Spirits",
    "authorDisplay": "Bespoken Spirits",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Bespoken-Spirits-Whiskey-nmfcJxI0.pdf",
    "sourceUrl": "https://www.businessinsider.com/bespoken-spirits-whiskey-startup-seed-funding-pitch-deck-2020-10",
    "sourceDate": "2020-10-08 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 09:18:13.43+00",
    "status": "ready",
    "pageCount": 13,
    "orientation": "landscape",
    "aspectRatio": 1.789,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/nmfcJxI0ynx1Shai6eK1",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 13,
    "pagesIndexed": 13,
    "pagesWithImages": 13,
    "pagesWithMetadata": 13,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 56,
    "chartCount": 0,
    "metricSlides": 0,
    "toolMatches": 12,
    "documentToolMatches": 0,
    "frameworkMatches": 3,
    "arcMatches": 1,
    "beatMatches": 5,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
        "evidence": "The deck follows a similar structure to a Sequoia pitch deck, with sections on market size, solution, business model, and traction.",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:38:40.689428+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 2,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 2,
        "name": "Why Now",
        "beatId": "8f97e35c-ea52-42da-998f-73a4da1484ac",
        "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
        "beatType": {
          "name": "Why Now",
          "slug": "sequoia-pitch-why-now",
          "status": "active",
          "canonId": "019dd9b8-204f-77ee-82c8-8ebaf0870ff9",
          "version": 1,
          "description": null
        },
        "evidence": "The deck starts with a 'why now' section, highlighting the market opportunity",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 4,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 4,
        "name": "Problem",
        "beatId": "99de1449-6ee0-4685-8df0-eed2929e39df",
        "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
        "beatType": {
          "name": "Problem",
          "slug": "sequoia-pitch-problem",
          "status": "active",
          "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents the key constraints of the ancient (barrel) model as a problem",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 5,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 5,
        "name": "Solution",
        "beatId": "20ca2a5a-0573-42a7-82e4-41b11cd134e2",
        "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
        "beatType": {
          "name": "Solution",
          "slug": "sequoia-pitch-solution",
          "status": "active",
          "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
          "version": 1,
          "description": null
        },
        "evidence": "The deck presents Bespoken Spirits' solution for tailoring spirits",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 6,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 6,
        "name": "Business Model",
        "beatId": "086e41da-b882-470f-b2c3-9f2bc7e0b05e",
        "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
        "beatType": {
          "name": "Business Model",
          "slug": "sequoia-pitch-business-model",
          "status": "active",
          "canonId": "019dd9b8-22f4-768a-8822-31509f575122",
          "version": 1,
          "description": null
        },
        "evidence": "The deck outlines three business models",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "The Sequoia Pitch",
          "slug": "sequoia-pitch",
          "status": "active",
          "bestFor": "Investor pitches, Series A/B, board presentations",
          "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 9,
        "name": "Traction",
        "beatId": "40b392e3-907e-4bc6-b187-f981ed20ddbc",
        "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
        "beatType": null,
        "evidence": "The deck showcases award-winning results as traction",
        "position": 4,
        "isPrimaryArc": true,
        "parentBeatType": null,
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 2,
        "from": 2,
        "loop": {
          "name": "15_why_now",
          "slug": "15-why-now",
          "status": "active",
          "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
          "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
          "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "b912ce07-a526-4375-b172-ab07db18da0e",
        "evidence": "The deck uses a 'why now' section to create a sense of urgency",
        "position": 0,
        "objective": "Why now is the time to invest in Bespoken Spirits",
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:38:40.908527+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 4,
        "from": 4,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "e0912234-225b-4db7-a15f-c7efddb51be2",
        "evidence": "The deck presents the key constraints of the ancient (barrel) model as a complication",
        "position": 1,
        "objective": "Highlighting the costs of not adopting a new solution",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:38:40.94451+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "9b3ca91e-ca0e-4e0a-afce-259b44f47417",
        "evidence": "BESPOKEN SPIRITS OVERVIEW",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:30:11.88249+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Audience Definition",
          "slug": "audience-definition",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
          "version": 1,
          "bodyDocId": null,
          "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "75f79d8d-23dc-4e15-a178-52ad1e4ab5c3",
        "evidence": "The modern spirit consumer prefers spirits to beer and wine, seeks both variety and value, has less brand loyalty, is tech savvy and untraditional, and cares about causes like climate change.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:19.761399+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "6c2874f9-aab7-40a3-978f-5573f9a10767",
        "evidence": "A Massive ($500B) Global Market, Ripe for Distribution",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:19.805193+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
        "cardinality": null,
        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Aesthetic-Usability Effect",
          "slug": "aesthetic-usability-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-c150-75ee-9212-183da76c56da",
          "version": 1,
          "bodyDocId": null,
          "description": "Attractive designs are perceived as easier to use and more trustworthy",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "a9375fc3-16be-45dc-833d-e2275f0e831c",
        "evidence": "INTRODUCING BESPOKEN SPIRITS",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:30:19.894533+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "d976e7be-810a-422e-9a5a-2642dfd1204e",
        "evidence": "Key Constraints of the Ancient (Barrel) Model: ONE SIZE Fits All, TIME for Maturation, WASTE of Resources, ART vs Science",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:30:19.982868+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Process flow",
          "slug": "process-flow",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
          "version": 1,
          "bodyDocId": null,
          "description": "Workflow, steps, sequential diagram.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "ab114bab-836f-4dd8-aecd-bc939bcf71c8",
        "evidence": "1. Source Spirit -> 2. Design -> 3. Tailor -> 4. Finished Product. 5. Data loop.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:30:20.07227+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
          "version": 1,
          "bodyDocId": null,
          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "43d693b1-6ea0-4d30-91ee-d18024b34404",
        "evidence": "Three Business Models: MATURATION AS A SERVICE, CUSTOMIZATION AS A SERVICE, BESPOKEN BRAND",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.5,
        "extraction": {
          "at": "2026-07-16 22:30:20.160437+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 6,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Customer journey map",
          "slug": "customer-journey-map",
          "status": "active",
          "bestFor": null,
          "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
          "version": 1,
          "bodyDocId": null,
          "description": null,
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "9bbe2f25-f878-43df-b361-752516060440",
        "evidence": "MaaS Customer Examples: Large Rectifier, Distiller, Breweries",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 22:30:20.249733+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 7,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Social Proof",
          "slug": "social-proof",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
          "version": 1,
          "bodyDocId": null,
          "description": "People adapt behavior based on what others do - show adoption and testimonials",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "8a445356-0a08-43cf-8a07-00c5ed9ccc04",
        "evidence": "Award Winning Results: 22 Medals in Prestigious Competitions",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:30:20.382778+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 9,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Value Proposition Canvas",
          "slug": "value-proposition-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd",
          "version": 1,
          "bodyDocId": null,
          "description": "Mapping customer jobs/pains/gains to your value proposition",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "3e406e4a-f320-4c0d-97c0-98cf804c4e9a",
        "evidence": "Customer Value Propositions: Enhance their products, Accelerate time to revenues, Develop and introduce new products quickly",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 22:30:20.472393+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Table data",
          "slug": "table-data",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
          "version": 1,
          "bodyDocId": null,
          "description": "Tabular layouts of structured data.",
          "familyLabel": null,
          "categoryName": null,
          "categorySlug": null
        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "50de0b63-c58a-4225-93b5-173a885293d5",
        "evidence": "TASTING NOTES: Table containing Sample Name, Sample Description, and a blank column for Your Tasting Notes.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:30:20.606286+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": "common",
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Storytelling: the closing ask",
          "slug": "closing-ask",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-24e0-70ab-8dd9-983832c1c665",
          "version": 1,
          "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d",
          "description": "The single most important slide in the deck — after the cover. The final",
          "familyLabel": "narrative-block",
          "categoryName": "Narrative & Transformation",
          "categorySlug": "narrative-transformation"
        },
        "agent": "storyteller",
        "layer": "slide",
        "agents": [
          "storyteller"
        ],
        "matchId": "2074d81d-1fa4-417c-a767-0989a2d6a46b",
        "evidence": "THANK YOU! BESPOKENSPIRITS.COM",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 22:30:20.692459+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 13,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "6766dd3d-c5b1-4a21-bd00-bfd625511038",
        "evidence": "The slide explicitly lists 'Key Trends' that justify the timing of the business opportunity.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:23:46.723+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "frameworkName": "why_now"
      },
      {
        "matchId": "6ff7de90-f1b2-49ee-8f68-1fe976111b05",
        "evidence": "Categorizes industry limitations into four distinct pillars of inefficiency.",
        "framework": null,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-05-02 16:23:51.15+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "frameworkName": "constraint"
      },
      {
        "matchId": "826d5fca-9a9a-45b3-8eba-bdf98c3be799",
        "evidence": "Numbered flow diagram showing steps 1-5",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:23:47.39+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "process"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Martin Coulter",
      "fireId": "nmfcJxI0ynx1Shai6eK1",
      "sector": null,
      "deckKind": "fundraise",
      "roundRaw": "in seed funding",
      "amountRaw": "$2.6 million",
      "amountUsd": "2600000",
      "scrapedAt": "2026-04-27 09:18:13.43+00",
      "sectorRaw": null,
      "sourceUrl": "https://www.businessinsider.com/bespoken-spirits-whiskey-startup-seed-funding-pitch-deck-2020-10",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Silicon Valley-based drinks startup Bespoken Spirits has raised $2.6 million in a seed fundraising round backed by tech billionaire T.J. Rodgers.  The firm is working to disrupt the global spirits industry;; which is set to be worth more than $800 billion by 2022.  Using machine learning technology;; Bespoken Spirits says it can cut the time required to age spirits like rum or whiskey down from months to just a few days.  Business Insider got an exclusive look at the pitch deck the firm used to bring investors on board.  Visit Business Insider's homepage for more stories.",
      "slideCount": 13,
      "companyName": "Bespoken Spirits Whiskey",
      "description": "Silicon Valley-based drinks startup Bespoken Spirits has raised $2.6 million in a seed fundraising round backed by tech billionaire T.J. Rodgers.  The firm is working to disrupt the global spirits industry;; which is set to be worth more than $800 billion by 2022.  Using machine learning technology;; Bespoken Spirits says it can cut the time required to age spirits like rum or whiskey down from months to just a few days.  Business Insider got an exclusive look at the pitch deck the firm used to bring investors on board.  Visit Business Insider's homepage for more stories.  Bespoken Spirits;; the drinks startup using machine learning to age whisky faster;; has raised $2.6 million in seed funding.   The Silicon Valley-based firm is working to disrupt the global spirits industry;; which experts at business analysis firm MarketLine say could be worth more than $800 billion globally by 2022.   In order to acquire their distinct flavors;; spirits like rum or whisky usually have to be matured in sealed barrels for months or years at a time.  But Bespoken Spirits says its technology can reproduce the same taste in a matter of days.   \"The traditional spirits production process is outdated;; imprecise;; unpredictable;; unsustainable;; and inefficient;;\" said Janousek;; a material scientist and former exec at Bloom Energy.  \"The barrel aging process costs billions of dollars in lost product and limits ability to pivot along with consumer tastes and demands;;\" he added. \"We've reimagined the process with modern science and sustainable technology;; using the same all-natural elements of wood;; toast;; and char.\"  The firm's backers include TJ Rodgers;; the billionaire and Silicon Valley luminary;; and professional baseball icon and businessman Derek Jeter.  Business Insider got an exclusive look at the pitch deck Bespoken Spirits used to bring investors on board.  Check it out below:",
      "displayName": "Bespoken Spirits Whiskey",
      "publishDate": "2020-10-08",
      "roundSeries": "seed",
      "articleTitle": "Here's the pitch deck that won Silicon Valley's Bespoken Spirits $2.6 million for its 'Nespresso machine' for whisky",
      "leadInvestors": null,
      "deckKindSignal": "raised",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.4223,
        "a16z": 0.3423,
        "docsend": 0.2424,
        "hoffman": 0.3174,
        "mcclure": 0.24,
        "sequoia": 0.4152,
        "kawasaki": 0.19,
        "nextview": 0.3,
        "slidebean": 0.2256,
        "founder_institute": 0.2716
      },
      "nSlides": 13,
      "sequence": [
        "cover",
        "why_now",
        "solution",
        "pain_points",
        "solution",
        "business_model",
        "client_example",
        "client_example",
        "traction",
        "solution",
        "other",
        "other",
        "closing_ask"
      ],
      "breakdown": {
        "yc": {
          "order": 0.5,
          "signal": 0.08,
          "jaccard": 0.3846
        },
        "a16z": {
          "order": 0.5,
          "signal": 0,
          "jaccard": 0.3846
        },
        "docsend": {
          "order": 0.3636,
          "signal": 0,
          "jaccard": 0.2667
        },
        "hoffman": {
          "order": 0.3636,
          "signal": 0,
          "jaccard": 0.4167
        },
        "mcclure": {
          "order": 0.3,
          "signal": 0.05,
          "jaccard": 0.2
        },
        "sequoia": {
          "order": 0.2727,
          "signal": 0.2,
          "jaccard": 0.2667
        },
        "kawasaki": {
          "order": 0.3,
          "signal": 0,
          "jaccard": 0.2
        },
        "nextview": {
          "order": 0.4444,
          "signal": 0,
          "jaccard": 0.3333
        },
        "slidebean": {
          "order": 0.3077,
          "signal": 0,
          "jaccard": 0.2667
        },
        "founder_institute": {
          "order": 0.3846,
          "signal": 0,
          "jaccard": 0.3125
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.8277,
      "primaryScore": 0.4223,
      "noveltySignals": [
        "rare slide types: why_now",
        "duplicated ≥3×: solution",
        "non-canonical types: client_example, pain_points"
      ],
      "primaryProfile": "yc",
      "secondaryScore": 0.4152,
      "secondaryProfile": "sequoia"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/3MDQjX5UNkHHVp0DcvtnUfGe_WtjOLO8D87uK-9u4KI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ubWZjSnhJMHlueDFTaGFpNmVLMS9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 11,
        "componentCount": 3,
        "textChars": 53,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:49.017+00",
          "seconds": 4.885,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/1",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-1",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.03,
            "w": 0.2,
            "x": 0.05,
            "y": 0.5
          },
          "kind": "paragraph",
          "text": "OCTOBER 2020",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:49.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0e9694ce-da85-4de3-a08f-5c106d1fb29d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.25,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "title",
          "text": "BESPOKEN SPIRITS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:49.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c30fe965-e340-4374-bd11-a7ac2641ab98",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.55,
            "x": 0.05,
            "y": 0.43
          },
          "kind": "title",
          "text": "BESPOKEN SPIRITS OVERVIEW",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:49.017+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fb5e9d4b-9356-45ab-b2a9-038920abc9ef",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "9b3ca91e-ca0e-4e0a-afce-259b44f47417",
          "evidence": "BESPOKEN SPIRITS OVERVIEW",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:30:11.88249+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/pNTc_3-OGGa8UWs8eGi8TnwJwf3ou6iuR2pwJaw-CQg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ubWZjSnhJMHlueDFTaGFpNmVLMS9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/7tEq1nezVu69JhsqQhCA7B4-VNfw-Cu1n6MPVZcha50/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ubWZjSnhJMHlueDFTaGFpNmVLMS9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/l1imwwHbTdgpqws5gX_xevSkMzVE2AtbuD7_GczuPuI/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ubWZjSnhJMHlueDFTaGFpNmVLMS9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "function": "argue_timing",
      "rawType": "why_now",
      "block": null,
      "metadata": {
        "slideType": "why_now",
        "slideTypeCanon": {
          "name": "Why now",
          "slug": "why_now",
          "status": "active",
          "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0",
          "version": 1,
          "description": null
        },
        "function": "argue_timing",
        "functionCanon": {
          "name": "Argue timing (why now)",
          "slug": "argue_timing",
          "status": "active",
          "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 55,
        "componentCount": 5,
        "textChars": 452,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "bullet_list",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:46.723+00",
          "seconds": 2.23,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/2",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-2",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The modern spirit consumer prefers spirits to beer and wine, seeks both variety and value, has less brand loyalty, is tech savvy and untraditional, and cares about causes like climate change.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:44:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d521-73bf-9bb3-33dcc188905f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.56,
            "x": 0.22,
            "y": 0.7
          },
          "kind": "list",
          "text": "The Modern Spirit Consumer: Prefers spirits, seeks variety/value, less brand loyalty, tech savvy, cares about causes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:46.723+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1acf1c46-2032-4485-945f-2ec28440c85d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.7,
            "x": 0.15,
            "y": 0.18
          },
          "kind": "list",
          "text": "Key Trends: Global Climate Crisis, Shifting Consumer Demographic, Global Pandemic",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:46.723+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "575e4d85-0d1b-4a00-b2f4-b744c28fa06a",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "TAM: $500B",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:44:58+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d521-73bf-9bb3-36bc82424839",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.84,
            "x": 0.08,
            "y": 0.05
          },
          "kind": "title",
          "text": "A Massive ($500B) Global Market, Ripe for Distribution",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:46.723+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "707510af-de2d-421b-b1cb-10ef837fd777",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Audience Definition",
            "slug": "audience-definition",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756",
            "version": 1,
            "bodyDocId": null,
            "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "75f79d8d-23dc-4e15-a178-52ad1e4ab5c3",
          "evidence": "The modern spirit consumer prefers spirits to beer and wine, seeks both variety and value, has less brand loyalty, is tech savvy and untraditional, and cares about causes like climate change.",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:19.761399+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        },
        {
          "tool": {
            "name": "Big Idea Formula",
            "slug": "big-idea-formula",
            "status": "active",
            "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
            "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
            "version": 1,
            "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "6c2874f9-aab7-40a3-978f-5573f9a10767",
          "evidence": "A Massive ($500B) Global Market, Ripe for Distribution",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:19.805193+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
          "cardinality": null,
          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
        }
      ],
      "frameworks": [
        {
          "matchId": "6766dd3d-c5b1-4a21-bd00-bfd625511038",
          "evidence": "The slide explicitly lists 'Key Trends' that justify the timing of the business opportunity.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:23:46.723+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 2,
          "frameworkName": "why_now"
        }
      ],
      "arcBeats": [
        {
          "to": 2,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Why Now",
          "beatId": "8f97e35c-ea52-42da-998f-73a4da1484ac",
          "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
          "beatType": {
            "name": "Why Now",
            "slug": "sequoia-pitch-why-now",
            "status": "active",
            "canonId": "019dd9b8-204f-77ee-82c8-8ebaf0870ff9",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with a 'why now' section, highlighting the market opportunity",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 2,
          "from": 2,
          "loop": {
            "name": "15_why_now",
            "slug": "15-why-now",
            "status": "active",
            "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
            "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
            "description": "Create temporal urgency by proving that the window of opportunity is opening or closing",
            "familyLabel": null
          },
          "matchId": "b912ce07-a526-4375-b172-ab07db18da0e",
          "evidence": "The deck uses a 'why now' section to create a sense of urgency",
          "position": 0,
          "objective": "Why now is the time to invest in Bespoken Spirits",
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 21:38:40.908527+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "The slide uses a high-quality product image to establish brand identity alongside a mission-driven value proposition.",
      "function": "inspire_vision",
      "rawType": "mission",
      "block": null,
      "metadata": {
        "slideType": "mission",
        "slideTypeCanon": {
          "name": "Mission",
          "slug": "mission",
          "status": "active",
          "canonId": "019de52d-0fce-7496-b34c-18fd6a6e3310",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 45,
        "componentCount": 4,
        "textChars": 558,
        "nDataPoints": 0,
        "notes": "The slide uses a high-quality product image to establish brand identity alongside a mission-driven value proposition.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:49.806+00",
          "seconds": 5.167,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/3",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-3",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.92,
            "w": 0.43,
            "x": 0.02,
            "y": 0.05
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:49.806+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9363f68f-0961-4909-931a-7b93510ea85d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.48,
            "x": 0.49,
            "y": 0.33
          },
          "kind": "list",
          "text": "Bespoken Spirits was founded in 2018 on the premise that a spirit’s aroma, color, and most importantly taste, could be designed, engineered, and precisely controlled with modern science, technology, and data, and that we could do it sustainably.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:49.806+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3e9ad3c8-dd4a-42c2-b14e-d9d6a3747a5c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.22,
            "w": 0.48,
            "x": 0.49,
            "y": 0.61
          },
          "kind": "list",
          "text": "Rather than putting the spirit in a barrel and waiting passively for nature to take its course, we use our proprietary ACTivation technology to instill the barrel into the spirit, actively controlling the process to deliver premium quality tailored spirits in days rather than decades.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:49.806+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "647e906e-61e6-47ce-b3aa-ba05e0b8fcd8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.35,
            "x": 0.49,
            "y": 0.12
          },
          "kind": "title",
          "text": "INTRODUCING BESPOKEN SPIRITS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:49.806+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0ca514df-f3a4-437c-9a6d-7e53241ade8f",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Aesthetic-Usability Effect",
            "slug": "aesthetic-usability-effect",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-c150-75ee-9212-183da76c56da",
            "version": 1,
            "bodyDocId": null,
            "description": "Attractive designs are perceived as easier to use and more trustworthy",
            "familyLabel": null,
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "Designer",
          "layer": "slide",
          "agents": [
            "Designer"
          ],
          "matchId": "a9375fc3-16be-45dc-833d-e2275f0e831c",
          "evidence": "INTRODUCING BESPOKEN SPIRITS",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:30:19.894533+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 3,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 4,
      "type": "tension",
      "title": "The slide uses a four-column icon-based layout to categorize pain points.",
      "function": "frame_problem",
      "rawType": "pain_points",
      "block": null,
      "metadata": {
        "slideType": "pain_points",
        "slideTypeCanon": {
          "name": "Pain points",
          "slug": "pain_points",
          "status": "active",
          "canonId": "019de52d-08a0-761d-a14f-1dbc5e447381",
          "version": 1,
          "description": null
        },
        "function": "frame_problem",
        "functionCanon": {
          "name": "Frame problem",
          "slug": "frame_problem",
          "status": "active",
          "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 73,
        "componentCount": 7,
        "textChars": 572,
        "nDataPoints": 1,
        "notes": "The slide uses a four-column icon-based layout to categorize pain points.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "bullet_list",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:51.15+00",
          "seconds": 6.415,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/4",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-4",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.65,
            "x": 0.05,
            "y": 0.85
          },
          "kind": "callout",
          "text": "Result: Tens of billions of dollars wasted every year",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9998bcc4-5742-4b44-acc3-e8534f824441",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.1,
            "x": 0.9,
            "y": 0.9
          },
          "kind": "image",
          "text": "BESPOKEN SPIRITS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "51373cad-a570-48e7-8920-fe8f0d58792c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.52,
            "y": 0.25
          },
          "kind": "list",
          "text": "TIME for Maturation: Inventory economics, Locked up capital, Painful new product introduction, Supply / demand mismatches",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "01b423d4-a1c5-41f0-88a5-aa63988b6168",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.05,
            "y": 0.25
          },
          "kind": "list",
          "text": "WASTE of Resources: Angels share loss (up to 20%), Wasted wood, Wasted water, Wasted energy (storehouse power & cooling)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "45a06f4f-1e33-4c60-9c15-133aeb3caed3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.75,
            "y": 0.25
          },
          "kind": "list",
          "text": "ONE SIZE Fits All: Optimized for mass scale or minute scale, Not well suited to diverse palates, regional differences, Limited customer intimacy",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4ec595fa-e9ed-44c0-9b5c-818961478014",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.2,
            "x": 0.28,
            "y": 0.25
          },
          "kind": "list",
          "text": "ART vs Science: Trial and error, Imprecision, Lack of Repeatability, Slow",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "56518c10-3ee9-4953-a3f4-6a4d44547454",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.7,
            "x": 0.15,
            "y": 0.05
          },
          "kind": "title",
          "text": "Key Constraints of the Ancient (Barrel) Model",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "03d4c6fe-bd4b-46a0-a3ca-ce1c4dc1d0cd",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Problem Statement Canvas",
            "slug": "problem-statement-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
            "version": 1,
            "bodyDocId": null,
            "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Architect",
          "layer": "slide",
          "agents": [
            "Architect"
          ],
          "matchId": "d976e7be-810a-422e-9a5a-2642dfd1204e",
          "evidence": "Key Constraints of the Ancient (Barrel) Model: ONE SIZE Fits All, TIME for Maturation, WASTE of Resources, ART vs Science",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:30:19.982868+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "6ff7de90-f1b2-49ee-8f68-1fe976111b05",
          "evidence": "Categorizes industry limitations into four distinct pillars of inefficiency.",
          "framework": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-05-02 16:23:51.15+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 4,
          "frameworkName": "constraint"
        }
      ],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 4,
          "name": "Problem",
          "beatId": "99de1449-6ee0-4685-8df0-eed2929e39df",
          "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
          "beatType": {
            "name": "Problem",
            "slug": "sequoia-pitch-problem",
            "status": "active",
            "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents the key constraints of the ancient (barrel) model as a problem",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 4,
          "from": 4,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "e0912234-225b-4db7-a15f-c7efddb51be2",
          "evidence": "The deck presents the key constraints of the ancient (barrel) model as a complication",
          "position": 1,
          "objective": "Highlighting the costs of not adopting a new solution",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:38:40.94451+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "resolution",
      "title": "The slide uses a numbered process flow to explain the company's proprietary 'ACTivation Technology'.",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 15,
        "componentCount": 3,
        "textChars": 135,
        "nDataPoints": 0,
        "notes": "The slide uses a numbered process flow to explain the company's proprietary 'ACTivation Technology'.",
        "elementsJson": [
          "process_diagram"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:47.39+00",
          "seconds": 2.551,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/5",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-5",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.7,
            "w": 0.8,
            "x": 0.1,
            "y": 0.2
          },
          "kind": "diagram",
          "text": "1. Source Spirit -> 2. Design -> 3. Tailor -> 4. Finished Product. 5. Data loop.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Diagram",
              "slug": "diagram",
              "status": "active",
              "canonId": "019de52c-f9f0-734a-81de-15382ff28c65",
              "version": 1,
              "description": "Schematic or relational diagram."
            },
            "tool": null,
            "subkind": {
              "name": "Process flow",
              "slug": "process",
              "status": "active",
              "canonId": "019de52d-039c-718f-ad3a-efe9c4b3c838",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "process",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.39+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b343538-1214-437a-90fa-bd5a966632e3",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.1,
            "x": 0.9,
            "y": 0.9
          },
          "kind": "image",
          "text": "Bespoken Spirits",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.39+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7974279e-3303-452e-a4ee-f316fa1e2f12",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.5,
            "x": 0.25,
            "y": 0.05
          },
          "kind": "title",
          "text": "Tailoring Spirits for a Desired Outcome",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.39+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1bbc6e66-8192-46af-9308-5dac13e14649",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Process flow",
            "slug": "process-flow",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
            "version": 1,
            "bodyDocId": null,
            "description": "Workflow, steps, sequential diagram.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "ab114bab-836f-4dd8-aecd-bc939bcf71c8",
          "evidence": "1. Source Spirit -> 2. Design -> 3. Tailor -> 4. Finished Product. 5. Data loop.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:30:20.07227+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [
        {
          "matchId": "826d5fca-9a9a-45b3-8eba-bdf98c3be799",
          "evidence": "Numbered flow diagram showing steps 1-5",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:23:47.39+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "process"
        }
      ],
      "arcBeats": [
        {
          "to": 5,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Solution",
          "beatId": "20ca2a5a-0573-42a7-82e4-41b11cd134e2",
          "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
          "beatType": {
            "name": "Solution",
            "slug": "sequoia-pitch-solution",
            "status": "active",
            "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f",
            "version": 1,
            "description": null
          },
          "evidence": "The deck presents Bespoken Spirits' solution for tailoring spirits",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "setup",
      "function": "present_solution",
      "rawType": "business_model",
      "block": null,
      "metadata": {
        "slideType": "business_model",
        "slideTypeCanon": {
          "name": "Business model",
          "slug": "business_model",
          "status": "active",
          "canonId": "019de52d-0fa6-7104-86d0-e5781f8b8b45",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 5,
        "textChars": 745,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:50.975+00",
          "seconds": 5.94,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/6",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-6",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.18,
            "w": 0.76,
            "x": 0.12,
            "y": 0.22
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "106d584d-77dc-4e0b-9f2f-d41f26ab5683",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.05,
            "y": 0.42
          },
          "kind": "list",
          "text": "BESPOKEN BRAND\nSells Spirits\n- Produce a Bespoken branded \"house spirit\"\n- Initial validation of Process, Taste, Quality, Economics\n- Submit to competitions\n- Validate consumer sales",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7d866538-8bb8-491d-8754-56a01e18f4eb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.36,
            "y": 0.42
          },
          "kind": "list",
          "text": "MATURATION AS A SERVICE\nMaaS\n- Bulk maturation and enhancement service for rectifiers and distillers\n- Turn their young and/or poor quality spirit into high quality spirit quickly\n- Design target spirit (recipe) with customer\n- High volume bulk production (at our facility or theirs)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c9266ff7-2fd7-47e2-8924-21886fe39200",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.28,
            "x": 0.67,
            "y": 0.42
          },
          "kind": "list",
          "text": "CUSTOMIZATION AS A SERVICE\nCaaS\n- Produce customized spirit (private labels) for customers\n- Retailers, Hotels, Bars/Restaurants\n- Design spirits (recipes) with customer\n- Seasonal and/or regional varieties (taste, color, aroma)\n- Source, produce, ship spirit",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d7b2d4df-bf41-47e8-8369-93cfd22216c7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.36,
            "x": 0.32,
            "y": 0.07
          },
          "kind": "title",
          "text": "Three Business Models",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.975+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e35ea5a-531f-41f7-b9f3-606215691e95",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "2x2 matrix",
            "slug": "matrix-2x2",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
            "version": 1,
            "bodyDocId": null,
            "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "43d693b1-6ea0-4d30-91ee-d18024b34404",
          "evidence": "Three Business Models: MATURATION AS A SERVICE, CUSTOMIZATION AS A SERVICE, BESPOKEN BRAND",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.5,
          "extraction": {
            "at": "2026-07-16 22:30:20.160437+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 6,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 6,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 6,
          "name": "Business Model",
          "beatId": "086e41da-b882-470f-b2c3-9f2bc7e0b05e",
          "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
          "beatType": {
            "name": "Business Model",
            "slug": "sequoia-pitch-business-model",
            "status": "active",
            "canonId": "019dd9b8-22f4-768a-8822-31509f575122",
            "version": 1,
            "description": null
          },
          "evidence": "The deck outlines three business models",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 7,
      "type": "evidence",
      "title": "MaaS likely stands for Maturation as a Service given the context of Bespoken Spirits.",
      "function": "illustrate_case",
      "rawType": "customer_journey",
      "block": null,
      "metadata": {
        "slideType": "customer_journey",
        "slideTypeCanon": {
          "name": "Customer journey",
          "slug": "customer_journey",
          "status": "active",
          "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9",
          "version": 1,
          "description": null
        },
        "function": "illustrate_case",
        "functionCanon": {
          "name": "Illustrate case",
          "slug": "illustrate_case",
          "status": "active",
          "canonId": "019de52d-13b4-772c-bb73-1873612a7463",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 39,
        "componentCount": 5,
        "textChars": 258,
        "nDataPoints": 0,
        "notes": "MaaS likely stands for Maturation as a Service given the context of Bespoken Spirits.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "bullet_list"
        ],
        "confidence": 0.95,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:47.463+00",
          "seconds": 2.405,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/7",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-7",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.05,
            "x": 0.16,
            "y": 0.25
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.463+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4b1d6ece-7314-4b68-ba97-6386170e59aa",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.5,
            "x": 0.25,
            "y": 0.65
          },
          "kind": "list",
          "text": "Breweries: Converting expired/excess beer into premium whiskey",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.463+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "703f4483-4b79-4f7a-af93-1e44027175e2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.5,
            "x": 0.25,
            "y": 0.45
          },
          "kind": "list",
          "text": "Large Rectifier: Enhancing and tailoring a matured product for better quality and price points",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.463+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c8296f5e-970f-4bed-822b-671736232485",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.5,
            "x": 0.25,
            "y": 0.25
          },
          "kind": "list",
          "text": "Distiller: Converting white spirit into matured spirit for cost and time savings",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.463+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2f94c67-6378-47e7-8554-4b60d49a9e3f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.25,
            "y": 0.15
          },
          "kind": "title",
          "text": "MaaS Customer Examples",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.463+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7c9c54df-4ccb-4b10-ba6e-d614f43e385a",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Customer journey map",
            "slug": "customer-journey-map",
            "status": "active",
            "bestFor": null,
            "canonId": "019de52d-1b26-7499-98c8-1091acc836be",
            "version": 1,
            "bodyDocId": null,
            "description": null,
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "9bbe2f25-f878-43df-b361-752516060440",
          "evidence": "MaaS Customer Examples: Large Rectifier, Distiller, Breweries",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 22:30:20.249733+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 7,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 8,
      "type": "evidence",
      "title": "CaaS stands for Craft-as-a-Service.",
      "function": "show_traction",
      "rawType": "customer_logos",
      "block": null,
      "metadata": {
        "slideType": "customer_logos",
        "slideTypeCanon": {
          "name": "Customer logos",
          "slug": "customer_logos",
          "status": "active",
          "canonId": "019de52d-101d-705c-8956-65f1b315e58a",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 51,
        "componentCount": 5,
        "textChars": 471,
        "nDataPoints": 0,
        "notes": "CaaS stands for Craft-as-a-Service.",
        "elementsJson": [
          "headline_text",
          "bullet_list",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:50.834+00",
          "seconds": 5.662,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/8",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-8",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.45,
            "w": 0.05,
            "x": 0.158,
            "y": 0.275
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Icon grid",
              "slug": "icon-grid",
              "status": "active",
              "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "icon-grid",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.834+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "be0ec4aa-8682-4e69-84b8-64476f3c0989",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.785,
            "x": 0.158,
            "y": 0.475
          },
          "kind": "list",
          "text": "Grocery Chain in CA and NV: Interested in a private labeled \"look-a-like\" for a big brand whiskey at a lower price point",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.834+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d2286455-0877-4f30-b454-7acf7b2daf63",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.115,
            "w": 0.785,
            "x": 0.158,
            "y": 0.675
          },
          "kind": "list",
          "text": "Restaurants and Bars: Bespoken delivers a customized well product with the desired profile for their cocktails and clientele",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.834+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e00f1c3b-0ce0-4e8f-ad0d-0bc432ad7413",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.155,
            "w": 0.785,
            "x": 0.158,
            "y": 0.275
          },
          "kind": "list",
          "text": "Grocery Chain in Western US and PA: We produced award winning light whiskey (Japanese style) for them under their brand; Same source spirit as Bespoken house brand but very different end spirit (by design)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.834+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f933addd-8b79-497b-b06a-93426e1b2a91",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.045,
            "w": 0.335,
            "x": 0.257,
            "y": 0.148
          },
          "kind": "title",
          "text": "CaaS Customer Examples",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.834+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13db0e40-b8cc-4670-b640-bafb534b1724",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "evidence",
      "title": "The slide uses a split-layout to show total medal count and category breakdown.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 8,
        "textChars": 466,
        "nDataPoints": 10,
        "notes": "The slide uses a split-layout to show total medal count and category breakdown.",
        "elementsJson": [
          "headline_text",
          "photo",
          "bullet_list",
          "numbered_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:48.452+00",
          "seconds": 3.099,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/9",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-9",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.06,
            "w": 0.48,
            "x": 0.52,
            "y": 0.7
          },
          "kind": "callout",
          "text": "Medals in Multiple Categories",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.452+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6905c8d-84dd-4798-a25a-6ccc3a41203c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.48,
            "x": 0,
            "y": 0.7
          },
          "kind": "callout",
          "text": "22 Medals in Prestigious Competitions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.452+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e720931d-932f-495e-9385-6d80d45faffd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.08,
            "x": 0.91,
            "y": 0.9
          },
          "kind": "image",
          "text": "Bespoken Spirits logo",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.452+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "880a5226-6288-4d31-a233-1ae61d744723",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.52,
            "w": 1,
            "x": 0,
            "y": 0.18
          },
          "kind": "image",
          "text": "Two bottles of Bespoken Spirits on a wooden table",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.452+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e69d77ab-22bd-4540-b658-36fa237a5438",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.12,
            "x": 0.83,
            "y": 0.77
          },
          "kind": "list",
          "text": "Whiskey (x11), Bourbon (x6), Rye (x2), Rum (x3)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.452+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5d0a860d-72ac-408c-adbf-6b991c466556",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.36,
            "x": 0.04,
            "y": 0.78
          },
          "kind": "list",
          "text": "New York World Wine & Spirits Competition 2019, MicroLiquor Spirit Awards 2019, Beverage Testing Institute 2019, San Francisco World Spirits Competition 2020, American Distillers Institute Craft Spirits Competition 2020, Beverage Testing Institute 2020",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.452+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7c789e01-e0f0-49d3-b2a7-25c80201b966",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Medals: 22",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:45:12+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d521-73bf-9bb7-d7e827f24a45",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.36,
            "x": 0.32,
            "y": 0.06
          },
          "kind": "title",
          "text": "Award Winning Results",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.452+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "869b1b13-10d9-425c-ae22-1b2267b8f590",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Social Proof",
            "slug": "social-proof",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
            "version": 1,
            "bodyDocId": null,
            "description": "People adapt behavior based on what others do - show adoption and testimonials",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "8a445356-0a08-43cf-8a07-00c5ed9ccc04",
          "evidence": "Award Winning Results: 22 Medals in Prestigious Competitions",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:30:20.382778+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 9,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "The Sequoia Pitch",
            "slug": "sequoia-pitch",
            "status": "active",
            "bestFor": "Investor pitches, Series A/B, board presentations",
            "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask",
            "description": null,
            "familyLabel": null
          },
          "from": 9,
          "name": "Traction",
          "beatId": "40b392e3-907e-4bc6-b187-f981ed20ddbc",
          "matchId": "adaaad34-d31c-4c6b-af06-c293376f1630",
          "beatType": null,
          "evidence": "The deck showcases award-winning results as traction",
          "position": 4,
          "isPrimaryArc": true,
          "parentBeatType": null,
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "resolution",
      "function": "present_solution",
      "rawType": "solution",
      "block": null,
      "metadata": {
        "slideType": "solution",
        "slideTypeCanon": {
          "name": "Solution",
          "slug": "solution",
          "status": "active",
          "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282",
          "version": 1,
          "description": null
        },
        "function": "present_solution",
        "functionCanon": {
          "name": "Present solution",
          "slug": "present_solution",
          "status": "active",
          "canonId": "019de52d-15b8-71da-bd23-2b767850cbce",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 33,
        "componentCount": 3,
        "textChars": 438,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:50.306+00",
          "seconds": 4.734,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/10",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-10",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.6,
            "w": 0.85,
            "x": 0,
            "y": 0.292
          },
          "kind": "list",
          "text": "Enhance their products (young or mature) to meet desired taste, color, aroma profiles\nAccelerate time to revenues\nDevelop and introduce new products quickly\nAnalyze and understand customer tastes and preferences\nCustomize products for different demographics and geographies\nReduce financial and environmental waste",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.306+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "7e303f0e-f820-4d2f-b9b9-8e62281ed769",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.75,
            "x": 0.056,
            "y": 0.205
          },
          "kind": "paragraph",
          "text": "We sell technology and services to help distillers, rectifiers, breweries, and/or retailers to...",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.306+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0272d62c-94b9-4405-8a2a-f6d3a9b2667c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.054,
            "w": 0.442,
            "x": 0.279,
            "y": 0.068
          },
          "kind": "title",
          "text": "Customer Value Propositions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:50.306+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1c71993-6822-4af3-a78e-cfa84f1a2a13",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Value Proposition Canvas",
            "slug": "value-proposition-canvas",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd",
            "version": 1,
            "bodyDocId": null,
            "description": "Mapping customer jobs/pains/gains to your value proposition",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
            "Storyteller"
          ],
          "matchId": "3e406e4a-f320-4c0d-97c0-98cf804c4e9a",
          "evidence": "Customer Value Propositions: Enhance their products, Accelerate time to revenues, Develop and introduce new products quickly",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.8,
          "extraction": {
            "at": "2026-07-16 22:30:20.472393+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 10,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "title": "The slide uses a color-coded list to map specific samples to their respective spirit types.",
      "function": "establish_context",
      "rawType": "context",
      "block": null,
      "metadata": {
        "slideType": "context",
        "slideTypeCanon": {
          "name": "Context (pitchdeck)",
          "slug": "context",
          "status": "active",
          "canonId": "019de52d-1094-779e-9590-e4603e6a191c",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 36,
        "componentCount": 4,
        "textChars": 342,
        "nDataPoints": 0,
        "notes": "The slide uses a color-coded list to map specific samples to their respective spirit types.",
        "elementsJson": [
          "headline_text",
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:48.688+00",
          "seconds": 2.879,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/11",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-11",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 1,
            "w": 0.38,
            "x": 0.62,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Illustration",
              "slug": "illustration",
              "status": "active",
              "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "illustration",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "edbd7f69-cde9-432b-a6aa-16b0626fd5b4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.4,
            "x": 0.06,
            "y": 0.235
          },
          "kind": "list",
          "text": "SAMPLE 1 (GREY): SOURCE SPIRIT\nSAMPLE 2 (BLACK): ORIGINAL BATCH 01\nSAMPLE 3 (PURPLE): SPECIAL BATCH\nSAMPLE 4 (BLUE): BOURBON\nSAMPLE 5 (RED): FRENCH TOAST\nSAMPLE 6 (GREEN): NOBLE PRIZE",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "168fd7bd-25cc-4015-91c2-9963ff139a2f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.45,
            "x": 0.06,
            "y": 0.9
          },
          "kind": "paragraph",
          "text": "NOTE: Samples 2-6 were each made from the Sample 1 source spirit in 72 hours using Bespoken's ACTivation technology and a different recipe",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f3a7dbc8-140b-4019-9581-c75de9fafcd8",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.47,
            "x": 0.06,
            "y": 0.13
          },
          "kind": "title",
          "text": "YOUR TASTING CONTENTS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.688+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "93d5cc50-d497-43b6-828f-e430b9cb3116",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 12,
      "type": "appendix",
      "title": "This appears to be a handout or interactive slide for a tasting event.",
      "function": "other",
      "rawType": "other",
      "block": null,
      "metadata": {
        "slideType": "other",
        "slideTypeCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43",
          "version": 1,
          "description": null
        },
        "function": "other",
        "functionCanon": {
          "name": "Other (fallback)",
          "slug": "other",
          "status": "active",
          "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 9,
        "componentCount": 2,
        "textChars": 105,
        "nDataPoints": 0,
        "notes": "This appears to be a handout or interactive slide for a tasting event.",
        "elementsJson": [
          "data_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:48.824+00",
          "seconds": 3,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/12",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-12",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.815,
            "w": 0.964,
            "x": 0.018,
            "y": 0.148
          },
          "kind": "table",
          "text": "Table containing Sample Name, Sample Description, and a blank column for Your Tasting Notes.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.824+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "95adaf7b-583a-41d5-b87e-0421e07e4e47",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.055,
            "w": 0.273,
            "x": 0.018,
            "y": 0.068
          },
          "kind": "title",
          "text": "TASTING NOTES",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:48.824+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d5f41e6c-b8a7-4a41-b863-e63e5ec6f5ce",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Table data",
            "slug": "table-data",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d",
            "version": 1,
            "bodyDocId": null,
            "description": "Tabular layouts of structured data.",
            "familyLabel": null,
            "categoryName": null,
            "categorySlug": null
          },
          "agent": null,
          "layer": "slide",
          "agents": null,
          "matchId": "50de0b63-c58a-4225-93b5-173a885293d5",
          "evidence": "TASTING NOTES: Table containing Sample Name, Sample Description, and a blank column for Your Tasting Notes.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:30:20.606286+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 12,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": "common",
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    },
    {
      "page": 13,
      "type": "setup",
      "function": "state_next_steps",
      "rawType": "closing_ask",
      "block": null,
      "metadata": {
        "slideType": "closing_ask",
        "slideTypeCanon": {
          "name": "Closing ask",
          "slug": "closing_ask",
          "status": "active",
          "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c",
          "version": 1,
          "description": null
        },
        "function": "state_next_steps",
        "functionCanon": {
          "name": "State next steps",
          "slug": "state_next_steps",
          "status": "active",
          "canonId": "019de52d-14ca-70ac-b534-971f458cdf29",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 46,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:23:47.548+00",
          "seconds": 1.686,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/13",
        "deck": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-13",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.25,
            "x": 0.05,
            "y": 0.08
          },
          "kind": "image",
          "text": "BESPOKEN SPIRITS",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "da1c1bd8-58eb-4caf-8be4-795fc03b0a78",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.4,
            "x": 0.05,
            "y": 0.4
          },
          "kind": "paragraph",
          "text": "THANK YOU! BESPOKENSPIRITS.COM",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:23:47.548+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc797d41-a2ca-4f26-b207-e0904b36f852",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Storytelling: the closing ask",
            "slug": "closing-ask",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-24e0-70ab-8dd9-983832c1c665",
            "version": 1,
            "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d",
            "description": "The single most important slide in the deck — after the cover. The final",
            "familyLabel": "narrative-block",
            "categoryName": "Narrative & Transformation",
            "categorySlug": "narrative-transformation"
          },
          "agent": "storyteller",
          "layer": "slide",
          "agents": [
            "storyteller"
          ],
          "matchId": "2074d81d-1fa4-417c-a767-0989a2d6a46b",
          "evidence": "THANK YOU! BESPOKENSPIRITS.COM",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 22:30:20.692459+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 13,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 2,
      "to": 2,
      "label": "Why Now",
      "description": "The deck starts with a 'why now' section, highlighting the market opportunity"
    },
    {
      "from": 4,
      "to": 4,
      "label": "Problem",
      "description": "The deck presents the key constraints of the ancient (barrel) model as a problem"
    },
    {
      "from": 5,
      "to": 5,
      "label": "Solution",
      "description": "The deck presents Bespoken Spirits' solution for tailoring spirits"
    },
    {
      "from": 6,
      "to": 6,
      "label": "Business Model",
      "description": "The deck outlines three business models"
    },
    {
      "from": 9,
      "to": 9,
      "label": "Traction",
      "description": "The deck showcases award-winning results as traction"
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 2,
      "label": "Why Now",
      "description": "Why now is the time to invest in Bespoken Spirits"
    },
    {
      "from": 4,
      "to": 4,
      "label": "Cost Of Inaction",
      "description": "Highlighting the costs of not adopting a new solution"
    }
  ]
}