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The company;; which provides APIs for securities;; has brought in funding from Berlin-based fund Earlybird. \"We're operating in a rapidly growing market due to a combination of factors;;\" Martin Kassing;; Upvest founder and CEO;; told Business Insider in an interview. \"Negative interest rates are making people to look to cash-generating assets;; we're seeing a generation of millennials that want to invest;; and with coronavirus;; fintechs are looking to find more lifetime value from customers.\" Visit Business Insider's homepage for more stories.", "slideCount": 17, "companyName": "Upvest", "description": "German fintech startup Upvest has raised fresh funding to close a €12 million ($14.5 million) Series A. The company;; which provides APIs for securities;; has brought in funding from Berlin-based fund Earlybird. \"We're operating in a rapidly growing market due to a combination of factors;;\" Martin Kassing;; Upvest founder and CEO;; told Business Insider in an interview. \"Negative interest rates are making people to look to cash-generating assets;; we're seeing a generation of millennials that want to invest;; and with coronavirus;; fintechs are looking to find more lifetime value from customers.\" Visit Business Insider's homepage for more stories. Berlin-based fintech startup Upvest has closed a $14.5 million round of funding following a top-up investment from German fund Earlybird. Upvest;; founded in 2017;; provides a scalable API for other fintech startups to offer pan-European securities. The company's API runs on what it describes as proprietary blockchain infrastructure and gives plug-and-play capabilities to startups looking to offer traditional and alternative assets to users. \"We're operating in a rapidly growing market due to a combination of factors;;\" Martin Kassing;; Upvest's founder and CEO;; told Business Insider. \"Negative interest rates are making people to look to cash-generating assets;; we're seeing a generation of millennials that want to invest;; and with coronavirus;; fintechs are looking to find more lifetime value from customers.\" The startup had been in contact with Earlybird for a number of years prior to the investment round but conversations became serious after Kassing did a live pitch on stage at a conference in Paris at the start of the year. Coronavirus played a part in Upvest choosing to take additional capital with Kassing citing \"uncertainty\" around Covid-19 and future runway as key reasons for fundraising. The fintech will use the funding to expand across countries. Upvest has grown its digital asset business;; particularly alternative assets;; in recent years and will spend 2021 developing the infrastructure for more traditional securities;; such as ETFs. Upvest's investment also comes from Notion Capital;; HV Holtzbrinck Ventures and fintech angel investors including Maximilian Tayenthal;; founder of N26. 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