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      "description": "Vestwell's vision is presented as 'the chassis powering the savings of every American'"
    },
    {
      "from": 4,
      "to": 4,
      "label": "Problem Statement",
      "description": "The problem statement highlights the savings gap in America"
    },
    {
      "from": 3,
      "to": 3,
      "label": "Solution",
      "description": "Vestwell is introduced as a unified savings platform"
    },
    {
      "from": 5,
      "to": 5,
      "label": "Mission",
      "description": "Vestwell's mission is presented"
    },
    {
      "from": 7,
      "to": 7,
      "label": "Traction",
      "description": "Vestwell's traction is showcased"
    },
    {
      "from": 8,
      "to": 8,
      "label": "Go-to-Market",
      "description": "Vestwell's go-to-market strategy is presented"
    },
    {
      "from": 9,
      "to": 9,
      "label": "Market Sizing",
      "description": "The market opportunity is discussed"
    },
    {
      "from": 10,
      "to": 10,
      "label": "Team Bio",
      "description": "The leadership team and investors are introduced"
    },
    {
      "from": 11,
      "to": 11,
      "label": "Vision",
      "description": "The future of saving is reiterated"
    }
  ],
  "loops": [
    {
      "from": 4,
      "to": 9,
      "label": "Aha Moment",
      "description": "What is the solution to the savings gap?"
    },
    {
      "from": 2,
      "to": 11,
      "label": "Golden Circle",
      "description": "Why Vestwell?"
    },
    {
      "from": 4,
      "to": 4,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not addressing the savings gap?"
    }
  ]
}