{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
  "slug": "m9laDC7DzcOs5m2mf90n",
  "title": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
  "subtitle": "Numan",
  "author": "Numan",
  "pageCount": 11,
  "kind": "pitchdeck",
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "document": {
    "id": "019dd923-5f6a-713a-9a82-6364e44d1a2b",
    "slug": "m9laDC7DzcOs5m2mf90n",
    "title": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
    "rawTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
    "authorId": "Pitchdecks",
    "authorName": "Numan",
    "authorDisplay": "Numan",
    "kind": {
      "slug": "pitchdeck",
      "label": "Pitch deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Numan-m9laDC7D.pdf",
    "sourceUrl": "https://www.businessinsider.com/numan-mens-digital-health-startup-raises-13-million-2020-10",
    "sourceDate": "2020-10-13 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-27 09:16:55.946+00",
    "status": "ready",
    "pageCount": 11,
    "orientation": "landscape",
    "aspectRatio": 1.777,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/m9laDC7DzcOs5m2mf90n",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 11,
    "pagesIndexed": 11,
    "pagesWithImages": 11,
    "pagesWithMetadata": 11,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 29,
    "chartCount": 4,
    "metricSlides": 0,
    "toolMatches": 0,
    "documentToolMatches": 0,
    "frameworkMatches": 1,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": false,
    "reviewAvailable": false,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": true,
    "pitchdeckProfileAvailable": true
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
        "evidence": "The deck's narrative follows a clear journey from humble beginnings to rising success",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-17 03:18:46.965187+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 2,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 1,
        "name": "Humble Origins",
        "beatId": "c6517a12-a506-4148-abe2-a43ba72e34d1",
        "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
        "beatType": {
          "name": "Humble Origins",
          "slug": "rags-to-riches-humble-origins",
          "status": "active",
          "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5",
          "version": 1,
          "description": null
        },
        "evidence": "The deck starts with an introduction to Numan's mission and early beginnings",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Setup",
          "slug": "setup",
          "status": "active",
          "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
          "version": 1,
          "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 7,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 3,
        "name": "Rising Success",
        "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
        "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
        "beatType": {
          "name": "Rising Success",
          "slug": "rags-to-riches-rising-success",
          "status": "active",
          "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
          "version": 1,
          "description": null
        },
        "evidence": "The deck showcases Numan's traction and growth metrics",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Development",
          "slug": "development",
          "status": "active",
          "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
          "version": 1,
          "description": "The middle stretch in arcs that have one. Often where length problems creep in."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 9,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 8,
        "name": "The Breakthrough",
        "beatId": "930209f7-64e9-4ebe-85ad-738379330e76",
        "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
        "beatType": {
          "name": "The Breakthrough",
          "slug": "rags-to-riches-the-breakthrough",
          "status": "active",
          "canonId": "019dd9b8-4ab3-73dd-aeb6-bf930dcb0353",
          "version": 1,
          "description": null
        },
        "evidence": "The deck highlights Numan's competitive advantage and expansion plans",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 11,
        "arc": {
          "name": "Rags to Riches",
          "slug": "rags-to-riches",
          "status": "active",
          "bestFor": "Founder stories, IPO roadshows, brand origin",
          "canonId": "019dd956-63ce-718e-8e61-e46409564085",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
          "description": null,
          "familyLabel": null,
          "categoryName": "Booker's 7 Plots",
          "categorySlug": "booker-s-7-plots"
        },
        "from": 10,
        "name": "Ultimate Achievement",
        "beatId": "d4847877-c9a8-4b50-abc6-228356585c4a",
        "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
        "beatType": {
          "name": "Ultimate Achievement",
          "slug": "rags-to-riches-ultimate-achievement",
          "status": "active",
          "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049",
          "version": 1,
          "description": null
        },
        "evidence": "The deck concludes with a vision for Numan's future and a call to action",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Resolution",
          "slug": "resolution",
          "status": "active",
          "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
          "version": 1,
          "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 3,
        "from": 2,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "d97247a2-538c-4e47-a928-41446b67bc7d",
        "evidence": "The deck implies that existing solutions are inadequate, leading to a need for Numan's approach",
        "position": 0,
        "objective": "What are the consequences of not addressing men's healthcare needs?",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-17 03:18:47.117092+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 7,
        "from": 6,
        "loop": {
          "name": "47_quick_win_big_bet",
          "slug": "47-quick-win-big-bet",
          "status": "active",
          "bestFor": "Transformation planning, 100-day plans, resource allocation",
          "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
          "description": "Separate initiatives into immediate wins and longer-term strategic bets",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "127074ae-0f53-40b3-b05b-697a5fd93623",
        "evidence": "The deck showcases Numan's traction and growth metrics to support its potential",
        "position": 1,
        "objective": "Can Numan achieve rapid growth and scalability?",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-17 03:18:47.147944+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [],
    "frameworks": [
      {
        "matchId": "679245ae-9853-4f14-b1b9-fdc5d97224f7",
        "evidence": "The slide uses a table to contrast Numan against six different categories of market incumbents.",
        "framework": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-05-02 16:24:25.796+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 8,
        "frameworkName": "comparison-frame"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": null,
  "review": null,
  "activistThesis": null,
  "pitchdeck": {
    "metadata": {
      "author": "Callum Burroughs",
      "fireId": "m9laDC7DzcOs5m2mf90n",
      "sector": "healthtech",
      "deckKind": "fundraise",
      "roundRaw": "Series A",
      "amountRaw": "$13 million",
      "amountUsd": "13000000",
      "scrapedAt": "2026-04-27 09:16:55.946+00",
      "sectorRaw": "digital health",
      "sourceUrl": "https://www.businessinsider.com/numan-mens-digital-health-startup-raises-13-million-2020-10",
      "deckKindAt": "2026-04-28 07:19:06+00",
      "highlights": "Men's digital health startup Numan has raised a £10 million ($13 million) Series A funding round.  The funding round was led by Novator;; along with Anthemis Exponential;; Vostok New Ventures;; and Colle Capital. \"We want to become a holistic health partner for men;;\" Sokratis Papafloratos CEO and founder of Numan;; told Business Insider in an interview.  Visit Business Insider's homepage for more stories.",
      "slideCount": 11,
      "companyName": "Numan",
      "description": "Men's digital health startup Numan has raised a £10 million ($13 million) Series A funding round.  The funding round was led by Novator;; along with Anthemis Exponential;; Vostok New Ventures;; and Colle Capital. \"We want to become a holistic health partner for men;;\" Sokratis Papafloratos CEO and founder of Numan;; told Business Insider in an interview.  Visit Business Insider's homepage for more stories.  Men's health startup Numan has raised a £10 million ($13 million) Series A to grow its product offering.   Numan;; founded in February 2019;; provides health services for men including treatments for hair loss;; smoking cessation;; and erectile dysfunction. The funding round was led by Novator;; along with Anthemis Exponential;; Vostok New Ventures;; and Colle Capital.  \"We want to become a holistic health partner for men;;\" Sokratis Papafloratos CEO and founder of Numan;; told Business Insider in an interview. \"Nationally funded healthcare systems are struggling to cope with demand;; so the private health market is supporting and tech can transform this experience.\"  Papafloratos is a serial entrepreneur and investor having founded TrustedPlaces;; one of the UK's earliest local reviews sites which was acquired by Yell Group and UK travel company Secret Escapes. He said that many men's health issues;; like erectile dysfunction and hair loss;; can be seen as non-major in medical terms but can have a significant impact on self-esteem;; confidence;; and mental health.   Numan's tech platform seeks to change men's tendency to avoid the doctor with discreet kits sent directly to the home.   \"Healthcare is a competitive space but there is so much demand and a lot of opportunity to grow;;\" Papafloratos added. \"Covid has been a loud alarm bell and our hope is that people will be more proactive about their health now and we want to be one of the companies that can support this.\"  Papafloratos claims the company's revenue for September was 10 times that of the same month the previous year with the new funds going towards expanding the startup's product offering and bringing in new senior staff.   The funding process was conducted over video calls and took a few months to complete;; Papafloratos said.   Check out Numan's redacted pitch deck below:",
      "displayName": "Numan",
      "publishDate": "2020-10-13",
      "roundSeries": "series_a",
      "articleTitle": "We got an exclusive look at the pitch deck men's digital health startup Numan used to raise a $13 million Series A",
      "leadInvestors": null,
      "deckKindSignal": "raise",
      "metaExtractedAt": "2026-04-28 07:16:02+00"
    },
    "profile": {
      "scores": {
        "yc": 0.3538,
        "a16z": 0.2738,
        "docsend": 0.1818,
        "hoffman": 0.1699,
        "mcclure": 0.2471,
        "sequoia": 0.2519,
        "kawasaki": 0.1971,
        "nextview": 0.3152,
        "slidebean": 0.2247,
        "founder_institute": 0.2068
      },
      "nSlides": 11,
      "sequence": [
        "cover",
        "solution",
        "traction",
        "traction",
        "traction",
        "traction",
        "traction",
        "competitive_analysis",
        "roadmap",
        "vision",
        "key_takeaways"
      ],
      "breakdown": {
        "yc": {
          "order": 0.4,
          "signal": 0.08,
          "jaccard": 0.3077
        },
        "a16z": {
          "order": 0.4,
          "signal": 0,
          "jaccard": 0.3077
        },
        "docsend": {
          "order": 0.2727,
          "signal": 0,
          "jaccard": 0.2
        },
        "hoffman": {
          "order": 0.1818,
          "signal": 0,
          "jaccard": 0.2308
        },
        "mcclure": {
          "order": 0.3,
          "signal": 0.05,
          "jaccard": 0.2143
        },
        "sequoia": {
          "order": 0.3636,
          "signal": 0,
          "jaccard": 0.2857
        },
        "kawasaki": {
          "order": 0.3,
          "signal": 0,
          "jaccard": 0.2143
        },
        "nextview": {
          "order": 0.4444,
          "signal": 0,
          "jaccard": 0.3636
        },
        "slidebean": {
          "order": 0.2727,
          "signal": 0,
          "jaccard": 0.2857
        },
        "founder_institute": {
          "order": 0.2727,
          "signal": 0,
          "jaccard": 0.25
        }
      },
      "matchedAt": "2026-04-27 21:51:54+00",
      "noveltyScore": 0.8962,
      "primaryScore": 0.3538,
      "noveltySignals": [
        "rare slide types: vision",
        "duplicated ≥3×: traction",
        "non-canonical types: key_takeaways"
      ],
      "primaryProfile": "yc",
      "secondaryScore": 0.3152,
      "secondaryProfile": "nextview"
    }
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/0GCHQHkoQhXmwVA84BLiVaYxicJc8d-jfSSMxuGLbhg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLmpwZw",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 5,
        "componentCount": 2,
        "textChars": 46,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:24.772+00",
          "seconds": 2.071,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/1",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-1",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.07,
            "w": 0.15,
            "x": 0.425,
            "y": 0.11
          },
          "kind": "image",
          "text": "ruman",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:24.772+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8fb68639-f3af-4cf5-9e0f-6ea04152e8ba",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.66,
            "x": 0.17,
            "y": 0.438
          },
          "kind": "title",
          "text": "Consumer healthcare enabled by technology",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:24.772+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c439013b-7ff1-4f7c-bb08-d89eec223510",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 2,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Humble Origins",
          "beatId": "c6517a12-a506-4148-abe2-a43ba72e34d1",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Humble Origins",
            "slug": "rags-to-riches-humble-origins",
            "status": "active",
            "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with an introduction to Numan's mission and early beginnings",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/tOLuEeVpS76khOxTyioADk9VZ9FG7-jfUoN7UJzVnMo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLmpwZw",
      "imagePathAlt": "https://imgproxy.kitesheet.com/cGek22SB3IMzi4AjMaq_yaROmQjtm__YYsNdvo61e-I/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLnBuZw",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/np7wjmuW-FsnvuzrmqAAwFLOzvLY2kFE-Els8NyspXs/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9tOWxhREM3RHpjT3M1bTJtZjkwbi9wMDAxLnBuZw"
    },
    {
      "page": 2,
      "type": "setup",
      "title": "Includes Care Quality Commission regulatory badge.",
      "function": "establish_context",
      "rawType": "context",
      "block": null,
      "metadata": {
        "slideType": "context",
        "slideTypeCanon": {
          "name": "Context (pitchdeck)",
          "slug": "context",
          "status": "active",
          "canonId": "019de52d-1094-779e-9590-e4603e6a191c",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 4,
        "textChars": 195,
        "nDataPoints": 0,
        "notes": "Includes Care Quality Commission regulatory badge.",
        "elementsJson": [
          "paragraph",
          "screenshot",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.969+00",
          "seconds": 3.117,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/2",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-2",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.138,
            "w": 0.163,
            "x": 0.747,
            "y": 0.443
          },
          "kind": "image",
          "text": "Care Quality Commission badge",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.969+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "86b5f7cb-cfa8-4a29-b1ce-1ae7e14bdc87",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.84,
            "x": 0.08,
            "y": 0.48
          },
          "kind": "image",
          "text": "Product and app imagery",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Screenshot",
              "slug": "screenshot",
              "status": "active",
              "canonId": "019de52c-fd87-7509-8391-3d79fb339379",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "screenshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.969+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "79dfdab4-6fcc-4a7b-812a-d48c29e29d74",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.9,
            "x": 0.05,
            "y": 0.235
          },
          "kind": "paragraph",
          "text": "We launched in the UK in February 2019 treating Erectile Dysfunction, Hair Loss & Premature Ejaculation",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.969+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b09d65b1-390d-4598-b82a-3b3f68027358",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.46,
            "x": 0.27,
            "y": 0.165
          },
          "kind": "title",
          "text": "Numan is a digital clinic built for men.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.969+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "859d1e14-ff6b-4ebf-90c0-ef076fd1b038",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 2,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 1,
          "name": "Humble Origins",
          "beatId": "c6517a12-a506-4148-abe2-a43ba72e34d1",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Humble Origins",
            "slug": "rags-to-riches-humble-origins",
            "status": "active",
            "canonId": "019dd9b8-4938-7404-a51e-be10eff8a9d5",
            "version": 1,
            "description": null
          },
          "evidence": "The deck starts with an introduction to Numan's mission and early beginnings",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 3,
          "from": 2,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "d97247a2-538c-4e47-a928-41446b67bc7d",
          "evidence": "The deck implies that existing solutions are inadequate, leading to a need for Numan's approach",
          "position": 0,
          "objective": "What are the consequences of not addressing men's healthcare needs?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:47.117092+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 3,
      "type": "evidence",
      "title": "The slide contains placeholders for a metric and a chart, indicating it is a template or draft.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 14,
        "componentCount": 3,
        "textChars": 106,
        "nDataPoints": 0,
        "notes": "The slide contains placeholders for a metric and a chart, indicating it is a template or draft.",
        "elementsJson": [
          "bar_chart_vertical"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.476+00",
          "seconds": 2.573,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/3",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-3",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.65,
            "w": 0.52,
            "x": 0.41,
            "y": 0.12
          },
          "kind": "chart",
          "text": "Placeholder chart area with months on x-axis",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "720241b5-9026-4216-88e9-f1e3378f7809",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:43:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d520-7729-831b-bb8d710e93c0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.3,
            "x": 0.07,
            "y": 0.3
          },
          "kind": "paragraph",
          "text": "revenue increase in the last 6 months, with stable GMII",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.476+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c8005bc-a0d5-4a5e-87c1-fbe5cbcfdb62",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Rising Success",
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 3,
          "from": 2,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "d97247a2-538c-4e47-a928-41446b67bc7d",
          "evidence": "The deck implies that existing solutions are inadequate, leading to a need for Numan's approach",
          "position": 0,
          "objective": "What are the consequences of not addressing men's healthcare needs?",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-17 03:18:47.117092+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "evidence",
      "title": "The chart shows a clear downward trend for both metrics over a 10-month period.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 21,
        "componentCount": 3,
        "textChars": 66,
        "nDataPoints": 20,
        "notes": "The chart shows a clear downward trend for both metrics over a 10-month period.",
        "elementsJson": [
          "line_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.012+00",
          "seconds": 2.047,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/4",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-4",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.508,
            "w": 0.553,
            "x": 0.307,
            "y": 0.211
          },
          "kind": "chart",
          "text": "Line chart showing CAC and CPA trends over time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.012+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e0ada17a-219a-4514-abba-ac415c778ea7",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "CAC",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:43:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d520-7729-831b-199724e71545",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.266,
            "x": 0.056,
            "y": 0.314
          },
          "kind": "title",
          "text": "reduction in CAC",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.012+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e631e365-f6c3-493e-9e0d-a72c5f69c787",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Rising Success",
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 5,
      "type": "evidence",
      "title": "The chart uses redacted labels on the Y-axis.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 22,
        "componentCount": 3,
        "textChars": 105,
        "nDataPoints": 8,
        "notes": "The chart uses redacted labels on the Y-axis.",
        "elementsJson": [
          "line_chart"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.068+00",
          "seconds": 2.075,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/5",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-5",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.4,
            "w": 0.7,
            "x": 0.15,
            "y": 0.4
          },
          "kind": "chart",
          "text": "Line chart showing conversion growth over time",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.068+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "53525f9e-6867-4186-8db5-df691c7a6075",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "conversion rate",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:43:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d520-7729-831b-2d7f98bef839",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.5,
            "x": 0.25,
            "y": 0.15
          },
          "kind": "title",
          "text": "conversion increase since launching in March",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.068+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "07244763-55fa-41b6-863c-f48e07595a01",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Rising Success",
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 6,
      "type": "evidence",
      "title": "The chart is currently empty/placeholder.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 22,
        "componentCount": 4,
        "textChars": 108,
        "nDataPoints": 0,
        "notes": "The chart is currently empty/placeholder.",
        "elementsJson": [
          "action_title",
          "bar_chart_grouped"
        ],
        "confidence": 0.9,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.335+00",
          "seconds": 2.302,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/6",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-6",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.5,
            "w": 0.54,
            "x": 0.23,
            "y": 0.26
          },
          "kind": "chart",
          "text": "EBITDA and Monthly revenue chart",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Vertical bar chart",
              "slug": "bar-vertical",
              "status": "active",
              "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-vertical",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.335+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "83d66000-1e6f-4704-acec-c4658abb2f0f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.24,
            "x": 0.38,
            "y": 0.21
          },
          "kind": "legend",
          "text": "EBITDA Monthly revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.335+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "283e957f-3273-43d3-81d3-0700caa2e4cf",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly revenue",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:43:16+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d520-7729-831b-0707e14b40d2",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.46,
            "x": 0.27,
            "y": 0.07
          },
          "kind": "title",
          "text": "Growing fast in a capital-efficient way",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.335+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "e3d1e873-8dd5-47a3-b812-c79278e7b00d",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Rising Success",
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "127074ae-0f53-40b3-b05b-697a5fd93623",
          "evidence": "The deck showcases Numan's traction and growth metrics to support its potential",
          "position": 1,
          "objective": "Can Numan achieve rapid growth and scalability?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:47.147944+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "evidence",
      "title": "The slide uses redacted placeholders for specific numerical values.",
      "function": "show_traction",
      "rawType": "traction",
      "block": null,
      "metadata": {
        "slideType": "traction",
        "slideTypeCanon": {
          "name": "Traction",
          "slug": "traction",
          "status": "active",
          "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542",
          "version": 1,
          "description": null
        },
        "function": "show_traction",
        "functionCanon": {
          "name": "Show traction",
          "slug": "show_traction",
          "status": "active",
          "canonId": "019de52d-16a8-756a-9b38-a7d35420561d",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 22,
        "componentCount": 3,
        "textChars": 132,
        "nDataPoints": 4,
        "notes": "The slide uses redacted placeholders for specific numerical values.",
        "elementsJson": [
          "big_number"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.498+00",
          "seconds": 2.426,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/7",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-7",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.378,
            "x": 0.311,
            "y": 0.325
          },
          "kind": "list",
          "text": "12M LTV/CAC of [redacted]\n[redacted]-month payback\n£[redacted] M ARR\n[redacted] paying members",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.498+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a943a105-2fa2-464f-82d1-47e5be4f6591",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "ARR",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:43:18+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d520-7729-831c-3cbf53575f18",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.46,
            "x": 0.27,
            "y": 0.17
          },
          "kind": "title",
          "text": "18 months after launch we achieved:",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.498+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f550b245-a99d-4080-a1b5-8ff2b04a5e71",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 3,
          "name": "Rising Success",
          "beatId": "671f8926-8c07-4369-adc9-c3332dbbdd80",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Rising Success",
            "slug": "rags-to-riches-rising-success",
            "status": "active",
            "canonId": "019dd9b8-4b41-72fa-a0c3-6e8fd75a9278",
            "version": 1,
            "description": null
          },
          "evidence": "The deck showcases Numan's traction and growth metrics",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Development",
            "slug": "development",
            "status": "active",
            "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1",
            "version": 1,
            "description": "The middle stretch in arcs that have one. Often where length problems creep in."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 7,
          "from": 6,
          "loop": {
            "name": "47_quick_win_big_bet",
            "slug": "47-quick-win-big-bet",
            "status": "active",
            "bestFor": "Transformation planning, 100-day plans, resource allocation",
            "canonId": "019dd956-790d-708d-983e-ef9bbc68f741",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
            "description": "Separate initiatives into immediate wins and longer-term strategic bets",
            "familyLabel": null
          },
          "matchId": "127074ae-0f53-40b3-b05b-697a5fd93623",
          "evidence": "The deck showcases Numan's traction and growth metrics to support its potential",
          "position": 1,
          "objective": "Can Numan achieve rapid growth and scalability?",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-17 03:18:47.147944+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "setup",
      "title": "The slide uses a comparison table to frame the competitive landscape as fragmented and inefficient, positioning Numan as the superior alternative.",
      "function": "compare_peers",
      "rawType": "competitive_analysis",
      "block": null,
      "metadata": {
        "slideType": "competitive_analysis",
        "slideTypeCanon": {
          "name": "Competitive analysis",
          "slug": "competitive_analysis",
          "status": "active",
          "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 44,
        "componentCount": 3,
        "textChars": 890,
        "nDataPoints": 0,
        "notes": "The slide uses a comparison table to frame the competitive landscape as fragmented and inefficient, positioning Numan as the superior alternative.",
        "elementsJson": [
          "action_title",
          "comparison_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.796+00",
          "seconds": 2.659,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/8",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-8",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Numan is the only CQC-registered player in the UK.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-27 15:43:29+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd952-d521-73bf-9b9b-85338d7e2cbd",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.9,
            "x": 0.05,
            "y": 0.22
          },
          "kind": "table",
          "text": "Public health (NHS): Free, but long-wait times, repeat visits required, and limited prescribing. Private clinics: High-quality (not always), but also high friction and cost. Online pharmacy: Bloated large incumbents who rely on offline presence, but can't innovate or grow efficiently. Smaller players are fragmented and lack scale and depth. Telemedicine 1.0: Focused on acute care and hampered from the breadth of service it needs to provide. Funded horizontal startups: Focused on distribution of generics + building a millennial, health & beauty brand. Lack depth of proposition. Numan is the only CQC-registered player in the UK. Funded vertical startups: Hard to scale multiple brands. Difficult to create extend relationship.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": "comparison",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.796+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "49738e16-c91a-4317-8ac6-9b588bc36858",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "We operate a no-winner-takes-all market where Numan is the startup with momentum, and incumbents are bloated",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.796+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6c5bf9f5-8c08-4ec8-9eb3-eb1835136784",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "679245ae-9853-4f14-b1b9-fdc5d97224f7",
          "evidence": "The slide uses a table to contrast Numan against six different categories of market incumbents.",
          "framework": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-05-02 16:24:25.796+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 8,
          "frameworkName": "comparison-frame"
        }
      ],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "The Breakthrough",
          "beatId": "930209f7-64e9-4ebe-85ad-738379330e76",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "The Breakthrough",
            "slug": "rags-to-riches-the-breakthrough",
            "status": "active",
            "canonId": "019dd9b8-4ab3-73dd-aeb6-bf930dcb0353",
            "version": 1,
            "description": null
          },
          "evidence": "The deck highlights Numan's competitive advantage and expansion plans",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 9,
      "type": "setup",
      "function": "transition",
      "rawType": "transition",
      "block": null,
      "metadata": {
        "slideType": "transition",
        "slideTypeCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-0693-7766-9f05-887f41f8e41e",
          "version": 1,
          "description": null
        },
        "function": "transition",
        "functionCanon": {
          "name": "Transition",
          "slug": "transition",
          "status": "active",
          "canonId": "019de52d-1365-7149-92aa-66df859e75fd",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 3,
        "componentCount": 1,
        "textChars": 33,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.433+00",
          "seconds": 2.235,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/9",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-9",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.058,
            "w": 0.406,
            "x": 0.297,
            "y": 0.115
          },
          "kind": "title",
          "text": "Expanding into further conditions",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.433+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "8f626ec9-7608-45e6-82df-70b3fa0c10e0",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 9,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "The Breakthrough",
          "beatId": "930209f7-64e9-4ebe-85ad-738379330e76",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "The Breakthrough",
            "slug": "rags-to-riches-the-breakthrough",
            "status": "active",
            "canonId": "019dd9b8-4ab3-73dd-aeb6-bf930dcb0353",
            "version": 1,
            "description": null
          },
          "evidence": "The deck highlights Numan's competitive advantage and expansion plans",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 10,
      "type": "setup",
      "function": "inspire_vision",
      "rawType": "vision",
      "block": null,
      "metadata": {
        "slideType": "vision",
        "slideTypeCanon": {
          "name": "Vision",
          "slug": "vision",
          "status": "active",
          "canonId": "019de52d-0f7e-7689-8010-992b1a43b6b9",
          "version": 1,
          "description": null
        },
        "function": "inspire_vision",
        "functionCanon": {
          "name": "Inspire vision",
          "slug": "inspire_vision",
          "status": "active",
          "canonId": "019de52d-16d0-7756-83de-376eeac6fa40",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 8,
        "componentCount": 1,
        "textChars": 121,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "action_title"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.433+00",
          "seconds": 2.088,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/10",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-10",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.2,
            "w": 0.9,
            "x": 0.05,
            "y": 0.05
          },
          "kind": "title",
          "text": "Building towards a platform that connects patients with stakeholders for the development and distribution of new products",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.433+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "84dbaef1-0d56-47d8-9f9a-4026fdb78b9c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 11,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Ultimate Achievement",
          "beatId": "d4847877-c9a8-4b50-abc6-228356585c4a",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Ultimate Achievement",
            "slug": "rags-to-riches-ultimate-achievement",
            "status": "active",
            "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049",
            "version": 1,
            "description": null
          },
          "evidence": "The deck concludes with a vision for Numan's future and a call to action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 11,
      "type": "setup",
      "function": "summarize",
      "rawType": "executive_summary",
      "block": null,
      "metadata": {
        "slideType": "executive_summary",
        "slideTypeCanon": {
          "name": "Executive summary",
          "slug": "executive_summary",
          "status": "active",
          "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 25,
        "componentCount": 2,
        "textChars": 381,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "bullet_list"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 16:24:25.918+00",
          "seconds": 2.547,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5f6a-713a-9a82-6364e44d1a2b/11",
        "deck": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b",
        "deckAnchor": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b#slide-11",
        "deckJson": "/decks/019dd923-5f6a-713a-9a82-6364e44d1a2b.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.55,
            "w": 0.78,
            "x": 0.12,
            "y": 0.26
          },
          "kind": "list",
          "text": "We're creating a new patient-led experience around healthcare, using taboo male health issues as the beachhead. With a superior economic model enabled by technology. A solid foundation around the team, product and supply. And an engine that can scale sustainable growth. We're in the perfect position to capture the multi-billion opportunity in consumer healthcare in Europe",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.918+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "480d5b9b-ab2c-4245-976c-e6e6ea522136",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.11,
            "x": 0.09,
            "y": 0.11
          },
          "kind": "title",
          "text": "Summary",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 16:24:25.918+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "945427a1-c6f6-4906-8aca-8309055d8c38",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 11,
          "arc": {
            "name": "Rags to Riches",
            "slug": "rags-to-riches",
            "status": "active",
            "bestFor": "Founder stories, IPO roadshows, brand origin",
            "canonId": "019dd956-63ce-718e-8e61-e46409564085",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Humble Origins -> Early Struggles -> The Breakthrough -> Rising Success -> Ultimate Achievement",
            "description": null,
            "familyLabel": null
          },
          "from": 10,
          "name": "Ultimate Achievement",
          "beatId": "d4847877-c9a8-4b50-abc6-228356585c4a",
          "matchId": "52de9c79-4d0b-47ee-baee-e79a136a962d",
          "beatType": {
            "name": "Ultimate Achievement",
            "slug": "rags-to-riches-ultimate-achievement",
            "status": "active",
            "canonId": "019dd9b8-4bd4-742e-8790-192b9ccb6049",
            "version": 1,
            "description": null
          },
          "evidence": "The deck concludes with a vision for Numan's future and a call to action",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Resolution",
            "slug": "resolution",
            "status": "active",
            "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b",
            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 1,
      "to": 2,
      "label": "Humble Origins",
      "description": "The deck starts with an introduction to Numan's mission and early beginnings"
    },
    {
      "from": 3,
      "to": 7,
      "label": "Rising Success",
      "description": "The deck showcases Numan's traction and growth metrics"
    },
    {
      "from": 8,
      "to": 9,
      "label": "The Breakthrough",
      "description": "The deck highlights Numan's competitive advantage and expansion plans"
    },
    {
      "from": 10,
      "to": 11,
      "label": "Ultimate Achievement",
      "description": "The deck concludes with a vision for Numan's future and a call to action"
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 3,
      "label": "Cost Of Inaction",
      "description": "What are the consequences of not addressing men's healthcare needs?"
    },
    {
      "from": 6,
      "to": 7,
      "label": "Quick Win Big Bet",
      "description": "Can Numan achieve rapid growth and scalability?"
    }
  ]
}