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      "highlights": "Music royalties platform Audoo recently raised $7 million in a funding round backed by ABBA singer-songwriter Björn Ulvaeus.  The London-based firm offers copyright organizations a rolling Shazam-like service to keep track of music played by restaurants;; shopping malls;; and other venues.  The music copyright industry is ripe for disruption;; with industry leaders putting its global value at around $30 billion.  Business Insider got an exclusive look at the pitch deck Audoo used to bring investors on board.  Visit Business Insider's homepage for more stories.",
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      "description": "Music royalties platform Audoo recently raised $7 million in a funding round backed by ABBA singer-songwriter Björn Ulvaeus.  The London-based firm offers copyright organizations a rolling Shazam-like service to keep track of music played by restaurants;; shopping malls;; and other venues.  The music copyright industry is ripe for disruption;; with industry leaders putting its global value at around $30 billion.  Business Insider got an exclusive look at the pitch deck Audoo used to bring investors on board.  Visit Business Insider's homepage for more stories.  Audoo;; a royalties platform that ensures artists get reimbursed when their music is played in public;; just raised some serious money;; money;; money with the help of ABBA star Björn Ulvaeus.   Ryan Edwards;; CEO and cofounder;; recently announced the firm had won $7 million (or £5.2 million) in a Series A funding round backed by the ABBA frontman and existing investor Tileyard London.  Edwards himself once had a dream — and a song to sing — as frontman of rock'n'roll band The Lines;; but went on to combine his passion for music with his love of technology.   The music copyright business is a winner-takes-it-all industry;; with senior industry figures valuing it at around $30 billion globally. Radio stations and venues (such as stores;; bars;; and restaurants) usually have to buy licenses from PROs (performance rights organizations) in order to play music.  But while ticking off songs on the radio is fairly straightforward for PROs;; it's harder to keep track of what music different venues play in public. That's where Audoo comes in.   Audoo  Headquartered in King's Cross;; London;; about three miles north of Waterloo;; Audoo says its \"audio meters\" – small microphones capable of recognize songs – will allow PROs to effectively keep tabs on the music their clients broadcast.   Ulvaeus;; the famed singer-songwriter who also produced both \"Mamma Mia!\" movies;; had already sent out an SOS for such technology in a TV interview before he became aware of Audoo.  \"A friend phoned me and said;; 'Have you seen Björn's basically just described your company?'\" Edwards told Business Insider. \"We made a few phone calls and managed to get in front of him.  \"He said then;; you know;; 'If you're ever looking for investment;; feel free to send me your pitch deck';;\" he added. \"I almost didn't;; but once we were putting the round together;; we thought we may as well. He's been great.\"   We got an exclusive look at the pitch deck Audoo used to win investment below:",
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