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Suzy lets marketers do real-time market research to help with things like product development and ad testing. Its client roster includes brands like Microsoft;; Johnson & Johnson;; Nestle;; KraftHeinz;; Chipotle;; and Crayola;; and the company just closed a $34 million Series C round. Visit Business Insider's homepage for more stories.", "slideCount": 14, "companyName": "Agency Vet", "description": "Former MRY CEO and agency vet Matt Britton pitches his 2-year-old consumer intelligence startup Suzy as a digital assistant like Siri or Alexa for marketers. Suzy lets marketers do real-time market research to help with things like product development and ad testing. Its client roster includes brands like Microsoft;; Johnson & Johnson;; Nestle;; KraftHeinz;; Chipotle;; and Crayola;; and the company just closed a $34 million Series C round. Visit Business Insider's homepage for more stories. Agency veteran Matt Britton launched his consumer intelligence startup Suzy in 2018;; pitching it as an always-on digital assistant like Siri or Alexa for marketers. Suzy has clients including Microsoft;; Johnson & Johnson;; Nestle;; Kraft-Heinz;; Chipotle;; and Crayola;; and just closed a $34 million Series C round. The platform has a panel of 1 million US consumers called Crowdtap;; that lets marketers conduct surveys and real-time research on subjects ranging from product development to ad effectiveness testing. The company has increased its client list by 80% in the past year;; to over 250;; according to Britton. Microsoft;; for example;; used Suzy to cut its consumer research costs and move faster in the pandemic;; said Geoff Colon;; head of Microsoft Advertising's brand studio;; while supplement startup SmartyPants Vitamins used it to make decisions on product packaging and test ad messaging;; according to its SVP of brand Clay Nichols. 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