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The idea is to tap into the huge demand for food delivery without taking on all the costs associated with owning and operating a physical restaurant in a tony location. The Jakarta-based startup;; which was only about four months old;; had relied on Indonesia's booming food delivery networks. It owns and operates several brands catering different cuisines such as Japanese beef rice bowls;; Indonesian food;; and Korean fried chicken. As COVID-19 tore through the city in early 2020;; Jakartans cut down on online food orders as they wanted to avoid being infected by deliverers and drivers. \"We've never seen a threat during our existence;; because we were so new — it was always an upward trend for us;;\" said Abraham. The trend eventually reversed;; Abraham said;; in keeping with the likes of Uber and Deliveroo in the UK reporting booms in food delivery orders as;; bored with home cooking;; people under lockdown turned to apps. \"And that was when we all felt relieved;; thinking: 'We can still exist;;'\" he said. Indonesia is the fourth most populous nation in the world;; and the tenth largest economy in purchasing-power parity terms with a fast-growing middle class;; according to World Bank estimates. Hangry occupies a space in this wider ecosystem that it says is relatively uncontested;; as \"there hasn't been a very strong incumbent cloud kitchen player in Indonesia;; especially when you compare it to established food and beverage markets like the US;;\" said CFO Wenyou Tan. In addition;; Hangry caters only for the brands it owns;; instead of allowing other restaurants to use its facilities and services;; Tan and Abraham said. This way;; it's a \"full-stack\" player that not only runs its own operations;; but also manages its own brands. It has also begun serving customers in its first dine-in restaurants;; they said. Investors put $22 million into the firm in mid-April through a mix of equity and debt funding;; bringing Hangry's Series A funding to $35 million;; according to a release from one of Hangry's investors. The equity funding portion was led by new investor Journey Capital Partners;; with participation from Orzon Ventures;; Sassoon Investment Corporation (SassCorp);; and other existing investors including Alpha JWC Ventures as one of its first institutional investors. With the investment;; Hangry will buy up food and beverage brands in Indonesia;; said Abraham. So far;; it's been able to gobble up brands to diversify its offerings;; he said. As recently as January;; it had only four brands;; and three months on;; that's expanded to seven;; bringing in Indian cuisine and a pizza outlet;; Abraham said. The startup is also investing into its customer service. \"If you're in a restaurant and there's something wrong with your order;; you can just raise your hand and someone will come to you. But for cloud kitchens which rely on food delivery;; it's really hard to complain;;\" he said;; adding: \"Recognizing that;; we make sure that for customers to complain;; it's very;; very easy.\" Hangry currently has 84 outlets throughout six cities in Indonesia. By the end of 2022;; it expects to have up to 132 outlets across 10 cities and food categories. \"The more categories we're in;; the more tummy share we get;;\" said Abraham. 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