{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9ba-da7135dab832", "slug": "hJqsOOiH4plrK3pplJ9t", "title": "Copy.ai can write your emails;; website and love letters for you. Here's the pitch deck it used to nab $11 million from VCs like Wing;; Sequoia;; and Tiger Global.", "subtitle": "Copy.ai", "author": "Copy.ai", "pageCount": 9, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5f69-752d-a9ba-da7135dab832", "slug": "hJqsOOiH4plrK3pplJ9t", "title": "Copy.ai can write your emails;; website and love letters for you. Here's the pitch deck it used to nab $11 million from VCs like Wing;; Sequoia;; and Tiger Global.", "rawTitle": "Copy.ai can write your emails;; website and love letters for you. Here's the pitch deck it used to nab $11 million from VCs like Wing;; Sequoia;; and Tiger Global.", "authorId": "Pitchdecks", "authorName": "Copy.ai", "authorDisplay": "Copy.ai", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Copyai-hJqsOOiH.pdf", "sourceUrl": "https://www.businessinsider.com/copyai-pitch-deck-to-score-11-million-sequoia-and-tiger-2021-10", "sourceDate": "2021-10-17 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:12:26.25+00", "status": "ready", "pageCount": 9, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/hJqsOOiH4plrK3pplJ9t", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 9, "pagesIndexed": 9, "pagesWithImages": 9, "pagesWithMetadata": 9, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 44, "chartCount": 1, "metricSlides": 0, "toolMatches": 4, "documentToolMatches": 0, "frameworkMatches": 2, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "evidence": "The deck follows the problem-agitate-solution arc, with a clear problem statement, solution, and context", "isPrimary": true, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:37:40.919726+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "76f29eab-45ea-4644-9172-d935fc9dfb64", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The problem statement is clearly presented on page 2", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 3, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Solution", "beatId": "de451630-16f6-48dd-92f1-b310f7468000", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "The solution is presented on page 3", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 4, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Context", "beatId": "e8191d0e-0020-4c41-9db0-32bcb8ecbbf6", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "The context is provided on page 4", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 6, "name": "Platform and user interface is easy to use", "beatId": "3c1dcdaf-fe01-4f31-adb0-e56f5b8c366a", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "The platform and user interface are demonstrated on page 6", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.9 }, { "to": 8, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 8, "name": "Traction", "beatId": "e3cc72da-383f-4eec-8b0d-c77a4b606bfc", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Early traction is shown on page 8", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 4, "from": 2, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "377bb4b3-31b2-40a4-ba5e-8daed3acec7b", "evidence": "The problem statement and context imply the cost of inaction", "position": 0, "objective": "What is the cost of not using Copy.ai?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:41.161675+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 7, "from": 6, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "e132ca40-0f5e-4b7a-a8eb-f59864c67d62", "evidence": "The platform demo and testimonial suggest a quick win", "position": 1, "objective": "Can Copy.ai provide a quick win for businesses?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:41.201985+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "f27954e4-78a3-4746-8b9a-3be2de1fd597", "evidence": "title/action-title: It’s hard to create all the content you need to grow your business.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 0.8, "extraction": { "at": "2026-07-16 22:28:57.580096+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "375b7155-a4d6-47d0-bee8-7f085025781e", "evidence": "list/bullet: Time Intensive: Takes too much time to write content you need Writer’s Block: Too hard to get started Outsourcing is Too Expensive: Most businesses can’t afford copywriters or agencies", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:57.539339+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "e2ffa880-da85-4c4e-ae0e-81ef92888ef1", "evidence": "table/data: Marketing stack mapping", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:28:57.747461+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "14ec48a2-f2a7-4009-acf6-9bf3f71aedc9", "evidence": "chart/line: Line chart showing MRR growth from Oct to Apr", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:57.916752+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "63779f15-f47d-4607-bcde-eb18f898b21b", "evidence": "Visual categorization of tools by marketing function", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 16:26:27.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "marketing-stack-mapping" }, { "matchId": "7f0afb6d-b5cd-4693-855f-684d6f5c0358", "evidence": "Use of user testimonials to validate product value.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "social-proof" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Margaux MacColl", "fireId": "hJqsOOiH4plrK3pplJ9t", "sector": "ai", "deckKind": "fundraise", "roundRaw": "Series A", "amountRaw": "$11 million", "amountUsd": "11000000", "scrapedAt": "2026-04-27 09:12:26.25+00", "sectorRaw": "artificial intelligence", "sourceUrl": "https://www.businessinsider.com/copyai-pitch-deck-to-score-11-million-sequoia-and-tiger-2021-10", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Copy.ai recently raised an $11 million Series A from VC firms like Wing;; Sequoia;; and Tiger Global. The startup uses artificial intelligence to write marketing copy for businesses. See the pitch deck that won over top VCs.", "slideCount": 9, "companyName": "Copyai", "description": "Copy.ai recently raised an $11 million Series A from VC firms like Wing;; Sequoia;; and Tiger Global. The startup uses artificial intelligence to write marketing copy for businesses. See the pitch deck that won over top VCs. \"When humans write;; we don't follow a script. We plan and draft and revise and reconsider and edit and rewrite. We write fluidly;; planning what we want to say but letting the writing process itself dictate how it unfolds. Backwards;; forwards — we think on our feet. Copy.ai seeks to replicate this adaptive writing process with artificial intelligence.\" Copy.ai wrote that itself in about thirty seconds;; along with eleven other options for how to introduce this article. For $35 a month;; people can hire the year-old startup's AI bot to write everything from marketing copy to love letters (\"The Copy.ai bot is a huge improvement on Siri and Alexa;;\" it wrote as an ode to itself). The company just raised an $11 million Series A led by Wing Ventures (the seed stage firm founded by Accel veteran Peter Wagner and Sequoia veteran Gaurav Garg);; with participation from top venture firms like Sequoia;; Tiger Global;; and Elad Gil. This brings the company's total funding to $13.9 million. Copy.ai was founded last year by Paul Yacoubian and Chris Lu after seeing businesses scramble to move online during the pandemic. \"People have a hard time expressing their own creativity; they have a hard time writing things;;\" Yacoubian told insider. \"What's the tool that we can get people to do that? \" The team built their bot from early access to GPT-3;; a tool that mimics how humans speak from the powerhouse non-profit OpenAI (which is run by CEO Sam Altman). Yacoubian said Copy.ai has been used for emails;; websites;; and even high school essays. Copy.ai had 2;;000 people sign up to use it in its first two days after launching;; ballooning to over 5;;000 paying users within the year. Yacoubian plans to use the new capital to keep up with growth and double the 13-person team by next year. Here's the pitch deck that Copy.ai used to sway top VCs.", "displayName": "Copyai", "publishDate": "2021-10-17", "roundSeries": "series_a", "articleTitle": "Copy.ai can write your emails;; website and love letters for you. Here's the pitch deck it used to nab $11 million from VCs like Wing;; Sequoia;; and Tiger Global.", "leadInvestors": "Sequoia Capital, Tiger Global, Accel", "deckKindSignal": "nab", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.439, "a16z": 0.359, "docsend": 0.3452, "hoffman": 0.3372, "mcclure": 0.3262, "sequoia": 0.2667, "kawasaki": 0.2762, "nextview": 0.2667, "slidebean": 0.3119, "founder_institute": 0.4 }, "nSlides": 9, "sequence": [ "cover", "problem_statement", "solution", "problem_statement", "market_landscape", "product_demo", "testimonial", "traction", "team_bio" ], "breakdown": { "yc": { "order": 0.5556, "signal": 0.08, "jaccard": 0.3846 }, "a16z": { "order": 0.5556, "signal": 0, "jaccard": 0.3846 }, "docsend": { "order": 0.5556, "signal": 0, "jaccard": 0.3571 }, "hoffman": { "order": 0.4444, "signal": 0.05, "jaccard": 0.3077 }, "mcclure": { "order": 0.4444, "signal": 0.05, "jaccard": 0.2857 }, "sequoia": { "order": 0.4444, "signal": 0, "jaccard": 0.2667 }, "kawasaki": { "order": 0.4444, "signal": 0, "jaccard": 0.2857 }, "nextview": { "order": 0.3333, "signal": 0, "jaccard": 0.3333 }, "slidebean": { "order": 0.4444, "signal": 0, "jaccard": 0.3571 }, "founder_institute": { "order": 0.6667, "signal": 0, "jaccard": 0.4 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.661, "primaryScore": 0.439, "noveltySignals": [ "non-canonical types: market_landscape, testimonial" ], "primaryProfile": "yc", "secondaryScore": 0.4, "secondaryProfile": "founder_institute" } }, "slides": [ { "page": 1, "type": "setup", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/BdFznzToAevzwqbbqOQeD__e5csvJrw0mapd8i3feRs/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oSnFzT09pSDRwbHJLM3BwbEo5dC9wMDAxLmpwZw", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 3, "componentCount": 2, "textChars": 15, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:23.258+00", "seconds": 2.073, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/1", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-1", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.03, "w": 0.08, "x": 0.46, "y": 0.77 }, "kind": "paragraph", "text": "May 2021", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:23.258+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "77439967-eb6b-40cc-869f-3080af146dbc", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.24, "x": 0.38, "y": 0.45 }, "kind": "title", "text": "copy.ai", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:23.258+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a86d063-da88-406b-bc53-aee41e16cd8a", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/5tk-bh4_WIlXJBVU8phiLkXSSms4BxYr2gJ3YQaTWmc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oSnFzT09pSDRwbHJLM3BwbEo5dC9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/7w2drowQhO4XsFKg7HOKJeITjj-N4-4RAvXcDXijdhM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oSnFzT09pSDRwbHJLM3BwbEo5dC9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/ksFr0JQMcgS8l_IeSoMLkWkeaC14_BomEZiokjj5WKg/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9oSnFzT09pSDRwbHJLM3BwbEo5dC9wMDAxLnBuZw" }, { "page": 2, "type": "tension", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "dense", "densityScore": 50, "componentCount": 5, "textChars": 456, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "bullet_list", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:24.075+00", "seconds": 2.714, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/2", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-2", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "It's hard to create all the content you need to grow your business.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:40:11+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d063-751b-a54e-deea4829e718", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.85, "x": 0.075, "y": 0.55 }, "kind": "image", "text": "Three photos showing people struggling or working on content creation", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "53105155-f2e8-4c62-a001-6ec5ede6f05d", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.85, "x": 0.075, "y": 0.25 }, "kind": "list", "text": "Time Intensive: Takes too much time to write content you need\nWriter’s Block: Too hard to get started\nOutsourcing is Too Expensive: Most businesses can’t afford copywriters or agencies\nLimited Creativity: Challenging to think of new things to say", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4c26d320-7c3c-4a0c-9129-20506c2623d6", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.65, "x": 0.075, "y": 0.14 }, "kind": "title", "text": "It’s hard to create all the content you need to grow your business.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ae1b5712-a4e9-4b29-9b51-91a574d4bd74", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.12, "x": 0.075, "y": 0.06 }, "kind": "title", "text": "Problem", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3bd72d24-82ac-458f-9cb6-369bd6ea6665", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "f27954e4-78a3-4746-8b9a-3be2de1fd597", "evidence": "title/action-title: It’s hard to create all the content you need to grow your business.", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 0.8, "extraction": { "at": "2026-07-16 22:28:57.580096+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "375b7155-a4d6-47d0-bee8-7f085025781e", "evidence": "list/bullet: Time Intensive: Takes too much time to write content you need Writer’s Block: Too hard to get started Outsourcing is Too Expensive: Most businesses can’t afford copywriters or agencies", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:57.539339+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 2, "name": "Problem", "beatId": "76f29eab-45ea-4644-9172-d935fc9dfb64", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The problem statement is clearly presented on page 2", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 4, "from": 2, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "377bb4b3-31b2-40a4-ba5e-8daed3acec7b", "evidence": "The problem statement and context imply the cost of inaction", "position": 0, "objective": "What is the cost of not using Copy.ai?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:41.161675+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 3, "type": "resolution", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "sparse", "densityScore": 18, "componentCount": 3, "textChars": 183, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "screenshot" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:23.557+00", "seconds": 1.905, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/3", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-3", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.85, "x": 0.075, "y": 0.27 }, "kind": "image", "text": "Hand holding a smartphone displaying the Copy.ai interface", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:23.557+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "48b11e57-0196-48f9-b190-d5127b189ffa", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.075, "y": 0.15 }, "kind": "paragraph", "text": "AI powered copywriting platform that helps you quickly generate the marketing content you need to grow your business.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:23.557+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c9bae620-6281-4fa0-83b1-3f0c5751882e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.175, "x": 0.075, "y": 0.06 }, "kind": "title", "text": "Solution", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:23.557+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dec090c6-9eb3-47e0-95c2-08f3876bf794", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 3, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution", "beatId": "de451630-16f6-48dd-92f1-b310f7468000", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "The solution is presented on page 3", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 4, "from": 2, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "377bb4b3-31b2-40a4-ba5e-8daed3acec7b", "evidence": "The problem statement and context imply the cost of inaction", "position": 0, "objective": "What is the cost of not using Copy.ai?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:41.161675+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 4, "type": "setup", "function": "establish_context", "rawType": "context", "block": null, "metadata": { "slideType": "context", "slideTypeCanon": { "name": "Context (pitchdeck)", "slug": "context", "status": "active", "canonId": "019de52d-1094-779e-9590-e4603e6a191c", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "balanced", "densityScore": 26, "componentCount": 4, "textChars": 181, "nDataPoints": 0, "notes": null, "elementsJson": [ "action_title", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:24.104+00", "seconds": 2.367, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/4", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-4", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.6, "x": 0.25, "y": 0.25 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.104+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d3963144-a1fb-49b5-8665-92018cdaa576", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.6 }, "kind": "list", "text": "CUSTOMERS: ECOMMERCE, MARKETERS, AGENCIES, SMB", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.104+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d62c197e-944f-4832-9f79-227b8c4ebbbf", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.3 }, "kind": "list", "text": "USE CASES: PRODUCT DESCRIPTIONS, BLOGS, SOCIAL MEDIA ADS, WEBSITES", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.104+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f812198e-a0d0-4f9b-ba7c-e2d1656d5031", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.05 }, "kind": "title", "text": "Millions of businesses need to create content online in order to grow", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:24.104+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cfee4e2d-c04f-46a1-914d-b6a4e38d109b", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 4, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 4, "name": "Context", "beatId": "e8191d0e-0020-4c41-9db0-32bcb8ecbbf6", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "The context is provided on page 4", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 4, "from": 2, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null }, "matchId": "377bb4b3-31b2-40a4-ba5e-8daed3acec7b", "evidence": "The problem statement and context imply the cost of inaction", "position": 0, "objective": "What is the cost of not using Copy.ai?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:41.161675+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "setup", "title": "The slide uses a table-like layout to map marketing activities to common tools, with Copy.ai placed above the fold.", "function": "establish_context", "rawType": "context", "block": null, "metadata": { "slideType": "context", "slideTypeCanon": { "name": "Context (pitchdeck)", "slug": "context", "status": "active", "canonId": "019de52d-1094-779e-9590-e4603e6a191c", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 6, "textChars": 224, "nDataPoints": 0, "notes": "The slide uses a table-like layout to map marketing activities to common tools, with Copy.ai placed above the fold.", "elementsJson": [ "action_title", "logo_grid", "quote_block" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:27.359+00", "seconds": 5.526, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/5", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-5", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.48, "x": 0.34, "y": 0.2 }, "kind": "image", "text": "Tool logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "894360c4-0253-4b73-964c-9837877a647e", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.15, "x": 0.175, "y": 0.2 }, "kind": "list", "text": "Marketing activities list", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "94490b71-bb41-448f-9627-c0802d1f4659", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.76, "x": 0.08, "y": 0.82 }, "kind": "quote", "text": "User testimonials", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4cb332f6-e189-4822-9f53-87e954448793", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "My favorite tools at the moment are Trello, Canva, Slack, Wix, Figma and Copy.ai!", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:40:14+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d064-717f-abc4-58e0a19609b9", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.65, "x": 0.175, "y": 0.19 }, "kind": "table", "text": "Marketing stack mapping", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd4a3842-dea0-4344-93d2-aca1f6ec521a", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.86, "x": 0.07, "y": 0.05 }, "kind": "title", "text": "Copywriting is the missing toolkit at the top of the marketing stack", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "293af343-3f39-433b-a056-fbbd62cc307f", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "e2ffa880-da85-4c4e-ae0e-81ef92888ef1", "evidence": "table/data: Marketing stack mapping", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:28:57.747461+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [ { "matchId": "63779f15-f47d-4607-bcde-eb18f898b21b", "evidence": "Visual categorization of tools by marketing function", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 16:26:27.359+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "marketing-stack-mapping" } ], "arcBeats": [], "loops": [], "locked": true }, { "page": 6, "type": "setup", "title": "Uses arrows to annotate the product screenshot, illustrating a simple workflow.", "function": "present_solution", "rawType": "product_demo", "block": null, "metadata": { "slideType": "product_demo", "slideTypeCanon": { "name": "Product demo", "slug": "product_demo", "status": "active", "canonId": "019de52d-0f06-7288-84f2-7568c1020fce", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "sparse", "densityScore": 16, "componentCount": 3, "textChars": 152, "nDataPoints": 0, "notes": "Uses arrows to annotate the product screenshot, illustrating a simple workflow.", "elementsJson": [ "screenshot", "action_title" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:27.291+00", "seconds": 5.421, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/6", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-6", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.55, "x": 0.07, "y": 0.26 }, "kind": "image", "text": "Copy.ai application interface", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.291+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "195ba216-bd67-4c25-9cd7-7e368a605445", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.3, "x": 0.65, "y": 0.45 }, "kind": "list", "text": "Describe your product\nClick the button to create copy\nGet copy results in seconds", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.291+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "26da34db-2e85-4319-a787-a800a8d593e8", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.07, "y": 0.06 }, "kind": "title", "text": "Platform and user interface is easy to use", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.291+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "746cefd1-fbfa-41e2-8b81-36d868404052", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 6, "name": "Platform and user interface is easy to use", "beatId": "3c1dcdaf-fe01-4f31-adb0-e56f5b8c366a", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "The platform and user interface are demonstrated on page 6", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [ { "to": 7, "from": 6, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "e132ca40-0f5e-4b7a-a8eb-f59864c67d62", "evidence": "The platform demo and testimonial suggest a quick win", "position": 1, "objective": "Can Copy.ai provide a quick win for businesses?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:41.201985+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "evidence", "title": "The slide uses social proof to validate product-market fit and ease of use.", "function": "show_traction", "rawType": "testimonial", "block": null, "metadata": { "slideType": "testimonial", "slideTypeCanon": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52d-0a2d-7782-8a48-7e84df92cc97", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 87, "componentCount": 11, "textChars": 1532, "nDataPoints": 0, "notes": "The slide uses social proof to validate product-market fit and ease of use.", "elementsJson": [ "headline_text", "other" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:31.037+00", "seconds": 9.09, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/7", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-7", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.1, "x": 0.85, "y": 0.9 }, "kind": "image", "text": "copy.ai", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9cc4d717-f745-46cc-aa7d-c6d35406c954", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.55, "y": 0.68 }, "kind": "quote", "text": "Saad: wow - i'm amazed @copy_ai. I dropped in some marketing content from a few landing pages we have and... the email headlines and pain-agitate-solution copy you've created is scary good. wow.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09cd474d-cad9-4108-b128-dc33d687149e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.1, "y": 0.52 }, "kind": "quote", "text": "Anna | Copywriting & Sales Funnels: Ok. I just tested this thing with an ecomm brand I'm working on and it could be a game changer. I love that it gives me a great starting point, miles ahead of the daunting blank page.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "138dfd79-774a-4da0-a0b3-19a93b6c7fc5", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.1, "y": 0.72 }, "kind": "quote", "text": "Mishaal Nathani: Don't think I've ever been as in awe of a product as am I right now. @copy_ai is incredible. I know I'm a little late to the party, but I'm so glad that I finally tried it.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2d2501b9-5fd6-43d0-bc26-c18af76cc62c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.1, "y": 0.32 }, "kind": "quote", "text": "Apoorva Govind: I am super late to the game, but @copy_ai is awesome. We were writing some marketing copy today. Generally, it would have taken me all day because I suck at being brief. We decided to give copy.ai a shot. We were done in an hour!", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "362b9643-5764-4aed-a7cf-3c76afa82634", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.35, "x": 0.55, "y": 0.15 }, "kind": "quote", "text": "Benjamin Mock: It honestly feels like copy.ai understands my product better than I do", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "685af245-a22b-4afd-8875-4373358bdb58", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.55, "y": 0.28 }, "kind": "quote", "text": "Mustafa Khundmiri: Playing with @copy_ai right now — totally blown away! @PaulYacoubian and team have built a product so good that it's hard to find flaws.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9104b440-f342-4364-b3d7-51794720ce4c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.55, "y": 0.48 }, "kind": "quote", "text": "Tony Sheffler: I'm going to come out and say it, @copy_ai is an unbelievably great tool. Worth a look if you're struggling to come out with impactful messaging or just want to sound way better.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b17375be-4a5f-4701-81c2-5b4ccc052e91", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.1, "y": 0.15 }, "kind": "quote", "text": "Ronit Mangnani: It's been less than 10 minutes since I'm using @copy_ai and I'm already mind blown. It's so damn good!", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cfc6d5b6-2f2a-4b74-820f-02678b7d7776", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "It's been less than 10 minutes since I'm using @copy_ai and I'm already mind blown", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:40:12+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d063-751b-a54f-b2f255609dea", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.07, "y": 0.05 }, "kind": "title", "text": "Users recognize the value proposition quickly", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b638408-4d3b-4c42-b5df-446065ea2e18", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "7f0afb6d-b5cd-4693-855f-684d6f5c0358", "evidence": "Use of user testimonials to validate product value.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:26:31.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "social-proof" } ], "arcBeats": [], "loops": [ { "to": 7, "from": 6, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "e132ca40-0f5e-4b7a-a8eb-f59864c67d62", "evidence": "The platform demo and testimonial suggest a quick win", "position": 1, "objective": "Can Copy.ai provide a quick win for businesses?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:41.201985+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "evidence", "title": "The chart uses a simple line plot with markers to illustrate rapid growth post-launch.", "function": "show_traction", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 7, "textChars": 158, "nDataPoints": 7, "notes": "The chart uses a simple line plot with markers to illustrate rapid growth post-launch.", "elementsJson": [ "headline_text", "line_chart", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:27.385+00", "seconds": 5.115, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/8", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-8", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.102, "w": 0.102, "x": 0.688, "y": 0.225 }, "kind": "callout", "text": "$1.2m ARR", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.385+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b28bae69-8788-449b-a775-44be50e321c8", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "$0 to $1.2m ARR run rate in 7 months.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:40:13+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d063-751b-a54f-e5c2adea1bd9", "parentComponentId": null }, { "bbox": { "h": 0.605, "w": 0.425, "x": 0.275, "y": 0.235 }, "kind": "chart", "text": "Line chart showing MRR growth from Oct to Apr", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.385+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3ef3b7e4-abfc-491e-b278-95541de7d94e", "parentComponentId": null }, { "bbox": { "h": 0.031, "w": 0.093, "x": 0.312, "y": 0.639 }, "kind": "legend", "text": "LAUNCH", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.385+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4133ba4d-b648-4c9d-b32d-64e3f8fc67db", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "ARR: $1.2m", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:40:13+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d063-751b-a54f-eadb814730c4", "parentComponentId": null }, { "bbox": { "h": 0.043, "w": 0.463, "x": 0.076, "y": 0.143 }, "kind": "paragraph", "text": "$0 to $1.2m ARR run rate in 7 months.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.385+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8e54ef80-a5c1-4b57-a0a0-a792d5a384b6", "parentComponentId": null }, { "bbox": { "h": 0.053, "w": 0.237, "x": 0.076, "y": 0.063 }, "kind": "title", "text": "Early traction", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:27.385+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "97640e4f-31a8-46f9-8202-898acf96f9b3", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "14ec48a2-f2a7-4009-acf6-9bf3f71aedc9", "evidence": "chart/line: Line chart showing MRR growth from Oct to Apr", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:57.916752+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 8, "name": "Traction", "beatId": "e3cc72da-383f-4eec-8b0d-c77a4b606bfc", "matchId": "e2c6850a-0955-4f2f-a1f9-062238d52612", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Early traction is shown on page 8", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.9 } ], "loops": [], "locked": true }, { "page": 9, "type": "setup", "function": "other", "rawType": "team_bio", "block": null, "metadata": { "slideType": "team_bio", "slideTypeCanon": { "name": "Team bio", "slug": "team_bio", "status": "active", "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "sparse", "densityScore": 12, "componentCount": 3, "textChars": 81, "nDataPoints": 0, "notes": null, "elementsJson": [ "headshot", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:26:26.66+00", "seconds": 4.23, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-da7135dab832/9", "deck": "/decks/019dd923-5f69-752d-a9ba-da7135dab832", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-da7135dab832#slide-9", "deckJson": "/decks/019dd923-5f69-752d-a9ba-da7135dab832.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.76, "x": 0.12, "y": 0.16 }, "kind": "image", "text": "10 team member headshots", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:26.66+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b9ed11ae-7053-49e8-930f-f520f1c00fc3", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.76, "x": 0.12, "y": 0.35 }, "kind": "paragraph", "text": "Names, titles, and company logos for 10 team members.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:26.66+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ee293752-3d56-4c97-bf7c-50d29177d21e", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.06, "x": 0.075, "y": 0.06 }, "kind": "title", "text": "Team", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:26:26.66+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e48f424d-c8f7-4072-b2e7-5990e2e72bb2", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 2, "to": 2, "label": "Problem", "description": "The problem statement is clearly presented on page 2" }, { "from": 3, "to": 3, "label": "Solution", "description": "The solution is presented on page 3" }, { "from": 4, "to": 4, "label": "Context", "description": "The context is provided on page 4" }, { "from": 6, "to": 6, "label": "Platform and user interface is easy to use", "description": "The platform and user interface are demonstrated on page 6" }, { "from": 8, "to": 8, "label": "Traction", "description": "Early traction is shown on page 8" } ], "loops": [ { "from": 2, "to": 4, "label": "Cost Of Inaction", "description": "What is the cost of not using Copy.ai?" }, { "from": 6, "to": 7, "label": "Quick Win Big Bet", "description": "Can Copy.ai provide a quick win for businesses?" } ] }