{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9ba-b7dab39ad61e", "slug": "gCJjTQqWXMX8Tu8oANcv", "title": "Check out the pitch deck an ex-Facebook employee used to win $1.5 million for his video startup VideoPeel", "subtitle": "VideoPeel", "author": "VideoPeel", "pageCount": 17, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.38, "document": { "id": "019dd923-5f69-752d-a9ba-b7dab39ad61e", "slug": "gCJjTQqWXMX8Tu8oANcv", "title": "Check out the pitch deck an ex-Facebook employee used to win $1.5 million for his video startup VideoPeel", "rawTitle": "Check out the pitch deck an ex-Facebook employee used to win $1.5 million for his video startup VideoPeel", "authorId": "Pitchdecks", "authorName": "VideoPeel", "authorDisplay": "VideoPeel", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Videopeel-gCJjTQqW.pdf", "sourceUrl": "https://www.businessinsider.com/ex-facebook-exec-videopeel-pitch-deck-15-million-for-startup-2020-7", "sourceDate": "2020-07-17 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:11:57.974+00", "status": "ready", "pageCount": 17, "orientation": "landscape", "aspectRatio": 1.38, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/gCJjTQqWXMX8Tu8oANcv", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 17, "pagesIndexed": 17, "pagesWithImages": 17, "pagesWithMetadata": 17, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 82, "chartCount": 0, "metricSlides": 0, "toolMatches": 6, "documentToolMatches": 0, "frameworkMatches": 0, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "e0e54599-207a-406e-8d5a-38e705964eb6", "evidence": "The deck starts with a problem statement, showcases traction and product, and ends with a call to action", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:37:29.020835+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem", "beatId": "9750a1c2-1c6a-4bbf-8479-5a89264475f1", "matchId": "e0e54599-207a-406e-8d5a-38e705964eb6", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The deck starts with a problem statement", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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CEO Patrick Tedjamulia is a former Google and Facebook employee who says businesses don't \"have the kind of content they need to tell their stories more authentically.\" According to the research firm Marketing Land;; 71% of marketers said videos had a higher conversion rate than any other form of marketing material. Visit Business Insider's homepage for more stories.", "slideCount": 17, "companyName": "Videopeel", "description": "VideoPeel;; a consumer-feedback startup;; has raised $1.5 million in a funding round backed by Active Capital and Next Coast Ventures. CEO Patrick Tedjamulia is a former Google and Facebook employee who says businesses don't \"have the kind of content they need to tell their stories more authentically.\" According to the research firm Marketing Land;; 71% of marketers said videos had a higher conversion rate than any other form of marketing material. Visit Business Insider's homepage for more stories. A former Facebook and Google exec has raised $1.5 million for his consumer-feedback startup. VideoPeel;; founded in 2018 and based in Utah;; allows people to easily send businesses video testimonials or video reviews to companies or brands. There's no file editing required and no need to upload the clip to a video-hosting service like YouTube – just one click to record;; submit;; and share permissions so businesses can publish authentic customer videos to their sites. Businesses can subscribe to VideoPeel's service;; starting with a free tier and ranging up to $1;;000 a month. CEO Patrick Tedjamulia previously worked as a product-marketing manager at Facebook and held the same role at Google before that. According to a survey of 235 marketers conducted by the research firm Marketing Land;; 71% of respondents said videos had a higher conversion rate than any other form of marketing material. 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