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Its majority stakeholder is the non-profit organization Paanini Foundation;; which partners with the startup to retrain workers whose jobs are displaced by automation. \"We are also concerned about the potential impact of automation to existing jobs ... so we wanted to pursue build a company with a strong sense of deep social responsibility and moral character;;\" says Sivadasan. \"Being ruthless about innovation ... but at the same time being compassionate.\" JIFFY.ai competes with a number of other tech giants in the RPA space like $10.2 billion UiPath;; which plans to go public in early 2021;; and UK-based market leader Blue Prism. \"We have had good success competing against the big players. 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