{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9ba-760c16e2f52a", "slug": "ew4y4V2libJ1Exj5wA20", "title": "Check out the 11-slide pitch deck this ex-Google boss used to raise $8 million for his product management platform Craft.io", "subtitle": "Craft.io", "author": "Craft.io", "pageCount": 11, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5f69-752d-a9ba-760c16e2f52a", "slug": "ew4y4V2libJ1Exj5wA20", "title": "Check out the 11-slide pitch deck this ex-Google boss used to raise $8 million for his product management platform Craft.io", "rawTitle": "Check out the 11-slide pitch deck this ex-Google boss used to raise $8 million for his product management platform Craft.io", "authorId": "Pitchdecks", "authorName": "Craft.io", "authorDisplay": "Craft.io", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Google-ew4y4V2l.pdf", "sourceUrl": "https://www.businessinsider.com/google-pitch-deck-raise-8m-for-product-startup-craftio-2021-11", "sourceDate": "2021-11-23 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:10:18.193+00", "status": "ready", "pageCount": 11, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/ew4y4V2libJ1Exj5wA20", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 11, "pagesIndexed": 11, "pagesWithImages": 11, "pagesWithMetadata": 11, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 68, "chartCount": 2, "metricSlides": 0, "toolMatches": 4, "documentToolMatches": 0, "frameworkMatches": 5, "arcMatches": 1, "beatMatches": 3, "loopMatches": 1, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "evidence": "The deck follows a similar structure to the Sequoia Pitch arc, with slides on problem, solution, market sizing, and team", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:37:09.11274+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 4, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Problem", "beatId": "6ba3bf62-469f-4850-b8f4-2112abc3729f", "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "beatType": { "name": "Problem", "slug": "sequoia-pitch-problem", "status": "active", "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311", "version": 1, "description": null }, "evidence": "The problem statement is clearly presented on page 4", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 6, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 5, "name": "Solution", "beatId": "697242f3-17fb-4dad-8b81-3494fd00ffb9", "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "beatType": { "name": "Solution", "slug": "sequoia-pitch-solution", "status": "active", "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f", "version": 1, "description": null }, "evidence": "The solution is presented on pages 5 and 6", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 8, "name": "Market Size", "beatId": "c8620608-37cc-4378-8ef8-ef580a1ee86d", "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "beatType": { "name": "Market Size", "slug": "sequoia-pitch-market-size", "status": "active", "canonId": "019dd9b8-20e6-729c-bc28-05442906d032", "version": 1, "description": null }, "evidence": "The market sizing is presented on page 8", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 7, "from": 3, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "3e6b1c7f-00e0-4fa6-8642-ef9e8c92fc07", "evidence": "The why now loop is opened on page 3 and closed on page 7", "position": 0, "objective": "Why now is the right time for Craft.io", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:09.296454+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Venn diagram", "slug": "venn-diagram", "status": "active", "bestFor": null, "canonId": "019de52d-1f53-7290-96c8-79388c95fc17", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6c2ccd40-c5e6-49ba-9f6c-0bf62734be80", "evidence": "framework/instance: Venn diagram", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:41.202541+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "7256a0b2-2514-4181-9108-1440e53a9597", "evidence": "Joint inside sales and CS, within a self-service environment", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:31.957278+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Jobs To Be Done (JTBD)", "slug": "jobs-to-be-done-jtbd", "status": "active", "bestFor": null, "canonId": "019dd956-8191-7100-b7d3-80a94de6e28f", "version": 1, "bodyDocId": null, "description": "What 'job' is the audience hiring your presentation to do? Focus on outcomes, not features", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "142074b3-dc4c-4689-9c8b-b494e5288442", "evidence": "list/bullet: High Touch Onboarding: Enterprise success plan to support large scale deals", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:28:31.994808+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Storytelling: the closing ask", "slug": "closing-ask", "status": "active", "bestFor": null, "canonId": "019df269-24e0-70ab-8dd9-983832c1c665", "version": 1, "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d", "description": "The single most important slide in the deck — after the cover. The final", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "63bad9c2-89d9-4b06-a21a-7193f2309a6a", "evidence": "Thank you!", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:28:32.106764+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "d39299d4-09ab-423e-ac0d-320e6f870673", "evidence": "Three overlapping circles representing the intersection of business, technology, and customer domains.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:27:22.598+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "venn" }, { "matchId": "6327bc34-8a81-4888-b319-7516fe565d48", "evidence": "Uses Gartner quote to validate the market shift", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:27:21.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "authority-citation" }, { "matchId": "e84ca73f-22eb-4c5f-9afe-01496e1a3068", "evidence": "Central hub (Vision/Strategy/Roadmap) surrounded by 6 spokes (lifecycle stages)", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:27:22.556+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "hub-spoke" }, { "matchId": "206760ae-e6cb-4a86-8c1f-ed0df3b870f4", "evidence": "Uses Gartner and McKinsey quotes to validate the market timing.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "authority-citation" }, { "matchId": "f0465f00-f52e-406c-815f-9666e66ad028", "evidence": "The slide explicitly segments customers into 'Large value' and 'Small value' to dictate sales paths.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "audience-segmentation" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Martin Coulter", "fireId": "ew4y4V2libJ1Exj5wA20", "sector": "cybersecurity", "deckKind": "fundraise", "roundRaw": "Series A", "amountRaw": "$8 million", "amountUsd": "8000000", "scrapedAt": "2026-04-27 09:10:18.193+00", "sectorRaw": "cybersecurity", "sourceUrl": "https://www.businessinsider.com/google-pitch-deck-raise-8m-for-product-startup-craftio-2021-11", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Product management platform Craft.io recently raised $8 million in Series A funding. The firm was backed by VC firms such as JAL Ventures and Fosun RZ Capital. Insider got an exclusive look at the pitch deck Craft.io used to bring investors on board.", "slideCount": 11, "companyName": "Google", "description": "Product management platform Craft.io recently raised $8 million in Series A funding. The firm was backed by VC firms such as JAL Ventures and Fosun RZ Capital. Insider got an exclusive look at the pitch deck Craft.io used to bring investors on board. Craft.io;; a product management startup used by the likes of EA Games and Danone;; has raised $8 million in a Series A round backed by JAL Ventures. The Tel Aviv-based startup;; which was founded by an ex-Google boss;; aims to get managers to ditch legacy tools like Jira and Google Sheets. The company's \"all-in-one\" platform helps managers track projects from start to finish while also keeping stakeholders updated on their progress. \"Some companies basically had to shut down during the pandemic;; because they didn't have their digital presence in order;;\" CEO Elad Simon told Insider. \"Today;; every company has to be a software company.\" One high-profile client is Kimberly-Clark;; the personal care giant behind Kleenex tissues and Huggies diapers;; which Simon says has as many in-house software product managers as cybersecurity giant Palo Alto Networks. Craft.io cofounders Roni Ben Aharon and Elad Simon. Craft.io \"They're a massive international company;; and all of their operations run on internal software they've built themselves;;\" Simon;; who previously headed up Google's growth engine in EMEA;; said. \"They hire hundreds of product managers and software developers every year ... Every company wants to be more software-savvy than the competition.\" Asked for an example of how Craft.io works in practice;; Simon highlighted the case of one client;; a \"large media company;;\" which was building a video-on-demand service designed to work across mobile;; TV;; and desktop. \"They used Craft.io's roadmapping to streamline their work across multiple teams and managed to save a lot of duplicative work;; and increase transparency across the organization;;\" he said. The Craft.io chief told Insider that its Guru tool;; which offers a curated collection of best-practice tips and tools for product managers;; helps the startup stand out against competitors like Aha! and Productboard. \"Product managers have a lot on their plates;; and this really just helps them see in real-time what they have left to do;; and the best ways to get it done;;\" he said. The firm also tries to make its interface as user-friendly as possible;; getting typically complex tasks down to as few as two clicks. \"Product management is a really new profession;; and there are people coming into it who just want to be given the tools to enable them to do their job;;\" Elad said. Insider got an exclusive look at the pitch deck Craft used to bring investors on board. Check it out below:", "displayName": "Google", "publishDate": "2021-11-23", "roundSeries": "series_a", "articleTitle": "Check out the 11-slide pitch deck this ex-Google boss used to raise $8 million for his product management platform Craft.io", "leadInvestors": null, "deckKindSignal": "raise", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.4908, "a16z": 0.6017, "docsend": 0.3506, "hoffman": 0.3787, "mcclure": 0.4608, "sequoia": 0.4579, "kawasaki": 0.3286, "nextview": 0.3417, "slidebean": 0.3506, "founder_institute": 0.4242 }, "nSlides": 11, "sequence": [ "cover", "context", "why_now", "problem_statement", "solution", "solution", "why_now", "market_sizing", "go_to_market", "team_bio", "closing_ask" ], "breakdown": { "yc": { "order": 0.6, "signal": 0.08, "jaccard": 0.4615 }, "a16z": { "order": 0.7, "signal": 0.1, "jaccard": 0.5833 }, "docsend": { "order": 0.4545, "signal": 0, "jaccard": 0.4286 }, "hoffman": { "order": 0.4545, "signal": 0.05, "jaccard": 0.3846 }, "mcclure": { "order": 0.6, "signal": 0.05, "jaccard": 0.4615 }, "sequoia": { "order": 0.5455, "signal": 0.08, "jaccard": 0.4286 }, "kawasaki": { "order": 0.5, "signal": 0, "jaccard": 0.3571 }, "nextview": { "order": 0.4444, "signal": 0, "jaccard": 0.4167 }, "slidebean": { "order": 0.4545, "signal": 0, "jaccard": 0.4286 }, "founder_institute": { "order": 0.6364, "signal": 0, "jaccard": 0.4667 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.5483, "primaryScore": 0.6017, "noveltySignals": [ "rare slide types: why_now", "non-canonical types: context" ], "primaryProfile": "a16z", "secondaryScore": 0.4908, "secondaryProfile": "yc" } }, "slides": [ { "page": 1, "type": "setup", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/HcMznCN19Gr6VY0wWXb3MoFjtN0wS77XF7IYsuWOxLE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ldzR5NFYybGliSjFFeGo1d0EyMC9wMDAxLmpwZw", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 22, "componentCount": 4, "textChars": 116, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:25.089+00", "seconds": 7.516, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/1", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-1", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": { "h": 0.02, "w": 0.2, "x": 0.01, "y": 0.96 }, "kind": "disclaimer", "text": "Confidential | 2021 Craft.io. All rights reserved.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:25.089+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "15b730bf-065b-472b-b862-c65c9388526e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.048, "y": 0.25 }, "kind": "image", "text": "craft.io", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:25.089+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4cc20ab6-19a8-4af5-a075-4c50e2060d9a", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.29, "x": 0.048, "y": 0.55 }, "kind": "paragraph", "text": "Investor Pitch Deck - 2021", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:25.089+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ca354adf-29a3-4dcc-99a4-a60bca35d0e2", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.61, "x": 0.048, "y": 0.45 }, "kind": "title", "text": "The Future of Product Management", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:25.089+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "67577aab-2191-45ad-95d4-99b4206903dd", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/L4jRuuLYnVJBt8KB23ShtxjtDuLyxawzlv-VKkBK_SQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ldzR5NFYybGliSjFFeGo1d0EyMC9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/vDTY5HfGcdFn4aPtcWimIAbNm_22xOM1SoF7NIi_ROA/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ldzR5NFYybGliSjFFeGo1d0EyMC9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/VGD__9rE8rRiGv0aC9wZEansJzxIfdam9copO1oGQhE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9ldzR5NFYybGliSjFFeGo1d0EyMC9wMDAxLnBuZw" }, { "page": 2, "type": "setup", "title": "Uses a classic Venn diagram to illustrate the intersection of product management domains.", "function": "establish_context", "rawType": "context", "block": null, "metadata": { "slideType": "context", "slideTypeCanon": { "name": "Context (pitchdeck)", "slug": "context", "status": "active", "canonId": "019de52d-1094-779e-9590-e4603e6a191c", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "balanced", "densityScore": 35, "componentCount": 4, "textChars": 332, "nDataPoints": 0, "notes": "Uses a classic Venn diagram to illustrate the intersection of product management domains.", "elementsJson": [ "headline_text", "callout_box", "venn_diagram" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:22.598+00", "seconds": 5.017, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/2", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-2", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.4, "x": 0.06, "y": 0.38 }, "kind": "callout", "text": "At the core of this change are product managers, connecting customers to technology", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.598+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9101db4d-613d-4f8b-9288-2d34b4e5b3f0", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.35, "x": 0.55, "y": 0.25 }, "kind": "framework", "text": "Venn diagram showing intersection of Customers, Tech, and Business with Product Manager in the center", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.598+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "db8def32-ba6b-4e5f-bd95-e08ffca4c91b", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.4, "x": 0.04, "y": 0.24 }, "kind": "paragraph", "text": "Today, software is the lifeblood of ALL major companies; some recognize it and some not yet", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.598+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f20fb3f1-5f87-4b54-8a64-ccce7e636540", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.04, "y": 0.06 }, "kind": "title", "text": "Product management at the heart of digital transformation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.598+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6bca3281-9015-4882-a4ff-95e37713a922", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Venn diagram", "slug": "venn-diagram", "status": "active", "bestFor": null, "canonId": "019de52d-1f53-7290-96c8-79388c95fc17", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6c2ccd40-c5e6-49ba-9f6c-0bf62734be80", "evidence": "framework/instance: Venn diagram", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:41.202541+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "d39299d4-09ab-423e-ac0d-320e6f870673", "evidence": "Three overlapping circles representing the intersection of business, technology, and customer domains.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:27:22.598+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "venn" } ], "arcBeats": [], "loops": [], "locked": true }, { "page": 3, "type": "setup", "title": "Uses a Gartner quote as an authority citation to frame the market shift.", "function": "argue_timing", "rawType": "why_now", "block": null, "metadata": { "slideType": "why_now", "slideTypeCanon": { "name": "Why now", "slug": "why_now", "status": "active", "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0", "version": 1, "description": null }, "function": "argue_timing", "functionCanon": { "name": "Argue timing (why now)", "slug": "argue_timing", "status": "active", "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 7, "textChars": 599, "nDataPoints": 1, "notes": "Uses a Gartner quote as an authority citation to frame the market shift.", "elementsJson": [ "headline_text", "quote_block", "callout_box" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:21.204+00", "seconds": 3.562, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/3", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-3", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": { "h": 0.215, "w": 0.323, "x": 0.149, "y": 0.292 }, "kind": "callout", "text": "“80% of IT organizations will experience radical restructuring with the mission to embrace the product management operating model.”", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e9a0ba07-09c1-49c4-9a82-c9e4cea7432b", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Companies that don't transform to be product management organizations — will be left behind", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:21+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc8-589c52db7886", "parentComponentId": null }, { "bbox": { "h": 0.118, "w": 0.337, "x": 0.513, "y": 0.646 }, "kind": "paragraph", "text": "Product managers need vital tools to optimize their crucial expanding roles — in order to stay competitive", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "518ce70a-39b6-4826-b03d-45cfe581ff78", "parentComponentId": null }, { "bbox": { "h": 0.118, "w": 0.337, "x": 0.461, "y": 0.414 }, "kind": "paragraph", "text": "Companies that don’t transform to be product management organizations — will be left behind", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "911b068c-9706-4352-aaf7-c12caa45ef39", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "80% of IT organizations will experience radical restructuring with the mission to embrace the product management operating model. — Gartner", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:21+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc8-5e6436b130a0", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.334, "y": 0.684 }, "kind": "source-note", "text": "Gartner", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b9bfdad3-f89a-473a-b05b-3bdf5e5d4187", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.45, "x": 0.04, "y": 0.05 }, "kind": "title", "text": "What does this mean going forward?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "43b7c261-d59c-4ffa-94c1-30bd1c98260c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "6327bc34-8a81-4888-b319-7516fe565d48", "evidence": "Uses Gartner quote to validate the market shift", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:27:21.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "authority-citation" } ], "arcBeats": [], "loops": [ { "to": 7, "from": 3, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "3e6b1c7f-00e0-4fa6-8642-ef9e8c92fc07", "evidence": "The why now loop is opened on page 3 and closed on page 7", "position": 0, "objective": "Why now is the right time for Craft.io", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:09.296454+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 4, "type": "tension", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "dense", "densityScore": 61, "componentCount": 6, "textChars": 536, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:23.658+00", "seconds": 5.824, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/4", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-4", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Suboptimal project management tools and methods invariably lead to ineffective systems — and failing products.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:08+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc5-d34eead0e1b4", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.28, "x": 0.67, "y": 0.4 }, "kind": "list", "text": "Mistrust: A breakdown in trust and confidence between business and technology units", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.658+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3cf2684f-af20-41aa-8161-0e47e89e47b0", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.28, "x": 0.36, "y": 0.4 }, "kind": "list", "text": "Massive knowledge gap: Lack of ability to disseminate product knowledge at scale", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.658+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c74407b9-0ccd-4fdd-8a08-1061f0802cbc", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.28, "x": 0.05, "y": 0.4 }, "kind": "list", "text": "Disconnected tools: Create duplicative work across tools, scalability and data-access issues", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.658+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e8e04d35-dd5a-437d-8ae3-1f4ce1593472", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.7, "x": 0.15, "y": 0.2 }, "kind": "paragraph", "text": "Suboptimal project management tools and methods invariably lead to ineffective systems — and failing products.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.658+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09af59e5-20f3-4752-ba1d-368250cb5b74", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "The problem: digital product management needs dedicated tools", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.658+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c7500b8-ce64-4aaf-a821-b9a70ad05d8a", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 4, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 4, "name": "Problem", "beatId": "6ba3bf62-469f-4850-b8f4-2112abc3729f", "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "beatType": { "name": "Problem", "slug": "sequoia-pitch-problem", "status": "active", "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311", "version": 1, "description": null }, "evidence": "The problem statement is clearly presented on page 4", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 7, "from": 3, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "3e6b1c7f-00e0-4fa6-8642-ef9e8c92fc07", "evidence": "The why now loop is opened on page 3 and closed on page 7", "position": 0, "objective": "Why now is the right time for Craft.io", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:09.296454+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "resolution", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 6, "textChars": 407, "nDataPoints": 0, "notes": null, "elementsJson": [ "action_title", "paragraph", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:21.675+00", "seconds": 3.734, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/5", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-5", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.9, "x": 0.05, "y": 0.38 }, "kind": "image", "text": "Three-column layout with icons representing unified system, knowledge delivery, and collaboration.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.675+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b19c6ee6-0282-411f-b145-bef4c9d5b4c3", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.25, "x": 0.67, "y": 0.66 }, "kind": "paragraph", "text": "A collaborative product space to rally the entire company", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.675+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "50691e31-9579-48b6-a3ab-dd3479fd1a0e", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.21 }, "kind": "paragraph", "text": "A product management platform built for the ENTIRE team in this age of digital transformation", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.675+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "acfccbbd-8692-4617-b0bd-e482a081dee8", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.25, "x": 0.08, "y": 0.66 }, "kind": "paragraph", "text": "A unified 'go-to' system for all product work and data", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.675+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be1bcc48-3749-4839-ad01-4971d91d1238", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.18, "x": 0.41, "y": 0.66 }, "kind": "paragraph", "text": "Deliver product knowledge and process at scale", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.675+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dfb270a0-db58-4e45-b681-c105cf86f0b7", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.85, "x": 0.04, "y": 0.06 }, "kind": "title", "text": "Our solution: end-to-end platform for digital product teams", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:21.675+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a63029f-772e-4a5a-82fc-7901aa3826f0", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 5, "name": "Solution", "beatId": "697242f3-17fb-4dad-8b81-3494fd00ffb9", "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "beatType": { "name": "Solution", "slug": "sequoia-pitch-solution", "status": "active", "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f", "version": 1, "description": null }, "evidence": "The solution is presented on pages 5 and 6", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 7, "from": 3, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "3e6b1c7f-00e0-4fa6-8642-ef9e8c92fc07", "evidence": "The why now loop is opened on page 3 and closed on page 7", "position": 0, "objective": "Why now is the right time for Craft.io", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:09.296454+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "resolution", "title": "The diagram is a hub-and-spoke model representing the product lifecycle.", "function": "present_solution", "rawType": "solution", "block": null, "metadata": { "slideType": "solution", "slideTypeCanon": { "name": "Solution", "slug": "solution", "status": "active", "canonId": "019de52d-0eb5-72ff-8b70-ba70a4199282", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 57, "componentCount": 6, "textChars": 432, "nDataPoints": 0, "notes": "The diagram is a hub-and-spoke model representing the product lifecycle.", "elementsJson": [ "headline_text", "action_title", "paragraph", "process_diagram", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:22.556+00", "seconds": 4.586, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/6", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-6", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Craft is a collaborative and transparent platform:", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:59:59+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f4-71ca-972e-04601fd8faa6", "parentComponentId": null }, { "bbox": { "h": 0.79, "w": 0.46, "x": 0.438, "y": 0.155 }, "kind": "diagram", "text": "Circular diagram showing 6 stages: 1 Feedback, 2 Feature Definition, 3 Prioritization, 4 Capacity Planning, 5 Roadmap Visualization, 6 Execution, centered around Vision/Strategy/Roadmap.", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.556+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54288bfd-c727-476f-83f9-586ed3e296af", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.46, "x": 0.438, "y": 0.285 }, "kind": "image", "text": "Integration logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.556+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "73224353-656d-4d30-85d0-a7b2203d0d01", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.34, "x": 0.058, "y": 0.371 }, "kind": "list", "text": "Powerful set of tools\nSingle source of truth for product\nIntegrated to existing processes", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.556+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "62db39d2-fcdd-4d18-b9da-b0dc5530f052", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.22, "x": 0.118, "y": 0.272 }, "kind": "paragraph", "text": "Craft is a collaborative and transparent platform:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.556+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90cbbb94-bc0b-4abd-ad35-c06d0b2f4838", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.43, "x": 0.038, "y": 0.065 }, "kind": "title", "text": "Our approach: a product system-of-record", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.556+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27a3516e-1b1b-4c7c-9cb0-d95e2daafc1f", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "e84ca73f-22eb-4c5f-9afe-01496e1a3068", "evidence": "Central hub (Vision/Strategy/Roadmap) surrounded by 6 spokes (lifecycle stages)", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:27:22.556+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "frameworkName": "hub-spoke" } ], "arcBeats": [ { "to": 6, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 5, "name": "Solution", "beatId": "697242f3-17fb-4dad-8b81-3494fd00ffb9", "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "beatType": { "name": "Solution", "slug": "sequoia-pitch-solution", "status": "active", "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f", "version": 1, "description": null }, "evidence": "The solution is presented on pages 5 and 6", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 7, "from": 3, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "3e6b1c7f-00e0-4fa6-8642-ef9e8c92fc07", "evidence": "The why now loop is opened on page 3 and closed on page 7", "position": 0, "objective": "Why now is the right time for Craft.io", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:09.296454+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "setup", "title": "Uses external authority citations (Gartner, McKinsey) to validate the market timing.", "function": "argue_timing", "rawType": "why_now", "block": null, "metadata": { "slideType": "why_now", "slideTypeCanon": { "name": "Why now", "slug": "why_now", "status": "active", "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0", "version": 1, "description": null }, "function": "argue_timing", "functionCanon": { "name": "Argue timing (why now)", "slug": "argue_timing", "status": "active", "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 88, "componentCount": 10, "textChars": 772, "nDataPoints": 4, "notes": "Uses external authority citations (Gartner, McKinsey) to validate the market timing.", "elementsJson": [ "headline_text", "bar_chart_vertical", "paragraph", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:22.2+00", "seconds": 4.11, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/7", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-7", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The COVID-19 crisis has accelerated the digitization of customer interactions by several years.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:09+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc6-283aa8f6652a", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.58, "y": 0.3 }, "kind": "chart", "text": "Global Adoption acceleration 3 years", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "93ba1a6d-57d8-4d89-b889-eb561d79d19d", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Global Adoption acceleration: 3 years", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:09+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc6-32205d571b85", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.35, "x": 0.58, "y": 0.18 }, "kind": "paragraph", "text": "The COVID-19 crisis has accelerated the digitization of customer interactions by several years.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fb35b871-df86-4cfd-84dc-a28b4191f089", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.58, "y": 0.65 }, "kind": "quote", "text": "Digital adoption has taken a quantum leap at both the organizational and industry levels; 60% of customers interactions are now digital", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "01670551-3b44-4114-b6e0-15addea352c0", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.38, "x": 0.1, "y": 0.625 }, "kind": "quote", "text": "By 2023, over 75% of product managers will leverage product management and roadmapping tools to improve planning and communication among IT and business stakeholders.", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "80a33590-0480-4d35-85cd-4fd1760e05a2", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "By 2023, over 75% of product managers will leverage product management and roadmapping tools to improve planning and communication among IT and business stakeholders. (Gartner)", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:09+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc6-2dea0f57dcce", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.14, "x": 0.79, "y": 0.82 }, "kind": "source-note", "text": "McKinsey & Company", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d75386f-f7c3-4132-80cc-130554a1583c", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.08, "x": 0.39, "y": 0.8 }, "kind": "source-note", "text": "Gartner", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "78d72d45-734a-4350-9d7c-4cc948fdd1ac", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.15, "x": 0.04, "y": 0.05 }, "kind": "title", "text": "Why now", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "43323388-74f7-4c77-a144-543a578c0399", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "206760ae-e6cb-4a86-8c1f-ed0df3b870f4", "evidence": "Uses Gartner and McKinsey quotes to validate the market timing.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:27:22.2+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "authority-citation" } ], "arcBeats": [], "loops": [ { "to": 7, "from": 3, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "3e6b1c7f-00e0-4fa6-8642-ef9e8c92fc07", "evidence": "The why now loop is opened on page 3 and closed on page 7", "position": 0, "objective": "Why now is the right time for Craft.io", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:09.296454+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "resolution", "title": "The slide uses a line chart to represent market evolution over time.", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "dense", "densityScore": 66, "componentCount": 6, "textChars": 507, "nDataPoints": 3, "notes": "The slide uses a line chart to represent market evolution over time.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:22.753+00", "seconds": 4.653, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/8", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-8", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": { "h": 0.3, "w": 0.23, "x": 0.7, "y": 0.47 }, "kind": "callout", "text": "$xx bn to provide companies all their product data in one place, interconnected to all their internal and external systems and delivering value to the entire organisation", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.753+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "16088ca2-b48c-4e69-861e-b23595bff994", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.23, "x": 0.1, "y": 0.38 }, "kind": "callout", "text": "$xx bn to provide tools for product managers in large organizations; solve the product workflow, and build the “skeleton” on which data will be added", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.753+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "76ac7f73-4244-4382-811f-bb81da7d4b1e", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.23, "x": 0.4, "y": 0.18 }, "kind": "callout", "text": "$xx bn to provide all product teams the data they need, helping teams better understand customers and meaningfully improve their product", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.753+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb3cf968-d2fa-4312-8c5e-2ce381962fd8", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.92, "x": 0.04, "y": 0.25 }, "kind": "chart", "text": null, "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.753+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e83ea939-4d54-408f-a181-38475205b291", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "TAM: $XX bn", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:11+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc7-94fb4bd8dadd", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.04, "y": 0.06 }, "kind": "title", "text": "$XX bn TAM as a new market unveils itself", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.753+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f7cac006-f773-40b5-9e58-537c6e623c06", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 8, "name": "Market Size", "beatId": "c8620608-37cc-4378-8ef8-ef580a1ee86d", "matchId": "e0277b6e-3add-4946-b5aa-5d4aebc877f7", "beatType": { "name": "Market Size", "slug": "sequoia-pitch-market-size", "status": "active", "canonId": "019dd9b8-20e6-729c-bc28-05442906d032", "version": 1, "description": null }, "evidence": "The market sizing is presented on page 8", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 9, "type": "resolution", "function": "plan_implementation", "rawType": "go_to_market", "block": null, "metadata": { "slideType": "go_to_market", "slideTypeCanon": { "name": "Go-to-market", "slug": "go_to_market", "status": "active", "canonId": "019de52d-0ff6-713a-bd55-53d4e90b2304", "version": 1, "description": null }, "function": "plan_implementation", "functionCanon": { "name": "Plan implementation", "slug": "plan_implementation", "status": "active", "canonId": "019de52d-14a2-77ea-b210-d6a95eed4823", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 75, "componentCount": 7, "textChars": 654, "nDataPoints": 1, "notes": null, "elementsJson": [ "headline_text", "action_title", "icon_grid", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:22.588+00", "seconds": 4.217, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/9", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-9", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Joint inside sales and CS, within a self-service environment", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:38:08+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d062-7278-acc5-ea6607e85049", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.35 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e7d2c435-35df-487e-84b6-b2cae0b4ae8d", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.26, "x": 0.07, "y": 0.3 }, "kind": "list", "text": "Inbound Lead Gen: Paid and organic (50/50) channels driving sign-ups and MQLs; Transition to SQL via email and in-app outreach; Opportunistic outbound via outsourced SDR and events", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2500d252-c3a0-42fc-b2e4-5aee2e2b6458", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.26, "x": 0.37, "y": 0.3 }, "kind": "list", "text": "Segmented Sales Approach: Large value customers are routed to light/full POC approach involving CS; Small value customers are routed to transactional sales path", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f81ddd5-34cf-4b7e-a299-932f2b92be45", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.26, "x": 0.67, "y": 0.3 }, "kind": "list", "text": "High Touch Onboarding: Enterprise success plan to support large scale deals (e.g. Kimberly-Clark, Fannie Mae); Connect to additional teams in the company to further expand in the org", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d9db7a2e-9e3c-43f1-9725-aa5146745ef6", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.2, "y": 0.2 }, "kind": "title", "text": "Joint inside sales and CS, within a self-service environment", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "53c11ed6-ccac-465d-bbb0-284a8b09227e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.23, "x": 0.04, "y": 0.06 }, "kind": "title", "text": "Go-to-market", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "54afc7be-78fc-40df-8933-1f2b7abc7075", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "7256a0b2-2514-4181-9108-1440e53a9597", "evidence": "Joint inside sales and CS, within a self-service environment", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:28:31.957278+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Jobs To Be Done (JTBD)", "slug": "jobs-to-be-done-jtbd", "status": "active", "bestFor": null, "canonId": "019dd956-8191-7100-b7d3-80a94de6e28f", "version": 1, "bodyDocId": null, "description": "What 'job' is the audience hiring your presentation to do? Focus on outcomes, not features", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "142074b3-dc4c-4689-9c8b-b494e5288442", "evidence": "list/bullet: High Touch Onboarding: Enterprise success plan to support large scale deals", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:28:31.994808+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "f0465f00-f52e-406c-815f-9666e66ad028", "evidence": "The slide explicitly segments customers into 'Large value' and 'Small value' to dictate sales paths.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:27:22.588+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "audience-segmentation" } ], "arcBeats": [], "loops": [], "locked": true }, { "page": 10, "type": "setup", "function": "other", "rawType": "team_bio", "block": null, "metadata": { "slideType": "team_bio", "slideTypeCanon": { "name": "Team bio", "slug": "team_bio", "status": "active", "canonId": "019de52d-0a7d-7394-ae5b-037478e71f1e", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "balanced", "densityScore": 48, "componentCount": 8, "textChars": 94, "nDataPoints": 0, "notes": null, "elementsJson": [ "headshot", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:24.965+00", "seconds": 6.494, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/10", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-10", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": { "h": 0.24, "w": 0.15, "x": 0.67, "y": 0.665 }, "kind": "image", "text": "Roi Carmel", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0bc7e492-ecb8-4a5e-bfd4-31b291e9af12", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.21, "x": 0.52, "y": 0.218 }, "kind": "image", "text": "Roni Ben-Aharon", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "395a223d-9a9b-4ebd-9426-ae8c7e9a2f8f", "parentComponentId": null }, { "bbox": { "h": 0.24, "w": 0.15, "x": 0.08, "y": 0.665 }, "kind": "image", "text": "Amir Shevat", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44c30806-c614-47d5-bbe2-67303655023f", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.21, "x": 0.04, "y": 0.218 }, "kind": "image", "text": "Elad Simon", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9112a825-b327-4d2a-9a0d-c8cacefd056e", "parentComponentId": null }, { "bbox": { "h": 0.24, "w": 0.15, "x": 0.39, "y": 0.665 }, "kind": "image", "text": "Asaf Gover", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bd733ac0-dac4-40d3-99a7-23ce2d4cd6f1", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.75, "x": 0.22, "y": 0.36 }, "kind": "image", "text": "Company logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e2db1d8-ddf7-4368-80b0-9d051bf57248", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.16, "x": 0.08, "y": 0.61 }, "kind": "paragraph", "text": "Our Advisory team", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31661485-24ed-41ce-b5dc-aa25c35717a4", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.19, "x": 0.04, "y": 0.05 }, "kind": "title", "text": "Our team", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:24.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a51ef99-f8f9-4bcc-9ebc-14bf723396f0", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 11, "type": "setup", "function": "summarize", "rawType": "closing_ask", "block": null, "metadata": { "slideType": "closing_ask", "slideTypeCanon": { "name": "Closing ask", "slug": "closing_ask", "status": "active", "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "sparse", "densityScore": 21, "componentCount": 4, "textChars": 100, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:27:23.595+00", "seconds": 5.096, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9ba-760c16e2f52a/11", "deck": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a", "deckAnchor": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a#slide-11", "deckJson": "/decks/019dd923-5f69-752d-a9ba-760c16e2f52a.json" }, "components": [ { "bbox": { "h": 0.02, "w": 0.2, "x": 0.01, "y": 0.96 }, "kind": "disclaimer", "text": "Confidential | 2021 Craft.io. All rights reserved.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c0d399a-f082-4a7c-928e-6fd40af2c32e", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.05, "y": 0.25 }, "kind": "image", "text": "craft.io", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c7a0292-510a-434a-9235-ec42aeaa815d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.05, "y": 0.59 }, "kind": "paragraph", "text": "Thank you!", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bdcf61c4-3b5a-4089-9fee-d95b6e135783", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.05, "y": 0.44 }, "kind": "title", "text": "The Future of Product Management", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:23.595+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "109d652a-56d0-490e-92e8-c3f80b4df6e8", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Storytelling: the closing ask", "slug": "closing-ask", "status": "active", "bestFor": null, "canonId": "019df269-24e0-70ab-8dd9-983832c1c665", "version": 1, "bodyDocId": "019df269-24bc-7554-b88d-245127606b8d", "description": "The single most important slide in the deck — after the cover. The final", "familyLabel": "narrative-block", "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "agent": "storyteller", "layer": "slide", "agents": [ "storyteller" ], "matchId": "63bad9c2-89d9-4b06-a21a-7193f2309a6a", "evidence": "Thank you!", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:28:32.106764+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 4, "to": 4, "label": "Problem", "description": "The problem statement is clearly presented on page 4" }, { "from": 5, "to": 6, "label": "Solution", "description": "The solution is presented on pages 5 and 6" }, { "from": 8, "to": 8, "label": "Market Size", "description": "The market sizing is presented on page 8" } ], "loops": [ { "from": 3, "to": 7, "label": "Why Now", "description": "Why now is the right time for Craft.io" } ] }