{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9ba-5f2bae7ba8df", "slug": "f0DzMULq5LUQ0FiQ1BWz", "title": "Vira Health wants to make personalized menopause care the norm. Check out the 8-slide pitch deck it used to raise $12 million in fresh funds.", "subtitle": "Vira Health", "author": "Vira Health", "pageCount": 8, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5f69-752d-a9ba-5f2bae7ba8df", "slug": "f0DzMULq5LUQ0FiQ1BWz", "title": "Vira Health wants to make personalized menopause care the norm. Check out the 8-slide pitch deck it used to raise $12 million in fresh funds.", "rawTitle": "Vira Health wants to make personalized menopause care the norm. 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Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 4, "from": 4, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "150c0cc5-f665-4146-abdb-485d9d677270", "evidence": "The 'why now' slide directly addresses the question.", "position": 0, "objective": "Why now is the time for personalized menopause care", "confidence": 0.8, "extraction": { "at": "2026-07-16 21:37:17.020075+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 7, "from": 7, "loop": { "name": "51_voice_of_customer", "slug": "51-voice-of-customer", "status": "active", "bestFor": "Product strategy, customer experience, market research", "canonId": "019dd956-7aaf-750b-950b-af0df38f5266", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "description": "Let customer quotes and feedback drive the narrative and validate the insight", "familyLabel": null, "categoryName": "Validation", "categorySlug": "validation" }, "matchId": "d25e786a-fc8a-4523-843f-8118fd64f1d4", "evidence": "The testimonial slide reflects user feedback.", "position": 1, "objective": "Show early feedback from users", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:37:17.062855+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 8, "from": 6, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "10931f58-b555-471e-b5bb-58f0ad81f25b", "evidence": "The product demo slides showcase the current solution and future direction.", "position": 2, "objective": "Show the product and future plans", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:37:17.1058+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. 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The startup's first product;; an app called Stella;; is designed to help users track and manage their menopause symptoms over 12 weeks and offers personalized guidance from a coach. Andrea Berchowitz;; a cofounder;; said she wanted the company to reflect a key lesson from the pandemic: Everyone experiences healthcare differently. \"Menopause is different for everyone. The app adapts to those needs;;\" Berchowitz said. \"Each week;; a fresh 'lesson' unlocks;; where users can learn how to manage their individual symptoms;; adopt habits;; and there's a coach that checks in for motivation.\" While users can subscribe to the product;; Vira Health's business model focuses on workplaces and tapping into the employee-benefits market. Berchowitz said menopause support was becoming \"core to the gender-equity conversation in the workplace.\" \"Menopause care is critical if you want more women in the C-suite;;\" she said;; adding: \"If more older women stick around for longer;; it means younger women have role models to look up to and can see a trajectory for themselves — which is not something I had.\" The Stella app;; Vira Health's first product. Vira Health Women's health accounts for about 3% of digital-health funding;; according to McKinsey and Rock Health. McKinsey said that of the so-called femtech companies it analyzed;; more than 70% had at least one female founder. Companies founded solely by women secured 1% of venture-capital funding in Europe last year. Berchowitz said that with this in mind;; she \"deliberately approached funds which had a track record\" of investing in women's health and digital therapeutics. Octopus Ventures;; which previously backed a femtech app called Elvie and a mental-health startup called Big Health;; led the round. Optum Ventures;; which has backed the healthcare-technology startups Atlas Health;; Alma;; and Kaia Health;; also participated. Kamran Adle;; a health investor at Octopus Ventures;; said he recognized that \"menopause is an enormous yet underserved market\" that could amount to a $600 billion opportunity for companies;; according to data from Female Founders Fund. Vira Health also aims to destigmatize discussions around women's health;; saying that Stella's digital platform has opened the door for users to talk about menopause or sexual health free from taboos. \"There's a huge inclusion piece by bringing these complex;; intimate topics into your own home;; your own device;; and that's a really important thing we're doing;;\" Berchowitz said. 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"Community: Stella Lives, Q&As, articles, stories, recipes, exercises, etc", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:32.766+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "309ca0b9-cb36-4b28-ba6d-8e510e3fd029", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.52, "y": 0.82 }, "kind": "list", "text": "Coach: 1:1 human interaction supported by automation", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": 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"description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:32.766+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "86b1e253-b01c-49af-9d90-bd38ebd7c8a0", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.45, "x": 0.04, "y": 0.09 }, "kind": "subtitle", "text": "High quality first-line menopause treatment available through your phone", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:32.766+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", 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Helen, 51", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:33.031+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1b266c9c-2891-437e-9aec-97714ff3ff62", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.55 }, "kind": "quote", "text": "I won't be going back on HRT so I'm experiencing night sweats again- which obviously doesn't help my sleeping but with the help of SOS section I'm learning to focus on breathing to help me through. Laura, 60", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": null, "subkind": { "name": "Testimonial", "slug": "testimonial", "status": "active", "canonId": "019de52c-fc21-71b6-9ac3-8266a64945e8", "version": 1, "description": null }, "framework": null }, "subkind": "testimonial", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:27:33.031+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1d0a1ca1-0b6b-46ba-af53-2aec388e80aa", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.4, "x": 0.05, "y": 0.25 }, "kind": "quote", "text": "Stella is a one-stop shop for everything you'd ever need to see you through this period in your life. You can be as involved as you want, or just dip in and out as you wish. 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