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      "author": "Lakshmi Varanasi",
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      "highlights": "Scenery is a collaborative video-editing platform designed for the new era of remote work. Its goal is to take video editing from a single player to multiplayer system.  The company just landed $14.6 million in Series A funding from Greylock Partners and others.",
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      "description": "Scenery is a collaborative video-editing platform designed for the new era of remote work. Its goal is to take video editing from a single player to multiplayer system.  The company just landed $14.6 million in Series A funding from Greylock Partners and others.   In 2004;; Mike Folgner was finishing up his second year at Stanford Graduate School of Business. He was writing his senior thesis in a class co-taught by Silicon Valley veterans;; then Google CEO;; Eric Schmidt;; and Sierra Ventures founder;; Peter Wendell.  A decade before;; photography had made the jump from film to hard disc;; and brought about a slew of photo-editing tools like Ofoto and Shutterfly. Folgner proposed that the next medium to go digital would be video. An Ofoto for video editing was right around the corner.   Folgner recalled that Schmidt circled the idea in his thesis in red and made a note: \"This should get funded;;\" he wrote.   After business school;; Folgner and classmate Ryan Cunningham;; launched three different companies for video editing tools — the latest;; which debuted in June;; is Scenery;; a video editing software designed to facilitate collaboration across creative teams.  The company just raised a $14.6 million Series A led by Greylock Partners. The round also included participation from Craft Ventures;; Precursor Ventures;; Wireframe Ventures;; and Figma Ventures;; the company's investment fund formed this year. Greylock Partners was also an early investor in Figma.   Scenery allows teams to storyboard;; ideate;; upload and manage media content in real time. For the past six months;; it has been undergoing trials by video editors;; companies;; and student groups. Now;; it's available in beta. Folgner likens it to a cross between Google Docs and Figma;; a collaborative platform for UX design;; for video editing.   \"The thesis we have is that there's a shift in productivity tools from single user desktop to web;; collaboration;; team-based;;\" said Folgner. He cites the collective transition from Microsoft Word to Google Docs;; Powerpoint to Keynote;; and Adobe Sketch to Figma.  Yet video editing has remained a solo pursuit.   \"It's still primarily done on the desktop through Premiere and Final Cut;;\" Folgner said. \"As teams have gone remote;; it's presented a huge challenge.\"  Folgner concedes that single player platforms are still faster than multiplayer ones. However;; he believes the days of hovering over a video editor's shoulder in the cutting room are numbered. The technology is catching up.   Scenery's target users include political teams producing campaign ads;; creative agencies;; and even student groups working on end-of-quarter projects. Eventually;; Folger and Cunningham want to see Scenery in the hands of filmmakers and even Hollywood editors.",
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}