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"185000000", "scrapedAt": "2026-04-27 09:08:15.822+00", "sectorRaw": "real estate tech", "sourceUrl": "https://www.businessinsider.com/airbnb-backed-lyrics-design-deck-shows-instagram-focused-hospitality-2019-8", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Lyric;; which operates in 14 US cities;; recently raised $160 million in Series B funding — a combination of equity and debt financing from Airbnb;; real-estate incumbents like Tishman Speyer and RXR Realty;; and the real-estate-tech venture-capital firm Fifth Wall. Lyric shared what it called its \"design ethos\" deck with Business Insider. The slides lay out the company's approach to rentals that are something between a hotel room and an apartment;; geared toward a business traveler. Airbnb has continued to push into corporate-focused rentals. On Monday;; it said it was buying Urbandoor;; a listing site for furnished apartments geared toward professionals. Ravi Hampole;; Lyric's chief experience officer;; talked through the ways the startup uses the guide to anchor design decisions and attract real-estate partners. Click here for more BI Prime stories.", "slideCount": 17, "companyName": "Lyric", "description": "Lyric;; which operates in 14 US cities;; recently raised $160 million in Series B funding — a combination of equity and debt financing from Airbnb;; real-estate incumbents like Tishman Speyer and RXR Realty;; and the real-estate-tech venture-capital firm Fifth Wall. Lyric shared what it called its \"design ethos\" deck with Business Insider. The slides lay out the company's approach to rentals that are something between a hotel room and an apartment;; geared toward a business traveler. Airbnb has continued to push into corporate-focused rentals. On Monday;; it said it was buying Urbandoor;; a listing site for furnished apartments geared toward professionals. Ravi Hampole;; Lyric's chief experience officer;; talked through the ways the startup uses the guide to anchor design decisions and attract real-estate partners. Click here for more BI Prime stories. Anonymous hotel rooms;; plastic key cards;; and an ice machine down the hall: These are all \"don't\"s at Airbnb-backed Lyric. The company;; which specializes in short-term apartment rentals;; is betting that business travelers value design and a homey atmosphere enough to leave behind their chain-hotel loyalty points. And while it has billed itself as \"the leading tech and data-powered real estate and lifestyle hospitality company;;\" Lyric leans heavily on aesthetics. \"We've moved into the Instagram era of hospitality consumption;;\" Andrew Kitchell;; Lyric's CEO and cofounder;; told Business Insider. Lyric gave Business Insider an exclusive look at what it calls its \"design ethos\" deck. The company says it uses the guide internally as a framework for design decisions and when presenting to real-estate developers it's looking to partner with. Lyric leases space;; remodels it;; and rents it out on a short-term basis. Lyric's chief experience officer;; Ravi Hampole;; was previously the vice president of global brand design at Starwood Hotels;; which was bought by Marriott in 2016 and known for its brands like Westin;; Sheraton;; and Aloft. \"There is no other company in this space that has focused this much on brand and design;;\" Hampole said of Lyric. Ravi Hampole;; Lyric's chief experience officer. Lyric Lyric;; which has raised $185 million in total;; has apartments geared toward travelers in 14 US cities. It snagged $160 million in a combination of debt and equity funding in April in a Series B round led by Airbnb;; which also lists the smaller company's rentals on its site. It declined to share its valuation with Business Insider. Airbnb was joined in the latest fundraising round by the real-estate firms RXR Realty and Tishman Speyer;; as well as Fifth Wall;; a big venture-capital investor in companies that combine tech and real estate that also was part of Lyric's Series A. Read more: Investing in real estate tech companies like Zillow and Compass is a nearly $15 billion opportunity. 3 top VCs break down the areas and startups they think will boom. But Lyric is not alone in looking to combine short-term apartment rentals with more hotel-like accommodations. In July;; Sonder said that it closed a $210 million Series D funding round that brought its valuation north of $1 billion and that Airbnb's former chief financial officer;; Laurence Tosi;; was joining its board. Big hotels are also jumping in with similar offerings. In April;; Marriott started partnering with property-management companies to offer home rentals. And Airbnb;; one of the highest-valued private startups in the US;; has continued to push into corporate-focused rentals. On Monday;; it said it was buying Urbandoor;; a listing site for furnished apartments geared toward professionals. Hampole said he was trying to bring the \"narrative-based\" design he learned at Starwood to apartment-like spaces. But that brings a lot of challenges;; as Lyric needs to provide flexible accommodations that appeal to both business travelers and tourists. \"This is a space for you to build your own narrative — a space you could have a meeting in;; you could have a dinner party in;; you could be staying there for a weekend with family or friends;; or you could be staying there for business;;\" he said. The design guide shows concepts that Lyric wants to focus on when designing its rental units. For example;; the company wants to be \"bold\" but not too bold — the Lyric version of bold does not include aggressive colors or clutter;; according to the slides. 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