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      "highlights": "A startup enabling employees to choose their own benefits raised $4 million from Hoxton Ventures. London-based Juno offers over 5;;000 services;; from childcare to food delivery;; to clients globally. Founder and CEO Ally Fekaiki took Insider through the pitch deck used to raise the funds.",
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      "description": "A startup enabling employees to choose their own benefits raised $4 million from Hoxton Ventures. London-based Juno offers over 5;;000 services;; from childcare to food delivery;; to clients globally. Founder and CEO Ally Fekaiki took Insider through the pitch deck used to raise the funds.  A startup that's curated an employee benefits marketplace where workers can choose their perks has raised $4 million from Hoxton Ventures.  London-based Juno launched in 2019 after founder and CEO Ally Fekaiki experienced how prevalent workplace burnout was — and realized that employee benefits weren't catered to everyone's needs.   \"The reason why benefits or perks have been under-utilized is because there's no one size fits all;;\" he told Insider. \"The idea was to give employees the power and flexibility to make their own choices.\"  Employers give employees money for their perks in the form of 'Juno points';; which they can use to access a range of over 5000 services;; from fitness and food delivery boxes to childcare. The startup also offers a Juno card to enable employees to use subscription-based services;; and has the option of reimbursing existing services — like childcare or therapy — in almost 40 different currencies;; Fekaiki said.  The startup counts the likes of ride-hailing company Bolt;; rapid delivery startup Zapp;; and HR platform Oyster;; among its customers.  Juno makes its money through commission on vendor purchases — and has recently introduced an admin fee for brands who want to sell via its platform. For an extra fee;; it also offers companies an opportunity to promote their services on Juno's social media pages.   Fekaiki found that Juno attracted investor attention because it was a \"category new\" in the future of work sector;; which has witnessed a pandemic-fueled boom as employers accommodate to \"shifting employee values.\"   \"The pandemic didn't invent anything new;; but it made us confront the existing issues we'd been living;; such as flexibility and remote work;;\" he said. \"It reminded us that our system wasn't set up to be human first;; and we've seen an incredible embrace of a more empathetic way of approaching work.\"  The round was led by London-based VC firm Hoxton Ventures;; which has backed healthtech heavyweights such as Babylon Health and Clue;; with participation from strategic angels Tony Jamous;; CEO of OysterHR;; and Christian Owens;; CEO of Paddle.  \"Technological advancement and the new generation of digital natives make up our market;;\" said Fekaiki. \"So we've focused on building a brand that's genuinely appealing to modern professionals.\"  Fekaiki took Insider through the 10-slide pitch deck Juno used to raise the fresh funds — check it out below.",
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