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Firework's 900 clients;; including grocers like Albertsons and Fresh Market;; want to build live commerce tools to make their websites more engaging so more people will visit and so they'll be to collect more first-party data;; Yang said. Yang said Firework clients are racing to build live shopping on their website because tech giants like YouTube;; Amazon;; and Facebook also have live commerce tools. Retailers and grocers want consumers flocking to their websites;; not to the big platforms. Since launching in 2017;; Firework has raised a total of $235 million and most recently netted $55 million last year. Yang said Firework raised a much larger amount this time to potentially acquire companies that specialize in visual analytics and image recognition. Visual analytics and image recognition would let Firework detect products in a video and build a dataset to recommend relevant content to users. 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