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      "highlights": "Trym is the latest cannabis-tech startup to close a major funding round. The cannabis farm management software company closed a $3.1 million seed round;; led by 7Thirty Capital. The round included a number of cannabis-focused funds. Trym CEO Matt Mayberry shared the pitch deck he used to raise the funds;; as well as the insights he employed to help him close the round.  Subscribe to Insider Cannabis for more stories like this.",
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      "description": "Trym is the latest cannabis-tech startup to close a major funding round. The cannabis farm management software company closed a $3.1 million seed round;; led by 7Thirty Capital. The round included a number of cannabis-focused funds. Trym CEO Matt Mayberry shared the pitch deck he used to raise the funds;; as well as the insights he employed to help him close the round.  Subscribe to Insider Cannabis for more stories like this.  Venture funding for cannabis-tech startups that do everything from helping grow better pot to connecting dispensaries with customers has been red-hot in recent weeks.  Trym is the latest cannabis tech startup to raise money;; closing a $3.1 million seed round on September 29. The startup's product helps cultivators optimize cannabis-grow operations as marijuana can be a finicky plant;; Trym CEO and cofounder Matt Mayberry told Business Insider.   Trym did not disclose its post-money valuation.   The first $1 million of the round came from friends and family;; Mayberry said. The rest of the seed funding;; $2.1 million;; came from a group of cannabis-focused venture funds led by 7thirty Capital and included Welcan Capital;; Arcview Collective Fund;; and Delta Emerald Ventures;; among others.   It can be difficult for cannabis startups to raise money because marijuana is still an illegal drug in the eyes of the US federal government.  Read more: Cannabis startup Dutchie raised $35 million from Josh Kushner's Thrive Capital and Starbucks founder Howard Schultz. Here's an exclusive look at the pitch deck it used to close the round.  Raising money was \"not a very expeditious process;;\" Mayberry said. His team first started raising funds at the end of 2019 — right as the cannabis industry got hit by a capital crunch and investors got leery of new deals.  From there;; it was straight into the pandemic. \"We were honestly concerned that we were going to get everything lined up;;\" Mayberry said.   There was a silver lining for Trym;; though. As cannabis was declared an essential service in California;; where Trym is based;; investors started looking to the industry as a way to offset the losses they were feeling in other sectors;; like software for travel companies or restaurants.  \"Cannabis again became this really attractive investment opportunity;;\" Mayberry said;; and they ended up oversubscribing the round despite the initial challenges with fundraising.  A limited pool of investors in cannabis  Still;; the pool of investors that Trym could tap was small;; Mayberry said;; given that the startup serves the cannabis industry. Most large venture funds won't invest in cannabis tech;; even if the startups don't actually grow or sell marijuana themselves;; because their investors have clauses in their contracts that prevent them from investing in vice industries like gambling;; tobacco;; and increasingly cannabis.  Mayberry said many of his friends;; entrepreneurs in the broader tech space;; had a much easier time with the entire fundraising process than he did.   Read more: The cannabis-tech startup Fyllo used this pitch deck to land $26 million. Here's an inside look at how it's using AI to shape the future of cannabis retail.  \"So the minute you say that you are a cannabis company;; even if you are a cannabis software company;; you immediately limit the amount of venture funds that are potentially going to be interested in you;;\" Mayberry said.  In other words;; the large circle of investors interested in funding a software startup becomes much;; much smaller — and the pitch has to stand out;; given that there are not many other places to turn for capital;; Mayberry said.  Here's the deck Trym used to close a $3.1 million funding round:",
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