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Vogels said he had conversations with 50-100 startup founders who had recently raised their seed round and a majority \"raised money with almost zero traction.\" \"You need to be able to tell a good story that's convincing enough to show that traction is right around the corner;;\" Vogels said. Below is the investor deck that helped Zestful raise its $1.2 million seed round before ever bringing in a dime.", "slideCount": 11, "companyName": "Zestful", "description": "Mat Vogels raised a $1.2 million seed funding round for his employee rewards startup Zestful before the company had any customers. Vogels said he had conversations with 50-100 startup founders who had recently raised their seed round and a majority \"raised money with almost zero traction.\" \"You need to be able to tell a good story that's convincing enough to show that traction is right around the corner;;\" Vogels said. Below is the investor deck that helped Zestful raise its $1.2 million seed round before ever bringing in a dime. When Mat Vogels started raising a seed round for his employee rewards startup Zestful;; his company had no customers. But as he told Business Insider in a recent interview;; that was completely by design. Vogels said before setting out to fundraise;; he had conversations with 50-100 startup founders who had recently raised their seed rounds to ask whether it was better to raise with a little bit of traction or none at all. \"The majority that successfully raised;; raised money with almost zero traction. There was a sense of having a little bit of customer feedback and that type of traction and momentum;;\" Vogels said. \"But they weren't doing $10;;000 in [monthly reoccurring revenue].\" In fact;; Vogels found that companies that had started trying to obtain customers before raising their seed round;; actually had a more difficult time fundraising. \"There's nothing that turns investors off more than saying;; 'Oh;; you've been at it for a very long time and it's just kind of slowly growing;;'\" he said. With that lesson in mind;; Vogels set out to fundraise with little more than his founder story and the pitch deck he provided to Business Insider recently. And in less than four weeks;; the Zestful chief exec was able to raise a seed round of $1.2 million. Vogels said he leveraged some tricks learned in Y Combinator's pitch deck template;; and that his countless coffee meet-ups with founders taught him a lot;; but he wished there were more investor deck examples available for seed stage entrepreneurs. \"I always wished I saw more and more decks that were like this;;\" Vogels said. \"Where it was more like;; they didn't have anything. How do you convince investors to invest in you without that traction and without that household name?\" Ultimately;; Vogels said the key to raising a round without any customers was to create a sense of immediacy around the problem his company was trying to solve. \"You need to be able to tell a good story that's convincing enough to show that traction is right around the corner;;\" he said. 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